Realytics logo

Reporting period: Apr '23Mar '24

Burger King Overview

10-100 Places
Restaurant

Brand Satisfaction

77%
15pp

Country Rank

Singapore
21 of 91

Category Rank

Restaurant
17 of 61

Rating Score

3.7

Sales Power

Sales Index

Realytics logo

Burger King Brand Profile

Apr '23Mar '24

Singapore

Burger King has a much lower satisfaction score for its Pricing compared to its other aspects. However, Burger King has succeeded in its Location aspect, with a 93% satisfaction score.

Location
93%
Place
80%
15pp
Staff
79%
17pp
Food and Drinks
76%
11pp
Service
74%
18pp
Pricing
69%
13pp
Realytics logo

Burger King Food and Drinks

Burger King has shown an increase in Food and Drinks, with a jump from 65% last year to an impressive 76% this year.

Burger King Portion Size

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

45 of 61
Realytics logo

Burger King Food Quality

Apr '23Mar '24

Singapore

Burger King continues to evolve, with a 12% increase in customer satisfaction of Food Quality, climbing from 36% last year to 48% this year.

Satisfaction Score

48%
12pp

Aspect Rank

33 of 61
Realytics logo

Burger King Menu Selection

Apr '23Mar '24

Singapore

Burger King is losing some of its appeal, with a concerning 7% decrease in satisfaction for Menu Selection dropping from 56% last year to 49% this year.

Satisfaction Score

49%
7pp

Aspect Rank

18 of 61
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Burger King Dishes

Apr '23Mar '24

Singapore

Burger King has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 62% last year to an 73% this year.

Satisfaction Score

73%
11pp

Aspect Rank

22 of 61
Realytics logo

Burger King Drinks

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

54 of 61
Realytics logo

Burger King Cuisines

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

37 of 49
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Burger King Location

Use Realytics to know more about Burger King

Burger King Parking

Apr '23Mar '24

Singapore

Burger King is struggling to meet customer expectations, with a 12% decrease in satisfaction in Parking aspect, falling from 100% last year to 88% this year.

Satisfaction Score

88%
13pp

Aspect Rank

12 of 34
Realytics logo

Burger King Conveniently Situated

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

13 of 55
Realytics logo

Burger King Views and Surroundings

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

25 of 42
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Burger King Ease to Find

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

25 of 28
Realytics logo

Burger King Transport Accessibility

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

15 of 22
Realytics logo

Burger King Place

Burger King continues to improve, with a notable increase in customer satisfaction for their Place aspect, rising from 65% to 80% this year.

Burger King Atmosphere and Décor

Apr '23Mar '24

Singapore

Burger King is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

10 of 61
Realytics logo

Burger King Cleanliness and Hygiene

Apr '23Mar '24

Singapore

Burger King has demonstrated resilience in the industry, with a 15% increase in customer satisfaction for Cleanliness and Hygiene rising from 65% to 80% this year.

Satisfaction Score

80%
15pp

Aspect Rank

7 of 61
Realytics logo

Burger King Restrooms

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

17 of 39
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Burger King Options for different visitors

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

24 of 59
Realytics logo

Burger King Child-Friendly Conditions

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

17 of 57
Realytics logo

Burger King Comfort

Apr '23Mar '24

Singapore

Burger King has shown an increase in Comfort, with a jump from 57% last year to an impressive 82% this year.

Satisfaction Score

82%
25pp

Aspect Rank

1 of 59
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Burger King Venue Congestion

Apr '23Mar '24

Singapore

Burger King continues to evolve, with a 10% increase in customer satisfaction of Venue Congestion, climbing from 33% last year to 43% this year.

Satisfaction Score

43%
10pp

Aspect Rank

3 of 61
Realytics logo

Burger King Dining Area

Apr '23Mar '24

Singapore

Burger King has successfully improved guest experience, as their "Dining Area" satisfaction score jumped from 70% last year to an 74% this year.

Satisfaction Score

74%
4pp

Aspect Rank

1 of 61
Realytics logo

Burger King Work and study friendly

Apr '23Mar '24

Singapore

Burger King remains a consumer favourite, maintaining a consistent 72% satisfaction score in Work and study friendly aspect for both this year and last year.

Satisfaction Score

72%

Aspect Rank

1 of 29
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Burger King Pricing

Burger King continues to improve, with a notable increase in customer satisfaction for their Pricing aspect, rising from 56% to 69% this year.

Burger King Price

Apr '23Mar '24

Singapore

Burger King has demonstrated resilience in the industry, with a 10% increase in customer satisfaction for Price rising from 57% to 67% this year.

Satisfaction Score

67%
10pp

Aspect Rank

20 of 61
Realytics logo

Burger King Promotions

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

28 of 54
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Burger King Service

Burger King has shown an increase in Service, with a jump from 56% last year to an impressive 74% this year.

Burger King Billing and Payment

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

48 of 58
Realytics logo

Burger King Opening Hours

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

21 of 58
Realytics logo

Burger King Dining Options

Apr '23Mar '24

Singapore

Burger King continues to evolve, with a 6% increase in customer satisfaction of Dining Options, climbing from 72% last year to 78% this year.

Satisfaction Score

78%
6pp

Aspect Rank

27 of 61
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Burger King Online Facilities

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

23 of 43
Realytics logo

Burger King Waiting Time

Apr '23Mar '24

Singapore

Burger King has successfully improved guest experience, as their "Waiting Time" satisfaction score jumped from 41% last year to an 59% this year.

Satisfaction Score

59%
18pp

Aspect Rank

19 of 61
Realytics logo

Burger King Order Processing

Apr '23Mar '24

Singapore

Burger King continues to improve, with a notable increase in customer satisfaction for their Order Processing aspect, rising from 34% to 38% this year.

Satisfaction Score

38%
4pp

Aspect Rank

24 of 61
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Burger King Staff

Burger King has demonstrated resilience in the industry, with a 17% increase in customer satisfaction for Staff rising from 62% to 79% this year.

Burger King Staff Competence

Apr '23Mar '24

Singapore

Use Realytics to know more about Burger Kinglink

Satisfaction Score

Aspect Rank

33 of 58
Realytics logo

Burger King Staff Friendliness

Apr '23Mar '24

Singapore

Burger King has shown an increase in Staff Friendliness, with a jump from 76% last year to an impressive 88% this year.

Satisfaction Score

88%
12pp

Aspect Rank

14 of 61
Realytics logo

Burger King Staff Attentiveness

Apr '23Mar '24

Singapore

Burger King is still the go-to place for customers, as their Staff Attentiveness score remains high at 60%, consistent with last year's score.

Satisfaction Score

60%

Aspect Rank

12 of 58
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Burger King Staff Avaliability

Apr '23Mar '24

Singapore

Burger King is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

4 of 52
Realytics logo

Burger King Staff Members

Apr '23Mar '24

Singapore

Burger King continues to evolve, with a 19% increase in customer satisfaction of Staff Members, climbing from 63% last year to 82% this year.

Satisfaction Score

82%
19pp

Aspect Rank

6 of 60
Realytics logo