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Reporting period: Aug '23Jul '24

Burger King Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

71%
12pp

Country Rank

South Africa
10 of 20

Category Rank

Fast Food Restaurant
1 of 3

Rating Score

3.4

Sales Power

Sales Index

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Burger King Brand Profile

Aug '23Jul '24

South Africa

Burger King has a much lower satisfaction score for its Location compared to its other aspects. However, Burger King has succeeded in its Place aspect, with a 78% satisfaction score.

Place
78%
22pp
Pricing
78%
4pp
Staff
73%
9pp
Food and Drinks
71%
5pp
Service
70%
19pp
Location
53%
7pp
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Burger King Satisfaction Trend

Feb '24Jul '24

South Africa

Burger King's brand satisfaction has decreased compared to previous month and now stands at 72%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Burger King Food and Drinks

Burger King has shown an increase in Food and Drinks, with a jump from 66% last year to an impressive 71% this year.

Burger King Portion Size

Aug '23Jul '24

South Africa

Burger King remains a consumer favourite, maintaining a consistent 63% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

63%

Aspect Rank

2 of 3
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Burger King Food Quality

Aug '23Jul '24

South Africa

Burger King continues to evolve, with a 18% increase in customer satisfaction of Food Quality, climbing from 43% last year to 61% this year.

Satisfaction Score

61%
18pp

Aspect Rank

1 of 3
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Burger King Menu Selection

Aug '23Jul '24

South Africa

Burger King is losing some of its appeal, with a concerning 3% decrease in satisfaction for Menu Selection dropping from 38% last year to 35% this year.

Satisfaction Score

35%
3pp

Aspect Rank

2 of 3
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Burger King Dishes

Aug '23Jul '24

South Africa

Burger King is still the go-to place for customers, as their Dishes score remains high at 60%, consistent with last year's score.

Satisfaction Score

60%

Aspect Rank

1 of 3
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Burger King Drinks

Aug '23Jul '24

South Africa

Burger King has successfully improved guest experience, as their "Drinks" satisfaction score jumped from 49% last year to an 53% this year.

Satisfaction Score

53%
4pp

Aspect Rank

3 of 3
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Burger King Location

Burger King is struggling to meet customer expectations, with a 7% decrease in satisfaction in Location aspect, falling from 60% last year to 53% this year.

Burger King Parking

Aug '23Jul '24

South Africa

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Parking aspect, down from 49% last year to 33% this year.

Satisfaction Score

33%
16pp

Aspect Rank

3 of 3
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Burger King Conveniently Situated

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

2 of 3
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Burger King Views and Surroundings

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

2 of 3
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Burger King Ease to Find

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 2
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Burger King Transport Accessibility

Aug '23Jul '24

South Africa

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

1 of 1
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Burger King Place

Burger King continues to improve, with a notable increase in customer satisfaction for their Place aspect, rising from 56% to 78% this year.

Burger King Atmosphere and Décor

Aug '23Jul '24

South Africa

Burger King has demonstrated resilience in the industry, with a 8% increase in customer satisfaction for Atmosphere and Décor rising from 79% to 87% this year.

Satisfaction Score

87%
8pp

Aspect Rank

2 of 3
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Burger King Cleanliness and Hygiene

Aug '23Jul '24

South Africa

Burger King has shown an increase in Cleanliness and Hygiene, with a jump from 60% last year to an impressive 84% this year.

Satisfaction Score

84%
24pp

Aspect Rank

1 of 3
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Burger King Restrooms

Aug '23Jul '24

South Africa

Burger King continues to evolve, with a 23% increase in customer satisfaction of Restrooms, climbing from 27% last year to 50% this year.

Satisfaction Score

50%
23pp

Aspect Rank

2 of 3
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Burger King Options for different visitors

Aug '23Jul '24

South Africa

Burger King remains a consumer favourite, maintaining a consistent 81% satisfaction score in Options for different visitors aspect for both this year and last year.

Satisfaction Score

81%

Aspect Rank

2 of 3
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Burger King Child-Friendly Conditions

Aug '23Jul '24

South Africa

Burger King has successfully improved guest experience, as their "Child-Friendly Conditions" satisfaction score jumped from 69% last year to an 83% this year.

Satisfaction Score

83%
14pp

Aspect Rank

1 of 3
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Burger King Comfort

Aug '23Jul '24

South Africa

Burger King continues to improve, with a notable increase in customer satisfaction for their Comfort aspect, rising from 23% to 43% this year.

