Chipmunks Brand Profile
Jul '23 — Jun '24
New Zealand
Chipmunks has a much lower satisfaction score for its Pricing compared to its other aspects. However, Chipmunks has succeeded in its Place aspect, with a 84% satisfaction score.
Chipmunks Satisfaction Trend
Jan '24 — Jun '24
New Zealand
Chipmunks's brand satisfaction has increased compared to previous month and now stands at 71%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.
Chipmunks Food and Drinks
Chipmunks is losing some of its appeal, with a concerning 2% decrease in satisfaction for Food and Drinks dropping from 71% last year to 69% this year.
Chipmunks Place
Chipmunks has shown an increase in Place, with a jump from 83% last year to an impressive 84% this year.
Chipmunks Cleanliness and Hygiene
Jul '23 — Jun '24
New Zealand
Chipmunks continues to evolve, with a 7% increase in customer satisfaction of Cleanliness and Hygiene, climbing from 77% last year to 84% this year.
Satisfaction Score
Aspect Rank
Chipmunks Child-Friendly Conditions
Jul '23 — Jun '24
New Zealand
Satisfaction Score
Aspect Rank
Chipmunks Pricing
Chipmunks remains a consumer favourite, maintaining a consistent 42% satisfaction score in Pricing aspect for both this year and last year.
Chipmunks Price
Jul '23 — Jun '24
New Zealand
Chipmunks has successfully improved guest experience, as their "Price" satisfaction score jumped from 30% last year to an 42% this year.
Satisfaction Score
Aspect Rank
Chipmunks Service
Chipmunks is struggling to meet customer expectations, with a 17% decrease in satisfaction in Service aspect, falling from 81% last year to 64% this year.
Chipmunks Staff
Chipmunks is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 83% last year to 80% this year.
Chipmunks Staff Friendliness
Jul '23 — Jun '24
New Zealand
Chipmunks is still the go-to place for customers, as their Staff Friendliness score remains high at 80%, consistent with last year's score.
Satisfaction Score
Aspect Rank
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