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Reporting period: Feb '23Jan '24

Burger King Overview

10-100 Places
Restaurant

Brand Satisfaction

45%
11pp

Country Rank

Uruguay
4 of 4

Category Rank

Restaurant
3 of 3

Rating Score

2.7

Sales Power

Sales Index

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Burger King Brand Profile

Feb '23Jan '24

Uruguay

Burger King has a much lower satisfaction score for its Location compared to its other aspects. However, Burger King has succeeded in its Pricing aspect, with a 65% satisfaction score.

Pricing
65%
1pp
Food and Drinks
46%
8pp
Place
45%
13pp
Staff
42%
19pp
Service
38%
13pp
Location
0%
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Burger King Food and Drinks

Burger King is losing some of its appeal, with a concerning 8% decrease in satisfaction for Food and Drinks dropping from 54% last year to 46% this year.

Burger King Portion Size

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

2 of 3
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Burger King Menu Selection

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

2 of 3
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Burger King Dishes

Feb '23Jan '24

Uruguay

Burger King is struggling to meet customer expectations, with a 10% decrease in satisfaction in Dishes aspect, falling from 55% last year to 45% this year.

Satisfaction Score

45%
10pp

Aspect Rank

2 of 3
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Burger King Drinks

Feb '23Jan '24

Uruguay

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Drinks aspect, down from 42% last year to 30% this year.

Satisfaction Score

30%
12pp

Aspect Rank

2 of 3
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Burger King Location

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Burger King Parking

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

3 of 3
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Burger King Conveniently Situated

Feb '23Jan '24

Uruguay

Burger King is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 3
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Burger King Views and Surroundings

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

3 of 3
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Burger King Transport Accessibility

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

1 of 1
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Burger King Place

Burger King is facing challenges in evolving its Place aspect, with a 13% decrease in customer satisfaction, dropping from 58% last year to 45% this year.

Burger King Atmosphere and Décor

Feb '23Jan '24

Uruguay

Burger King is facing challenges in maintaining its customer experience, with a noticeable 13% decrease in their Atmosphere and Décor aspect satisfaction score, dropping from 91% to 78% this year.

Satisfaction Score

78%
13pp

Aspect Rank

2 of 3
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Burger King Cleanliness and Hygiene

Feb '23Jan '24

Uruguay

Burger King is losing some of its appeal, with a concerning 17% decrease in satisfaction for Cleanliness and Hygiene dropping from 50% last year to 33% this year.

Satisfaction Score

33%
17pp

Aspect Rank

2 of 3
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Burger King Restrooms

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

2 of 3
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Burger King Options for different visitors

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

3 of 3
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Burger King Child-Friendly Conditions

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

2 of 3
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Burger King Comfort

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

3 of 3
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Burger King Venue Congestion

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

2 of 2
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Burger King Dining Area

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

3 of 3
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Burger King Pricing

Burger King has shown an increase in Pricing, with a jump from 64% last year to an impressive 65% this year.

Burger King Price

Feb '23Jan '24

Uruguay

Burger King continues to evolve, with a 5% increase in customer satisfaction of Price, climbing from 57% last year to 62% this year.

Satisfaction Score

62%
5pp

Aspect Rank

2 of 3
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Burger King Promotions

Feb '23Jan '24

Uruguay

Burger King remains a consumer favourite, maintaining a consistent 74% satisfaction score in Promotions aspect for both this year and last year.

Satisfaction Score

74%

Aspect Rank

1 of 3
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Burger King Service

Burger King is struggling to meet customer expectations, with a 13% decrease in satisfaction in Service aspect, falling from 51% last year to 38% this year.

Burger King Billing and Payment

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

2 of 3
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Burger King Opening Hours

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

3 of 3
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Burger King Dining Options

Feb '23Jan '24

Uruguay

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Dining Options aspect, down from 43% last year to 39% this year.

Satisfaction Score

39%
4pp

Aspect Rank

2 of 3
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Burger King Online Facilities

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

1 of 2
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Burger King Waiting Time

Feb '23Jan '24

Uruguay

Burger King is facing challenges in evolving its Waiting Time aspect, with a 4% decrease in customer satisfaction, dropping from 31% last year to 27% this year.

Satisfaction Score

27%
4pp

Aspect Rank

2 of 3
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Burger King Order Processing

Feb '23Jan '24

Uruguay

Burger King is facing challenges in maintaining its customer experience, with a noticeable 13% decrease in their Order Processing aspect satisfaction score, dropping from 44% to 31% this year.

Satisfaction Score

31%
13pp

Aspect Rank

2 of 3
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Burger King Staff

Burger King is losing some of its appeal, with a concerning 19% decrease in satisfaction for Staff dropping from 61% last year to 42% this year.

Burger King Staff Competence

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

1 of 2
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Burger King Staff Friendliness

Feb '23Jan '24

Uruguay

Burger King is still the go-to place for customers, as their Staff Friendliness score remains high at 55%, consistent with last year's score.

Satisfaction Score

55%

Aspect Rank

2 of 3
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Burger King Staff Attentiveness

Feb '23Jan '24

Uruguay

Burger King is struggling to meet customer expectations, with a 18% decrease in satisfaction in Staff Attentiveness aspect, falling from 77% last year to 59% this year.

Satisfaction Score

59%
18pp

Aspect Rank

2 of 3
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Burger King Staff Avaliability

Feb '23Jan '24

Uruguay

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Satisfaction Score

Aspect Rank

1 of 3
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Burger King Staff Members

Feb '23Jan '24

Uruguay

Burger King has successfully improved guest experience, as their "Staff Members" satisfaction score jumped from 18% last year to an 28% this year.

Satisfaction Score

28%
10pp

Aspect Rank

2 of 3
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