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Reporting period: Jul '23Jun '24

McDonald's Overview

100+ Places
Restaurant

Brand Satisfaction

53%

Country Rank

South Africa
19 of 20

Category Rank

Restaurant
14 of 14

Rating Score

2.7

Sales Power

Sales Index

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McDonald's Brand Profile

Jul '23Jun '24

South Africa

McDonald's has a much lower satisfaction score for its Service compared to its other aspects. However, McDonald's has succeeded in its Place aspect, with a 73% satisfaction score.

Place
73%
1pp
Location
66%
4pp
Staff
57%
3pp
Pricing
55%
2pp
Food and Drinks
52%
1pp
Service
47%
1pp
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McDonald's Satisfaction Trend

Jan '24Jun '24

South Africa

McDonald's's brand satisfaction remains unchanged compared to the previous month and continues to stand at 51%. Use Realytics to closely monitor satisfaction score changes and assess how well the brand continues to meet customer expectations.

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McDonald's Food and Drinks

McDonald's has shown an increase in Food and Drinks, with a jump from 51% last year to an impressive 52% this year.

McDonald's Food Quality

Jul '23Jun '24

South Africa

McDonald's continues to evolve, with a 3% increase in customer satisfaction of Food Quality, climbing from 37% last year to 40% this year.

Satisfaction Score

40%
3pp

Aspect Rank

11 of 14
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McDonald's Menu Selection

Jul '23Jun '24

South Africa

McDonald's is losing some of its appeal, with a concerning 4% decrease in satisfaction for Menu Selection dropping from 38% last year to 34% this year.

Satisfaction Score

34%
4pp

Aspect Rank

10 of 14
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McDonald's Dishes

Jul '23Jun '24

South Africa

McDonald's has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 40% last year to an 42% this year.

Satisfaction Score

42%
2pp

Aspect Rank

13 of 14
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McDonald's Drinks

Jul '23Jun '24

South Africa

McDonald's continues to improve, with a notable increase in customer satisfaction for their Drinks aspect, rising from 43% to 44% this year.

Satisfaction Score

44%
1pp

Aspect Rank

9 of 14
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McDonald's Location

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Location aspect, falling from 70% last year to 66% this year.

McDonald's Parking

Jul '23Jun '24

South Africa

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Parking aspect, down from 55% last year to 51% this year.

Satisfaction Score

51%
4pp

Aspect Rank

9 of 14
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McDonald's Conveniently Situated

Jul '23Jun '24

South Africa

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

6 of 14
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McDonald's Views and Surroundings

Jul '23Jun '24

South Africa

McDonald's is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

4 of 14
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McDonald's Place

McDonald's is facing challenges in evolving its Place aspect, with a 1% decrease in customer satisfaction, dropping from 74% last year to 73% this year.

McDonald's Atmosphere and Décor

Jul '23Jun '24

South Africa

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Atmosphere and Décor aspect satisfaction score, dropping from 92% to 89% this year.

Satisfaction Score

89%
3pp

Aspect Rank

12 of 14
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McDonald's Cleanliness and Hygiene

Jul '23Jun '24

South Africa

McDonald's is losing some of its appeal, with a concerning 4% decrease in satisfaction for Cleanliness and Hygiene dropping from 79% last year to 75% this year.

Satisfaction Score

75%
4pp

Aspect Rank

8 of 14
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McDonald's Restrooms

Jul '23Jun '24

South Africa

McDonald's has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Restrooms rising from 38% to 40% this year.

Satisfaction Score

40%
2pp

Aspect Rank

4 of 14
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McDonald's Options for different visitors

Jul '23Jun '24

South Africa

McDonald's has shown an increase in Options for different visitors, with a jump from 75% last year to an impressive 84% this year.

Satisfaction Score

84%
9pp

Aspect Rank

8 of 14
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McDonald's Child-Friendly Conditions

Jul '23Jun '24

South Africa

McDonald's continues to evolve, with a 4% increase in customer satisfaction of Child-Friendly Conditions, climbing from 81% last year to 85% this year.

