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Reporting period: Jul '23Jun '24

Yum Chinese & Thai Overview

<10 Places
Restaurant

Brand Satisfaction

76%
1pp

Country Rank

Pakistan
131 of 192

Category Rank

Restaurant
99 of 142

Rating Score

3.9

Sales Power

Sales Index

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Yum Chinese & Thai Brand Profile

Jul '23Jun '24

Pakistan

Yum Chinese & Thai has a much lower satisfaction score for its Pricing compared to its other aspects. However, Yum Chinese & Thai has succeeded in its Food and Drinks aspect, with a 79% satisfaction score.

Food and Drinks
79%
2pp
Place
78%
10pp
Service
76%
7pp
Staff
64%
5pp
Pricing
34%
7pp
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Yum Chinese & Thai Satisfaction Trend

Jan '24Jun '24

Pakistan

Yum Chinese & Thai's brand satisfaction has increased compared to previous month and now stands at 78%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Yum Chinese & Thai Food and Drinks

Yum Chinese & Thai is losing some of its appeal, with a concerning 2% decrease in satisfaction for Food and Drinks dropping from 81% last year to 79% this year.

Yum Chinese & Thai Food Quality

Jul '23Jun '24

Pakistan

Yum Chinese & Thai is struggling to meet customer expectations, with a 4% decrease in satisfaction in Food Quality aspect, falling from 49% last year to 45% this year.

Satisfaction Score

45%
4pp

Aspect Rank

102 of 142
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Yum Chinese & Thai Dishes

Jul '23Jun '24

Pakistan

Yum Chinese & Thai is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 77% last year to 72% this year.

Satisfaction Score

72%
5pp

Aspect Rank

96 of 142
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Yum Chinese & Thai Drinks

Jul '23Jun '24

Pakistan

Yum Chinese & Thai is facing challenges in evolving its Drinks aspect, with a 15% decrease in customer satisfaction, dropping from 89% last year to 74% this year.

Satisfaction Score

74%
15pp

Aspect Rank

28 of 135
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Satisfaction Score

Aspect Rank

19 of 110
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Yum Chinese & Thai Place

Yum Chinese & Thai has shown an increase in Place, with a jump from 68% last year to an impressive 78% this year.

Satisfaction Score

Aspect Rank

66 of 142
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Yum Chinese & Thai Pricing

Yum Chinese & Thai is facing challenges in maintaining its customer experience, with a noticeable 7% decrease in their Pricing aspect satisfaction score, dropping from 41% to 34% this year.

Yum Chinese & Thai Price

Jul '23Jun '24

Pakistan

Yum Chinese & Thai is losing some of its appeal, with a concerning 2% decrease in satisfaction for Price dropping from 31% last year to 29% this year.

Satisfaction Score

29%
2pp

Aspect Rank

99 of 141
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Yum Chinese & Thai Service

Yum Chinese & Thai continues to evolve, with a 7% increase in customer satisfaction of Service, climbing from 69% last year to 76% this year.

Yum Chinese & Thai Dining Options

Jul '23Jun '24

Pakistan

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Satisfaction Score

Aspect Rank

53 of 142
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Yum Chinese & Thai Staff

Yum Chinese & Thai is struggling to meet customer expectations, with a 5% decrease in satisfaction in Staff aspect, falling from 69% last year to 64% this year.