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Reporting period: Jul '23Jun '24

Old Town Overview

<10 Places
Restaurant

Brand Satisfaction

79%
4pp

Country Rank

South Africa
201 of 269

Category Rank

Restaurant
133 of 179

Rating Score

3.9

Sales Power

Sales Index

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Old Town Brand Profile

Jul '23Jun '24

South Africa

Old Town has a much lower satisfaction score for its Pricing compared to its other aspects. However, Old Town has succeeded in its Place aspect, with a 89% satisfaction score.

Place
89%
3pp
Staff
82%
9pp
Food and Drinks
78%
2pp
Service
74%
9pp
Pricing
51%
16pp
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Old Town Satisfaction Trend

Jan '24Jun '24

South Africa

Old Town's brand satisfaction has increased compared to previous month and now stands at 90%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Old Town Food and Drinks

Old Town is losing some of its appeal, with a concerning 2% decrease in satisfaction for Food and Drinks dropping from 80% last year to 78% this year.

Old Town Food Quality

Jul '23Jun '24

South Africa

Old Town is struggling to meet customer expectations, with a 26% decrease in satisfaction in Food Quality aspect, falling from 53% last year to 27% this year.

Satisfaction Score

27%
26pp

Aspect Rank

140 of 179
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Old Town Dishes

Jul '23Jun '24

South Africa

Old Town remains a consumer favourite, maintaining a consistent 72% satisfaction score in Dishes aspect for both this year and last year.

Satisfaction Score

72%

Aspect Rank

118 of 179
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Old Town Drinks

Jul '23Jun '24

South Africa

Old Town is losing its edge, with a noticeable decrease in guest satisfaction in Drinks aspect, down from 92% last year to 90% this year.

Satisfaction Score

90%
2pp

Aspect Rank

35 of 171
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Old Town Place

Old Town has shown an increase in Place, with a jump from 86% last year to an impressive 89% this year.

Old Town Atmosphere and Décor

Jul '23Jun '24

South Africa

Use Realytics to know more about Old Townlink

Satisfaction Score

Aspect Rank

123 of 177
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Old Town Pricing

Old Town continues to evolve, with a 16% increase in customer satisfaction of Pricing, climbing from 35% last year to 51% this year.

Old Town Price

Jul '23Jun '24

South Africa

Old Town has successfully improved guest experience, as their "Price" satisfaction score jumped from 34% last year to an 50% this year.

Satisfaction Score

50%
16pp

Aspect Rank

128 of 178
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Old Town Service

Old Town is facing challenges in evolving its Service aspect, with a 9% decrease in customer satisfaction, dropping from 83% last year to 74% this year.

Old Town Dining Options

Jul '23Jun '24

South Africa

Old Town continues to improve, with a notable increase in customer satisfaction for their Dining Options aspect, rising from 83% to 90% this year.

Satisfaction Score

90%
7pp

Aspect Rank

72 of 179
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Old Town Staff

Old Town is facing challenges in maintaining its customer experience, with a noticeable 9% decrease in their Staff aspect satisfaction score, dropping from 91% to 82% this year.

Old Town Staff Friendliness

Jul '23Jun '24

South Africa

Old Town is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

95 of 179
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Old Town Staff Attentiveness

Jul '23Jun '24

South Africa

Old Town has demonstrated resilience in the industry, with a 5% increase in customer satisfaction for Staff Attentiveness rising from 71% to 76% this year.

Satisfaction Score

76%
5pp

Aspect Rank

24 of 168
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Old Town Staff Members

Jul '23Jun '24

South Africa

Old Town is losing some of its appeal, with a concerning 18% decrease in satisfaction for Staff Members dropping from 89% last year to 71% this year.

Satisfaction Score

71%
18pp

Aspect Rank

71 of 179
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