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Reporting period: Aug '23Jul '24

KFC Overview

100+ Places
Restaurant

Brand Satisfaction

70%
16pp

Country Rank

South Africa
11 of 20

Category Rank

Restaurant
9 of 14

Rating Score

3.5

Sales Power

Sales Index

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KFC Brand Profile

Aug '23Jul '24

South Africa

KFC has a much lower satisfaction score for its Location compared to its other aspects. However, KFC has succeeded in its Place aspect, with a 81% satisfaction score.

Place
81%
13pp
Staff
74%
10pp
Pricing
72%
13pp
Service
69%
19pp
Food and Drinks
68%
16pp
Location
60%
3pp
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KFC Satisfaction Trend

Feb '24Jul '24

South Africa

KFC's brand satisfaction has increased compared to previous month and now stands at 81%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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KFC Food and Drinks

KFC has shown an increase in Food and Drinks, with a jump from 52% last year to an impressive 68% this year.

KFC Portion Size

Aug '23Jul '24

South Africa

KFC continues to evolve, with a 2% increase in customer satisfaction of Portion Size, climbing from 45% last year to 47% this year.

Satisfaction Score

47%
2pp

Aspect Rank

12 of 14
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KFC Food Quality

Aug '23Jul '24

South Africa

KFC has successfully improved guest experience, as their "Food Quality" satisfaction score jumped from 45% last year to an 59% this year.

Satisfaction Score

59%
14pp

Aspect Rank

5 of 14
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KFC Menu Selection

Aug '23Jul '24

South Africa

KFC continues to improve, with a notable increase in customer satisfaction for their Menu Selection aspect, rising from 25% to 27% this year.

Satisfaction Score

27%
2pp

Aspect Rank

14 of 14
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KFC Dishes

Aug '23Jul '24

South Africa

KFC has demonstrated resilience in the industry, with a 12% increase in customer satisfaction for Dishes rising from 40% to 52% this year.

Satisfaction Score

52%
12pp

Aspect Rank

11 of 14
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KFC Drinks

Aug '23Jul '24

South Africa

KFC is losing some of its appeal, with a concerning 8% decrease in satisfaction for Drinks dropping from 51% last year to 43% this year.

Satisfaction Score

43%
8pp

Aspect Rank

13 of 14
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KFC Location

KFC has shown an increase in Location, with a jump from 57% last year to an impressive 60% this year.

KFC Parking

Aug '23Jul '24

South Africa

KFC continues to evolve, with a 5% increase in customer satisfaction of Parking, climbing from 44% last year to 49% this year.

Satisfaction Score

49%
5pp

Aspect Rank

12 of 14
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Satisfaction Score

Aspect Rank

8 of 14
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KFC Views and Surroundings

Aug '23Jul '24

South Africa

KFC is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

13 of 14
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KFC Ease to Find

Aug '23Jul '24

South Africa

Use Realytics to know more about KFClink

Satisfaction Score

Aspect Rank

8 of 13
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KFC Transport Accessibility

Aug '23Jul '24

South Africa

Use Realytics to know more about KFClink

Satisfaction Score

Aspect Rank

1 of 8
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KFC Place

KFC has successfully improved guest experience, as their "Place" satisfaction score jumped from 68% last year to an 81% this year.

Satisfaction Score

Aspect Rank

9 of 14
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KFC Cleanliness and Hygiene

Aug '23Jul '24

South Africa

KFC continues to improve, with a notable increase in customer satisfaction for their Cleanliness and Hygiene aspect, rising from 79% to 88% this year.

Satisfaction Score

88%
9pp

Aspect Rank

4 of 14
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KFC Restrooms

Aug '23Jul '24

South Africa

KFC has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Restrooms rising from 30% to 41% this year.

Satisfaction Score

41%
11pp

Aspect Rank

10 of 14
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KFC Options for different visitors

Aug '23Jul '24

South Africa

KFC has shown an increase in Options for different visitors, with a jump from 67% last year to an impressive 79% this year.

Satisfaction Score

79%
12pp

Aspect Rank

12 of 14
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KFC Child-Friendly Conditions

Aug '23Jul '24

South Africa

KFC continues to evolve, with a 2% increase in customer satisfaction of Child-Friendly Conditions, climbing from 82% last year to 84% this year.

