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Reporting period: Jun '23May '24

KFC Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

73%
8pp

Country Rank

Pakistan
8 of 14

Category Rank

Fast Food Restaurant
3 of 6

Rating Score

3.9

Sales Power

Sales Index

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KFC Brand Profile

Jun '23May '24

Pakistan

KFC has a much lower satisfaction score for its Location compared to its other aspects. However, KFC has succeeded in its Food and Drinks aspect, with a 83% satisfaction score.

Food and Drinks
83%
6pp
Pricing
73%
11pp
Place
67%
3pp
Staff
64%
5pp
Service
61%
13pp
Location
55%
4pp
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KFC Satisfaction Trend

Dec '23May '24

Pakistan

KFC's brand satisfaction has increased compared to previous month and now stands at 67%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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KFC Food and Drinks

KFC has shown an increase in Food and Drinks, with a jump from 77% last year to an impressive 83% this year.

KFC Food Quality

Jun '23May '24

Pakistan

KFC continues to evolve, with a 18% increase in customer satisfaction of Food Quality, climbing from 47% last year to 65% this year.

Satisfaction Score

65%
18pp

Aspect Rank

3 of 6
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KFC Menu Selection

Jun '23May '24

Pakistan

KFC has successfully improved guest experience, as their "Menu Selection" satisfaction score jumped from 56% last year to an 88% this year.

Satisfaction Score

88%
32pp

Aspect Rank

2 of 6
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KFC Dishes

Jun '23May '24

Pakistan

KFC continues to improve, with a notable increase in customer satisfaction for their Dishes aspect, rising from 74% to 81% this year.

Satisfaction Score

81%
7pp

Aspect Rank

2 of 6
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KFC Drinks

Jun '23May '24

Pakistan

KFC has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Drinks rising from 53% to 64% this year.

Satisfaction Score

64%
11pp

Aspect Rank

3 of 6
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KFC Location

KFC is losing some of its appeal, with a concerning 4% decrease in satisfaction for Location dropping from 59% last year to 55% this year.

KFC Parking

Jun '23May '24

Pakistan

KFC is struggling to meet customer expectations, with a 4% decrease in satisfaction in Parking aspect, falling from 46% last year to 42% this year.

Satisfaction Score

42%
4pp

Aspect Rank

5 of 6
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KFC Conveniently Situated

Jun '23May '24

Pakistan

KFC is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 6
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KFC Place

KFC has shown an increase in Place, with a jump from 64% last year to an impressive 67% this year.

KFC Atmosphere and Décor

Jun '23May '24

Pakistan

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Atmosphere and Décor aspect, down from 92% last year to 90% this year.

Satisfaction Score

90%
2pp

Aspect Rank

5 of 6
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KFC Cleanliness and Hygiene

Jun '23May '24

Pakistan

KFC is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 7% decrease in customer satisfaction, dropping from 71% last year to 64% this year.

Satisfaction Score

64%
7pp

Aspect Rank

5 of 6
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KFC Restrooms

Jun '23May '24

Pakistan

KFC continues to evolve, with a 2% increase in customer satisfaction of Restrooms, climbing from 45% last year to 47% this year.

Satisfaction Score

47%
2pp

Aspect Rank

3 of 6
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KFC Options for different visitors

Jun '23May '24

Pakistan

Use Realytics to know more about KFClink

Satisfaction Score

Aspect Rank

3 of 6
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KFC Child-Friendly Conditions

Jun '23May '24

Pakistan

KFC has successfully improved guest experience, as their "Child-Friendly Conditions" satisfaction score jumped from 75% last year to an 82% this year.

Satisfaction Score

82%
7pp

Aspect Rank

3 of 5
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KFC Comfort

Jun '23May '24

Pakistan

KFC continues to improve, with a notable increase in customer satisfaction for their Comfort aspect, rising from 53% to 66% this year.

Satisfaction Score

66%
13pp

Aspect Rank

1 of 6
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Satisfaction Score

Aspect Rank

2 of 5
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KFC Dining Area

Jun '23May '24

Pakistan

KFC is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Dining Area aspect satisfaction score, dropping from 45% to 43% this year.

Satisfaction Score

43%
2pp

Aspect Rank

3 of 6
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KFC Pricing

KFC has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Pricing rising from 62% to 73% this year.

KFC Price

Jun '23May '24

Pakistan

KFC has shown an increase in Price, with a jump from 61% last year to an impressive 73% this year.

Satisfaction Score

73%
12pp

Aspect Rank

1 of 6
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KFC Service

KFC continues to evolve, with a 13% increase in customer satisfaction of Service, climbing from 48% last year to 61% this year.

KFC Dining Options

Jun '23May '24

Pakistan

KFC has successfully improved guest experience, as their "Dining Options" satisfaction score jumped from 69% last year to an 84% this year.

Satisfaction Score

84%
15pp

Aspect Rank

4 of 6
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KFC Waiting Time

Jun '23May '24

Pakistan

KFC continues to improve, with a notable increase in customer satisfaction for their Waiting Time aspect, rising from 35% to 48% this year.

Satisfaction Score

48%
13pp

Aspect Rank

5 of 6
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KFC Order Processing

Jun '23May '24

Pakistan

KFC has demonstrated resilience in the industry, with a 4% increase in customer satisfaction for Order Processing rising from 29% to 33% this year.

Satisfaction Score

33%
4pp

Aspect Rank

4 of 6
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KFC Staff

KFC has shown an increase in Staff, with a jump from 59% last year to an impressive 64% this year.

KFC Staff Competence

Jun '23May '24

Pakistan

KFC continues to evolve, with a 7% increase in customer satisfaction of Staff Competence, climbing from 46% last year to 53% this year.

Satisfaction Score

53%
7pp

Aspect Rank

2 of 6
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KFC Staff Friendliness

Jun '23May '24

Pakistan

KFC has successfully improved guest experience, as their "Staff Friendliness" satisfaction score jumped from 68% last year to an 78% this year.

Satisfaction Score

78%
10pp

Aspect Rank

4 of 6
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KFC Staff Members

Jun '23May '24

Pakistan

KFC is losing some of its appeal, with a concerning 22% decrease in satisfaction for Staff Members dropping from 59% last year to 37% this year.

Satisfaction Score

37%
22pp

Aspect Rank

2 of 6
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