Attract more visitors with traffic-driven strategies

Identify profitable areas with foot traffic, competitive and monetary insights

Trade area analysis

White spaces in local markets

Find hidden opportunities in your trade areas

Uncovering hidden demand within your trade areas is crucial for long-term business success.

By conducting local market analysis and understanding trade area patterns, you can pinpoint underserved needs at the local markets and identify growth opportunities that other businesses might overlook.

Trade areas with traffic density layers and key metrics like store density, local traffic share, and average spend per visit, identifying opportunities in underserved locations

Business hours optimization

Business hours alignment with foot traffic peaks

Align business hours with customer traffic

Aligning your business hours with customer traffic patterns is essential to maximize profitability and optimize costs.

By using foot traffic data and analyzing peak customer visit times, you can strategically adjust your operating hours to ensure you’re open when customers are most likely to visit.

Traffic share percentages of a store and its nearby competitors throughout the day, highlighting peak hours and opportunity windows to adjust business hours for maximum efficiency

Competitor’s foot traffic

Customer flow to competitor locations

Discover foot traffic patterns at competitors' locations

By analyzing competitor foot traffic patterns, you can uncover valuable data on consumer behavior, peak visit times, and high-traffic locations.

Use these insights to refine your business strategy, boost customer engagement, and capture more foot traffic for your business.

Competitors' traffic share trends over time, showcasing comparative performance and opportunities for capturing customer flow

Monetary value insights

Financial potential of specific areas

Position your business with the right local pricing

Understanding the average check value in a region enables businesses to adjust pricing and product offerings to align with local demand.

Reveal areas where customers are spending more per visit than average, boosting profitability.

Regions with financial insights such as average check value, price perception trends, price segment distribution, and peak foot traffic times, emphasizing the monetary potential of local markets

Population reach

High-density areas for greater market reach

Ensure business success by locating in high-population areas

Locating your business in high-population areas is critical to driving business success.

By conducting a population reach analysis, you can identify high-demand areas that offer the greatest potential for customer acquisition and revenue growth.

Population density in a trade area, with key metrics such as population per store index, average spend per visit, and peak traffic times, highlighting optimal locations for market expansion

The driving forces behind changes in foot traffic

Analyse factors behind traffic trends

Seasonality, competitor landscape, consumer behavior shifts, and local events can greatly impact foot traffic. Utilize these insights to improve store positioning and tailor your offerings to meet customer needs.

Population density & behavior

Uncover who drives foot traffic through insights into population and behavior patterns

Business environment

Analyze store attributes and nearby competitors to optimize your store’s market positioning

Seasonal & weather conditions

Monitor how seasonal changes and weather conditions influence foot traffic patterns

Book a demo

Join us for a demo where we’ll discuss how Realytics can support your business growth and adaptability in changing market conditions

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Vinkal Chadha
Managing Partner, Global Business Expansion
Ex-McKinsey & KPMG Leadership

At Realytics, we know the offline market inside out — from the shop next door competitors to industry giants

Across 215 countries
and territories