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Reporting period: Jul '23Jun '24

Fat Cake City Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

53%
9pp

Country Rank

South Africa
44 of 46

Category Rank

Fast Food Restaurant
3 of 3

Rating Score

2.6

Sales Power

Sales Index

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Fat Cake City Brand Profile

Jul '23Jun '24

South Africa

Fat Cake City has a much lower satisfaction score for its Place compared to its other aspects. However, Fat Cake City has succeeded in its Pricing aspect, with a 92% satisfaction score.

Pricing
92%
1pp
Food and Drinks
56%
9pp
Service
46%
4pp
Staff
41%
14pp
Place
36%
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Fat Cake City Satisfaction Trend

Jan '24Jun '24

South Africa

Fat Cake City's brand satisfaction has decreased compared to previous month and now stands at 40%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Fat Cake City Food and Drinks

Fat Cake City is losing some of its appeal, with a concerning 9% decrease in satisfaction for Food and Drinks dropping from 65% last year to 56% this year.

Fat Cake City Food Quality

Jul '23Jun '24

South Africa

Fat Cake City is struggling to meet customer expectations, with a 15% decrease in satisfaction in Food Quality aspect, falling from 38% last year to 23% this year.

Satisfaction Score

23%
15pp

Aspect Rank

3 of 3
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Fat Cake City Dishes

Jul '23Jun '24

South Africa

Fat Cake City is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 59% last year to 54% this year.

Satisfaction Score

54%
5pp

Aspect Rank

3 of 3
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Fat Cake City Place

Fat Cake City remains a consumer favourite, maintaining a consistent 36% satisfaction score in Place aspect for both this year and last year.

Fat Cake City Cleanliness and Hygiene

Jul '23Jun '24

South Africa

Fat Cake City is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 30% decrease in customer satisfaction, dropping from 68% last year to 38% this year.

Satisfaction Score

38%
30pp

Aspect Rank

3 of 3
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Fat Cake City Pricing

Fat Cake City is one of the most promising brand to delight customers. Use Realytics to know more

Satisfaction Score

Aspect Rank

2 of 3
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Fat Cake City Service

Fat Cake City is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Service aspect satisfaction score, dropping from 50% to 46% this year.

Fat Cake City Waiting Time

Jul '23Jun '24

South Africa

Fat Cake City is losing some of its appeal, with a concerning 3% decrease in satisfaction for Waiting Time dropping from 45% last year to 42% this year.

Satisfaction Score

42%
3pp

Aspect Rank

3 of 3
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Fat Cake City Staff

Fat Cake City is struggling to meet customer expectations, with a 14% decrease in satisfaction in Staff aspect, falling from 55% last year to 41% this year.

Fat Cake City Staff Friendliness

Jul '23Jun '24

South Africa

Fat Cake City is losing its edge, with a noticeable decrease in guest satisfaction in Staff Friendliness aspect, down from 78% last year to 44% this year.

Satisfaction Score

44%
34pp

Aspect Rank

3 of 3
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