Win the market with comprehensive competitor analysis

Stay ahead by instantly benchmarking your business's offline performance

Direct competitors

Businesses that offer similar products or services

Leverage strengths against direct competitors

Identify key direct competitors and their market positioning to highlight your unique value proposition.

Improve offerings and customer engagement to maintain a competitive edge without reducing prices.

Comparing market share and brand satisfaction of competitors, highlighting key strengths and weaknesses of the brand, including service quality and location convenience as advantages and price perception as a challenge

Next-door competitors

Competitors within specific regions or proximity

Win over next-door competitors

Facing competition from neighboring businesses, get insights into next-door competitors' strengths and weaknesses.

By offering localized promotions and boosting community engagement, be able to attract more locals.

Proximity of nearby competitors with satisfaction scores and distances, providing insights to optimize strategies against local competition

Price-based competitors

Competitors based on pricing strategy insights

Competitive pricing without market loss

Define your competitors in premium, mid-range, and budget categories to comprehend their strategies in each case.

Enhance your pricing approach and boost market presence without having to resort to across-the-board price cuts.

Competitors' pricing strategies across premium, mid-range, and budget categories, helping businesses identify market positioning and optimize pricing strategies without broad price cuts

Cross-visitation

Businesses serving the same or a similar customer base

Spot competitors using customer profile overlap

Identify competitors that attract similar customer profiles based on spending habits, purchase occasions, preferences, and more.

By knowing where your target customers also shop, you can improve your offerings and loyalty programs to meet their needs.

Customer overlap based on average spend, country, and occasion, paired with a bar chart showing customer visit share across multiple brands, helping identify shared customer bases

Measure offline performance to outshine your competitors

Know what your competitors do well and where they fall short

By tracking their offline performance, you can better position your brand to stand out and win more customers.

Market metrics

Understand market dynamics and optimize sales strategies to stay ahead of competitors

CX metrics

Boost retention by tracking satisfaction and share of dissatisfied customers

Store metrics

Evaluate particular stores by analyzing foot traffic, dwell time, and nearby competitors

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Vinkal Chadha
Managing Partner, Global Business Expansion
Ex-McKinsey & KPMG Leadership

At Realytics, we know the offline market inside out — from the shop next door competitors to industry giants

Across 215 countries
and territories