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Reporting period: Jul '23Jun '24

Second Cup Café Overview

10-100 Places
Cafe

Brand Satisfaction

68%
10pp

Country Rank

Pakistan
12 of 14

Category Rank

Cafe
1 of 1

Rating Score

3.6

Sales Power

Sales Index

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Second Cup Café Brand Profile

Jul '23Jun '24

Pakistan

Second Cup Café has a much lower satisfaction score for its Pricing compared to its other aspects. However, Second Cup Café has succeeded in its Place aspect, with a 75% satisfaction score.

Place
75%
9pp
Food and Drinks
71%
10pp
Staff
59%
17pp
Service
57%
16pp
Pricing
17%
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Second Cup Café Satisfaction Trend

Jan '24Jun '24

Pakistan

Second Cup Café's brand satisfaction has decreased compared to previous month and now stands at 58%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Second Cup Café Food and Drinks

Second Cup Café is losing some of its appeal, with a concerning 10% decrease in satisfaction for Food and Drinks dropping from 81% last year to 71% this year.

Second Cup Café Food Quality

Jul '23Jun '24

Pakistan

Second Cup Café is struggling to meet customer expectations, with a 3% decrease in satisfaction in Food Quality aspect, falling from 36% last year to 33% this year.

Satisfaction Score

33%
3pp

Aspect Rank

1 of 1
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Second Cup Café Dishes

Jul '23Jun '24

Pakistan

Second Cup Café is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 84% last year to 66% this year.

Satisfaction Score

66%
18pp

Aspect Rank

1 of 1
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Second Cup Café Drinks

Jul '23Jun '24

Pakistan

Second Cup Café is facing challenges in evolving its Drinks aspect, with a 9% decrease in customer satisfaction, dropping from 86% last year to 77% this year.

Satisfaction Score

77%
9pp

Aspect Rank

1 of 1
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Second Cup Café Place

Second Cup Café is facing challenges in maintaining its customer experience, with a noticeable 9% decrease in their Place aspect satisfaction score, dropping from 84% to 75% this year.

Second Cup Café Atmosphere and Décor

Jul '23Jun '24

Pakistan

Second Cup Café is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 1
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Second Cup Café Cleanliness and Hygiene

Jul '23Jun '24

Pakistan

Second Cup Café remains a consumer favourite, maintaining a consistent 34% satisfaction score in Cleanliness and Hygiene aspect for both this year and last year.

Satisfaction Score

34%

Aspect Rank

1 of 1
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Second Cup Café Pricing

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Satisfaction Score

Aspect Rank

1 of 1
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Second Cup Café Service

Second Cup Café is losing some of its appeal, with a concerning 16% decrease in satisfaction for Service dropping from 73% last year to 57% this year.

Second Cup Café Dining Options

Jul '23Jun '24

Pakistan

Second Cup Café is still the go-to place for customers, as their Dining Options score remains high at 76%, consistent with last year's score.

Satisfaction Score

76%

Aspect Rank

1 of 1
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Second Cup Café Staff

Second Cup Café is struggling to meet customer expectations, with a 17% decrease in satisfaction in Staff aspect, falling from 76% last year to 59% this year.