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Reporting period: Aug '23Jul '24

Subway Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

62%
4pp

Country Rank

Brazil
4 of 6

Category Rank

Fast Food Restaurant
1 of 3

Rating Score

3

Sales Power

Sales Index

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Subway Brand Profile

Aug '23Jul '24

Brazil

Subway has a much lower satisfaction score for its Pricing compared to its other aspects. However, Subway has succeeded in its Location aspect, with a 89% satisfaction score.

Location
89%
Place
74%
2pp
Service
63%
4pp
Food and Drinks
63%
7pp
Staff
55%
Pricing
50%
1pp
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Subway Satisfaction Trend

Feb '24Jul '24

Brazil

Subway's brand satisfaction has decreased compared to previous month and now stands at 57%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Subway Food and Drinks

Subway is losing some of its appeal, with a concerning 7% decrease in satisfaction for Food and Drinks dropping from 70% last year to 63% this year.

Subway Portion Size

Aug '23Jul '24

Brazil

Subway remains a consumer favourite, maintaining a consistent 25% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

25%

Aspect Rank

3 of 3
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Subway Food Quality

Aug '23Jul '24

Brazil

Subway is struggling to meet customer expectations, with a 3% decrease in satisfaction in Food Quality aspect, falling from 43% last year to 40% this year.

Satisfaction Score

40%
3pp

Aspect Rank

1 of 3
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Subway Menu Selection

Aug '23Jul '24

Brazil

Subway is losing its edge, with a noticeable decrease in guest satisfaction in Menu Selection aspect, down from 67% last year to 47% this year.

Satisfaction Score

47%
20pp

Aspect Rank

1 of 3
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Subway Dishes

Aug '23Jul '24

Brazil

Subway is facing challenges in evolving its Dishes aspect, with a 10% decrease in customer satisfaction, dropping from 70% last year to 60% this year.

Satisfaction Score

60%
10pp

Aspect Rank

2 of 3
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Subway Drinks

Aug '23Jul '24

Brazil

Subway is still the go-to place for customers, as their Drinks score remains high at 41%, consistent with last year's score.

Satisfaction Score

41%

Aspect Rank

2 of 3
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Subway Location

Subway remains a consumer favourite, maintaining a consistent 89% satisfaction score in Location aspect for both this year and last year.

Subway Parking

Aug '23Jul '24

Brazil

Subway is facing challenges in maintaining its customer experience, with a noticeable 33% decrease in their Parking aspect satisfaction score, dropping from 71% to 38% this year.

Satisfaction Score

38%
33pp

Aspect Rank

3 of 3
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Subway Conveniently Situated

Aug '23Jul '24

Brazil

Subway is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 3
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Subway Views and Surroundings

Aug '23Jul '24

Brazil

Use Realytics to know more about Subwaylink

Satisfaction Score

Aspect Rank

2 of 3
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Subway Ease to Find

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

2 of 3
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Subway Place

Subway is losing some of its appeal, with a concerning 2% decrease in satisfaction for Place dropping from 76% last year to 74% this year.

Subway Atmosphere and Décor

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

1 of 3
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Subway Cleanliness and Hygiene

Aug '23Jul '24

Brazil

Subway is struggling to meet customer expectations, with a 4% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 67% last year to 63% this year.

Satisfaction Score

63%
4pp

Aspect Rank

1 of 3
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Subway Restrooms

Aug '23Jul '24

Brazil

Subway is still the go-to place for customers, as their Restrooms score remains high at 39%, consistent with last year's score.

Satisfaction Score

39%

Aspect Rank

1 of 3
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Subway Options for different visitors

Aug '23Jul '24

Brazil

Subway is losing its edge, with a noticeable decrease in guest satisfaction in Options for different visitors aspect, down from 85% last year to 77% this year.

Satisfaction Score

77%
8pp

Aspect Rank

3 of 3
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Subway Child-Friendly Conditions

Aug '23Jul '24

Brazil

Subway remains a consumer favourite, maintaining a consistent 75% satisfaction score in Child-Friendly Conditions aspect for both this year and last year.

