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Reporting period: Feb '23Jan '24

Burger King Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

61%
1pp

Country Rank

South Africa
15 of 20

Category Rank

Fast Food Restaurant
1 of 2

Rating Score

3.1

Sales Power

Sales Index

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Burger King Brand Profile

Feb '23Jan '24

South Africa

Burger King has a much lower satisfaction score for its Service compared to its other aspects. However, Burger King has succeeded in its Pricing aspect, with a 72% satisfaction score.

Pricing
72%
1pp
Food and Drinks
65%
1pp
Staff
65%
4pp
Place
63%
3pp
Location
56%
3pp
Service
53%
2pp
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Burger King Food and Drinks

Burger King is losing some of its appeal, with a concerning 1% decrease in satisfaction for Food and Drinks dropping from 66% last year to 65% this year.

Burger King Portion Size

Feb '23Jan '24

South Africa

Burger King is struggling to meet customer expectations, with a 22% decrease in satisfaction in Portion Size aspect, falling from 76% last year to 54% this year.

Satisfaction Score

54%
22pp

Aspect Rank

1 of 2
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Burger King Food Quality

Feb '23Jan '24

South Africa

Burger King has shown an increase in Food Quality, with a jump from 48% last year to an impressive 49% this year.

Satisfaction Score

49%
1pp

Aspect Rank

1 of 2
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Burger King Menu Selection

Feb '23Jan '24

South Africa

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Menu Selection aspect, down from 53% last year to 38% this year.

Satisfaction Score

38%
15pp

Aspect Rank

1 of 2
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Burger King Dishes

Feb '23Jan '24

South Africa

Burger King is facing challenges in evolving its Dishes aspect, with a 1% decrease in customer satisfaction, dropping from 60% last year to 59% this year.

Satisfaction Score

59%
1pp

Aspect Rank

1 of 2
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Burger King Drinks

Feb '23Jan '24

South Africa

Burger King is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Drinks aspect satisfaction score, dropping from 56% to 51% this year.

Satisfaction Score

51%
5pp

Aspect Rank

1 of 2
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Burger King Cuisines

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 1
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Burger King Location

Burger King continues to evolve, with a 3% increase in customer satisfaction of Location, climbing from 53% last year to 56% this year.

Burger King Parking

Feb '23Jan '24

South Africa

Burger King remains a consumer favourite, maintaining a consistent 47% satisfaction score in Parking aspect for both this year and last year.

Satisfaction Score

47%

Aspect Rank

1 of 2
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Burger King Conveniently Situated

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 2
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Burger King Views and Surroundings

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 2
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Burger King Ease to Find

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 1
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Burger King Transport Accessibility

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 1
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Burger King Place

Burger King has successfully improved guest experience, as their "Place" satisfaction score jumped from 60% last year to an 63% this year.

Burger King Atmosphere and Décor

Feb '23Jan '24

South Africa

Burger King is losing some of its appeal, with a concerning 2% decrease in satisfaction for Atmosphere and Décor dropping from 82% last year to 80% this year.

Satisfaction Score

80%
2pp

Aspect Rank

1 of 2
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Burger King Cleanliness and Hygiene

Feb '23Jan '24

South Africa

Burger King continues to improve, with a notable increase in customer satisfaction for their Cleanliness and Hygiene aspect, rising from 60% to 69% this year.

Satisfaction Score

69%
9pp

Aspect Rank

1 of 2
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Burger King Restrooms

Feb '23Jan '24

South Africa

Burger King is still the go-to place for customers, as their Restrooms score remains high at 35%, consistent with last year's score.

Satisfaction Score

35%

Aspect Rank

1 of 2
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Burger King Options for different visitors

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 2
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Burger King Child-Friendly Conditions

Feb '23Jan '24

South Africa

Burger King is struggling to meet customer expectations, with a 4% decrease in satisfaction in Child-Friendly Conditions aspect, falling from 78% last year to 74% this year.

Satisfaction Score

74%
4pp

Aspect Rank

1 of 2
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Burger King Comfort

Feb '23Jan '24

South Africa

Burger King remains a consumer favourite, maintaining a consistent 26% satisfaction score in Comfort aspect for both this year and last year.

Satisfaction Score

26%

Aspect Rank

1 of 2
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Burger King Venue Congestion

Feb '23Jan '24

South Africa

Burger King is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 2
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Burger King Dining Area

Feb '23Jan '24

South Africa

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Dining Area aspect, down from 56% last year to 37% this year.

Satisfaction Score

37%
19pp

Aspect Rank

1 of 2
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Burger King Work and study friendly

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

2 of 2
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Burger King Pricing

Burger King is facing challenges in evolving its Pricing aspect, with a 1% decrease in customer satisfaction, dropping from 73% last year to 72% this year.

Burger King Price

Feb '23Jan '24

South Africa

Burger King is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Price aspect satisfaction score, dropping from 75% to 72% this year.

Satisfaction Score

72%
3pp

Aspect Rank

2 of 2
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Burger King Promotions

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 2
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Burger King Service

Burger King has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Service rising from 51% to 53% this year.

Burger King Billing and Payment

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 2
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Burger King Opening Hours

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 2
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Burger King Dining Options

Feb '23Jan '24

South Africa

Burger King is losing some of its appeal, with a concerning 3% decrease in satisfaction for Dining Options dropping from 55% last year to 52% this year.

Satisfaction Score

52%
3pp

Aspect Rank

1 of 2
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Burger King Online Facilities

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

1 of 2
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Burger King Waiting Time

Feb '23Jan '24

South Africa

Burger King is struggling to meet customer expectations, with a 1% decrease in satisfaction in Waiting Time aspect, falling from 45% last year to 44% this year.

Satisfaction Score

44%
1pp

Aspect Rank

1 of 2
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Burger King Order Processing

Feb '23Jan '24

South Africa

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Order Processing aspect, down from 25% last year to 24% this year.

Satisfaction Score

24%
1pp

Aspect Rank

2 of 2
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Burger King Staff

Burger King has shown an increase in Staff, with a jump from 61% last year to an impressive 65% this year.

Burger King Staff Competence

Feb '23Jan '24

South Africa

Burger King continues to evolve, with a 4% increase in customer satisfaction of Staff Competence, climbing from 44% last year to 48% this year.

Satisfaction Score

48%
4pp

Aspect Rank

1 of 2
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Burger King Staff Friendliness

Feb '23Jan '24

South Africa

Burger King has successfully improved guest experience, as their "Staff Friendliness" satisfaction score jumped from 79% last year to an 83% this year.

Satisfaction Score

83%
4pp

Aspect Rank

1 of 2
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Burger King Staff Attentiveness

Feb '23Jan '24

South Africa

Burger King continues to improve, with a notable increase in customer satisfaction for their Staff Attentiveness aspect, rising from 18% to 25% this year.

Satisfaction Score

25%
7pp

Aspect Rank

1 of 2
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Burger King Staff Avaliability

Feb '23Jan '24

South Africa

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Satisfaction Score

Aspect Rank

2 of 2
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Burger King Staff Members

Feb '23Jan '24

South Africa

Burger King has demonstrated resilience in the industry, with a 6% increase in customer satisfaction for Staff Members rising from 42% to 48% this year.

Satisfaction Score

48%
6pp

Aspect Rank

1 of 2
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