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Reporting period: Feb '23Jan '24

KFC Overview

100+ Places
Restaurant

Brand Satisfaction

52%
4pp

Country Rank

South Africa
18 of 19

Category Rank

Restaurant
15 of 16

Rating Score

2.8

Sales Power

Sales Index

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KFC Brand Profile

Feb '23Jan '24

South Africa

KFC has a much lower satisfaction score for its Pricing compared to its other aspects. However, KFC has succeeded in its Place aspect, with a 67% satisfaction score.

Place
67%
1pp
Staff
60%
4pp
Location
51%
5pp
Food and Drinks
50%
6pp
Service
48%
3pp
Pricing
46%
17pp
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KFC Food and Drinks

KFC is losing some of its appeal, with a concerning 6% decrease in satisfaction for Food and Drinks dropping from 56% last year to 50% this year.

KFC Portion Size

Feb '23Jan '24

South Africa

KFC has shown an increase in Portion Size, with a jump from 50% last year to an impressive 53% this year.

Satisfaction Score

53%
3pp

Aspect Rank

5 of 16
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KFC Food Quality

Feb '23Jan '24

South Africa

KFC is struggling to meet customer expectations, with a 6% decrease in satisfaction in Food Quality aspect, falling from 49% last year to 43% this year.

Satisfaction Score

43%
6pp

Aspect Rank

10 of 16
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Satisfaction Score

Aspect Rank

11 of 16
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KFC Dishes

Feb '23Jan '24

South Africa

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 44% last year to 38% this year.

Satisfaction Score

38%
6pp

Aspect Rank

16 of 16
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KFC Drinks

Feb '23Jan '24

South Africa

KFC is facing challenges in evolving its Drinks aspect, with a 6% decrease in customer satisfaction, dropping from 51% last year to 45% this year.

Satisfaction Score

45%
6pp

Aspect Rank

10 of 16
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KFC Cuisines

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

4 of 8
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KFC Location

KFC is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Location aspect satisfaction score, dropping from 56% to 51% this year.

KFC Parking

Feb '23Jan '24

South Africa

KFC is losing some of its appeal, with a concerning 3% decrease in satisfaction for Parking dropping from 42% last year to 39% this year.

Satisfaction Score

39%
3pp

Aspect Rank

12 of 16
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KFC Conveniently Situated

Feb '23Jan '24

South Africa

KFC is struggling to meet customer expectations, with a 1% decrease in satisfaction in Conveniently Situated aspect, falling from 86% last year to 85% this year.

Satisfaction Score

85%
1pp

Aspect Rank

8 of 16
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KFC Views and Surroundings

Feb '23Jan '24

South Africa

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Views and Surroundings aspect, down from 90% last year to 87% this year.

Satisfaction Score

87%
3pp

Aspect Rank

7 of 16
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KFC Ease to Find

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

7 of 10
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KFC Transport Accessibility

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

2 of 5
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KFC Place

KFC is facing challenges in evolving its Place aspect, with a 1% decrease in customer satisfaction, dropping from 68% last year to 67% this year.

KFC Atmosphere and Décor

Feb '23Jan '24

South Africa

KFC is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Atmosphere and Décor aspect satisfaction score, dropping from 93% to 90% this year.

Satisfaction Score

90%
3pp

Aspect Rank

11 of 16
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KFC Cleanliness and Hygiene

Feb '23Jan '24

South Africa

KFC is losing some of its appeal, with a concerning 2% decrease in satisfaction for Cleanliness and Hygiene dropping from 79% last year to 77% this year.

Satisfaction Score

77%
2pp

Aspect Rank

8 of 16
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KFC Restrooms

Feb '23Jan '24

South Africa

KFC is struggling to meet customer expectations, with a 7% decrease in satisfaction in Restrooms aspect, falling from 34% last year to 27% this year.

Satisfaction Score

27%
7pp

Aspect Rank

5 of 15
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KFC Options for different visitors

Feb '23Jan '24

South Africa

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Options for different visitors aspect, down from 70% last year to 60% this year.

Satisfaction Score

60%
10pp

Aspect Rank

10 of 16
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KFC Child-Friendly Conditions

Feb '23Jan '24

South Africa

KFC continues to evolve, with a 6% increase in customer satisfaction of Child-Friendly Conditions, climbing from 67% last year to 73% this year.