Satisfaction Score

75%

Aspect Rank

3 of 3
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Subway Comfort

Aug '23Jul '24

Brazil

Subway is facing challenges in evolving its Comfort aspect, with a 3% decrease in customer satisfaction, dropping from 72% last year to 69% this year.

Satisfaction Score

69%
3pp

Aspect Rank

2 of 3
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Subway Venue Congestion

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

3 of 3
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Subway Dining Area

Aug '23Jul '24

Brazil

Subway is still the go-to place for customers, as their Dining Area score remains high at 39%, consistent with last year's score.

Satisfaction Score

39%

Aspect Rank

2 of 3
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Subway Work and study friendly

Aug '23Jul '24

Brazil

Subway remains a consumer favourite, maintaining a consistent 67% satisfaction score in Work and study friendly aspect for both this year and last year.

Satisfaction Score

67%

Aspect Rank

1 of 3
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Subway Pricing

Subway is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Pricing aspect satisfaction score, dropping from 51% to 50% this year.

Subway Price

Aug '23Jul '24

Brazil

Subway is losing some of its appeal, with a concerning 5% decrease in satisfaction for Price dropping from 52% last year to 47% this year.

Satisfaction Score

47%
5pp

Aspect Rank

2 of 3
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Subway Promotions

Aug '23Jul '24

Brazil

Subway has shown an increase in Promotions, with a jump from 50% last year to an impressive 64% this year.

Satisfaction Score

64%
14pp

Aspect Rank

1 of 3
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Subway Service

Subway is struggling to meet customer expectations, with a 4% decrease in satisfaction in Service aspect, falling from 67% last year to 63% this year.

Subway Billing and Payment

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

3 of 3
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Satisfaction Score

Aspect Rank

3 of 3
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Subway Dining Options

Aug '23Jul '24

Brazil

Subway is losing its edge, with a noticeable decrease in guest satisfaction in Dining Options aspect, down from 87% last year to 73% this year.

Satisfaction Score

73%
14pp

Aspect Rank

1 of 3
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Subway Online Facilities

Aug '23Jul '24

Brazil

Subway is still the go-to place for customers, as their Online Facilities score remains high at 20%, consistent with last year's score.

Satisfaction Score

20%

Aspect Rank

3 of 3
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Subway Waiting Time

Aug '23Jul '24

Brazil

Subway is facing challenges in evolving its Waiting Time aspect, with a 3% decrease in customer satisfaction, dropping from 51% last year to 48% this year.

Satisfaction Score

48%
3pp

Aspect Rank

1 of 3
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Satisfaction Score

Aspect Rank

3 of 3
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Subway Staff

Subway remains a consumer favourite, maintaining a consistent 55% satisfaction score in Staff aspect for both this year and last year.

Subway Staff Competence

Aug '23Jul '24

Brazil

Subway is still the go-to place for customers, as their Staff Competence score remains high at 64%, consistent with last year's score.

Satisfaction Score

64%

Aspect Rank

1 of 3
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Subway Staff Appearance

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

1 of 1
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Subway Staff Friendliness

Aug '23Jul '24

Brazil

Subway remains a consumer favourite, maintaining a consistent 57% satisfaction score in Staff Friendliness aspect for both this year and last year.

Satisfaction Score

57%

Aspect Rank

2 of 3
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Subway Staff Attentiveness

Aug '23Jul '24

Brazil

Subway is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Staff Attentiveness aspect satisfaction score, dropping from 84% to 79% this year.

Satisfaction Score

79%
5pp

Aspect Rank

1 of 3
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Subway Staff Avaliability

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

1 of 3
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Subway Staff Members

Aug '23Jul '24

Brazil

Subway is still the go-to place for customers, as their Staff Members score remains high at 45%, consistent with last year's score.

Satisfaction Score

45%

Aspect Rank

1 of 3
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