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Reporting period: Jul '23Jun '24

Burger King Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

77%
9pp

Country Rank

Singapore
22 of 89

Category Rank

Fast Food Restaurant
3 of 9

Rating Score

3.7

Sales Power

Sales Index

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Burger King Brand Profile

Jul '23Jun '24

Singapore

Burger King has a much lower satisfaction score for its Pricing compared to its other aspects. However, Burger King has succeeded in its Staff aspect, with a 80% satisfaction score.

Staff
80%
11pp
Place
80%
9pp
Service
77%
13pp
Food and Drinks
74%
3pp
Pricing
68%
13pp
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Burger King Satisfaction Trend

Jan '24Jun '24

Singapore

Burger King's brand satisfaction has increased compared to previous month and now stands at 83%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Burger King Food and Drinks

Burger King has shown an increase in Food and Drinks, with a jump from 71% last year to an impressive 74% this year.

Burger King Food Quality

Jul '23Jun '24

Singapore

Burger King continues to evolve, with a 12% increase in customer satisfaction of Food Quality, climbing from 39% last year to 51% this year.

Satisfaction Score

51%
12pp

Aspect Rank

3 of 9
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Burger King Menu Selection

Jul '23Jun '24

Singapore

Burger King is losing some of its appeal, with a concerning 6% decrease in satisfaction for Menu Selection dropping from 59% last year to 53% this year.

Satisfaction Score

53%
6pp

Aspect Rank

2 of 9
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Burger King Dishes

Jul '23Jun '24

Singapore

Burger King has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 68% last year to an 72% this year.

Satisfaction Score

72%
4pp

Aspect Rank

3 of 9
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Burger King Place

Burger King continues to improve, with a notable increase in customer satisfaction for their Place aspect, rising from 71% to 80% this year.

Burger King Atmosphere and Décor

Jul '23Jun '24

Singapore

Burger King is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 9
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Burger King Cleanliness and Hygiene

Jul '23Jun '24

Singapore

Burger King has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Cleanliness and Hygiene rising from 71% to 82% this year.

Satisfaction Score

82%
11pp

Aspect Rank

2 of 9
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Burger King Comfort

Jul '23Jun '24

Singapore

Burger King has shown an increase in Comfort, with a jump from 71% last year to an impressive 78% this year.

Satisfaction Score

78%
7pp

Aspect Rank

2 of 8
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Burger King Venue Congestion

Jul '23Jun '24

Singapore

Burger King continues to evolve, with a 10% increase in customer satisfaction of Venue Congestion, climbing from 37% last year to 47% this year.

Satisfaction Score

47%
10pp

Aspect Rank

3 of 9
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Burger King Dining Area

Jul '23Jun '24

Singapore

Burger King has successfully improved guest experience, as their "Dining Area" satisfaction score jumped from 69% last year to an 77% this year.

Satisfaction Score

77%
8pp

Aspect Rank

1 of 9
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Burger King Pricing

Burger King continues to improve, with a notable increase in customer satisfaction for their Pricing aspect, rising from 55% to 68% this year.

Burger King Price

Jul '23Jun '24

Singapore

Burger King has demonstrated resilience in the industry, with a 8% increase in customer satisfaction for Price rising from 56% to 64% this year.

Satisfaction Score

64%
8pp

Aspect Rank

5 of 9
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Burger King Service

Burger King has shown an increase in Service, with a jump from 64% last year to an impressive 77% this year.

Burger King Dining Options

Jul '23Jun '24

Singapore

Burger King continues to evolve, with a 6% increase in customer satisfaction of Dining Options, climbing from 73% last year to 79% this year.

Satisfaction Score

79%
6pp

Aspect Rank

2 of 9
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Burger King Waiting Time

Jul '23Jun '24

Singapore

Burger King has successfully improved guest experience, as their "Waiting Time" satisfaction score jumped from 49% last year to an 65% this year.

Satisfaction Score

65%
16pp

Aspect Rank

2 of 9
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Burger King Order Processing

Jul '23Jun '24

Singapore

Burger King continues to improve, with a notable increase in customer satisfaction for their Order Processing aspect, rising from 33% to 43% this year.

Satisfaction Score

43%
10pp

Aspect Rank

2 of 9
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Burger King Staff

Burger King has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Staff rising from 69% to 80% this year.

Burger King Staff Friendliness

Jul '23Jun '24

Singapore

Burger King has shown an increase in Staff Friendliness, with a jump from 81% last year to an impressive 86% this year.

Satisfaction Score

86%
5pp

Aspect Rank

2 of 9
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Burger King Staff Attentiveness

Jul '23Jun '24

Singapore

Burger King continues to evolve, with a 13% increase in customer satisfaction of Staff Attentiveness, climbing from 48% last year to 61% this year.

Satisfaction Score

61%
13pp

Aspect Rank

2 of 9
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Burger King Staff Avaliability

Jul '23Jun '24

Singapore

Burger King is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 9
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Burger King Staff Members

Jul '23Jun '24

Singapore

Burger King has successfully improved guest experience, as their "Staff Members" satisfaction score jumped from 66% last year to an 82% this year.

Satisfaction Score

82%
16pp

Aspect Rank

2 of 9
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