Realytics logo

Reporting period: Feb '23Jan '24

Starbucks Overview

10-100 Places
Coffee Shop

Brand Satisfaction

69%
3pp

Country Rank

South Africa
33 of 45

Category Rank

Coffee Shop
8 of 8

Rating Score

3.5

Sales Power

Sales Index

Realytics logo

Starbucks Brand Profile

Feb '23Jan '24

South Africa

Starbucks has a much lower satisfaction score for its Pricing compared to its other aspects. However, Starbucks has succeeded in its Place aspect, with a 75% satisfaction score.

Place
75%
9pp
Food and Drinks
73%
3pp
Staff
68%
4pp
Service
61%
10pp
Location
0%
Pricing
0%
Realytics logo

Starbucks Food and Drinks

Starbucks has shown an increase in Food and Drinks, with a jump from 70% last year to an impressive 73% this year.

Starbucks Portion Size

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

7 of 7
Realytics logo

Starbucks Food Quality

Feb '23Jan '24

South Africa

Starbucks continues to evolve, with a 14% increase in customer satisfaction of Food Quality, climbing from 37% last year to 51% this year.

Satisfaction Score

51%
14pp

Aspect Rank

5 of 8
Realytics logo

Starbucks Menu Selection

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

8 of 8
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Starbucks Dishes

Feb '23Jan '24

South Africa

Starbucks is losing some of its appeal, with a concerning 4% decrease in satisfaction for Dishes dropping from 72% last year to 68% this year.

Satisfaction Score

68%
4pp

Aspect Rank

8 of 8
Realytics logo

Starbucks Drinks

Feb '23Jan '24

South Africa

Starbucks has successfully improved guest experience, as their "Drinks" satisfaction score jumped from 75% last year to an 76% this year.

Satisfaction Score

76%
1pp

Aspect Rank

8 of 8
Realytics logo

Starbucks Location

Use Realytics to know more about Starbucks

Starbucks Parking

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

7 of 7
Realytics logo

Starbucks Conveniently Situated

Feb '23Jan '24

South Africa

Starbucks is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 6
Realytics logo

Starbucks Views and Surroundings

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

2 of 6
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Starbucks Place

Starbucks is struggling to meet customer expectations, with a 9% decrease in satisfaction in Place aspect, falling from 84% last year to 75% this year.

Starbucks Atmosphere and Décor

Feb '23Jan '24

South Africa

Starbucks is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

6 of 8
Realytics logo

Starbucks Cleanliness and Hygiene

Feb '23Jan '24

South Africa

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Cleanliness and Hygiene aspect, down from 80% last year to 57% this year.

Satisfaction Score

57%
23pp

Aspect Rank

2 of 8
Realytics logo

Starbucks Restrooms

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

3 of 4
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Starbucks Options for different visitors

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

6 of 7
Realytics logo

Starbucks Child-Friendly Conditions

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

4 of 6
Realytics logo

Starbucks Comfort

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

3 of 8
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Starbucks Venue Congestion

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

7 of 8
Realytics logo

Starbucks Dining Area

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

3 of 7
Realytics logo

Starbucks Work and study friendly

Feb '23Jan '24

South Africa

Starbucks is facing challenges in evolving its Work and study friendly aspect, with a 6% decrease in customer satisfaction, dropping from 82% last year to 76% this year.

Satisfaction Score

76%
6pp

Aspect Rank

2 of 7
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Starbucks Pricing

Use Realytics to know more about Starbucks

Starbucks Price

Feb '23Jan '24

South Africa

Starbucks continues to improve, with a notable increase in customer satisfaction for their Price aspect, rising from 18% to 31% this year.

Satisfaction Score

31%
13pp

Aspect Rank

7 of 8
Realytics logo

Starbucks Promotions

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

6 of 8
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Starbucks Service

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 10% decrease in their Service aspect satisfaction score, dropping from 71% to 61% this year.

Starbucks Billing and Payment

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

3 of 7
Realytics logo

Starbucks Opening Hours

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

4 of 7
Realytics logo

Starbucks Dining Options

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

7 of 8
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Starbucks Online Facilities

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

2 of 4
Realytics logo

Starbucks Waiting Time

Feb '23Jan '24

South Africa

Starbucks is losing some of its appeal, with a concerning 17% decrease in satisfaction for Waiting Time dropping from 54% last year to 37% this year.

Satisfaction Score

37%
17pp

Aspect Rank

2 of 8
Realytics logo

Starbucks Order Processing

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

5 of 8
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Starbucks Staff

Starbucks is struggling to meet customer expectations, with a 4% decrease in satisfaction in Staff aspect, falling from 72% last year to 68% this year.

Starbucks Staff Competence

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

6 of 7
Realytics logo

Starbucks Staff Friendliness

Feb '23Jan '24

South Africa

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Staff Friendliness aspect, down from 82% last year to 78% this year.

Satisfaction Score

78%
4pp

Aspect Rank

7 of 8
Realytics logo

Starbucks Staff Attentiveness

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

6 of 8
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Starbucks Staff Avaliability

Feb '23Jan '24

South Africa

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

4 of 6
Realytics logo

Starbucks Staff Members

Feb '23Jan '24

South Africa

Starbucks is facing challenges in evolving its Staff Members aspect, with a 6% decrease in customer satisfaction, dropping from 47% last year to 41% this year.

Satisfaction Score

41%
6pp

Aspect Rank

5 of 8
Realytics logo