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Reporting period: Aug '23Jul '24

Hard Rock Cafe Overview

<10 Places
Restaurant

Brand Satisfaction

76%
12pp

Country Rank

South Africa
219 of 258

Category Rank

Restaurant
146 of 173

Rating Score

3.8

Sales Power

Sales Index

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Hard Rock Cafe Brand Profile

Aug '23Jul '24

South Africa

Hard Rock Cafe has a much lower satisfaction score for its Food and Drinks compared to its other aspects. However, Hard Rock Cafe has succeeded in its Service aspect, with a 85% satisfaction score.

Service
85%
7pp
Place
83%
4pp
Staff
81%
11pp
Food and Drinks
64%
17pp
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Hard Rock Cafe Satisfaction Trend

Feb '24Jul '24

South Africa

Hard Rock Cafe's brand satisfaction has increased compared to previous month and now stands at 77%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Hard Rock Cafe Food and Drinks

Hard Rock Cafe is losing some of its appeal, with a concerning 17% decrease in satisfaction for Food and Drinks dropping from 81% last year to 64% this year.

Hard Rock Cafe Portion Size

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

50 of 166
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Hard Rock Cafe Food Quality

Aug '23Jul '24

South Africa

Hard Rock Cafe is struggling to meet customer expectations, with a 24% decrease in satisfaction in Food Quality aspect, falling from 46% last year to 22% this year.

Satisfaction Score

22%
24pp

Aspect Rank

167 of 173
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Hard Rock Cafe Menu Selection

Aug '23Jul '24

South Africa

Hard Rock Cafe remains a consumer favourite, maintaining a consistent 33% satisfaction score in Menu Selection aspect for both this year and last year.

Satisfaction Score

33%

Aspect Rank

167 of 172
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Hard Rock Cafe Dishes

Aug '23Jul '24

South Africa

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 73% last year to 56% this year.

Satisfaction Score

56%
17pp

Aspect Rank

157 of 173
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Hard Rock Cafe Drinks

Aug '23Jul '24

South Africa

Hard Rock Cafe is facing challenges in evolving its Drinks aspect, with a 14% decrease in customer satisfaction, dropping from 90% last year to 76% this year.

Satisfaction Score

76%
14pp

Aspect Rank

125 of 165
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Hard Rock Cafe Cuisines

Aug '23Jul '24

South Africa

Hard Rock Cafe is still the go-to place for customers, as their Cuisines score remains high at 50%, consistent with last year's score.

Satisfaction Score

50%

Aspect Rank

55 of 79
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Hard Rock Cafe Place

Hard Rock Cafe is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Place aspect satisfaction score, dropping from 87% to 83% this year.

Hard Rock Cafe Atmosphere and Décor

Aug '23Jul '24

South Africa

Hard Rock Cafe is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

87 of 171
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Hard Rock Cafe Cleanliness and Hygiene

Aug '23Jul '24

South Africa

Hard Rock Cafe remains a consumer favourite, maintaining a consistent 22% satisfaction score in Cleanliness and Hygiene aspect for both this year and last year.

Satisfaction Score

22%

Aspect Rank

143 of 163
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Hard Rock Cafe Restrooms

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

83 of 118
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Hard Rock Cafe Options for different visitors

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

54 of 172
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Hard Rock Cafe Child-Friendly Conditions

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

67 of 135
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Hard Rock Cafe Comfort

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

114 of 155
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Hard Rock Cafe Venue Congestion

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

91 of 134
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Hard Rock Cafe Dining Area

Aug '23Jul '24

South Africa

Hard Rock Cafe is still the go-to place for customers, as their Dining Area score remains high at 50%, consistent with last year's score.

Satisfaction Score

50%

Aspect Rank

111 of 156
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Hard Rock Cafe Service

Hard Rock Cafe is losing some of its appeal, with a concerning 7% decrease in satisfaction for Service dropping from 92% last year to 85% this year.

Hard Rock Cafe Billing and Payment

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

51 of 107
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Hard Rock Cafe Opening Hours

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

13 of 92
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Hard Rock Cafe Dining Options

Aug '23Jul '24

South Africa

Hard Rock Cafe remains a consumer favourite, maintaining a consistent 89% satisfaction score in Dining Options aspect for both this year and last year.

Satisfaction Score

89%

Aspect Rank

113 of 173
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Hard Rock Cafe Waiting Time

Aug '23Jul '24

South Africa

Hard Rock Cafe has shown an increase in Waiting Time, with a jump from 42% last year to an impressive 62% this year.

Satisfaction Score

62%
20pp

Aspect Rank

40 of 172
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Hard Rock Cafe Order Processing

Aug '23Jul '24

South Africa

Hard Rock Cafe is struggling to meet customer expectations, with a 19% decrease in satisfaction in Order Processing aspect, falling from 46% last year to 27% this year.

Satisfaction Score

27%
19pp

Aspect Rank

122 of 171
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Hard Rock Cafe Staff

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 92% last year to 81% this year.

Hard Rock Cafe Staff Competence

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

29 of 142
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Hard Rock Cafe Staff Friendliness

Aug '23Jul '24

South Africa

Hard Rock Cafe is facing challenges in evolving its Staff Friendliness aspect, with a 14% decrease in customer satisfaction, dropping from 95% last year to 81% this year.

Satisfaction Score

81%
14pp

Aspect Rank

146 of 173
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Hard Rock Cafe Staff Attentiveness

Aug '23Jul '24

South Africa

Hard Rock Cafe is facing challenges in maintaining its customer experience, with a noticeable 25% decrease in their Staff Attentiveness aspect satisfaction score, dropping from 80% to 55% this year.

Satisfaction Score

55%
25pp

Aspect Rank

108 of 161
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Hard Rock Cafe Staff Members

Aug '23Jul '24

South Africa

Hard Rock Cafe is losing some of its appeal, with a concerning 5% decrease in satisfaction for Staff Members dropping from 88% last year to 83% this year.

Satisfaction Score

83%
5pp

Aspect Rank

52 of 173
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