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Reporting period: Jul '23Jun '24

KFC Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

74%
9pp

Country Rank

Pakistan
7 of 14

Category Rank

Fast Food Restaurant
2 of 5

Rating Score

3.9

Sales Power

Sales Index

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KFC Brand Profile

Jul '23Jun '24

Pakistan

KFC has a much lower satisfaction score for its Location compared to its other aspects. However, KFC has succeeded in its Food and Drinks aspect, with a 83% satisfaction score.

Food and Drinks
83%
6pp
Pricing
73%
9pp
Place
67%
4pp
Staff
67%
8pp
Service
62%
14pp
Location
56%
1pp
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KFC Satisfaction Trend

Jan '24Jun '24

Pakistan

KFC's brand satisfaction has decreased compared to previous month and now stands at 62%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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KFC Food and Drinks

KFC has shown an increase in Food and Drinks, with a jump from 77% last year to an impressive 83% this year.

KFC Food Quality

Jul '23Jun '24

Pakistan

KFC continues to evolve, with a 17% increase in customer satisfaction of Food Quality, climbing from 48% last year to 65% this year.

Satisfaction Score

65%
17pp

Aspect Rank

2 of 5
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KFC Menu Selection

Jul '23Jun '24

Pakistan

KFC has successfully improved guest experience, as their "Menu Selection" satisfaction score jumped from 59% last year to an 89% this year.

Satisfaction Score

89%
30pp

Aspect Rank

1 of 5
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KFC Dishes

Jul '23Jun '24

Pakistan

KFC continues to improve, with a notable increase in customer satisfaction for their Dishes aspect, rising from 74% to 81% this year.

Satisfaction Score

81%
7pp

Aspect Rank

1 of 5
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KFC Drinks

Jul '23Jun '24

Pakistan

KFC has demonstrated resilience in the industry, with a 13% increase in customer satisfaction for Drinks rising from 51% to 64% this year.

Satisfaction Score

64%
13pp

Aspect Rank

3 of 5
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KFC Location

KFC has shown an increase in Location, with a jump from 55% last year to an impressive 56% this year.

KFC Parking

Jul '23Jun '24

Pakistan

KFC is losing some of its appeal, with a concerning 1% decrease in satisfaction for Parking dropping from 43% last year to 42% this year.

Satisfaction Score

42%
1pp

Aspect Rank

5 of 5
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Satisfaction Score

Aspect Rank

3 of 5
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KFC Place

KFC continues to evolve, with a 4% increase in customer satisfaction of Place, climbing from 63% last year to 67% this year.

KFC Atmosphere and Décor

Jul '23Jun '24

Pakistan

KFC is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

4 of 5
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KFC Cleanliness and Hygiene

Jul '23Jun '24

Pakistan

KFC is struggling to meet customer expectations, with a 7% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 70% last year to 63% this year.

Satisfaction Score

63%
7pp

Aspect Rank

4 of 5
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KFC Options for different visitors

Jul '23Jun '24

Pakistan

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Options for different visitors aspect, down from 90% last year to 89% this year.

Satisfaction Score

89%
1pp

Aspect Rank

2 of 5
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KFC Child-Friendly Conditions

Jul '23Jun '24

Pakistan

KFC is facing challenges in evolving its Child-Friendly Conditions aspect, with a 2% decrease in customer satisfaction, dropping from 78% last year to 76% this year.

Satisfaction Score

76%
2pp

Aspect Rank

3 of 4
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KFC Comfort

Jul '23Jun '24

Pakistan

KFC has successfully improved guest experience, as their "Comfort" satisfaction score jumped from 54% last year to an 65% this year.

Satisfaction Score

65%
11pp

Aspect Rank

1 of 5
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Satisfaction Score

Aspect Rank

1 of 4
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KFC Dining Area

Jul '23Jun '24

Pakistan

KFC is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Dining Area aspect satisfaction score, dropping from 44% to 41% this year.

Satisfaction Score

41%
3pp

Aspect Rank

2 of 5
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KFC Pricing

KFC continues to improve, with a notable increase in customer satisfaction for their Pricing aspect, rising from 64% to 73% this year.

KFC Price

Jul '23Jun '24

Pakistan

KFC has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Price rising from 62% to 73% this year.

Satisfaction Score

73%
11pp

Aspect Rank

1 of 5
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KFC Service

KFC has shown an increase in Service, with a jump from 48% last year to an impressive 62% this year.

KFC Dining Options

Jul '23Jun '24

Pakistan

KFC continues to evolve, with a 13% increase in customer satisfaction of Dining Options, climbing from 72% last year to 85% this year.

Satisfaction Score

85%
13pp

Aspect Rank

3 of 5
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KFC Waiting Time

Jul '23Jun '24

Pakistan

KFC has successfully improved guest experience, as their "Waiting Time" satisfaction score jumped from 33% last year to an 51% this year.

Satisfaction Score

51%
18pp

Aspect Rank

4 of 5
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KFC Order Processing

Jul '23Jun '24

Pakistan

KFC continues to improve, with a notable increase in customer satisfaction for their Order Processing aspect, rising from 29% to 33% this year.

Satisfaction Score

33%
4pp

Aspect Rank

3 of 5
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KFC Staff

KFC has demonstrated resilience in the industry, with a 8% increase in customer satisfaction for Staff rising from 59% to 67% this year.

KFC Staff Competence

Jul '23Jun '24

Pakistan

KFC has shown an increase in Staff Competence, with a jump from 44% last year to an impressive 56% this year.

Satisfaction Score

56%
12pp

Aspect Rank

1 of 5
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KFC Staff Friendliness

Jul '23Jun '24

Pakistan

KFC continues to evolve, with a 12% increase in customer satisfaction of Staff Friendliness, climbing from 67% last year to 79% this year.

Satisfaction Score

79%
12pp

Aspect Rank

3 of 5
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KFC Staff Members

Jul '23Jun '24

Pakistan

KFC is losing some of its appeal, with a concerning 7% decrease in satisfaction for Staff Members dropping from 52% last year to 45% this year.

Satisfaction Score

45%
7pp

Aspect Rank

1 of 5
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