Realytics logo

Reporting period: Jul '23Jun '24

Subway Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

64%
1pp

Country Rank

Brazil
4 of 6

Category Rank

Fast Food Restaurant
1 of 3

Rating Score

3.2

Sales Power

Sales Index

Realytics logo

Subway Brand Profile

Jul '23Jun '24

Brazil

Subway has a much lower satisfaction score for its Pricing compared to its other aspects. However, Subway has succeeded in its Location aspect, with a 90% satisfaction score.

Location
90%
2pp
Place
76%
1pp
Food and Drinks
65%
4pp
Service
64%
1pp
Staff
57%
3pp
Pricing
50%
3pp
Realytics logo

Subway Satisfaction Trend

Jan '24Jun '24

Brazil

Subway's brand satisfaction has increased compared to previous month and now stands at 65%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

Realytics logo

Subway Food and Drinks

Subway is losing some of its appeal, with a concerning 4% decrease in satisfaction for Food and Drinks dropping from 69% last year to 65% this year.

Subway Food Quality

Jul '23Jun '24

Brazil

Subway remains a consumer favourite, maintaining a consistent 41% satisfaction score in Food Quality aspect for both this year and last year.

Satisfaction Score

41%

Aspect Rank

1 of 3
Realytics logo

Subway Menu Selection

Jul '23Jun '24

Brazil

Subway is struggling to meet customer expectations, with a 13% decrease in satisfaction in Menu Selection aspect, falling from 66% last year to 53% this year.

Satisfaction Score

53%
13pp

Aspect Rank

1 of 3
Realytics logo

Subway Dishes

Jul '23Jun '24

Brazil

Subway is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 69% last year to 63% this year.

Satisfaction Score

63%
6pp

Aspect Rank

2 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Location

Subway is one of the most promising brand to delight customers. Use Realytics to know more

Subway Conveniently Situated

Jul '23Jun '24

Brazil

Subway is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Place

Subway has shown an increase in Place, with a jump from 75% last year to an impressive 76% this year.

Satisfaction Score

Aspect Rank

1 of 3
Realytics logo

Subway Cleanliness and Hygiene

Jul '23Jun '24

Brazil

Subway is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 2% decrease in customer satisfaction, dropping from 68% last year to 66% this year.

Satisfaction Score

66%
2pp

Aspect Rank

1 of 3
Realytics logo

Subway Comfort

Jul '23Jun '24

Brazil

Subway is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Comfort aspect satisfaction score, dropping from 73% to 69% this year.

Satisfaction Score

69%
4pp

Aspect Rank

3 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Pricing

Subway is losing some of its appeal, with a concerning 3% decrease in satisfaction for Pricing dropping from 53% last year to 50% this year.

Subway Price

Jul '23Jun '24

Brazil

Subway is struggling to meet customer expectations, with a 7% decrease in satisfaction in Price aspect, falling from 53% last year to 46% this year.

Satisfaction Score

46%
7pp

Aspect Rank

2 of 3
Realytics logo

Subway Promotions

Jul '23Jun '24

Brazil

Subway continues to evolve, with a 17% increase in customer satisfaction of Promotions, climbing from 50% last year to 67% this year.

Satisfaction Score

67%
17pp

Aspect Rank

1 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Service

Subway is losing its edge, with a noticeable decrease in guest satisfaction in Service aspect, down from 65% last year to 64% this year.

Satisfaction Score

Aspect Rank

2 of 3
Realytics logo

Subway Dining Options

Jul '23Jun '24

Brazil

Subway is facing challenges in evolving its Dining Options aspect, with a 6% decrease in customer satisfaction, dropping from 86% last year to 80% this year.

Satisfaction Score

80%
6pp

Aspect Rank

1 of 3
Realytics logo

Subway Waiting Time

Jul '23Jun '24

Brazil

Subway has successfully improved guest experience, as their "Waiting Time" satisfaction score jumped from 48% last year to an 53% this year.

Satisfaction Score

53%
5pp

Aspect Rank

1 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Order Processing

Jul '23Jun '24

Brazil

Use Realytics to know more about Subwaylink

Satisfaction Score

Aspect Rank

3 of 3
Realytics logo

Subway Staff

Subway continues to improve, with a notable increase in customer satisfaction for their Staff aspect, rising from 54% to 57% this year.

Subway Staff Competence

Jul '23Jun '24

Brazil

Subway is still the go-to place for customers, as their Staff Competence score remains high at 68%, consistent with last year's score.

Satisfaction Score

68%

Aspect Rank

1 of 3
Realytics logo

Subway Staff Friendliness

Jul '23Jun '24

Brazil

Subway has demonstrated resilience in the industry, with a 3% increase in customer satisfaction for Staff Friendliness rising from 57% to 60% this year.

Satisfaction Score

60%
3pp

Aspect Rank

2 of 3
Realytics logo

Subway Staff Attentiveness

Jul '23Jun '24

Brazil

Subway remains a consumer favourite, maintaining a consistent 82% satisfaction score in Staff Attentiveness aspect for both this year and last year.

Satisfaction Score

82%

Aspect Rank

1 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Staff Members

Jul '23Jun '24

Brazil

Subway has shown an increase in Staff Members, with a jump from 43% last year to an impressive 47% this year.

Satisfaction Score

47%
4pp

Aspect Rank

1 of 3
Realytics logo