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Reporting period: Aug '23Jul '24

KFC Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

76%
12pp

Country Rank

Pakistan
6 of 15

Category Rank

Fast Food Restaurant
2 of 5

Rating Score

3.9

Sales Power

Sales Index

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KFC Brand Profile

Aug '23Jul '24

Pakistan

KFC has a much lower satisfaction score for its Location compared to its other aspects. However, KFC has succeeded in its Food and Drinks aspect, with a 83% satisfaction score.

Food and Drinks
83%
7pp
Pricing
72%
6pp
Place
71%
9pp
Staff
69%
12pp
Service
66%
19pp
Location
62%
5pp
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KFC Satisfaction Trend

Feb '24Jul '24

Pakistan

KFC's brand satisfaction has decreased compared to previous month and now stands at 50%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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KFC Food and Drinks

KFC has shown an increase in Food and Drinks, with a jump from 76% last year to an impressive 83% this year.

KFC Portion Size

Aug '23Jul '24

Pakistan

KFC remains a consumer favourite, maintaining a consistent 69% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

69%

Aspect Rank

3 of 5
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KFC Food Quality

Aug '23Jul '24

Pakistan

KFC continues to evolve, with a 19% increase in customer satisfaction of Food Quality, climbing from 48% last year to 67% this year.

Satisfaction Score

67%
19pp

Aspect Rank

3 of 5
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Satisfaction Score

Aspect Rank

1 of 5
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KFC Dishes

Aug '23Jul '24

Pakistan

KFC has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 73% last year to an 81% this year.

Satisfaction Score

81%
8pp

Aspect Rank

1 of 5
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KFC Drinks

Aug '23Jul '24

Pakistan

KFC continues to improve, with a notable increase in customer satisfaction for their Drinks aspect, rising from 42% to 74% this year.

Satisfaction Score

74%
32pp

Aspect Rank

3 of 5
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KFC Cuisines

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

2 of 4
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KFC Location

KFC has demonstrated resilience in the industry, with a 5% increase in customer satisfaction for Location rising from 57% to 62% this year.

KFC Parking

Aug '23Jul '24

Pakistan

KFC has shown an increase in Parking, with a jump from 45% last year to an impressive 46% this year.

Satisfaction Score

46%
1pp

Aspect Rank

4 of 5
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Satisfaction Score

Aspect Rank

2 of 5
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KFC Views and Surroundings

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

3 of 4
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KFC Ease to Find

Aug '23Jul '24

Pakistan

KFC is still the go-to place for customers, as their Ease to Find score remains high at 50%, consistent with last year's score.

Satisfaction Score

50%

Aspect Rank

1 of 4
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KFC Place

KFC continues to evolve, with a 9% increase in customer satisfaction of Place, climbing from 62% last year to 71% this year.

Satisfaction Score

Aspect Rank

4 of 5
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KFC Cleanliness and Hygiene

Aug '23Jul '24

Pakistan

KFC remains a consumer favourite, maintaining a consistent 68% satisfaction score in Cleanliness and Hygiene aspect for both this year and last year.

Satisfaction Score

68%

Aspect Rank

4 of 5
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KFC Restrooms

Aug '23Jul '24

Pakistan

KFC has successfully improved guest experience, as their "Restrooms" satisfaction score jumped from 42% last year to an 46% this year.

Satisfaction Score

46%
4pp

Aspect Rank

3 of 5
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KFC Options for different visitors

Aug '23Jul '24

Pakistan

KFC is losing some of its appeal, with a concerning 1% decrease in satisfaction for Options for different visitors dropping from 90% last year to 89% this year.

Satisfaction Score

89%
1pp

Aspect Rank

2 of 5
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KFC Child-Friendly Conditions

Aug '23Jul '24

Pakistan

KFC is struggling to meet customer expectations, with a 6% decrease in satisfaction in Child-Friendly Conditions aspect, falling from 79% last year to 73% this year.

Satisfaction Score

73%
6pp

Aspect Rank

4 of 4
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KFC Comfort

Aug '23Jul '24

Pakistan

KFC continues to improve, with a notable increase in customer satisfaction for their Comfort aspect, rising from 56% to 64% this year.

Satisfaction Score

64%
8pp

Aspect Rank

5 of 5
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Satisfaction Score

Aspect Rank

2 of 4
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KFC Dining Area

Aug '23Jul '24

Pakistan

KFC has demonstrated resilience in the industry, with a 4% increase in customer satisfaction for Dining Area rising from 42% to 46% this year.

Satisfaction Score

46%
4pp

Aspect Rank

4 of 5
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KFC Work and study friendly

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

5 of 5
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KFC Pricing

KFC has shown an increase in Pricing, with a jump from 66% last year to an impressive 72% this year.

KFC Price

Aug '23Jul '24

Pakistan

KFC continues to evolve, with a 8% increase in customer satisfaction of Price, climbing from 64% last year to 72% this year.

Satisfaction Score

72%
8pp

Aspect Rank

1 of 5
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KFC Promotions

Aug '23Jul '24

Pakistan

KFC is still the go-to place for customers, as their Promotions score remains high at 60%, consistent with last year's score.

Satisfaction Score

60%

Aspect Rank

2 of 5
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KFC Service

KFC has successfully improved guest experience, as their "Service" satisfaction score jumped from 47% last year to an 66% this year.

KFC Billing and Payment

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

2 of 5
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KFC Opening Hours

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Dining Options

Aug '23Jul '24

Pakistan

KFC continues to improve, with a notable increase in customer satisfaction for their Dining Options aspect, rising from 71% to 89% this year.

Satisfaction Score

89%
18pp

Aspect Rank

4 of 5
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KFC Online Facilities

Aug '23Jul '24

Pakistan

KFC remains a consumer favourite, maintaining a consistent 25% satisfaction score in Online Facilities aspect for both this year and last year.

Satisfaction Score

25%

Aspect Rank

1 of 3
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KFC Waiting Time

Aug '23Jul '24

Pakistan

KFC has demonstrated resilience in the industry, with a 22% increase in customer satisfaction for Waiting Time rising from 34% to 56% this year.

Satisfaction Score

56%
22pp

Aspect Rank

4 of 5
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KFC Order Processing

Aug '23Jul '24

Pakistan

KFC has shown an increase in Order Processing, with a jump from 30% last year to an impressive 34% this year.

Satisfaction Score

34%
4pp

Aspect Rank

4 of 5
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KFC Staff

KFC continues to evolve, with a 12% increase in customer satisfaction of Staff, climbing from 57% last year to 69% this year.

KFC Staff Competence

Aug '23Jul '24

Pakistan

KFC has successfully improved guest experience, as their "Staff Competence" satisfaction score jumped from 46% last year to an 58% this year.

Satisfaction Score

58%
12pp

Aspect Rank

3 of 5
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KFC Staff Friendliness

Aug '23Jul '24

Pakistan

KFC continues to improve, with a notable increase in customer satisfaction for their Staff Friendliness aspect, rising from 66% to 83% this year.

Satisfaction Score

83%
17pp

Aspect Rank

3 of 5
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KFC Staff Attentiveness

Aug '23Jul '24

Pakistan

KFC is still the go-to place for customers, as their Staff Attentiveness score remains high at 44%, consistent with last year's score.

Satisfaction Score

44%

Aspect Rank

4 of 4
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KFC Staff Avaliability

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

1 of 4
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KFC Staff Members

Aug '23Jul '24

Pakistan

KFC remains a consumer favourite, maintaining a consistent 45% satisfaction score in Staff Members aspect for both this year and last year.

Satisfaction Score

45%

Aspect Rank

3 of 5
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