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Reporting period: Jun '23May '24

Hesburger Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

45%
5pp

Country Rank

Estonia
7 of 7

Category Rank

Fast Food Restaurant
2 of 2

Rating Score

2.4

Sales Power

Sales Index

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Hesburger Brand Profile

Jun '23May '24

Estonia

Hesburger has a much lower satisfaction score for its Service compared to its other aspects. However, Hesburger has succeeded in its Pricing aspect, with a 73% satisfaction score.

Pricing
73%
5pp
Food and Drinks
51%
12pp
Staff
43%
Place
38%
5pp
Service
32%
2pp
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Hesburger Satisfaction Trend

Dec '23May '24

Estonia

Hesburger's brand satisfaction has increased compared to previous month and now stands at 38%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Hesburger Food and Drinks

Hesburger is losing some of its appeal, with a concerning 12% decrease in satisfaction for Food and Drinks dropping from 63% last year to 51% this year.

Satisfaction Score

Aspect Rank

2 of 2
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Hesburger Dishes

Jun '23May '24

Estonia

Hesburger is struggling to meet customer expectations, with a 14% decrease in satisfaction in Dishes aspect, falling from 69% last year to 55% this year.

Satisfaction Score

55%
14pp

Aspect Rank

2 of 2
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Hesburger Place

Hesburger is losing its edge, with a noticeable decrease in guest satisfaction in Place aspect, down from 43% last year to 38% this year.

Hesburger Cleanliness and Hygiene

Jun '23May '24

Estonia

Hesburger is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 6% decrease in customer satisfaction, dropping from 35% last year to 29% this year.

Satisfaction Score

29%
6pp

Aspect Rank

2 of 2
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Hesburger Pricing

Hesburger has shown an increase in Pricing, with a jump from 68% last year to an impressive 73% this year.

Hesburger Price

Jun '23May '24

Estonia

Hesburger continues to evolve, with a 4% increase in customer satisfaction of Price, climbing from 68% last year to 72% this year.

Satisfaction Score

72%
4pp

Aspect Rank

1 of 2
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Hesburger Service

Hesburger is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Service aspect satisfaction score, dropping from 34% to 32% this year.

Hesburger Waiting Time

Jun '23May '24

Estonia

Hesburger is losing some of its appeal, with a concerning 1% decrease in satisfaction for Waiting Time dropping from 25% last year to 24% this year.

Satisfaction Score

24%
1pp

Aspect Rank

2 of 2
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Hesburger Order Processing

Jun '23May '24

Estonia

Hesburger has successfully improved guest experience, as their "Order Processing" satisfaction score jumped from 27% last year to an 32% this year.

Satisfaction Score

32%
5pp

Aspect Rank

1 of 2
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Hesburger Staff

Hesburger remains a consumer favourite, maintaining a consistent 43% satisfaction score in Staff aspect for both this year and last year.

Hesburger Staff Friendliness

Jun '23May '24

Estonia

Hesburger continues to improve, with a notable increase in customer satisfaction for their Staff Friendliness aspect, rising from 50% to 58% this year.

Satisfaction Score

58%
8pp

Aspect Rank

2 of 2
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