Brand leadership depends on Brand Analytics
Realytics gives you instant brand data to sharpen positioning, strengthen strategy, and win both mindshare & market share
215
Counties & territories
From 2020
Historic data
Weekly
Updated data
Brand Mind Share
Measure Brand Interest.
Capture Mind share
Capture Mind share
Track the impact of your
marketing activities and launches. Benchmark against competitors
marketing activities and launches. Benchmark against competitors
Mind Share score
Instantly see how your brand captures consumer attention over time. Track it weekly and compare performance across regions.
Cross-visitation
Outperform the brands your consumers actually visit
Step beyond interest —
see where your consumers really go
see where your consumers really go
Cross-visitation share
Share of your consumers visiting other brands. Uncover hidden competitors, and adapt your strategy to gain more traffic
Brand Perception
Highlight & strengthen what truly sets you apart
Reveal real strengths and weak spots of your brand and competitors. Understand customer perception of entire segment or category
Topics scorecard
Customize attributes and get up-to-date results in just a few clicks — anytime you need them
Brand-topic affinity
Extra High means consumers strongly link your brand to this topic — build on it. An empty field shows no association — a chance to raise awareness or rethink your positioning and operations
Zoom in
by consumer
type & region
Brand Perception Dynamic
Set brand image KPIs. Track what shifts
Dynamic report
Choose what matters — then monitor perception evolve and link actions to measurable brand impact
Consumer Requirements
Deliver what truly drives brand satisfaction
Prioritize with clarity: fix what consumers expect by default, strengthen what makes them love you
Attractive topics
Features that delight consumers and can build strong loyalty, even though they're not explicitly asked for. Use these to surprise and win hearts.
Performance topics
Consumers actively compare and evaluate them. The better you deliver, the more they choose you. Optimize here to increase brand satisfaction
Must be
The baseline for consumers expectations. They often go unnoticed when done well. But if you miss them, nothing else will matter
Willingness to pay
Know what drives value by each check size segment. Price with confidence
Group consumers by spend, match what they value, and grow margins without guesswork
Consumer segments
Based at average check at your location, competitors, or across the category
Segment-topic affinity
Shows how strongly consumers across average check segments associate brand or category with a specific topic
215
Counties & territories
From 2020
Historic data
Weekly
Updated data
Brand Mind Share
Measure Brand Interest. Capture Mind share
Track the impact of your
marketing activities and launches. Benchmark against competitors
Cross-visitation analysis
Outperform the brands your consumers actually visit
Step beyond interest —
see where your consumers really go
Brand Perception
Highlight & strengthen what truly sets you apart
Reveal real strengths and weak spots of your brand and competitors. Understand customer perception of entire segment or category
Zoom in by consumer type & region
Brand Perception Dynamic
Set brand image KPIs.
Track what shifts
Track what shifts
Consumer Requirements
Deliver what truly drives brand satisfaction
Prioritize with clarity: fix what consumers expect by default, strengthen what makes them love you
Willingness to pay
Know what drives value by each check size segment. Price with confidence
Group consumers by spend, match what they value, and grow margins without guesswork
Thank you
One of our team members will contact you soon to better understand your requirements and provide tailored pricing details
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