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Reporting period: Aug '23Jul '24

Hesburger Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

45%
5pp

Country Rank

Estonia
7 of 7

Category Rank

Fast Food Restaurant
2 of 2

Rating Score

2.4

Sales Power

Sales Index

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Hesburger Brand Profile

Aug '23Jul '24

Estonia

Hesburger has a much lower satisfaction score for its Service compared to its other aspects. However, Hesburger has succeeded in its Pricing aspect, with a 78% satisfaction score.

Pricing
78%
8pp
Food and Drinks
51%
12pp
Place
41%
1pp
Staff
41%
1pp
Service
34%
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Hesburger Satisfaction Trend

Feb '24Jul '24

Estonia

Hesburger's brand satisfaction has increased compared to previous month and now stands at 53%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Hesburger Food and Drinks

Hesburger is losing some of its appeal, with a concerning 12% decrease in satisfaction for Food and Drinks dropping from 63% last year to 51% this year.

Hesburger Portion Size

Aug '23Jul '24

Estonia

Hesburger remains a consumer favourite, maintaining a consistent 22% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

22%

Aspect Rank

2 of 2
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Satisfaction Score

Aspect Rank

2 of 2
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Hesburger Menu Selection

Aug '23Jul '24

Estonia

Hesburger is still the go-to place for customers, as their Menu Selection score remains high at 62%, consistent with last year's score.

Satisfaction Score

62%

Aspect Rank

1 of 2
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Hesburger Dishes

Aug '23Jul '24

Estonia

Hesburger is struggling to meet customer expectations, with a 13% decrease in satisfaction in Dishes aspect, falling from 66% last year to 53% this year.

Satisfaction Score

53%
13pp

Aspect Rank

2 of 2
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Hesburger Drinks

Aug '23Jul '24

Estonia

Hesburger remains a consumer favourite, maintaining a consistent 32% satisfaction score in Drinks aspect for both this year and last year.

Satisfaction Score

32%

Aspect Rank

2 of 2
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Hesburger Cuisines

Aug '23Jul '24

Estonia

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Satisfaction Score

Aspect Rank

1 of 1
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Hesburger Place

Hesburger is losing its edge, with a noticeable decrease in guest satisfaction in Place aspect, down from 42% last year to 41% this year.

Hesburger Atmosphere and Décor

Aug '23Jul '24

Estonia

Hesburger is still the go-to place for customers, as their Atmosphere and Décor score remains high at 76%, consistent with last year's score.

Satisfaction Score

76%

Aspect Rank

1 of 2
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Hesburger Cleanliness and Hygiene

Aug '23Jul '24

Estonia

Hesburger has shown an increase in Cleanliness and Hygiene, with a jump from 34% last year to an impressive 35% this year.

Satisfaction Score

35%
1pp

Aspect Rank

2 of 2
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Hesburger Restrooms

Aug '23Jul '24

Estonia

Hesburger remains a consumer favourite, maintaining a consistent 25% satisfaction score in Restrooms aspect for both this year and last year.

Satisfaction Score

25%

Aspect Rank

1 of 2
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Hesburger Options for different visitors

Aug '23Jul '24

Estonia

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Satisfaction Score

Aspect Rank

1 of 2
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Hesburger Child-Friendly Conditions

Aug '23Jul '24

Estonia

Hesburger is still the go-to place for customers, as their Child-Friendly Conditions score remains high at 89%, consistent with last year's score.

Satisfaction Score

89%

Aspect Rank

2 of 2
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Hesburger Comfort

Aug '23Jul '24

Estonia

Hesburger remains a consumer favourite, maintaining a consistent 36% satisfaction score in Comfort aspect for both this year and last year.

Satisfaction Score

36%

Aspect Rank

2 of 2
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Hesburger Venue Congestion

Aug '23Jul '24

Estonia

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Satisfaction Score

Aspect Rank

1 of 2
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Hesburger Dining Area

Aug '23Jul '24

Estonia

Hesburger is still the go-to place for customers, as their Dining Area score remains high at 36%, consistent with last year's score.

Satisfaction Score

36%

Aspect Rank

1 of 2
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Hesburger Work and study friendly

Aug '23Jul '24

Estonia

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Satisfaction Score

Aspect Rank

1 of 2
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Hesburger Pricing

Hesburger continues to evolve, with a 8% increase in customer satisfaction of Pricing, climbing from 70% last year to 78% this year.

Hesburger Price

Aug '23Jul '24

Estonia

Hesburger has successfully improved guest experience, as their "Price" satisfaction score jumped from 72% last year to an 78% this year.

Satisfaction Score

78%
6pp

Aspect Rank

1 of 2
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Hesburger Promotions

Aug '23Jul '24

Estonia

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Satisfaction Score

Aspect Rank

1 of 2
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Hesburger Service

Hesburger remains a consumer favourite, maintaining a consistent 34% satisfaction score in Service aspect for both this year and last year.

Hesburger Billing and Payment

Aug '23Jul '24

Estonia

Use Realytics to know more about Hesburgerlink

Satisfaction Score

Aspect Rank

2 of 2
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Hesburger Opening Hours

Aug '23Jul '24

Estonia

Hesburger is still the go-to place for customers, as their Opening Hours score remains high at 50%, consistent with last year's score.

Satisfaction Score

50%

Aspect Rank

2 of 2
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Hesburger Dining Options

Aug '23Jul '24

Estonia

Hesburger remains a consumer favourite, maintaining a consistent 79% satisfaction score in Dining Options aspect for both this year and last year.

Satisfaction Score

79%

Aspect Rank

1 of 2
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Hesburger Online Facilities

Aug '23Jul '24

Estonia

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Satisfaction Score

Aspect Rank

1 of 2
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Hesburger Waiting Time

Aug '23Jul '24

Estonia

Hesburger is facing challenges in evolving its Waiting Time aspect, with a 1% decrease in customer satisfaction, dropping from 26% last year to 25% this year.

Satisfaction Score

25%
1pp

Aspect Rank

2 of 2
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Hesburger Order Processing

Aug '23Jul '24

Estonia

Hesburger continues to improve, with a notable increase in customer satisfaction for their Order Processing aspect, rising from 29% to 34% this year.

Satisfaction Score

34%
5pp

Aspect Rank

2 of 2
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Hesburger Staff

Hesburger is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Staff aspect satisfaction score, dropping from 42% to 41% this year.

Hesburger Staff Competence

Aug '23Jul '24

Estonia

Hesburger is still the go-to place for customers, as their Staff Competence score remains high at 44%, consistent with last year's score.

Satisfaction Score

44%

Aspect Rank

2 of 2
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Hesburger Staff Friendliness

Aug '23Jul '24

Estonia

Hesburger has demonstrated resilience in the industry, with a 5% increase in customer satisfaction for Staff Friendliness rising from 48% to 53% this year.

Satisfaction Score

53%
5pp

Aspect Rank

2 of 2
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Hesburger Staff Attentiveness

Aug '23Jul '24

Estonia

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Satisfaction Score

Aspect Rank

2 of 2
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Hesburger Staff Avaliability

Aug '23Jul '24

Estonia

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Satisfaction Score

Aspect Rank

2 of 2
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Hesburger Staff Members

Aug '23Jul '24

Estonia

Hesburger remains a consumer favourite, maintaining a consistent 43% satisfaction score in Staff Members aspect for both this year and last year.

Satisfaction Score

43%

Aspect Rank

1 of 2
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