Discover what drives customer loyalty and brand value

Explore how your brand resonates with customers offline

Brand image

Brand’s offline success

Evaluate how any brand stacks up against its competitors

Knowing where your brand sits in the minds of consumers relative to competitors is critical for staying ahead.

By mapping brand attributes, you can quickly identify the areas where your brand excels and those where competitors have an edge, allowing for targeted improvements in your brand image.

Comparing brands across attributes like value for money, product quality, location convenience, authenticity, customization, or speed of service, highlighting performance gaps and competitive advantages

Brand satisfaction

Customer brand perception

Keep track of your brand’s performance

Brands that prioritize customer experience consistently achieve higher satisfaction scores, leading to stronger customer loyalty and a more positive market perception.

Track how satisfied your customers truly are and ensure your brand continues to resonate with their needs in a competitive landscape.

Displaying multiple brands positioned based on their brand perception and customer willingness to return, illustrating varying levels of performance and customer loyalty

Product attributes

Impact of products on brand perception

Understand the product-brand connection

A brand is more than just a logo – it’s the collective experience your products or services deliver.

Monitoring customer satisfaction with your products is essential for maintaining a positive brand image and understanding the key factors that impact brand perception.

Analyzing product categories by product share, customer satisfaction (CSAT) scores, and their impact on brand perception, showing varied contributions of items to overall brand image

Occasions

Occasion-driven behavior

Uncover key occasions that drive brand engagement

From relaxation to social gatherings, certain events naturally encourage consumers to engage with your brand.

Understanding these occasion-driven behaviors helps you better align your messaging and product offerings, ensuring your brand is the go-to choice for their next event.

Comparing the frequency of customer engagement occasions, such as family visits, friends visits, relaxation, dates, and cultural events, highlighting differences between a brand and its competitors

Benefits

Brand value proposition

Address consumer needs through a mix of benefits

Functional benefits, like reliable service and convenience, are critical for meeting everyday needs, while emotional elements such as comfort and stress-free shopping build lasting loyalty.

Balancing these factors can ensure customer satisfaction while addressing common challenges like market differentiation and retention.

Categorizing benefits into functional, emotional, and social aspects, showing metrics like frequency of use and customer satisfaction for various features

Book a demo

Join us for a demo where we’ll discuss how Realytics can support your business growth and adaptability in changing market conditions

Schedule a call
Vinkal Chadha
Managing Partner, Global Business Expansion
Ex-McKinsey & KPMG Leadership

At Realytics, we know the offline market inside out — from the shop next door competitors to industry giants

Across 215 countries
and territories