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Reporting period: Feb '23Jan '24

Hard Rock Cafe Overview

<10 Places
Restaurant

Brand Satisfaction

78%
9pp

Country Rank

South Africa
62 of 92

Category Rank

Restaurant
45 of 70

Rating Score

4

Sales Power

Sales Index

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Hard Rock Cafe Brand Profile

Feb '23Jan '24

South Africa

Hard Rock Cafe has a much lower satisfaction score for its Location compared to its other aspects. However, Hard Rock Cafe has succeeded in its Service aspect, with a 90% satisfaction score.

Service
90%
2pp
Staff
87%
6pp
Place
85%
1pp
Food and Drinks
73%
9pp
Pricing
35%
6pp
Location
0%
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Hard Rock Cafe Food and Drinks

Hard Rock Cafe is losing some of its appeal, with a concerning 9% decrease in satisfaction for Food and Drinks dropping from 82% last year to 73% this year.

Hard Rock Cafe Portion Size

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

47 of 107
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Hard Rock Cafe Food Quality

Feb '23Jan '24

South Africa

Hard Rock Cafe is struggling to meet customer expectations, with a 8% decrease in satisfaction in Food Quality aspect, falling from 44% last year to 36% this year.

Satisfaction Score

36%
8pp

Aspect Rank

82 of 112
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Hard Rock Cafe Menu Selection

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

91 of 110
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Hard Rock Cafe Dishes

Feb '23Jan '24

South Africa

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 73% last year to 66% this year.

Satisfaction Score

66%
7pp

Aspect Rank

89 of 112
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Hard Rock Cafe Drinks

Feb '23Jan '24

South Africa

Hard Rock Cafe remains a consumer favourite, maintaining a consistent 87% satisfaction score in Drinks aspect for both this year and last year.

Satisfaction Score

87%

Aspect Rank

31 of 111
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Hard Rock Cafe Cuisines

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

26 of 54
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Hard Rock Cafe Location

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Hard Rock Cafe Conveniently Situated

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

36 of 86
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Hard Rock Cafe Views and Surroundings

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

13 of 90
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Hard Rock Cafe Place

Hard Rock Cafe has shown an increase in Place, with a jump from 84% last year to an impressive 85% this year.

Hard Rock Cafe Atmosphere and Décor

Feb '23Jan '24

South Africa

Hard Rock Cafe is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

88 of 112
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Hard Rock Cafe Cleanliness and Hygiene

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

101 of 107
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Hard Rock Cafe Restrooms

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

56 of 70
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Hard Rock Cafe Options for different visitors

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

65 of 112
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Hard Rock Cafe Child-Friendly Conditions

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

82 of 90
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Hard Rock Cafe Comfort

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

95 of 106
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Hard Rock Cafe Venue Congestion

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

14 of 101
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Hard Rock Cafe Dining Area

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

19 of 103
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Hard Rock Cafe Work and study friendly

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

12 of 47
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Hard Rock Cafe Pricing

Hard Rock Cafe continues to evolve, with a 6% increase in customer satisfaction of Pricing, climbing from 29% last year to 35% this year.

Hard Rock Cafe Price

Feb '23Jan '24

South Africa

Hard Rock Cafe is still the go-to place for customers, as their Price score remains high at 28%, consistent with last year's score.

Satisfaction Score

28%

Aspect Rank

100 of 111
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Hard Rock Cafe Promotions

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

30 of 70
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Hard Rock Cafe Service

Hard Rock Cafe is facing challenges in evolving its Service aspect, with a 2% decrease in customer satisfaction, dropping from 92% last year to 90% this year.

Hard Rock Cafe Billing and Payment

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

12 of 77
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Hard Rock Cafe Opening Hours

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

42 of 58
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Satisfaction Score

Aspect Rank

9 of 112
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Hard Rock Cafe Online Facilities

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

21 of 34
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Hard Rock Cafe Waiting Time

Feb '23Jan '24

South Africa

Hard Rock Cafe is facing challenges in maintaining its customer experience, with a noticeable 10% decrease in their Waiting Time aspect satisfaction score, dropping from 53% to 43% this year.

Satisfaction Score

43%
10pp

Aspect Rank

14 of 112
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Hard Rock Cafe Order Processing

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

81 of 110
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Hard Rock Cafe Staff

Hard Rock Cafe is losing some of its appeal, with a concerning 6% decrease in satisfaction for Staff dropping from 93% last year to 87% this year.

Hard Rock Cafe Staff Competence

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

22 of 92
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Hard Rock Cafe Staff Friendliness

Feb '23Jan '24

South Africa

Hard Rock Cafe is struggling to meet customer expectations, with a 6% decrease in satisfaction in Staff Friendliness aspect, falling from 95% last year to 89% this year.

Satisfaction Score

89%
6pp

Aspect Rank

64 of 112
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Hard Rock Cafe Staff Attentiveness

Feb '23Jan '24

South Africa

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Staff Attentiveness aspect, down from 88% last year to 81% this year.

Satisfaction Score

81%
7pp

Aspect Rank

15 of 107
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Hard Rock Cafe Staff Avaliability

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

4 of 38
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Hard Rock Cafe Staff Members

Feb '23Jan '24

South Africa

Hard Rock Cafe is facing challenges in evolving its Staff Members aspect, with a 2% decrease in customer satisfaction, dropping from 90% last year to 88% this year.

Satisfaction Score

88%
2pp

Aspect Rank

18 of 112
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