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Reporting period: Jul '23Jun '24

Burger King Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

47%
9pp

Country Rank

Uruguay
4 of 4

Category Rank

Fast Food Restaurant
3 of 3

Rating Score

2.6

Sales Power

Sales Index

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Burger King Brand Profile

Jul '23Jun '24

Uruguay

Burger King has a much lower satisfaction score for its Service compared to its other aspects. However, Burger King has succeeded in its Pricing aspect, with a 57% satisfaction score.

Pricing
57%
8pp
Place
49%
9pp
Food and Drinks
48%
6pp
Staff
43%
14pp
Service
39%
9pp
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Burger King Satisfaction Trend

Jan '24Jun '24

Uruguay

Burger King's brand satisfaction has increased compared to previous month and now stands at 55%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Burger King Food and Drinks

Burger King is losing some of its appeal, with a concerning 6% decrease in satisfaction for Food and Drinks dropping from 54% last year to 48% this year.

Satisfaction Score

Aspect Rank

3 of 3
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Burger King Dishes

Jul '23Jun '24

Uruguay

Burger King is struggling to meet customer expectations, with a 5% decrease in satisfaction in Dishes aspect, falling from 54% last year to 49% this year.

Satisfaction Score

49%
5pp

Aspect Rank

2 of 3
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Burger King Drinks

Jul '23Jun '24

Uruguay

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Drinks aspect, down from 40% last year to 28% this year.

Satisfaction Score

28%
12pp

Aspect Rank

2 of 3
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Burger King Place

Burger King is facing challenges in evolving its Place aspect, with a 9% decrease in customer satisfaction, dropping from 58% last year to 49% this year.

Burger King Atmosphere and Décor

Jul '23Jun '24

Uruguay

Burger King is facing challenges in maintaining its customer experience, with a noticeable 16% decrease in their Atmosphere and Décor aspect satisfaction score, dropping from 93% to 77% this year.

Satisfaction Score

77%
16pp

Aspect Rank

2 of 3
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Burger King Cleanliness and Hygiene

Jul '23Jun '24

Uruguay

Burger King is losing some of its appeal, with a concerning 5% decrease in satisfaction for Cleanliness and Hygiene dropping from 47% last year to 42% this year.

Satisfaction Score

42%
5pp

Aspect Rank

3 of 3
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Burger King Comfort

Jul '23Jun '24

Uruguay

Burger King is struggling to meet customer expectations, with a 10% decrease in satisfaction in Comfort aspect, falling from 74% last year to 64% this year.

Satisfaction Score

64%
10pp

Aspect Rank

2 of 3
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Burger King Pricing

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Pricing aspect, down from 65% last year to 57% this year.

Burger King Price

Jul '23Jun '24

Uruguay

Burger King is facing challenges in evolving its Price aspect, with a 6% decrease in customer satisfaction, dropping from 59% last year to 53% this year.

Satisfaction Score

53%
6pp

Aspect Rank

2 of 3
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Burger King Promotions

Jul '23Jun '24

Uruguay

Burger King is facing challenges in maintaining its customer experience, with a noticeable 15% decrease in their Promotions aspect satisfaction score, dropping from 85% to 70% this year.

Satisfaction Score

70%
15pp

Aspect Rank

1 of 3
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Burger King Service

Burger King is losing some of its appeal, with a concerning 9% decrease in satisfaction for Service dropping from 48% last year to 39% this year.

Burger King Dining Options

Jul '23Jun '24

Uruguay

Burger King is struggling to meet customer expectations, with a 2% decrease in satisfaction in Dining Options aspect, falling from 49% last year to 47% this year.

Satisfaction Score

47%
2pp

Aspect Rank

2 of 3
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Burger King Waiting Time

Jul '23Jun '24

Uruguay

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Waiting Time aspect, down from 32% last year to 21% this year.

Satisfaction Score

21%
11pp

Aspect Rank

2 of 3
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Burger King Order Processing

Jul '23Jun '24

Uruguay

Burger King is facing challenges in evolving its Order Processing aspect, with a 4% decrease in customer satisfaction, dropping from 38% last year to 34% this year.

Satisfaction Score

34%
4pp

Aspect Rank

1 of 3
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Burger King Staff

Burger King is facing challenges in maintaining its customer experience, with a noticeable 14% decrease in their Staff aspect satisfaction score, dropping from 57% to 43% this year.

Burger King Staff Friendliness

Jul '23Jun '24

Uruguay

Burger King is losing some of its appeal, with a concerning 3% decrease in satisfaction for Staff Friendliness dropping from 65% last year to 62% this year.

Satisfaction Score

62%
3pp

Aspect Rank

2 of 3
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Burger King Staff Attentiveness

Jul '23Jun '24

Uruguay

Burger King is struggling to meet customer expectations, with a 12% decrease in satisfaction in Staff Attentiveness aspect, falling from 70% last year to 58% this year.

Satisfaction Score

58%
12pp

Aspect Rank

2 of 3
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Burger King Staff Members

Jul '23Jun '24

Uruguay

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Staff Members aspect, down from 36% last year to 27% this year.

Satisfaction Score

27%
9pp

Aspect Rank

2 of 3
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