Satisfaction Score

43%
20pp

Aspect Rank

1 of 3
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Burger King Venue Congestion

Aug '23Jul '24

South Africa

Burger King has demonstrated resilience in the industry, with a 18% increase in customer satisfaction for Venue Congestion rising from 17% to 35% this year.

Satisfaction Score

35%
18pp

Aspect Rank

1 of 3
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Burger King Dining Area

Aug '23Jul '24

South Africa

Burger King is facing challenges in evolving its Dining Area aspect, with a 2% decrease in customer satisfaction, dropping from 41% last year to 39% this year.

Satisfaction Score

39%
2pp

Aspect Rank

2 of 3
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Burger King Work and study friendly

Aug '23Jul '24

South Africa

Burger King is still the go-to place for customers, as their Work and study friendly score remains high at 50%, consistent with last year's score.

Satisfaction Score

50%

Aspect Rank

2 of 3
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Burger King Pricing

Burger King has shown an increase in Pricing, with a jump from 74% last year to an impressive 78% this year.

Burger King Price

Aug '23Jul '24

South Africa

Burger King continues to evolve, with a 2% increase in customer satisfaction of Price, climbing from 75% last year to 77% this year.

Satisfaction Score

77%
2pp

Aspect Rank

2 of 3
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Burger King Promotions

Aug '23Jul '24

South Africa

Burger King remains a consumer favourite, maintaining a consistent 87% satisfaction score in Promotions aspect for both this year and last year.

Satisfaction Score

87%

Aspect Rank

2 of 3
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Burger King Service

Burger King has successfully improved guest experience, as their "Service" satisfaction score jumped from 51% last year to an 70% this year.

Burger King Billing and Payment

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

3 of 3
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Burger King Opening Hours

Aug '23Jul '24

South Africa

Burger King continues to improve, with a notable increase in customer satisfaction for their Opening Hours aspect, rising from 18% to 23% this year.

Satisfaction Score

23%
5pp

Aspect Rank

2 of 3
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Burger King Dining Options

Aug '23Jul '24

South Africa

Burger King is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Dining Options aspect satisfaction score, dropping from 55% to 53% this year.

Satisfaction Score

53%
2pp

Aspect Rank

3 of 3
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Burger King Online Facilities

Aug '23Jul '24

South Africa

Burger King is still the go-to place for customers, as their Online Facilities score remains high at 20%, consistent with last year's score.

Satisfaction Score

20%

Aspect Rank

2 of 3
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Burger King Waiting Time

Aug '23Jul '24

South Africa

Burger King has demonstrated resilience in the industry, with a 12% increase in customer satisfaction for Waiting Time rising from 43% to 55% this year.

Satisfaction Score

55%
12pp

Aspect Rank

1 of 3
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Burger King Order Processing

Aug '23Jul '24

South Africa

Burger King has shown an increase in Order Processing, with a jump from 23% last year to an impressive 28% this year.

Satisfaction Score

28%
5pp

Aspect Rank

2 of 3
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Burger King Staff

Burger King continues to evolve, with a 9% increase in customer satisfaction of Staff, climbing from 64% last year to 73% this year.

Burger King Staff Competence

Aug '23Jul '24

South Africa

Burger King is losing some of its appeal, with a concerning 1% decrease in satisfaction for Staff Competence dropping from 47% last year to 46% this year.

Satisfaction Score

46%
1pp

Aspect Rank

2 of 3
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Burger King Staff Friendliness

Aug '23Jul '24

South Africa

Burger King has successfully improved guest experience, as their "Staff Friendliness" satisfaction score jumped from 80% last year to an 87% this year.

Satisfaction Score

87%
7pp

Aspect Rank

1 of 3
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Burger King Staff Attentiveness

Aug '23Jul '24

South Africa

Burger King remains a consumer favourite, maintaining a consistent 23% satisfaction score in Staff Attentiveness aspect for both this year and last year.

Satisfaction Score

23%

Aspect Rank

2 of 3
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Burger King Staff Avaliability

Aug '23Jul '24

South Africa

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Satisfaction Score

Aspect Rank

2 of 3
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Burger King Staff Members

Aug '23Jul '24

South Africa

Burger King continues to improve, with a notable increase in customer satisfaction for their Staff Members aspect, rising from 43% to 52% this year.

Satisfaction Score

52%
9pp

Aspect Rank

1 of 3
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