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Reporting period: Jul '23Jun '24

Starbucks Overview

10-100 Places
Coffee Shop

Brand Satisfaction

69%
5pp

Country Rank

South Africa
39 of 46

Category Rank

Coffee Shop
8 of 8

Rating Score

3.4

Sales Power

Sales Index

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Starbucks Brand Profile

Jul '23Jun '24

South Africa

Starbucks has a much lower satisfaction score for its Service compared to its other aspects. However, Starbucks has succeeded in its Place aspect, with a 77% satisfaction score.

Place
77%
8pp
Staff
73%
2pp
Food and Drinks
68%
7pp
Service
59%
10pp
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Starbucks Satisfaction Trend

Jan '24Jun '24

South Africa

Starbucks's brand satisfaction has decreased compared to previous month and now stands at 62%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Starbucks Food and Drinks

Starbucks is losing some of its appeal, with a concerning 7% decrease in satisfaction for Food and Drinks dropping from 75% last year to 68% this year.

Starbucks Food Quality

Jul '23Jun '24

South Africa

Starbucks is struggling to meet customer expectations, with a 7% decrease in satisfaction in Food Quality aspect, falling from 39% last year to 32% this year.

Satisfaction Score

32%
7pp

Aspect Rank

6 of 8
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Starbucks Dishes

Jul '23Jun '24

South Africa

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 70% last year to 57% this year.

Satisfaction Score

57%
13pp

Aspect Rank

8 of 8
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Starbucks Drinks

Jul '23Jun '24

South Africa

Starbucks is facing challenges in evolving its Drinks aspect, with a 6% decrease in customer satisfaction, dropping from 82% last year to 76% this year.

Satisfaction Score

76%
6pp

Aspect Rank

8 of 8
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Starbucks Place

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 8% decrease in their Place aspect satisfaction score, dropping from 85% to 77% this year.

Starbucks Atmosphere and Décor

Jul '23Jun '24

South Africa

Starbucks is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

4 of 8
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Starbucks Cleanliness and Hygiene

Jul '23Jun '24

South Africa

Starbucks is losing some of its appeal, with a concerning 10% decrease in satisfaction for Cleanliness and Hygiene dropping from 75% last year to 65% this year.

Satisfaction Score

65%
10pp

Aspect Rank

3 of 8
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Starbucks Service

Starbucks is struggling to meet customer expectations, with a 10% decrease in satisfaction in Service aspect, falling from 69% last year to 59% this year.

Starbucks Waiting Time

Jul '23Jun '24

South Africa

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Waiting Time aspect, down from 57% last year to 45% this year.

Satisfaction Score

45%
12pp

Aspect Rank

2 of 8
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Starbucks Staff

Starbucks is facing challenges in evolving its Staff aspect, with a 2% decrease in customer satisfaction, dropping from 75% last year to 73% this year.

Starbucks Staff Friendliness

Jul '23Jun '24

South Africa

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Staff Friendliness aspect satisfaction score, dropping from 83% to 82% this year.

Satisfaction Score

82%
1pp

Aspect Rank

6 of 8
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Starbucks Staff Members

Jul '23Jun '24

South Africa

Starbucks is losing some of its appeal, with a concerning 14% decrease in satisfaction for Staff Members dropping from 55% last year to 41% this year.

Satisfaction Score

41%
14pp

Aspect Rank

4 of 8
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