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Reporting period: Feb '23Jan '24

Old Town Overview

<10 Places
Restaurant

Brand Satisfaction

81%
1pp

Country Rank

South Africa
48 of 92

Category Rank

Restaurant
35 of 70

Rating Score

4

Sales Power

Sales Index

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Old Town Brand Profile

Feb '23Jan '24

South Africa

Old Town has a much lower satisfaction score for its Pricing compared to its other aspects. However, Old Town has succeeded in its Staff aspect, with a 88% satisfaction score.

Staff
88%
1pp
Location
88%
8pp
Service
82%
3pp
Place
82%
6pp
Food and Drinks
79%
2pp
Pricing
45%
8pp
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Old Town Food and Drinks

Old Town has shown an increase in Food and Drinks, with a jump from 77% last year to an impressive 79% this year.

Old Town Portion Size

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

93 of 107
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Old Town Food Quality

Feb '23Jan '24

South Africa

Old Town continues to evolve, with a 5% increase in customer satisfaction of Food Quality, climbing from 37% last year to 42% this year.

Satisfaction Score

42%
5pp

Aspect Rank

69 of 112
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Old Town Menu Selection

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

93 of 110
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Old Town Dishes

Feb '23Jan '24

South Africa

Old Town has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 68% last year to an 75% this year.

Satisfaction Score

75%
7pp

Aspect Rank

64 of 112
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Satisfaction Score

Aspect Rank

14 of 111
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Satisfaction Score

Aspect Rank

5 of 54
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Old Town Location

Old Town is losing some of its appeal, with a concerning 8% decrease in satisfaction for Location dropping from 96% last year to 88% this year.

Old Town Parking

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

47 of 87
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Old Town Conveniently Situated

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

85 of 86
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Old Town Views and Surroundings

Feb '23Jan '24

South Africa

Old Town is struggling to meet customer expectations, with a 10% decrease in satisfaction in Views and Surroundings aspect, falling from 97% last year to 87% this year.

Satisfaction Score

87%
10pp

Aspect Rank

65 of 90
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Old Town Place

Old Town is losing its edge, with a noticeable decrease in guest satisfaction in Place aspect, down from 88% last year to 82% this year.

Satisfaction Score

Aspect Rank

56 of 112
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Old Town Cleanliness and Hygiene

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

89 of 107
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Old Town Restrooms

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

23 of 70
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Old Town Options for different visitors

Feb '23Jan '24

South Africa

Old Town is facing challenges in evolving its Options for different visitors aspect, with a 7% decrease in customer satisfaction, dropping from 90% last year to 83% this year.

Satisfaction Score

83%
7pp

Aspect Rank

31 of 112
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Old Town Child-Friendly Conditions

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

80 of 90
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Old Town Comfort

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

70 of 106
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Old Town Venue Congestion

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

26 of 101
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Old Town Dining Area

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

76 of 103
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Old Town Pricing

Old Town continues to improve, with a notable increase in customer satisfaction for their Pricing aspect, rising from 37% to 45% this year.

Old Town Price

Feb '23Jan '24

South Africa

Old Town has demonstrated resilience in the industry, with a 12% increase in customer satisfaction for Price rising from 31% to 43% this year.

Satisfaction Score

43%
12pp

Aspect Rank

82 of 111
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Old Town Promotions

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

69 of 70
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Old Town Service

Old Town has shown an increase in Service, with a jump from 79% last year to an impressive 82% this year.

Old Town Billing and Payment

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

30 of 77
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Old Town Opening Hours

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

7 of 58
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Old Town Dining Options

Feb '23Jan '24

South Africa

Old Town is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Dining Options aspect satisfaction score, dropping from 85% to 84% this year.

Satisfaction Score

84%
1pp

Aspect Rank

50 of 112
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Old Town Waiting Time

Feb '23Jan '24

South Africa

Old Town continues to evolve, with a 20% increase in customer satisfaction of Waiting Time, climbing from 17% last year to 37% this year.

Satisfaction Score

37%
20pp

Aspect Rank

19 of 112
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Old Town Order Processing

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

102 of 110
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Old Town Staff

Old Town has successfully improved guest experience, as their "Staff" satisfaction score jumped from 87% last year to an 88% this year.

Old Town Staff Competence

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

54 of 92
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Satisfaction Score

Aspect Rank

24 of 112
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Old Town Staff Attentiveness

Feb '23Jan '24

South Africa

Old Town continues to improve, with a notable increase in customer satisfaction for their Staff Attentiveness aspect, rising from 78% to 83% this year.

Satisfaction Score

83%
5pp

Aspect Rank

13 of 107
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Old Town Staff Avaliability

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

36 of 38
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Old Town Staff Members

Feb '23Jan '24

South Africa

Old Town has demonstrated resilience in the industry, with a 3% increase in customer satisfaction for Staff Members rising from 81% to 84% this year.

Satisfaction Score

84%
3pp

Aspect Rank

24 of 112
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