Realytics logo

Reporting period: Jun '23May '24

Chipmunks Overview

<10 Places
Cafe

Brand Satisfaction

77%
2pp

Country Rank

New Zealand
125 of 156

Category Rank

Cafe
26 of 31

Rating Score

4.1

Sales Power

Sales Index

Realytics logo

Chipmunks Brand Profile

Jun '23May '24

New Zealand

Chipmunks has a much lower satisfaction score for its Pricing compared to its other aspects. However, Chipmunks has succeeded in its Place aspect, with a 85% satisfaction score.

Place
85%
2pp
Staff
82%
2pp
Food and Drinks
67%
7pp
Service
67%
12pp
Pricing
39%
Realytics logo

Chipmunks Satisfaction Trend

Dec '23May '24

New Zealand

Chipmunks's brand satisfaction has increased compared to previous month and now stands at 69%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

Realytics logo

Chipmunks Food and Drinks

Chipmunks is losing some of its appeal, with a concerning 7% decrease in satisfaction for Food and Drinks dropping from 74% last year to 67% this year.

Chipmunks Place

Chipmunks has shown an increase in Place, with a jump from 83% last year to an impressive 85% this year.

Chipmunks Cleanliness and Hygiene

Jun '23May '24

New Zealand

Chipmunks continues to evolve, with a 6% increase in customer satisfaction of Cleanliness and Hygiene, climbing from 78% last year to 84% this year.

Satisfaction Score

84%
6pp

Aspect Rank

5 of 31
Realytics logo

Chipmunks Child-Friendly Conditions

Jun '23May '24

New Zealand

Chipmunks is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

6 of 27
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Chipmunks Pricing

Chipmunks remains a consumer favourite, maintaining a consistent 39% satisfaction score in Pricing aspect for both this year and last year.

Chipmunks Price

Jun '23May '24

New Zealand

Chipmunks has successfully improved guest experience, as their "Price" satisfaction score jumped from 34% last year to an 39% this year.

Satisfaction Score

39%
5pp

Aspect Rank

22 of 31
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Chipmunks Service

Chipmunks is struggling to meet customer expectations, with a 12% decrease in satisfaction in Service aspect, falling from 79% last year to 67% this year.

Chipmunks Staff

Chipmunks is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 84% last year to 82% this year.

Chipmunks Staff Friendliness

Jun '23May '24

New Zealand

Chipmunks continues to improve, with a notable increase in customer satisfaction for their Staff Friendliness aspect, rising from 79% to 86% this year.

Satisfaction Score

86%
7pp

Aspect Rank

20 of 31
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors