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Reporting period: Jun '23May '24

Refreshment Center Overview

<10 Places
Fast Food Restaurant

Brand Satisfaction

62%
4pp

Country Rank

Pakistan
191 of 198

Category Rank

Fast Food Restaurant
15 of 16

Rating Score

3.4

Sales Power

Sales Index

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Refreshment Center Brand Profile

Jun '23May '24

Pakistan

Refreshment Center has a much lower satisfaction score for its Pricing compared to its other aspects. However, Refreshment Center has succeeded in its Food and Drinks aspect, with a 74% satisfaction score.

Food and Drinks
74%
7pp
Place
57%
8pp
Service
55%
3pp
Pricing
38%
2pp
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Refreshment Center Satisfaction Trend

Dec '23May '24

Pakistan

Refreshment Center's brand satisfaction has decreased compared to previous month and now stands at 43%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Refreshment Center Food and Drinks

Refreshment Center is losing some of its appeal, with a concerning 7% decrease in satisfaction for Food and Drinks dropping from 81% last year to 74% this year.

Refreshment Center Food Quality

Jun '23May '24

Pakistan

Refreshment Center is struggling to meet customer expectations, with a 9% decrease in satisfaction in Food Quality aspect, falling from 55% last year to 46% this year.

Satisfaction Score

46%
9pp

Aspect Rank

9 of 16
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Refreshment Center Dishes

Jun '23May '24

Pakistan

Refreshment Center remains a consumer favourite, maintaining a consistent 88% satisfaction score in Dishes aspect for both this year and last year.

Satisfaction Score

88%

Aspect Rank

6 of 16
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Refreshment Center Place

Refreshment Center has shown an increase in Place, with a jump from 49% last year to an impressive 57% this year.

Refreshment Center Pricing

Refreshment Center is losing its edge, with a noticeable decrease in guest satisfaction in Pricing aspect, down from 40% last year to 38% this year.

Refreshment Center Price

Jun '23May '24

Pakistan

Refreshment Center is facing challenges in evolving its Price aspect, with a 2% decrease in customer satisfaction, dropping from 40% last year to 38% this year.

Satisfaction Score

38%
2pp

Aspect Rank

12 of 16
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Refreshment Center Service

Refreshment Center is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Service aspect satisfaction score, dropping from 58% to 55% this year.

Refreshment Center Dining Options

Jun '23May '24

Pakistan

Refreshment Center is losing some of its appeal, with a concerning 7% decrease in satisfaction for Dining Options dropping from 92% last year to 85% this year.

Satisfaction Score

85%
7pp

Aspect Rank

5 of 16
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