Satisfaction Score

84%
2pp

Aspect Rank

8 of 14
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KFC Comfort

Aug '23Jul '24

South Africa

KFC is struggling to meet customer expectations, with a 1% decrease in satisfaction in Comfort aspect, falling from 52% last year to 51% this year.

Satisfaction Score

51%
1pp

Aspect Rank

5 of 14
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KFC Venue Congestion

Aug '23Jul '24

South Africa

KFC has successfully improved guest experience, as their "Venue Congestion" satisfaction score jumped from 20% last year to an 24% this year.

Satisfaction Score

24%
4pp

Aspect Rank

6 of 14
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KFC Dining Area

Aug '23Jul '24

South Africa

KFC continues to improve, with a notable increase in customer satisfaction for their Dining Area aspect, rising from 37% to 40% this year.

Satisfaction Score

40%
3pp

Aspect Rank

11 of 14
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KFC Work and study friendly

Aug '23Jul '24

South Africa

KFC remains a consumer favourite, maintaining a consistent 81% satisfaction score in Work and study friendly aspect for both this year and last year.

Satisfaction Score

81%

Aspect Rank

5 of 13
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KFC Pricing

KFC has demonstrated resilience in the industry, with a 13% increase in customer satisfaction for Pricing rising from 59% to 72% this year.

KFC Price

Aug '23Jul '24

South Africa

KFC has shown an increase in Price, with a jump from 61% last year to an impressive 72% this year.

Satisfaction Score

72%
11pp

Aspect Rank

6 of 14
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KFC Promotions

Aug '23Jul '24

South Africa

KFC is still the go-to place for customers, as their Promotions score remains high at 69%, consistent with last year's score.

Satisfaction Score

69%

Aspect Rank

13 of 14
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KFC Service

KFC continues to evolve, with a 19% increase in customer satisfaction of Service, climbing from 50% last year to 69% this year.

Satisfaction Score

Aspect Rank

9 of 14
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KFC Opening Hours

Aug '23Jul '24

South Africa

KFC has successfully improved guest experience, as their "Opening Hours" satisfaction score jumped from 26% last year to an 34% this year.

Satisfaction Score

34%
8pp

Aspect Rank

5 of 14
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KFC Dining Options

Aug '23Jul '24

South Africa

KFC continues to improve, with a notable increase in customer satisfaction for their Dining Options aspect, rising from 55% to 66% this year.

Satisfaction Score

66%
11pp

Aspect Rank

8 of 14
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KFC Online Facilities

Aug '23Jul '24

South Africa

KFC has demonstrated resilience in the industry, with a 12% increase in customer satisfaction for Online Facilities rising from 37% to 49% this year.

Satisfaction Score

49%
12pp

Aspect Rank

4 of 14
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KFC Waiting Time

Aug '23Jul '24

South Africa

KFC has shown an increase in Waiting Time, with a jump from 40% last year to an impressive 58% this year.

Satisfaction Score

58%
18pp

Aspect Rank

6 of 14
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KFC Order Processing

Aug '23Jul '24

South Africa

KFC continues to evolve, with a 19% increase in customer satisfaction of Order Processing, climbing from 24% last year to 43% this year.

Satisfaction Score

43%
19pp

Aspect Rank

5 of 14
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KFC Staff

KFC has successfully improved guest experience, as their "Staff" satisfaction score jumped from 64% last year to an 74% this year.

KFC Staff Competence

Aug '23Jul '24

South Africa

KFC continues to improve, with a notable increase in customer satisfaction for their Staff Competence aspect, rising from 47% to 50% this year.

Satisfaction Score

50%
3pp

Aspect Rank

10 of 14
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KFC Staff Friendliness

Aug '23Jul '24

South Africa

KFC has demonstrated resilience in the industry, with a 6% increase in customer satisfaction for Staff Friendliness rising from 79% to 85% this year.

Satisfaction Score

85%
6pp

Aspect Rank

9 of 14
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KFC Staff Attentiveness

Aug '23Jul '24

South Africa

KFC has shown an increase in Staff Attentiveness, with a jump from 31% last year to an impressive 37% this year.

Satisfaction Score

37%
6pp

Aspect Rank

9 of 14
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Satisfaction Score

Aspect Rank

9 of 14
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KFC Staff Members

Aug '23Jul '24

South Africa

KFC continues to evolve, with a 18% increase in customer satisfaction of Staff Members, climbing from 46% last year to 64% this year.

Satisfaction Score

64%
18pp

Aspect Rank

8 of 14
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