Satisfaction Score

85%
4pp

Aspect Rank

6 of 14
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McDonald's Comfort

Jul '23Jun '24

South Africa

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Comfort aspect, falling from 49% last year to 45% this year.

Satisfaction Score

45%
4pp

Aspect Rank

6 of 14
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McDonald's Venue Congestion

Jul '23Jun '24

South Africa

McDonald's has successfully improved guest experience, as their "Venue Congestion" satisfaction score jumped from 22% last year to an 28% this year.

Satisfaction Score

28%
6pp

Aspect Rank

2 of 14
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McDonald's Dining Area

Jul '23Jun '24

South Africa

McDonald's continues to improve, with a notable increase in customer satisfaction for their Dining Area aspect, rising from 63% to 64% this year.

Satisfaction Score

64%
1pp

Aspect Rank

4 of 14
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McDonald's Work and study friendly

Jul '23Jun '24

South Africa

McDonald's has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Work and study friendly rising from 71% to 73% this year.

Satisfaction Score

73%
2pp

Aspect Rank

4 of 13
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McDonald's Pricing

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Pricing aspect, down from 57% last year to 55% this year.

McDonald's Price

Jul '23Jun '24

South Africa

McDonald's is facing challenges in evolving its Price aspect, with a 2% decrease in customer satisfaction, dropping from 57% last year to 55% this year.

Satisfaction Score

55%
2pp

Aspect Rank

12 of 14
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McDonald's Service

McDonald's has shown an increase in Service, with a jump from 46% last year to an impressive 47% this year.

Satisfaction Score

Aspect Rank

7 of 14
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McDonald's Opening Hours

Jul '23Jun '24

South Africa

McDonald's continues to evolve, with a 2% increase in customer satisfaction of Opening Hours, climbing from 35% last year to 37% this year.

Satisfaction Score

37%
2pp

Aspect Rank

2 of 14
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McDonald's Dining Options

Jul '23Jun '24

South Africa

McDonald's has successfully improved guest experience, as their "Dining Options" satisfaction score jumped from 53% last year to an 60% this year.

Satisfaction Score

60%
7pp

Aspect Rank

12 of 14
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McDonald's Waiting Time

Jul '23Jun '24

South Africa

McDonald's continues to improve, with a notable increase in customer satisfaction for their Waiting Time aspect, rising from 38% to 39% this year.

Satisfaction Score

39%
1pp

Aspect Rank

9 of 14
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McDonald's Order Processing

Jul '23Jun '24

South Africa

McDonald's has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Order Processing rising from 23% to 25% this year.

Satisfaction Score

25%
2pp

Aspect Rank

12 of 14
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McDonald's Staff

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Staff aspect satisfaction score, dropping from 60% to 57% this year.

McDonald's Staff Competence

Jul '23Jun '24

South Africa

McDonald's is losing some of its appeal, with a concerning 4% decrease in satisfaction for Staff Competence dropping from 45% last year to 41% this year.

Satisfaction Score

41%
4pp

Aspect Rank

11 of 14
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McDonald's Staff Friendliness

Jul '23Jun '24

South Africa

McDonald's is struggling to meet customer expectations, with a 2% decrease in satisfaction in Staff Friendliness aspect, falling from 74% last year to 72% this year.

Satisfaction Score

72%
2pp

Aspect Rank

12 of 14
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McDonald's Staff Attentiveness

Jul '23Jun '24

South Africa

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Staff Attentiveness aspect, down from 27% last year to 26% this year.

Satisfaction Score

26%
1pp

Aspect Rank

10 of 14
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McDonald's Staff Avaliability

Jul '23Jun '24

South Africa

McDonald's has shown an increase in Staff Avaliability, with a jump from 6% last year to an impressive 20% this year.

Satisfaction Score

20%
14pp

Aspect Rank

1 of 14
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McDonald's Staff Members

Jul '23Jun '24

South Africa

McDonald's is facing challenges in evolving its Staff Members aspect, with a 5% decrease in customer satisfaction, dropping from 43% last year to 38% this year.

Satisfaction Score

38%
5pp

Aspect Rank

13 of 14
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