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Reporting period: Jul '23Jun '24

Burger King Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

61%
10pp

Country Rank

Denmark
22 of 26

Category Rank

Fast Food Restaurant
5 of 6

Rating Score

3

Sales Power

Sales Index

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Burger King Brand Profile

Jul '23Jun '24

Denmark

Burger King has a much lower satisfaction score for its Pricing compared to its other aspects. However, Burger King has succeeded in its Staff aspect, with a 68% satisfaction score.

Staff
68%
14pp
Food and Drinks
66%
10pp
Service
56%
17pp
Place
52%
1pp
Pricing
49%
12pp
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Burger King Satisfaction Trend

Jan '24Jun '24

Denmark

Burger King's brand satisfaction has decreased compared to previous month and now stands at 59%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Burger King Food and Drinks

Burger King has shown an increase in Food and Drinks, with a jump from 56% last year to an impressive 66% this year.

Burger King Food Quality

Jul '23Jun '24

Denmark

Burger King continues to evolve, with a 8% increase in customer satisfaction of Food Quality, climbing from 22% last year to 30% this year.

Satisfaction Score

30%
8pp

Aspect Rank

4 of 6
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Burger King Menu Selection

Jul '23Jun '24

Denmark

Burger King has successfully improved guest experience, as their "Menu Selection" satisfaction score jumped from 57% last year to an 65% this year.

Satisfaction Score

65%
8pp

Aspect Rank

2 of 6
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Burger King Dishes

Jul '23Jun '24

Denmark

Burger King continues to improve, with a notable increase in customer satisfaction for their Dishes aspect, rising from 57% to 62% this year.

Satisfaction Score

62%
5pp

Aspect Rank

5 of 6
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Burger King Drinks

Jul '23Jun '24

Denmark

Burger King is losing some of its appeal, with a concerning 3% decrease in satisfaction for Drinks dropping from 45% last year to 42% this year.

Satisfaction Score

42%
3pp

Aspect Rank

3 of 6
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Burger King Place

Burger King has demonstrated resilience in the industry, with a 1% increase in customer satisfaction for Place rising from 51% to 52% this year.

Burger King Atmosphere and Décor

Jul '23Jun '24

Denmark

Burger King has shown an increase in Atmosphere and Décor, with a jump from 78% last year to an impressive 87% this year.

Satisfaction Score

87%
9pp

Aspect Rank

2 of 6
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Burger King Cleanliness and Hygiene

Jul '23Jun '24

Denmark

Burger King is struggling to meet customer expectations, with a 6% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 54% last year to 48% this year.

Satisfaction Score

48%
6pp

Aspect Rank

2 of 6
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Burger King Restrooms

Jul '23Jun '24

Denmark

Burger King continues to evolve, with a 5% increase in customer satisfaction of Restrooms, climbing from 24% last year to 29% this year.

Satisfaction Score

29%
5pp

Aspect Rank

1 of 5
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Burger King Child-Friendly Conditions

Jul '23Jun '24

Denmark

Burger King is losing its edge, with a noticeable decrease in guest satisfaction in Child-Friendly Conditions aspect, down from 79% last year to 69% this year.

Satisfaction Score

69%
10pp

Aspect Rank

1 of 6
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Burger King Pricing

Burger King has successfully improved guest experience, as their "Pricing" satisfaction score jumped from 37% last year to an 49% this year.

Burger King Price

Jul '23Jun '24

Denmark

Burger King continues to improve, with a notable increase in customer satisfaction for their Price aspect, rising from 36% to 49% this year.

Satisfaction Score

49%
13pp

Aspect Rank

4 of 6
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Burger King Service

Burger King has demonstrated resilience in the industry, with a 17% increase in customer satisfaction for Service rising from 39% to 56% this year.

Burger King Dining Options

Jul '23Jun '24

Denmark

Burger King has shown an increase in Dining Options, with a jump from 49% last year to an impressive 60% this year.

Satisfaction Score

60%
11pp

Aspect Rank

2 of 6
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Burger King Waiting Time

Jul '23Jun '24

Denmark

Burger King continues to evolve, with a 13% increase in customer satisfaction of Waiting Time, climbing from 28% last year to 41% this year.

Satisfaction Score

41%
13pp

Aspect Rank

3 of 6
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Burger King Order Processing

Jul '23Jun '24

Denmark

Burger King has successfully improved guest experience, as their "Order Processing" satisfaction score jumped from 18% last year to an 24% this year.

Satisfaction Score

24%
6pp

Aspect Rank

2 of 6
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Burger King Staff

Burger King continues to improve, with a notable increase in customer satisfaction for their Staff aspect, rising from 54% to 68% this year.

Burger King Staff Friendliness

Jul '23Jun '24

Denmark

Burger King has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Staff Friendliness rising from 69% to 80% this year.

Satisfaction Score

80%
11pp

Aspect Rank

2 of 6
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Burger King Staff Attentiveness

Jul '23Jun '24

Denmark

Burger King remains a consumer favourite, maintaining a consistent 25% satisfaction score in Staff Attentiveness aspect for both this year and last year.

Satisfaction Score

25%

Aspect Rank

1 of 6
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Burger King Staff Members

Jul '23Jun '24

Denmark

Burger King is still the go-to place for customers, as their Staff Members score remains high at 54%, consistent with last year's score.

Satisfaction Score

54%

Aspect Rank

1 of 6
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