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Reporting period: Aug '23Jul '24

Starbucks Overview

10-100 Places
Coffee Shop

Brand Satisfaction

67%
7pp

Country Rank

South Africa
38 of 45

Category Rank

Coffee Shop
7 of 7

Rating Score

3.4

Sales Power

Sales Index

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Starbucks Brand Profile

Aug '23Jul '24

South Africa

Starbucks has a much lower satisfaction score for its Service compared to its other aspects. However, Starbucks has succeeded in its Place aspect, with a 73% satisfaction score.

Place
73%
15pp
Staff
70%
4pp
Food and Drinks
65%
9pp
Service
59%
9pp
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Starbucks Satisfaction Trend

Feb '24Jul '24

South Africa

Starbucks's brand satisfaction has increased compared to previous month and now stands at 66%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Starbucks Food and Drinks

Starbucks is losing some of its appeal, with a concerning 9% decrease in satisfaction for Food and Drinks dropping from 74% last year to 65% this year.

Starbucks Portion Size

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

2 of 5
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Starbucks Food Quality

Aug '23Jul '24

South Africa

Starbucks is struggling to meet customer expectations, with a 10% decrease in satisfaction in Food Quality aspect, falling from 40% last year to 30% this year.

Satisfaction Score

30%
10pp

Aspect Rank

7 of 7
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Starbucks Menu Selection

Aug '23Jul '24

South Africa

Starbucks remains a consumer favourite, maintaining a consistent 56% satisfaction score in Menu Selection aspect for both this year and last year.

Satisfaction Score

56%

Aspect Rank

7 of 7
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Starbucks Dishes

Aug '23Jul '24

South Africa

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 66% last year to 48% this year.

Satisfaction Score

48%
18pp

Aspect Rank

7 of 7
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Starbucks Drinks

Aug '23Jul '24

South Africa

Starbucks is facing challenges in evolving its Drinks aspect, with a 7% decrease in customer satisfaction, dropping from 82% last year to 75% this year.

Satisfaction Score

75%
7pp

Aspect Rank

7 of 7
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Starbucks Place

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 15% decrease in their Place aspect satisfaction score, dropping from 88% to 73% this year.

Starbucks Atmosphere and Décor

Aug '23Jul '24

South Africa

Starbucks is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

6 of 7
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Starbucks Cleanliness and Hygiene

Aug '23Jul '24

South Africa

Starbucks is losing some of its appeal, with a concerning 23% decrease in satisfaction for Cleanliness and Hygiene dropping from 78% last year to 55% this year.

Satisfaction Score

55%
23pp

Aspect Rank

5 of 7
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Starbucks Restrooms

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

4 of 5
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Starbucks Options for different visitors

Aug '23Jul '24

South Africa

Starbucks is still the go-to place for customers, as their Options for different visitors score remains high at 82%, consistent with last year's score.

Satisfaction Score

82%

Aspect Rank

5 of 6
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Starbucks Child-Friendly Conditions

Aug '23Jul '24

South Africa

Starbucks remains a consumer favourite, maintaining a consistent 67% satisfaction score in Child-Friendly Conditions aspect for both this year and last year.

Satisfaction Score

67%

Aspect Rank

5 of 6
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Starbucks Comfort

Aug '23Jul '24

South Africa

Starbucks is still the go-to place for customers, as their Comfort score remains high at 71%, consistent with last year's score.

Satisfaction Score

71%

Aspect Rank

2 of 7
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Starbucks Venue Congestion

Aug '23Jul '24

South Africa

Starbucks remains a consumer favourite, maintaining a consistent 25% satisfaction score in Venue Congestion aspect for both this year and last year.

Satisfaction Score

25%

Aspect Rank

4 of 7
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Starbucks Dining Area

Aug '23Jul '24

South Africa

Starbucks is struggling to meet customer expectations, with a 11% decrease in satisfaction in Dining Area aspect, falling from 79% last year to 68% this year.

Satisfaction Score

68%
11pp

Aspect Rank

4 of 7
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Starbucks Work and study friendly

Aug '23Jul '24

South Africa

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Work and study friendly aspect, down from 94% last year to 69% this year.

Satisfaction Score

69%
25pp

Aspect Rank

4 of 5
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Starbucks Service

Starbucks is facing challenges in evolving its Service aspect, with a 9% decrease in customer satisfaction, dropping from 68% last year to 59% this year.

Starbucks Billing and Payment

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

5 of 7
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Starbucks Opening Hours

Aug '23Jul '24

South Africa

Starbucks is still the go-to place for customers, as their Opening Hours score remains high at 75%, consistent with last year's score.

Satisfaction Score

75%

Aspect Rank

2 of 7
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Starbucks Dining Options

Aug '23Jul '24

South Africa

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 6% decrease in their Dining Options aspect satisfaction score, dropping from 74% to 68% this year.

Satisfaction Score

68%
6pp

Aspect Rank

7 of 7
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Starbucks Online Facilities

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 2
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Starbucks Waiting Time

Aug '23Jul '24

South Africa

Starbucks is losing some of its appeal, with a concerning 3% decrease in satisfaction for Waiting Time dropping from 52% last year to 49% this year.

Satisfaction Score

49%
3pp

Aspect Rank

5 of 7
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Starbucks Order Processing

Aug '23Jul '24

South Africa

Starbucks is struggling to meet customer expectations, with a 13% decrease in satisfaction in Order Processing aspect, falling from 34% last year to 21% this year.

Satisfaction Score

21%
13pp

Aspect Rank

7 of 7
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Starbucks Staff

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 74% last year to 70% this year.

Starbucks Staff Competence

Aug '23Jul '24

South Africa

Starbucks remains a consumer favourite, maintaining a consistent 80% satisfaction score in Staff Competence aspect for both this year and last year.

Satisfaction Score

80%

Aspect Rank

5 of 7
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Starbucks Staff Friendliness

Aug '23Jul '24

South Africa

Starbucks is facing challenges in evolving its Staff Friendliness aspect, with a 1% decrease in customer satisfaction, dropping from 83% last year to 82% this year.

Satisfaction Score

82%
1pp

Aspect Rank

5 of 7
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Starbucks Staff Attentiveness

Aug '23Jul '24

South Africa

Starbucks is still the go-to place for customers, as their Staff Attentiveness score remains high at 20%, consistent with last year's score.

Satisfaction Score

20%

Aspect Rank

6 of 7
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Starbucks Staff Avaliability

Aug '23Jul '24

South Africa

Starbucks remains a consumer favourite, maintaining a consistent 50% satisfaction score in Staff Avaliability aspect for both this year and last year.

Satisfaction Score

50%

Aspect Rank

1 of 4
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Starbucks Staff Members

Aug '23Jul '24

South Africa

Starbucks is still the go-to place for customers, as their Staff Members score remains high at 34%, consistent with last year's score.

Satisfaction Score

34%

Aspect Rank

6 of 7
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