Track and adapt pricing based on market conditions

Adapt pricing strategies, uniquely tailored for geographic regions or applied market-wide

Competitive pricing

Pricing based on competitive insights

Stay competitive without compromising value

Identify which price points are working for competitors and improve your strategy to increase your share of offered items.

Use competitor pricing insights to attract customers without sacrificing value or margins.

Сomparing pricing and quality among competitors, with quadrants indicating price-to-quality ratios

Geographic pricing

Based on local-specific insights to reflect local conditions

Fit local needs and market conditions, reaching 215 countries and territories

Adjust your pricing strategy according to geographic factors such as local demand, customer purchasing power, and competition.

By setting location-specific prices, you can stay competitive, appeal to local customers, and maximize profitability across different regions.

Highlighting a specific region within the United States, showcasing geographic pricing insights

Customer-perception pricing

Focused on the price perception of product or service

Align pricing with consumer expectations

Set prices based on the value your customers place on your product or service.

Leverage their willingness to pay by emphasizing the unique benefits you offer, ensuring both profitability and customer satisfaction.

Comparing average check value to customer price perception, with segments for fair-value, superior, and inferior positioning

Track, compare, and strategize pricing

Know how to optimize your pricing based on market dynamics

By analyzing competitor data and market shifts, you can position your products more effectively, adapt to changes, and unlock your full market potential.

Price benchmarking

Compare the prices of similar products offered by competitors

Product popularity

Monitor the trends in the popularity of different products in your market

Seasonal impact

Track price changes to optimize your strategy with seasonal trends

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Vinkal Chadha
Managing Partner, Global Business Expansion
Ex-McKinsey & KPMG Leadership

At Realytics, we know the offline market inside out — from the shop next door competitors to industry giants

Across 215 countries
and territories