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Reporting period: Jun '23May '24

Burger King Overview

<10 Places
Fast Food Restaurant

Brand Satisfaction

51%
4pp

Country Rank

Estonia
43 of 45

Category Rank

Fast Food Restaurant
3 of 4

Rating Score

2.7

Sales Power

Sales Index

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Burger King Brand Profile

Jun '23May '24

Estonia

Burger King has a much lower satisfaction score for its Service compared to its other aspects. However, Burger King has succeeded in its Food and Drinks aspect, with a 62% satisfaction score.

Food and Drinks
62%
2pp
Staff
60%
3pp
Place
41%
9pp
Service
33%
13pp
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Burger King Satisfaction Trend

Dec '23May '24

Estonia

Burger King's brand satisfaction has decreased compared to previous month and now stands at 55%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Burger King Food and Drinks

Burger King has shown an increase in Food and Drinks, with a jump from 60% last year to an impressive 62% this year.

Burger King Dishes

Jun '23May '24

Estonia

Burger King is losing some of its appeal, with a concerning 2% decrease in satisfaction for Dishes dropping from 62% last year to 60% this year.

Satisfaction Score

60%
2pp

Aspect Rank

2 of 3
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Burger King Place

Burger King is struggling to meet customer expectations, with a 9% decrease in satisfaction in Place aspect, falling from 50% last year to 41% this year.

Burger King Cleanliness and Hygiene

Jun '23May '24

Estonia

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Cleanliness and Hygiene aspect, down from 48% last year to 32% this year.

Satisfaction Score

32%
16pp

Aspect Rank

1 of 3
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Burger King Service

Burger King is facing challenges in evolving its Service aspect, with a 13% decrease in customer satisfaction, dropping from 46% last year to 33% this year.

Burger King Waiting Time

Jun '23May '24

Estonia

Burger King is facing challenges in maintaining its customer experience, with a noticeable 11% decrease in their Waiting Time aspect satisfaction score, dropping from 41% to 30% this year.

Satisfaction Score

30%
11pp

Aspect Rank

1 of 3
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Burger King Staff

Burger King is losing some of its appeal, with a concerning 3% decrease in satisfaction for Staff dropping from 63% last year to 60% this year.