McDonald's Brand Profile
Jul '23 — Jun '24
South Africa
McDonald's has a much lower satisfaction score for its Service compared to its other aspects. However, McDonald's has succeeded in its Place aspect, with a 73% satisfaction score.
McDonald's Satisfaction Trend
Jan '24 — Jun '24
South Africa
McDonald's's brand satisfaction remains unchanged compared to the previous month and continues to stand at 51%. Use Realytics to closely monitor satisfaction score changes and assess how well the brand continues to meet customer expectations.
McDonald's Food and Drinks
McDonald's has shown an increase in Food and Drinks, with a jump from 51% last year to an impressive 52% this year.
McDonald's Food Quality
Jul '23 — Jun '24
South Africa
McDonald's continues to evolve, with a 3% increase in customer satisfaction of Food Quality, climbing from 37% last year to 40% this year.
Satisfaction Score
Aspect Rank
McDonald's Menu Selection
Jul '23 — Jun '24
South Africa
McDonald's is losing some of its appeal, with a concerning 4% decrease in satisfaction for Menu Selection dropping from 38% last year to 34% this year.
Satisfaction Score
Aspect Rank
McDonald's Dishes
Jul '23 — Jun '24
South Africa
McDonald's has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 40% last year to an 42% this year.
Satisfaction Score
Aspect Rank
McDonald's Drinks
Jul '23 — Jun '24
South Africa
McDonald's continues to improve, with a notable increase in customer satisfaction for their Drinks aspect, rising from 43% to 44% this year.
Satisfaction Score
Aspect Rank
McDonald's Location
McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Location aspect, falling from 70% last year to 66% this year.
McDonald's Parking
Jul '23 — Jun '24
South Africa
McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Parking aspect, down from 55% last year to 51% this year.
Satisfaction Score
Aspect Rank
McDonald's Conveniently Situated
Jul '23 — Jun '24
South Africa
Satisfaction Score
Aspect Rank
McDonald's Views and Surroundings
Jul '23 — Jun '24
South Africa
Satisfaction Score
Aspect Rank
McDonald's Place
McDonald's is facing challenges in evolving its Place aspect, with a 1% decrease in customer satisfaction, dropping from 74% last year to 73% this year.
McDonald's Atmosphere and Décor
Jul '23 — Jun '24
South Africa
McDonald's is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Atmosphere and Décor aspect satisfaction score, dropping from 92% to 89% this year.
Satisfaction Score
Aspect Rank
McDonald's Cleanliness and Hygiene
Jul '23 — Jun '24
South Africa
McDonald's is losing some of its appeal, with a concerning 4% decrease in satisfaction for Cleanliness and Hygiene dropping from 79% last year to 75% this year.
Satisfaction Score
Aspect Rank
McDonald's Restrooms
Jul '23 — Jun '24
South Africa
McDonald's has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Restrooms rising from 38% to 40% this year.
Satisfaction Score
Aspect Rank
McDonald's Options for different visitors
Jul '23 — Jun '24
South Africa
McDonald's has shown an increase in Options for different visitors, with a jump from 75% last year to an impressive 84% this year.
Satisfaction Score
Aspect Rank
McDonald's Child-Friendly Conditions
Jul '23 — Jun '24
South Africa
McDonald's continues to evolve, with a 4% increase in customer satisfaction of Child-Friendly Conditions, climbing from 81% last year to 85% this year.
Satisfaction Score
Aspect Rank
McDonald's Comfort
Jul '23 — Jun '24
South Africa
McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Comfort aspect, falling from 49% last year to 45% this year.
Satisfaction Score
Aspect Rank
McDonald's Venue Congestion
Jul '23 — Jun '24
South Africa
McDonald's has successfully improved guest experience, as their "Venue Congestion" satisfaction score jumped from 22% last year to an 28% this year.
Satisfaction Score
Aspect Rank
McDonald's Dining Area
Jul '23 — Jun '24
South Africa
McDonald's continues to improve, with a notable increase in customer satisfaction for their Dining Area aspect, rising from 63% to 64% this year.
Satisfaction Score
Aspect Rank
McDonald's Work and study friendly
Jul '23 — Jun '24
South Africa
McDonald's has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Work and study friendly rising from 71% to 73% this year.
Satisfaction Score
Aspect Rank
McDonald's Pricing
McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Pricing aspect, down from 57% last year to 55% this year.
McDonald's Price
Jul '23 — Jun '24
South Africa
McDonald's is facing challenges in evolving its Price aspect, with a 2% decrease in customer satisfaction, dropping from 57% last year to 55% this year.
Satisfaction Score
Aspect Rank
McDonald's Service
McDonald's has shown an increase in Service, with a jump from 46% last year to an impressive 47% this year.
McDonald's Billing and Payment
Jul '23 — Jun '24
South Africa
Satisfaction Score
Aspect Rank
McDonald's Opening Hours
Jul '23 — Jun '24
South Africa
McDonald's continues to evolve, with a 2% increase in customer satisfaction of Opening Hours, climbing from 35% last year to 37% this year.
Satisfaction Score
Aspect Rank
McDonald's Dining Options
Jul '23 — Jun '24
South Africa
McDonald's has successfully improved guest experience, as their "Dining Options" satisfaction score jumped from 53% last year to an 60% this year.
Satisfaction Score
Aspect Rank
McDonald's Waiting Time
Jul '23 — Jun '24
South Africa
McDonald's continues to improve, with a notable increase in customer satisfaction for their Waiting Time aspect, rising from 38% to 39% this year.
Satisfaction Score
Aspect Rank
McDonald's Order Processing
Jul '23 — Jun '24
South Africa
McDonald's has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Order Processing rising from 23% to 25% this year.
Satisfaction Score
Aspect Rank
McDonald's Staff
McDonald's is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Staff aspect satisfaction score, dropping from 60% to 57% this year.
McDonald's Staff Competence
Jul '23 — Jun '24
South Africa
McDonald's is losing some of its appeal, with a concerning 4% decrease in satisfaction for Staff Competence dropping from 45% last year to 41% this year.
Satisfaction Score
Aspect Rank
McDonald's Staff Friendliness
Jul '23 — Jun '24
South Africa
McDonald's is struggling to meet customer expectations, with a 2% decrease in satisfaction in Staff Friendliness aspect, falling from 74% last year to 72% this year.
Satisfaction Score
Aspect Rank
McDonald's Staff Attentiveness
Jul '23 — Jun '24
South Africa
McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Staff Attentiveness aspect, down from 27% last year to 26% this year.
Satisfaction Score
Aspect Rank
McDonald's Staff Avaliability
Jul '23 — Jun '24
South Africa
McDonald's has shown an increase in Staff Avaliability, with a jump from 6% last year to an impressive 20% this year.
Satisfaction Score
Aspect Rank
McDonald's Staff Members
Jul '23 — Jun '24
South Africa
McDonald's is facing challenges in evolving its Staff Members aspect, with a 5% decrease in customer satisfaction, dropping from 43% last year to 38% this year.
Satisfaction Score
Aspect Rank