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Reporting period: Aug '23Jul '24

Makhdoom Service Area - South Overview

<10 Places
Restaurant

Brand Satisfaction

62%
7pp

Country Rank

Pakistan
183 of 191

Category Rank

Restaurant
136 of 142

Rating Score

3.6

Sales Power

Sales Index

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Makhdoom Service Area - South Brand Profile

Aug '23Jul '24

Pakistan

Makhdoom Service Area - South has a much lower satisfaction score for its Pricing compared to its other aspects. However, Makhdoom Service Area - South has succeeded in its Place aspect, with a 84% satisfaction score.

Place
84%
12pp
Service
76%
5pp
Food and Drinks
59%
14pp
Pricing
17%
5pp
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Makhdoom Service Area - South Satisfaction Trend

Feb '24Jul '24

Pakistan

Makhdoom Service Area - South's brand satisfaction has increased compared to previous month and now stands at 72%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Makhdoom Service Area - South Food and Drinks

Makhdoom Service Area - South is losing some of its appeal, with a concerning 14% decrease in satisfaction for Food and Drinks dropping from 73% last year to 59% this year.

Makhdoom Service Area - South Portion Size

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

42 of 128
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Makhdoom Service Area - South Food Quality

Aug '23Jul '24

Pakistan

Makhdoom Service Area - South remains a consumer favourite, maintaining a consistent 57% satisfaction score in Food Quality aspect for both this year and last year.

Satisfaction Score

57%

Aspect Rank

101 of 142
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Makhdoom Service Area - South Menu Selection

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

94 of 138
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Makhdoom Service Area - South Dishes

Aug '23Jul '24

Pakistan

Makhdoom Service Area - South is still the go-to place for customers, as their Dishes score remains high at 63%, consistent with last year's score.

Satisfaction Score

63%

Aspect Rank

124 of 142
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Makhdoom Service Area - South Drinks

Aug '23Jul '24

Pakistan

Makhdoom Service Area - South remains a consumer favourite, maintaining a consistent 50% satisfaction score in Drinks aspect for both this year and last year.

Satisfaction Score

50%

Aspect Rank

101 of 135
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Makhdoom Service Area - South Place

Makhdoom Service Area - South is struggling to meet customer expectations, with a 12% decrease in satisfaction in Place aspect, falling from 96% last year to 84% this year.

Makhdoom Service Area - South Atmosphere and Décor

Aug '23Jul '24

Pakistan

Makhdoom Service Area - South is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

20 of 142
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Makhdoom Service Area - South Cleanliness and Hygiene

Aug '23Jul '24

Pakistan

Makhdoom Service Area - South is losing its edge, with a noticeable decrease in guest satisfaction in Cleanliness and Hygiene aspect, down from 98% last year to 85% this year.

Satisfaction Score

85%
13pp

Aspect Rank

45 of 139
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Makhdoom Service Area - South Restrooms

Aug '23Jul '24

Pakistan

Makhdoom Service Area - South is facing challenges in evolving its Restrooms aspect, with a 19% decrease in customer satisfaction, dropping from 95% last year to 76% this year.

Satisfaction Score

76%
19pp

Aspect Rank

38 of 93
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Makhdoom Service Area - South Options for different visitors

Aug '23Jul '24

Pakistan

Makhdoom Service Area - South is still the go-to place for customers, as their Options for different visitors score remains high at 75%, consistent with last year's score.

Satisfaction Score

75%

Aspect Rank

125 of 142
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Makhdoom Service Area - South Comfort

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

31 of 132
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Makhdoom Service Area - South Venue Congestion

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

76 of 116
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Makhdoom Service Area - South Dining Area

Aug '23Jul '24

Pakistan

Makhdoom Service Area - South remains a consumer favourite, maintaining a consistent 33% satisfaction score in Dining Area aspect for both this year and last year.

Satisfaction Score

33%

Aspect Rank

122 of 137
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Makhdoom Service Area - South Pricing

Makhdoom Service Area - South is one of the most promising brand to delight customers. Use Realytics to know more

Satisfaction Score

Aspect Rank

126 of 141
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Makhdoom Service Area - South Service

Makhdoom Service Area - South has shown an increase in Service, with a jump from 71% last year to an impressive 76% this year.

Makhdoom Service Area - South Billing and Payment

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

66 of 98
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Makhdoom Service Area - South Dining Options

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

5 of 142
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Makhdoom Service Area - South Waiting Time

Aug '23Jul '24

Pakistan

Makhdoom Service Area - South is still the go-to place for customers, as their Waiting Time score remains high at 67%, consistent with last year's score.

Satisfaction Score

67%

Aspect Rank

46 of 140
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