Overview
Operating in more than 10 countries, the client is a top-tier global food delivery platform aiming to drive targeted expansion by deeply understanding competitor market penetration and identifying high-potential areas for growth.
Challenge
To strategically expand across multiple regions in Europe, the client required a clear picture of competitor presence. They needed to identify untapped areas, or "white spots," where their service could be beneficially presented.
This necessitated a detailed analysis of competitor performance to prioritize expansion into markets with the highest potential for merchant acquisition.
Solution
Realytics provided an in-depth competitor market analysis, mapping out competitor presence across regions along with insights into their restaurant client base – covering aspects from pricing to operational performance factors like Cooking Quality, Speed of Service, and more.
The "white spot" analysis highlighted areas with low competitor saturation or unmet demand, measured in terms of market coverage percentages.
For example, in several regions, competitors had less than 40% market coverage, indicating underutilized potential.
Example of market coverage assessment of a particular competitor
Key findings included:
- Uncovered previously unknown competitor vulnerabilities: Realytics in-depth analysis identified specific regions where even the most dominant competitors had relatively low market coverage (under 40%). These findings revealed untapped potential for our client to make strategic inroads and capture significant market share.
- Pinpointed high-value expansion targets: By cross-referencing competitor presence with merchant density data, Realytics highlighted "white spot" regions where competitors had minimal footprint (under 20% penetration) despite high concentrations of potential restaurant partners. These insights equipped our client to prioritize markets offering the strongest growth opportunities.
In just three months of working with Realytics, we transformed our CSAT levels. Realytics provided reports that dissected data with surgical precision, pinpointed our pain points, and allowed us to strategically enhance our processes
Yuri Z., Senior Innovation Manager
Results
The comprehensive competitor performance insights equipped the client to identify market gaps and prioritize regional investments strategically. Key outcomes included:
- Uncovered previously unknown competitor vulnerabilities: Realytics in-depth analysis identified specific regions where even the most dominant competitors had relatively low market coverage (under 40%). These findings revealed untapped potential for our client to make strategic inroads and capture significant market share.
- Pinpointed high-value expansion targets: By cross-referencing competitor presence with merchant density data, Realytics highlighted "white spot" regions where competitors had minimal footprint (under 20% penetration) despite high concentrations of potential restaurant partners. These insights equipped our client to prioritize markets offering the strongest growth opportunities.
By understanding the competitive landscape at a granular level, the client could capitalize on "white space" opportunities and establish a strong foothold in high-potential regions.
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