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Reporting period: Jul '23Jun '24

Burger King Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

71%
11pp

Country Rank

South Africa
10 of 20

Category Rank

Fast Food Restaurant
1 of 3

Rating Score

3.4

Sales Power

Sales Index

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Burger King Brand Profile

Jul '23Jun '24

South Africa

Burger King has a much lower satisfaction score for its Location compared to its other aspects. However, Burger King has succeeded in its Pricing aspect, with a 79% satisfaction score.

Pricing
79%
7pp
Place
76%
20pp
Staff
73%
9pp
Food and Drinks
71%
5pp
Service
68%
18pp
Location
53%
7pp
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Burger King Satisfaction Trend

Jan '24Jun '24

South Africa

Burger King's brand satisfaction has increased compared to previous month and now stands at 74%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Burger King Food and Drinks

Burger King has shown an increase in Food and Drinks, with a jump from 66% last year to an impressive 71% this year.

Burger King Portion Size

Jul '23Jun '24

South Africa

Burger King is losing some of its appeal, with a concerning 15% decrease in satisfaction for Portion Size dropping from 74% last year to 59% this year.

Satisfaction Score

59%
15pp

Aspect Rank

1 of 3
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Burger King Food Quality

Jul '23Jun '24

South Africa

Burger King continues to evolve, with a 15% increase in customer satisfaction of Food Quality, climbing from 45% last year to 60% this year.

Satisfaction Score

60%
15pp

Aspect Rank

1 of 3
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Burger King Menu Selection

Jul '23Jun '24

South Africa

Burger King is struggling to meet customer expectations, with a 9% decrease in satisfaction in Menu Selection aspect, falling from 42% last year to 33% this year.

Satisfaction Score

33%
9pp

Aspect Rank

2 of 3
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Burger King Dishes

Jul '23Jun '24

South Africa

Burger King has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 61% last year to an 63% this year.

Satisfaction Score

63%
2pp

Aspect Rank

1 of 3
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Burger King Drinks

Jul '23Jun '24

South Africa

Burger King continues to improve, with a notable increase in customer satisfaction for their Drinks aspect, rising from 49% to 54% this year.

Satisfaction Score

54%
5pp

Aspect Rank

2 of 3
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Burger King Location

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Location aspect, down from 60% last year to 53% this year.

Burger King Parking

Jul '23Jun '24

South Africa

Burger King is facing challenges in evolving its Parking aspect, with a 18% decrease in customer satisfaction, dropping from 51% last year to 33% this year.

Satisfaction Score

33%
18pp

Aspect Rank

2 of 3
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Burger King Place

Burger King has demonstrated resilience in the industry, with a 20% increase in customer satisfaction for Place rising from 56% to 76% this year.

Burger King Atmosphere and Décor

Jul '23Jun '24

South Africa

Burger King has shown an increase in Atmosphere and Décor, with a jump from 80% last year to an impressive 86% this year.

Satisfaction Score

86%
6pp

Aspect Rank

2 of 3
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Burger King Cleanliness and Hygiene

Jul '23Jun '24

South Africa

Burger King continues to evolve, with a 23% increase in customer satisfaction of Cleanliness and Hygiene, climbing from 59% last year to 82% this year.

Satisfaction Score

82%
23pp

Aspect Rank

1 of 3
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Burger King Restrooms

Jul '23Jun '24

South Africa

Burger King has successfully improved guest experience, as their "Restrooms" satisfaction score jumped from 29% last year to an 35% this year.

Satisfaction Score

35%
6pp

Aspect Rank

2 of 3
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Burger King Options for different visitors

Jul '23Jun '24

South Africa

Burger King remains a consumer favourite, maintaining a consistent 83% satisfaction score in Options for different visitors aspect for both this year and last year.

Satisfaction Score

83%

Aspect Rank

2 of 3
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Burger King Child-Friendly Conditions

Jul '23Jun '24

South Africa

Burger King continues to improve, with a notable increase in customer satisfaction for their Child-Friendly Conditions aspect, rising from 69% to 88% this year.

Satisfaction Score

88%
19pp

Aspect Rank

1 of 3
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Burger King Comfort

Jul '23Jun '24

South Africa

Burger King has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Comfort rising from 27% to 38% this year.

Satisfaction Score

38%
11pp

Aspect Rank

2 of 3
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Burger King Venue Congestion

Jul '23Jun '24

South Africa

Burger King has shown an increase in Venue Congestion, with a jump from 23% last year to an impressive 33% this year.

Satisfaction Score

33%
10pp

Aspect Rank

1 of 3
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Burger King Dining Area

Jul '23Jun '24

South Africa

Burger King is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Dining Area aspect satisfaction score, dropping from 43% to 40% this year.

Satisfaction Score

40%
3pp

Aspect Rank

2 of 3
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Burger King Pricing

Burger King continues to evolve, with a 7% increase in customer satisfaction of Pricing, climbing from 72% last year to 79% this year.

Burger King Price

Jul '23Jun '24

South Africa

Burger King has successfully improved guest experience, as their "Price" satisfaction score jumped from 74% last year to an 79% this year.

Satisfaction Score

79%
5pp

Aspect Rank

2 of 3
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Burger King Service

Burger King continues to improve, with a notable increase in customer satisfaction for their Service aspect, rising from 50% to 68% this year.

Burger King Opening Hours

Jul '23Jun '24

South Africa

Burger King has demonstrated resilience in the industry, with a 1% increase in customer satisfaction for Opening Hours rising from 22% to 23% this year.

Satisfaction Score

23%
1pp

Aspect Rank

1 of 3
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Burger King Dining Options

Jul '23Jun '24

South Africa

Burger King is losing some of its appeal, with a concerning 1% decrease in satisfaction for Dining Options dropping from 56% last year to 55% this year.

Satisfaction Score

55%
1pp

Aspect Rank

2 of 3
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Burger King Waiting Time

Jul '23Jun '24

South Africa

Burger King has shown an increase in Waiting Time, with a jump from 43% last year to an impressive 53% this year.

Satisfaction Score

53%
10pp

Aspect Rank

1 of 3
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Burger King Order Processing

Jul '23Jun '24

South Africa

Burger King continues to evolve, with a 5% increase in customer satisfaction of Order Processing, climbing from 23% last year to 28% this year.

Satisfaction Score

28%
5pp

Aspect Rank

2 of 3
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Burger King Staff

Burger King has successfully improved guest experience, as their "Staff" satisfaction score jumped from 64% last year to an 73% this year.

Burger King Staff Competence

Jul '23Jun '24

South Africa

Burger King is struggling to meet customer expectations, with a 3% decrease in satisfaction in Staff Competence aspect, falling from 48% last year to 45% this year.

Satisfaction Score

45%
3pp

Aspect Rank

2 of 3
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Burger King Staff Friendliness

Jul '23Jun '24

South Africa

Burger King continues to improve, with a notable increase in customer satisfaction for their Staff Friendliness aspect, rising from 80% to 87% this year.

Satisfaction Score

87%
7pp

Aspect Rank

1 of 3
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Burger King Staff Attentiveness

Jul '23Jun '24

South Africa

Burger King has demonstrated resilience in the industry, with a 4% increase in customer satisfaction for Staff Attentiveness rising from 21% to 25% this year.

Satisfaction Score

25%
4pp

Aspect Rank

2 of 3
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Burger King Staff Members

Jul '23Jun '24

South Africa

Burger King has shown an increase in Staff Members, with a jump from 45% last year to an impressive 51% this year.

Satisfaction Score

51%
6pp

Aspect Rank

1 of 3
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