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Reporting period: Jul '23Jun '24

Burger King Overview

<10 Places
Fast Food Restaurant

Brand Satisfaction

51%
4pp

Country Rank

Estonia
42 of 44

Category Rank

Fast Food Restaurant
2 of 3

Rating Score

2.7

Sales Power

Sales Index

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Burger King Brand Profile

Jul '23Jun '24

Estonia

Burger King has a much lower satisfaction score for its Service compared to its other aspects. However, Burger King has succeeded in its Food and Drinks aspect, with a 62% satisfaction score.

Food and Drinks
62%
2pp
Staff
52%
15pp
Place
46%
1pp
Service
31%
14pp
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Burger King Satisfaction Trend

Jan '24Jun '24

Estonia

Burger King's brand satisfaction has decreased compared to previous month and now stands at 48%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Burger King Food and Drinks

Burger King has shown an increase in Food and Drinks, with a jump from 60% last year to an impressive 62% this year.

Burger King Dishes

Jul '23Jun '24

Estonia

Burger King continues to evolve, with a 1% increase in customer satisfaction of Dishes, climbing from 61% last year to 62% this year.

Satisfaction Score

62%
1pp

Aspect Rank

2 of 3
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Burger King Place

Burger King is losing some of its appeal, with a concerning 1% decrease in satisfaction for Place dropping from 47% last year to 46% this year.

Burger King Cleanliness and Hygiene

Jul '23Jun '24

Estonia

Burger King is struggling to meet customer expectations, with a 4% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 46% last year to 42% this year.

Satisfaction Score

42%
4pp

Aspect Rank

1 of 3
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Burger King Service

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Service aspect, down from 45% last year to 31% this year.

Burger King Waiting Time

Jul '23Jun '24

Estonia

Burger King is facing challenges in evolving its Waiting Time aspect, with a 9% decrease in customer satisfaction, dropping from 38% last year to 29% this year.

Satisfaction Score

29%
9pp

Aspect Rank

1 of 3
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Burger King Staff

Burger King is facing challenges in maintaining its customer experience, with a noticeable 15% decrease in their Staff aspect satisfaction score, dropping from 67% to 52% this year.