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Reporting period: Feb '23Jan '24

McDonald's Overview

100+ Places
Restaurant

Brand Satisfaction

51%
3pp

Country Rank

South Africa
19 of 19

Category Rank

Restaurant
16 of 16

Rating Score

2.7

Sales Power

Sales Index

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McDonald's Brand Profile

Feb '23Jan '24

South Africa

McDonald's has a much lower satisfaction score for its Service compared to its other aspects. However, McDonald's has succeeded in its Place aspect, with a 70% satisfaction score.

Place
70%
Location
63%
2pp
Pricing
55%
Staff
55%
2pp
Food and Drinks
50%
2pp
Service
44%
4pp
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McDonald's Food and Drinks

McDonald's is losing some of its appeal, with a concerning 2% decrease in satisfaction for Food and Drinks dropping from 52% last year to 50% this year.

McDonald's Portion Size

Feb '23Jan '24

South Africa

McDonald's has shown an increase in Portion Size, with a jump from 39% last year to an impressive 55% this year.

Satisfaction Score

55%
16pp

Aspect Rank

5 of 16
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McDonald's Food Quality

Feb '23Jan '24

South Africa

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Food Quality aspect, falling from 43% last year to 39% this year.

Satisfaction Score

39%
4pp

Aspect Rank

16 of 16
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McDonald's Menu Selection

Feb '23Jan '24

South Africa

McDonald's continues to evolve, with a 6% increase in customer satisfaction of Menu Selection, climbing from 19% last year to 25% this year.

Satisfaction Score

25%
6pp

Aspect Rank

11 of 16
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McDonald's Dishes

Feb '23Jan '24

South Africa

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 41% last year to 39% this year.

Satisfaction Score

39%
2pp

Aspect Rank

15 of 16
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McDonald's Drinks

Feb '23Jan '24

South Africa

McDonald's is facing challenges in evolving its Drinks aspect, with a 1% decrease in customer satisfaction, dropping from 50% last year to 49% this year.

Satisfaction Score

49%
1pp

Aspect Rank

11 of 16
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McDonald's Cuisines

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

7 of 8
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McDonald's Location

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Location aspect satisfaction score, dropping from 65% to 63% this year.

McDonald's Parking

Feb '23Jan '24

South Africa

McDonald's has successfully improved guest experience, as their "Parking" satisfaction score jumped from 51% last year to an 52% this year.

Satisfaction Score

52%
1pp

Aspect Rank

10 of 16
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McDonald's Conveniently Situated

Feb '23Jan '24

South Africa

McDonald's is losing some of its appeal, with a concerning 2% decrease in satisfaction for Conveniently Situated dropping from 91% last year to 89% this year.

Satisfaction Score

89%
2pp

Aspect Rank

6 of 16
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McDonald's Views and Surroundings

Feb '23Jan '24

South Africa

McDonald's is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

6 of 16
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McDonald's Ease to Find

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

7 of 12
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McDonald's Transport Accessibility

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

6 of 7
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McDonald's Place

McDonald's remains a consumer favourite, maintaining a consistent 70% satisfaction score in Place aspect for both this year and last year.

McDonald's Atmosphere and Décor

Feb '23Jan '24

South Africa

McDonald's is struggling to meet customer expectations, with a 2% decrease in satisfaction in Atmosphere and Décor aspect, falling from 89% last year to 87% this year.

Satisfaction Score

87%
2pp

Aspect Rank

12 of 16
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McDonald's Cleanliness and Hygiene

Feb '23Jan '24

South Africa

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Cleanliness and Hygiene aspect, down from 79% last year to 76% this year.

Satisfaction Score

76%
3pp

Aspect Rank

10 of 16
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McDonald's Restrooms

Feb '23Jan '24

South Africa

McDonald's is facing challenges in evolving its Restrooms aspect, with a 5% decrease in customer satisfaction, dropping from 40% last year to 35% this year.

Satisfaction Score

35%
5pp

Aspect Rank

6 of 16
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McDonald's Options for different visitors

Feb '23Jan '24

South Africa

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Options for different visitors aspect satisfaction score, dropping from 78% to 76% this year.

Satisfaction Score

76%
2pp

Aspect Rank

9 of 16
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McDonald's Child-Friendly Conditions

Feb '23Jan '24

South Africa

McDonald's continues to improve, with a notable increase in customer satisfaction for their Child-Friendly Conditions aspect, rising from 71% to 77% this year.

