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Reporting period: Jun '23May '24

Burger King Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

61%
10pp

Country Rank

Denmark
23 of 26

Category Rank

Fast Food Restaurant
5 of 6

Rating Score

3

Sales Power

Sales Index

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Burger King Brand Profile

Jun '23May '24

Denmark

Burger King has a much lower satisfaction score for its Pricing compared to its other aspects. However, Burger King has succeeded in its Staff aspect, with a 68% satisfaction score.

Staff
68%
14pp
Food and Drinks
66%
9pp
Service
56%
17pp
Place
52%
2pp
Pricing
49%
12pp
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Burger King Satisfaction Trend

Dec '23May '24

Denmark

Burger King's brand satisfaction has decreased compared to previous month and now stands at 61%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Burger King Food and Drinks

Burger King has shown an increase in Food and Drinks, with a jump from 57% last year to an impressive 66% this year.

Burger King Food Quality

Jun '23May '24

Denmark

Burger King continues to evolve, with a 9% increase in customer satisfaction of Food Quality, climbing from 21% last year to 30% this year.

Satisfaction Score

30%
9pp

Aspect Rank

3 of 6
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Burger King Menu Selection

Jun '23May '24

Denmark

Burger King has successfully improved guest experience, as their "Menu Selection" satisfaction score jumped from 58% last year to an 71% this year.

Satisfaction Score

71%
13pp

Aspect Rank

2 of 6
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Burger King Dishes

Jun '23May '24

Denmark

Burger King continues to improve, with a notable increase in customer satisfaction for their Dishes aspect, rising from 59% to 63% this year.

Satisfaction Score

63%
4pp

Aspect Rank

5 of 6
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Burger King Drinks

Jun '23May '24

Denmark

Burger King remains a consumer favourite, maintaining a consistent 45% satisfaction score in Drinks aspect for both this year and last year.

Satisfaction Score

45%

Aspect Rank

3 of 5
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Burger King Place

Burger King has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Place rising from 50% to 52% this year.

Burger King Atmosphere and Décor

Jun '23May '24

Denmark

Burger King has shown an increase in Atmosphere and Décor, with a jump from 80% last year to an impressive 86% this year.

Satisfaction Score

86%
6pp

Aspect Rank

2 of 6
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Burger King Cleanliness and Hygiene

Jun '23May '24

Denmark

Burger King is losing some of its appeal, with a concerning 2% decrease in satisfaction for Cleanliness and Hygiene dropping from 51% last year to 49% this year.

Satisfaction Score

49%
2pp

Aspect Rank

3 of 6
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Burger King Restrooms

Jun '23May '24

Denmark

Burger King continues to evolve, with a 5% increase in customer satisfaction of Restrooms, climbing from 22% last year to 27% this year.

Satisfaction Score

27%
5pp

Aspect Rank

1 of 5
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Burger King Child-Friendly Conditions

Jun '23May '24

Denmark

Burger King is struggling to meet customer expectations, with a 15% decrease in satisfaction in Child-Friendly Conditions aspect, falling from 83% last year to 68% this year.

Satisfaction Score

68%
15pp

Aspect Rank

1 of 6
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Burger King Pricing

Burger King has successfully improved guest experience, as their "Pricing" satisfaction score jumped from 37% last year to an 49% this year.

Burger King Price

Jun '23May '24

Denmark

Burger King continues to improve, with a notable increase in customer satisfaction for their Price aspect, rising from 36% to 48% this year.

Satisfaction Score

48%
12pp

Aspect Rank

4 of 6
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Burger King Service

Burger King has demonstrated resilience in the industry, with a 17% increase in customer satisfaction for Service rising from 39% to 56% this year.

Burger King Dining Options

Jun '23May '24

Denmark

Burger King has shown an increase in Dining Options, with a jump from 51% last year to an impressive 60% this year.

Satisfaction Score

60%
9pp

Aspect Rank

2 of 6
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Burger King Waiting Time

Jun '23May '24

Denmark

Burger King continues to evolve, with a 12% increase in customer satisfaction of Waiting Time, climbing from 29% last year to 41% this year.

Satisfaction Score

41%
12pp

Aspect Rank

3 of 6
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Burger King Order Processing

Jun '23May '24

Denmark

Burger King has successfully improved guest experience, as their "Order Processing" satisfaction score jumped from 20% last year to an 24% this year.

Satisfaction Score

24%
4pp

Aspect Rank

3 of 6
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Burger King Staff

Burger King continues to improve, with a notable increase in customer satisfaction for their Staff aspect, rising from 54% to 68% this year.

Burger King Staff Friendliness

Jun '23May '24

Denmark

Burger King has demonstrated resilience in the industry, with a 12% increase in customer satisfaction for Staff Friendliness rising from 68% to 80% this year.

Satisfaction Score

80%
12pp

Aspect Rank

2 of 6
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Burger King Staff Attentiveness

Jun '23May '24

Denmark

Burger King is still the go-to place for customers, as their Staff Attentiveness score remains high at 29%, consistent with last year's score.

Satisfaction Score

29%

Aspect Rank

1 of 6
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Burger King Staff Members

Jun '23May '24

Denmark

Burger King remains a consumer favourite, maintaining a consistent 47% satisfaction score in Staff Members aspect for both this year and last year.

Satisfaction Score

47%

Aspect Rank

1 of 6
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