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Reporting period: Jul '23Jun '24

Hesburger Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

44%
6pp

Country Rank

Estonia
7 of 7

Category Rank

Fast Food Restaurant
2 of 2

Rating Score

2.4

Sales Power

Sales Index

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Hesburger Brand Profile

Jul '23Jun '24

Estonia

Hesburger has a much lower satisfaction score for its Service compared to its other aspects. However, Hesburger has succeeded in its Pricing aspect, with a 76% satisfaction score.

Pricing
76%
5pp
Food and Drinks
51%
12pp
Staff
41%
3pp
Place
37%
6pp
Service
32%
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Hesburger Satisfaction Trend

Jan '24Jun '24

Estonia

Hesburger's brand satisfaction has increased compared to previous month and now stands at 42%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Hesburger Food and Drinks

Hesburger is losing some of its appeal, with a concerning 12% decrease in satisfaction for Food and Drinks dropping from 63% last year to 51% this year.

Satisfaction Score

Aspect Rank

2 of 2
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Hesburger Dishes

Jul '23Jun '24

Estonia

Hesburger is struggling to meet customer expectations, with a 13% decrease in satisfaction in Dishes aspect, falling from 68% last year to 55% this year.

Satisfaction Score

55%
13pp

Aspect Rank

2 of 2
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Hesburger Place

Hesburger is losing its edge, with a noticeable decrease in guest satisfaction in Place aspect, down from 43% last year to 37% this year.

Hesburger Cleanliness and Hygiene

Jul '23Jun '24

Estonia

Hesburger is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 6% decrease in customer satisfaction, dropping from 35% last year to 29% this year.

Satisfaction Score

29%
6pp

Aspect Rank

2 of 2
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Hesburger Pricing

Hesburger has shown an increase in Pricing, with a jump from 71% last year to an impressive 76% this year.

Hesburger Price

Jul '23Jun '24

Estonia

Hesburger continues to evolve, with a 4% increase in customer satisfaction of Price, climbing from 71% last year to 75% this year.

Satisfaction Score

75%
4pp

Aspect Rank

1 of 2
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Hesburger Service

Hesburger remains a consumer favourite, maintaining a consistent 32% satisfaction score in Service aspect for both this year and last year.

Hesburger Waiting Time

Jul '23Jun '24

Estonia

Hesburger is still the go-to place for customers, as their Waiting Time score remains high at 24%, consistent with last year's score.

Satisfaction Score

24%

Aspect Rank

2 of 2
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Hesburger Order Processing

Jul '23Jun '24

Estonia

Hesburger has successfully improved guest experience, as their "Order Processing" satisfaction score jumped from 26% last year to an 30% this year.

Satisfaction Score

30%
4pp

Aspect Rank

2 of 2
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Hesburger Staff

Hesburger is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Staff aspect satisfaction score, dropping from 44% to 41% this year.

Hesburger Staff Friendliness

Jul '23Jun '24

Estonia

Hesburger continues to improve, with a notable increase in customer satisfaction for their Staff Friendliness aspect, rising from 49% to 54% this year.

Satisfaction Score

54%
5pp

Aspect Rank

2 of 2
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