Satisfaction Score

73%
6pp

Aspect Rank

8 of 16
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KFC Comfort

Feb '23Jan '24

South Africa

KFC has successfully improved guest experience, as their "Comfort" satisfaction score jumped from 49% last year to an 51% this year.

Satisfaction Score

51%
2pp

Aspect Rank

4 of 16
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KFC Venue Congestion

Feb '23Jan '24

South Africa

KFC is facing challenges in evolving its Venue Congestion aspect, with a 1% decrease in customer satisfaction, dropping from 25% last year to 24% this year.

Satisfaction Score

24%
1pp

Aspect Rank

8 of 16
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KFC Dining Area

Feb '23Jan '24

South Africa

KFC continues to improve, with a notable increase in customer satisfaction for their Dining Area aspect, rising from 38% to 47% this year.

Satisfaction Score

47%
9pp

Aspect Rank

8 of 16
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KFC Work and study friendly

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

9 of 14
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KFC Pricing

KFC is facing challenges in maintaining its customer experience, with a noticeable 17% decrease in their Pricing aspect satisfaction score, dropping from 63% to 46% this year.

KFC Price

Feb '23Jan '24

South Africa

KFC is losing some of its appeal, with a concerning 14% decrease in satisfaction for Price dropping from 62% last year to 48% this year.

Satisfaction Score

48%
14pp

Aspect Rank

14 of 16
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KFC Promotions

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

15 of 16
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KFC Service

KFC is struggling to meet customer expectations, with a 3% decrease in satisfaction in Service aspect, falling from 51% last year to 48% this year.

Satisfaction Score

Aspect Rank

3 of 16
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KFC Opening Hours

Feb '23Jan '24

South Africa

KFC has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Opening Hours rising from 29% to 31% this year.

Satisfaction Score

31%
2pp

Aspect Rank

6 of 16
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KFC Dining Options

Feb '23Jan '24

South Africa

KFC remains a consumer favourite, maintaining a consistent 53% satisfaction score in Dining Options aspect for both this year and last year.

Satisfaction Score

53%

Aspect Rank

13 of 16
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KFC Online Facilities

Feb '23Jan '24

South Africa

KFC has shown an increase in Online Facilities, with a jump from 37% last year to an impressive 38% this year.

Satisfaction Score

38%
1pp

Aspect Rank

3 of 16
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KFC Waiting Time

Feb '23Jan '24

South Africa

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Waiting Time aspect, down from 42% last year to 37% this year.

Satisfaction Score

37%
5pp

Aspect Rank

10 of 16
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KFC Order Processing

Feb '23Jan '24

South Africa

KFC is facing challenges in evolving its Order Processing aspect, with a 2% decrease in customer satisfaction, dropping from 26% last year to 24% this year.

Satisfaction Score

24%
2pp

Aspect Rank

13 of 16
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KFC Staff

KFC is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Staff aspect satisfaction score, dropping from 64% to 60% this year.

KFC Staff Competence

Feb '23Jan '24

South Africa

KFC continues to evolve, with a 3% increase in customer satisfaction of Staff Competence, climbing from 50% last year to 53% this year.

Satisfaction Score

53%
3pp

Aspect Rank

9 of 15
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KFC Staff Friendliness

Feb '23Jan '24

South Africa

KFC is losing some of its appeal, with a concerning 4% decrease in satisfaction for Staff Friendliness dropping from 80% last year to 76% this year.

Satisfaction Score

76%
4pp

Aspect Rank

13 of 16
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KFC Staff Attentiveness

Feb '23Jan '24

South Africa

KFC is struggling to meet customer expectations, with a 1% decrease in satisfaction in Staff Attentiveness aspect, falling from 32% last year to 31% this year.

Satisfaction Score

31%
1pp

Aspect Rank

10 of 16
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Satisfaction Score

Aspect Rank

4 of 14
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KFC Staff Members

Feb '23Jan '24

South Africa

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Staff Members aspect, down from 44% last year to 42% this year.

Satisfaction Score

42%
2pp

Aspect Rank

11 of 16
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