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Reporting period: Jul '23Jun '24

Mother Overview

<10 Places
Restaurant

Brand Satisfaction

64%
1pp

Country Rank

Denmark
142 of 150

Category Rank

Restaurant
86 of 93

Rating Score

3.2

Sales Power

Sales Index

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Mother Brand Profile

Jul '23Jun '24

Denmark

Mother has a much lower satisfaction score for its Service compared to its other aspects. However, Mother has succeeded in its Food and Drinks aspect, with a 69% satisfaction score.

Food and Drinks
69%
Staff
60%
2pp
Place
57%
25pp
Service
56%
17pp
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Mother Satisfaction Trend

Jan '24Jun '24

Denmark

Mother's brand satisfaction has decreased compared to previous month and now stands at 56%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Mother Food and Drinks

Mother remains a consumer favourite, maintaining a consistent 69% satisfaction score in Food and Drinks aspect for both this year and last year.

Mother Food Quality

Jul '23Jun '24

Denmark

Mother is losing some of its appeal, with a concerning 8% decrease in satisfaction for Food Quality dropping from 43% last year to 35% this year.

Satisfaction Score

35%
8pp

Aspect Rank

74 of 93
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Mother Dishes

Jul '23Jun '24

Denmark

Mother has shown an increase in Dishes, with a jump from 70% last year to an impressive 74% this year.

Satisfaction Score

74%
4pp

Aspect Rank

69 of 93
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Mother Place

Mother is struggling to meet customer expectations, with a 25% decrease in satisfaction in Place aspect, falling from 82% last year to 57% this year.

Mother Atmosphere and Décor

Jul '23Jun '24

Denmark

Mother is losing its edge, with a noticeable decrease in guest satisfaction in Atmosphere and Décor aspect, down from 100% last year to 90% this year.

Satisfaction Score

90%
10pp

Aspect Rank

72 of 93
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Mother Service

Mother continues to evolve, with a 17% increase in customer satisfaction of Service, climbing from 39% last year to 56% this year.

Mother Staff

Mother is facing challenges in evolving its Staff aspect, with a 2% decrease in customer satisfaction, dropping from 62% last year to 60% this year.