Discover consumer behavior to stay aligned with demand
Uncover patterns behind consumer choices across price segments, brands, and locations
Consumer profiles
Consumer groups based on behavior and demographics
Analyze consumer base to uncover competitive advantages
Break down audience data by factors such as generation, gender, income, and even traveller types.
By understanding these groups better, you can optimize your offerings and marketing strategies, ensuring greater relevance and resonance with each segment.
Consumer needs
Drivers of consumer behavior
Identity functional and emotional drivers of customer behavior
Explore the functional and emotional drivers behind consumer decisions and use these insights to tailor your offerings.
By understanding what motivates your audience, you can design products and experiences that meet their unique needs, enhancing satisfaction across segments.
Cross-visitation behavior
Brands and categories choices
Know where your customers are also spending their time and money
Cross-visitation data reveals the other categories or brands your consumers frequent, providing valuable insights into their preferences.
Understanding cross-visitation patterns helps you identify competitors, potential partnerships, and unmet needs.
Consumer interests
Category affinity for interest-based insights
Discover categories where customer interest is most concentrated
Identify the categories that show the strongest consumer affinity locally, from beauty and wellness to home goods, financial services, or dining experiences.
Use this information to target your marketing and product offerings, ensuring you're focusing on the areas that resonate most with your audience for better engagement and sales growth.
Capture consumer behavior in any market segment
Discover consumer profiles and behavior shifts over time
Analyzing consumer profiles helps you understand how demographics, preferences, and behavior patterns influence consumer decisions, allowing you to tailor your strategy effectively.
Brand-specific
Uncover how customers engage with different brands within your category
Price-segmented
Analyze how customers behave across different price segments – low, middle, and high
Location-based
Track consumer behavior across various locations to see preference changes
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At Realytics, we know the offline market inside out