Satisfaction Score

77%
6pp

Aspect Rank

7 of 16
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McDonald's Comfort

Feb '23Jan '24

South Africa

McDonald's is still the go-to place for customers, as their Comfort score remains high at 50%, consistent with last year's score.

Satisfaction Score

50%

Aspect Rank

4 of 16
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McDonald's Venue Congestion

Feb '23Jan '24

South Africa

McDonald's remains a consumer favourite, maintaining a consistent 31% satisfaction score in Venue Congestion aspect for both this year and last year.

Satisfaction Score

31%

Aspect Rank

7 of 16
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McDonald's Dining Area

Feb '23Jan '24

South Africa

McDonald's is losing some of its appeal, with a concerning 3% decrease in satisfaction for Dining Area dropping from 57% last year to 54% this year.

Satisfaction Score

54%
3pp

Aspect Rank

7 of 16
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McDonald's Work and study friendly

Feb '23Jan '24

South Africa

McDonald's is still the go-to place for customers, as their Work and study friendly score remains high at 74%, consistent with last year's score.

Satisfaction Score

74%

Aspect Rank

6 of 14
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McDonald's Pricing

McDonald's remains a consumer favourite, maintaining a consistent 55% satisfaction score in Pricing aspect for both this year and last year.

McDonald's Price

Feb '23Jan '24

South Africa

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Price aspect, falling from 56% last year to 52% this year.

Satisfaction Score

52%
4pp

Aspect Rank

13 of 16
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McDonald's Promotions

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

14 of 16
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McDonald's Service

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Service aspect, down from 48% last year to 44% this year.

McDonald's Billing and Payment

Feb '23Jan '24

South Africa

McDonald's has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Billing and Payment rising from 18% to 20% this year.

Satisfaction Score

20%
2pp

Aspect Rank

5 of 16
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McDonald's Opening Hours

Feb '23Jan '24

South Africa

McDonald's is facing challenges in evolving its Opening Hours aspect, with a 5% decrease in customer satisfaction, dropping from 40% last year to 35% this year.

Satisfaction Score

35%
5pp

Aspect Rank

5 of 16
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McDonald's Dining Options

Feb '23Jan '24

South Africa

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Dining Options aspect satisfaction score, dropping from 53% to 52% this year.

Satisfaction Score

52%
1pp

Aspect Rank

14 of 16
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McDonald's Online Facilities

Feb '23Jan '24

South Africa

McDonald's is losing some of its appeal, with a concerning 12% decrease in satisfaction for Online Facilities dropping from 46% last year to 34% this year.

Satisfaction Score

34%
12pp

Aspect Rank

6 of 16
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McDonald's Waiting Time

Feb '23Jan '24

South Africa

McDonald's is struggling to meet customer expectations, with a 5% decrease in satisfaction in Waiting Time aspect, falling from 39% last year to 34% this year.

Satisfaction Score

34%
5pp

Aspect Rank

13 of 16
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McDonald's Order Processing

Feb '23Jan '24

South Africa

McDonald's has shown an increase in Order Processing, with a jump from 25% last year to an impressive 26% this year.

Satisfaction Score

26%
1pp

Aspect Rank

12 of 16
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McDonald's Staff

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 57% last year to 55% this year.

McDonald's Staff Competence

Feb '23Jan '24

South Africa

McDonald's is facing challenges in evolving its Staff Competence aspect, with a 7% decrease in customer satisfaction, dropping from 49% last year to 42% this year.

Satisfaction Score

42%
7pp

Aspect Rank

12 of 15
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McDonald's Staff Appearance

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

4 of 4
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McDonald's Staff Friendliness

Feb '23Jan '24

South Africa

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Staff Friendliness aspect satisfaction score, dropping from 73% to 72% this year.

Satisfaction Score

72%
1pp

Aspect Rank

14 of 16
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McDonald's Staff Attentiveness

Feb '23Jan '24

South Africa

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Staff Attentiveness dropping from 31% last year to 30% this year.

Satisfaction Score

30%
1pp

Aspect Rank

11 of 16
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Satisfaction Score

Aspect Rank

2 of 14
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McDonald's Staff Members

Feb '23Jan '24

South Africa

McDonald's is struggling to meet customer expectations, with a 2% decrease in satisfaction in Staff Members aspect, falling from 38% last year to 36% this year.

Satisfaction Score

36%
2pp

Aspect Rank

15 of 16
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