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Reporting period: Jul '23Jun '24

KFC Overview

100+ Places
Restaurant

Brand Satisfaction

68%
13pp

Country Rank

South Africa
11 of 20

Category Rank

Restaurant
9 of 14

Rating Score

3.4

Sales Power

Sales Index

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KFC Brand Profile

Jul '23Jun '24

South Africa

KFC has a much lower satisfaction score for its Location compared to its other aspects. However, KFC has succeeded in its Place aspect, with a 79% satisfaction score.

Place
79%
12pp
Staff
73%
7pp
Pricing
72%
14pp
Service
66%
16pp
Food and Drinks
66%
13pp
Location
62%
3pp
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KFC Satisfaction Trend

Jan '24Jun '24

South Africa

KFC's brand satisfaction has increased compared to previous month and now stands at 79%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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KFC Food and Drinks

KFC has shown an increase in Food and Drinks, with a jump from 53% last year to an impressive 66% this year.

KFC Portion Size

Jul '23Jun '24

South Africa

KFC is losing some of its appeal, with a concerning 1% decrease in satisfaction for Portion Size dropping from 48% last year to 47% this year.

Satisfaction Score

47%
1pp

Aspect Rank

6 of 14
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KFC Food Quality

Jul '23Jun '24

South Africa

KFC continues to evolve, with a 11% increase in customer satisfaction of Food Quality, climbing from 46% last year to 57% this year.

Satisfaction Score

57%
11pp

Aspect Rank

5 of 14
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KFC Menu Selection

Jul '23Jun '24

South Africa

KFC is struggling to meet customer expectations, with a 4% decrease in satisfaction in Menu Selection aspect, falling from 26% last year to 22% this year.

Satisfaction Score

22%
4pp

Aspect Rank

11 of 14
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KFC Dishes

Jul '23Jun '24

South Africa

KFC has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 41% last year to an 50% this year.

Satisfaction Score

50%
9pp

Aspect Rank

11 of 14
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KFC Drinks

Jul '23Jun '24

South Africa

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Drinks aspect, down from 49% last year to 47% this year.

Satisfaction Score

47%
2pp

Aspect Rank

8 of 14
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KFC Location

KFC continues to improve, with a notable increase in customer satisfaction for their Location aspect, rising from 59% to 62% this year.

KFC Parking

Jul '23Jun '24

South Africa

KFC has demonstrated resilience in the industry, with a 5% increase in customer satisfaction for Parking rising from 45% to 50% this year.

Satisfaction Score

50%
5pp

Aspect Rank

10 of 14
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Satisfaction Score

Aspect Rank

8 of 14
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KFC Views and Surroundings

Jul '23Jun '24

South Africa

KFC is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

8 of 14
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KFC Place

KFC has shown an increase in Place, with a jump from 67% last year to an impressive 79% this year.

Satisfaction Score

Aspect Rank

10 of 14
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KFC Cleanliness and Hygiene

Jul '23Jun '24

South Africa

KFC continues to evolve, with a 8% increase in customer satisfaction of Cleanliness and Hygiene, climbing from 79% last year to 87% this year.

Satisfaction Score

87%
8pp

Aspect Rank

4 of 14
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KFC Restrooms

Jul '23Jun '24

South Africa

KFC has successfully improved guest experience, as their "Restrooms" satisfaction score jumped from 30% last year to an 37% this year.

Satisfaction Score

37%
7pp

Aspect Rank

5 of 14
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KFC Options for different visitors

Jul '23Jun '24

South Africa

KFC continues to improve, with a notable increase in customer satisfaction for their Options for different visitors aspect, rising from 70% to 79% this year.

Satisfaction Score

79%
9pp

Aspect Rank

10 of 14
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KFC Child-Friendly Conditions

Jul '23Jun '24

South Africa

KFC is facing challenges in evolving its Child-Friendly Conditions aspect, with a 5% decrease in customer satisfaction, dropping from 87% last year to 82% this year.

Satisfaction Score

82%
5pp

Aspect Rank

7 of 14
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KFC Comfort

Jul '23Jun '24

South Africa

KFC is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Comfort aspect satisfaction score, dropping from 51% to 49% this year.

