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Reporting period: Jun '23May '24

Second Cup Café Overview

10-100 Places
Cafe

Brand Satisfaction

68%
12pp

Country Rank

Pakistan
12 of 14

Category Rank

Cafe
1 of 1

Rating Score

3.6

Sales Power

Sales Index

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Second Cup Café Brand Profile

Jun '23May '24

Pakistan

Second Cup Café has a much lower satisfaction score for its Pricing compared to its other aspects. However, Second Cup Café has succeeded in its Location aspect, with a 93% satisfaction score.

Location
93%
Place
75%
11pp
Food and Drinks
71%
13pp
Staff
59%
21pp
Service
57%
16pp
Pricing
19%
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Second Cup Café Satisfaction Trend

Dec '23May '24

Pakistan

Second Cup Café's brand satisfaction has increased compared to previous month and now stands at 71%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Second Cup Café Food and Drinks

Second Cup Café is losing some of its appeal, with a concerning 13% decrease in satisfaction for Food and Drinks dropping from 84% last year to 71% this year.

Second Cup Café Food Quality

Jun '23May '24

Pakistan

Second Cup Café is struggling to meet customer expectations, with a 10% decrease in satisfaction in Food Quality aspect, falling from 44% last year to 34% this year.

Satisfaction Score

34%
10pp

Aspect Rank

1 of 1
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Second Cup Café Dishes

Jun '23May '24

Pakistan

Second Cup Café is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 88% last year to 66% this year.

Satisfaction Score

66%
22pp

Aspect Rank

1 of 1
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Second Cup Café Drinks

Jun '23May '24

Pakistan

Second Cup Café is facing challenges in evolving its Drinks aspect, with a 12% decrease in customer satisfaction, dropping from 87% last year to 75% this year.

Satisfaction Score

75%
12pp

Aspect Rank

1 of 1
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Second Cup Café Location

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Second Cup Café Parking

Jun '23May '24

Pakistan

Second Cup Café remains a consumer favourite, maintaining a consistent 77% satisfaction score in Parking aspect for both this year and last year.

Satisfaction Score

77%

Aspect Rank

1 of 1
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Second Cup Café Views and Surroundings

Jun '23May '24

Pakistan

Use Realytics to know more about Second Cup Cafélink

Satisfaction Score

Aspect Rank

1 of 1
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Second Cup Café Place

Second Cup Café is facing challenges in maintaining its customer experience, with a noticeable 11% decrease in their Place aspect satisfaction score, dropping from 86% to 75% this year.

Second Cup Café Atmosphere and Décor

Jun '23May '24

Pakistan

Second Cup Café is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 1
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Second Cup Café Cleanliness and Hygiene

Jun '23May '24

Pakistan

Second Cup Café is still the go-to place for customers, as their Cleanliness and Hygiene score remains high at 33%, consistent with last year's score.

Satisfaction Score

33%

Aspect Rank

1 of 1
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Second Cup Café Pricing

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Satisfaction Score

Aspect Rank

1 of 1
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Second Cup Café Service

Second Cup Café is losing some of its appeal, with a concerning 16% decrease in satisfaction for Service dropping from 73% last year to 57% this year.

Second Cup Café Dining Options

Jun '23May '24

Pakistan

Second Cup Café remains a consumer favourite, maintaining a consistent 76% satisfaction score in Dining Options aspect for both this year and last year.

Satisfaction Score

76%

Aspect Rank

1 of 1
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Second Cup Café Staff

Second Cup Café is struggling to meet customer expectations, with a 21% decrease in satisfaction in Staff aspect, falling from 80% last year to 59% this year.