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Reporting period: Aug '23Jul '24

Burger King Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

46%
7pp

Country Rank

Uruguay
4 of 4

Category Rank

Fast Food Restaurant
3 of 3

Rating Score

2.5

Sales Power

Sales Index

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Burger King Brand Profile

Aug '23Jul '24

Uruguay

Burger King has a much lower satisfaction score for its Service compared to its other aspects. However, Burger King has succeeded in its Pricing aspect, with a 61% satisfaction score.

Pricing
61%
Place
49%
7pp
Food and Drinks
48%
5pp
Staff
41%
12pp
Service
39%
5pp
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Burger King Satisfaction Trend

Feb '24Jul '24

Uruguay

Burger King's brand satisfaction has decreased compared to previous month and now stands at 42%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Burger King Food and Drinks

Burger King is losing some of its appeal, with a concerning 5% decrease in satisfaction for Food and Drinks dropping from 53% last year to 48% this year.

Burger King Portion Size

Aug '23Jul '24

Uruguay

Burger King remains a consumer favourite, maintaining a consistent 54% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

54%

Aspect Rank

2 of 3
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Satisfaction Score

Aspect Rank

3 of 3
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Burger King Menu Selection

Aug '23Jul '24

Uruguay

Burger King is struggling to meet customer expectations, with a 9% decrease in satisfaction in Menu Selection aspect, falling from 71% last year to 62% this year.

Satisfaction Score

62%
9pp

Aspect Rank

3 of 3
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Burger King Dishes

Aug '23Jul '24

Uruguay

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 52% last year to 48% this year.

Satisfaction Score

48%
4pp

Aspect Rank

2 of 3
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Burger King Drinks

Aug '23Jul '24

Uruguay

Burger King is facing challenges in evolving its Drinks aspect, with a 11% decrease in customer satisfaction, dropping from 37% last year to 26% this year.

Satisfaction Score

26%
11pp

Aspect Rank

3 of 3
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Burger King Place

Burger King is facing challenges in maintaining its customer experience, with a noticeable 7% decrease in their Place aspect satisfaction score, dropping from 56% to 49% this year.

Burger King Atmosphere and Décor

Aug '23Jul '24

Uruguay

Burger King is losing some of its appeal, with a concerning 16% decrease in satisfaction for Atmosphere and Décor dropping from 93% last year to 77% this year.

Satisfaction Score

77%
16pp

Aspect Rank

2 of 3
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Burger King Cleanliness and Hygiene

Aug '23Jul '24

Uruguay

Burger King is still the go-to place for customers, as their Cleanliness and Hygiene score remains high at 44%, consistent with last year's score.

Satisfaction Score

44%

Aspect Rank

3 of 3
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Burger King Restrooms

Aug '23Jul '24

Uruguay

Burger King has shown an increase in Restrooms, with a jump from 17% last year to an impressive 27% this year.

Satisfaction Score

27%
10pp

Aspect Rank

3 of 3
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Burger King Options for different visitors

Aug '23Jul '24

Uruguay

Burger King remains a consumer favourite, maintaining a consistent 82% satisfaction score in Options for different visitors aspect for both this year and last year.

Satisfaction Score

82%

Aspect Rank

2 of 3
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Burger King Child-Friendly Conditions

Aug '23Jul '24

Uruguay

Burger King is struggling to meet customer expectations, with a 26% decrease in satisfaction in Child-Friendly Conditions aspect, falling from 94% last year to 68% this year.

Satisfaction Score

68%
26pp

Aspect Rank

3 of 3
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Burger King Comfort

Aug '23Jul '24

Uruguay

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Comfort aspect, down from 76% last year to 64% this year.

Satisfaction Score

64%
12pp

Aspect Rank

3 of 3
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Satisfaction Score

Aspect Rank

1 of 3
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Burger King Dining Area

Aug '23Jul '24

Uruguay

Burger King is facing challenges in evolving its Dining Area aspect, with a 23% decrease in customer satisfaction, dropping from 58% last year to 35% this year.

Satisfaction Score

35%
23pp

Aspect Rank

2 of 3
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Burger King Work and study friendly

Aug '23Jul '24

Uruguay

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

1 of 2
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Burger King Pricing

Burger King is still the go-to place for customers, as their Pricing score remains high at 61%, consistent with last year's score.

Burger King Price

Aug '23Jul '24

Uruguay

Burger King remains a consumer favourite, maintaining a consistent 57% satisfaction score in Price aspect for both this year and last year.

Satisfaction Score

57%

Aspect Rank

2 of 3
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Burger King Promotions

Aug '23Jul '24

Uruguay

Burger King is still the go-to place for customers, as their Promotions score remains high at 75%, consistent with last year's score.

Satisfaction Score

75%

Aspect Rank

3 of 3
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Burger King Service

Burger King is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Service aspect satisfaction score, dropping from 44% to 39% this year.

Burger King Billing and Payment

Aug '23Jul '24

Uruguay

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

3 of 3
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Burger King Opening Hours

Aug '23Jul '24

Uruguay

Burger King remains a consumer favourite, maintaining a consistent 23% satisfaction score in Opening Hours aspect for both this year and last year.

Satisfaction Score

23%

Aspect Rank

2 of 3
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Burger King Dining Options

Aug '23Jul '24

Uruguay

Burger King continues to evolve, with a 7% increase in customer satisfaction of Dining Options, climbing from 42% last year to 49% this year.

Satisfaction Score

49%
7pp

Aspect Rank

3 of 3
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Burger King Waiting Time

Aug '23Jul '24

Uruguay

Burger King is losing some of its appeal, with a concerning 10% decrease in satisfaction for Waiting Time dropping from 30% last year to 20% this year.

Satisfaction Score

20%
10pp

Aspect Rank

3 of 3
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Burger King Order Processing

Aug '23Jul '24

Uruguay

Burger King is struggling to meet customer expectations, with a 2% decrease in satisfaction in Order Processing aspect, falling from 36% last year to 34% this year.

Satisfaction Score

34%
2pp

Aspect Rank

1 of 3
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Burger King Staff

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 53% last year to 41% this year.

Burger King Staff Competence

Aug '23Jul '24

Uruguay

Burger King is still the go-to place for customers, as their Staff Competence score remains high at 60%, consistent with last year's score.

Satisfaction Score

60%

Aspect Rank

3 of 3
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Burger King Staff Friendliness

Aug '23Jul '24

Uruguay

Burger King is facing challenges in evolving its Staff Friendliness aspect, with a 9% decrease in customer satisfaction, dropping from 66% last year to 57% this year.

Satisfaction Score

57%
9pp

Aspect Rank

2 of 3
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Burger King Staff Attentiveness

Aug '23Jul '24

Uruguay

Burger King is facing challenges in maintaining its customer experience, with a noticeable 10% decrease in their Staff Attentiveness aspect satisfaction score, dropping from 66% to 56% this year.

Satisfaction Score

56%
10pp

Aspect Rank

2 of 3
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Satisfaction Score

Aspect Rank

2 of 3
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Burger King Staff Members

Aug '23Jul '24

Uruguay

Burger King is losing some of its appeal, with a concerning 7% decrease in satisfaction for Staff Members dropping from 35% last year to 28% this year.

Satisfaction Score

28%
7pp

Aspect Rank

2 of 3
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