Satisfaction Score

49%
2pp

Aspect Rank

5 of 14
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KFC Venue Congestion

Jul '23Jun '24

South Africa

KFC has demonstrated resilience in the industry, with a 4% increase in customer satisfaction for Venue Congestion rising from 20% to 24% this year.

Satisfaction Score

24%
4pp

Aspect Rank

4 of 14
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KFC Dining Area

Jul '23Jun '24

South Africa

KFC has shown an increase in Dining Area, with a jump from 34% last year to an impressive 41% this year.

Satisfaction Score

41%
7pp

Aspect Rank

9 of 14
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KFC Pricing

KFC continues to evolve, with a 14% increase in customer satisfaction of Pricing, climbing from 58% last year to 72% this year.

KFC Price

Jul '23Jun '24

South Africa

KFC has successfully improved guest experience, as their "Price" satisfaction score jumped from 59% last year to an 72% this year.

Satisfaction Score

72%
13pp

Aspect Rank

6 of 14
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KFC Promotions

Jul '23Jun '24

South Africa

KFC continues to improve, with a notable increase in customer satisfaction for their Promotions aspect, rising from 51% to 72% this year.

Satisfaction Score

72%
21pp

Aspect Rank

4 of 14
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KFC Service

KFC has demonstrated resilience in the industry, with a 16% increase in customer satisfaction for Service rising from 50% to 66% this year.

Satisfaction Score

Aspect Rank

6 of 14
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KFC Opening Hours

Jul '23Jun '24

South Africa

KFC has shown an increase in Opening Hours, with a jump from 28% last year to an impressive 34% this year.

Satisfaction Score

34%
6pp

Aspect Rank

4 of 14
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KFC Dining Options

Jul '23Jun '24

South Africa

KFC continues to evolve, with a 9% increase in customer satisfaction of Dining Options, climbing from 56% last year to 65% this year.

Satisfaction Score

65%
9pp

Aspect Rank

9 of 14
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KFC Online Facilities

Jul '23Jun '24

South Africa

KFC has successfully improved guest experience, as their "Online Facilities" satisfaction score jumped from 36% last year to an 42% this year.

Satisfaction Score

42%
6pp

Aspect Rank

3 of 14
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KFC Waiting Time

Jul '23Jun '24

South Africa

KFC continues to improve, with a notable increase in customer satisfaction for their Waiting Time aspect, rising from 41% to 55% this year.

Satisfaction Score

55%
14pp

Aspect Rank

7 of 14
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KFC Order Processing

Jul '23Jun '24

South Africa

KFC has demonstrated resilience in the industry, with a 15% increase in customer satisfaction for Order Processing rising from 25% to 40% this year.

Satisfaction Score

40%
15pp

Aspect Rank

6 of 14
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KFC Staff

KFC has shown an increase in Staff, with a jump from 66% last year to an impressive 73% this year.

KFC Staff Competence

Jul '23Jun '24

South Africa

KFC continues to evolve, with a 8% increase in customer satisfaction of Staff Competence, climbing from 45% last year to 53% this year.

Satisfaction Score

53%
8pp

Aspect Rank

10 of 14
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KFC Staff Friendliness

Jul '23Jun '24

South Africa

KFC has successfully improved guest experience, as their "Staff Friendliness" satisfaction score jumped from 80% last year to an 84% this year.

Satisfaction Score

84%
4pp

Aspect Rank

9 of 14
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KFC Staff Attentiveness

Jul '23Jun '24

South Africa

KFC continues to improve, with a notable increase in customer satisfaction for their Staff Attentiveness aspect, rising from 33% to 37% this year.

Satisfaction Score

37%
4pp

Aspect Rank

9 of 14
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Satisfaction Score

Aspect Rank

4 of 14
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KFC Staff Members

Jul '23Jun '24

South Africa

KFC has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Staff Members rising from 47% to 58% this year.

Satisfaction Score

58%
11pp

Aspect Rank

10 of 14
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