Realytics logo

Reporting period: Apr '23Mar '24

Subway Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

65%
1pp

Country Rank

Brazil
4 of 6

Category Rank

Fast Food Restaurant
1 of 3

Rating Score

3.3

Sales Power

Sales Index

Realytics logo

Subway Brand Profile

Apr '23Mar '24

Brazil

Subway has a much lower satisfaction score for its Pricing compared to its other aspects. However, Subway has succeeded in its Location aspect, with a 91% satisfaction score.

Location
91%
3pp
Place
76%
1pp
Service
66%
1pp
Food and Drinks
66%
4pp
Staff
58%
6pp
Pricing
51%
4pp
Realytics logo

Subway Satisfaction Trend

Last 6 months

Brazil

Subway's brand satisfaction has decreased compared to previous month and now stands at 51%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

Realytics logo

Subway Food and Drinks

Subway is losing some of its appeal, with a concerning 4% decrease in satisfaction for Food and Drinks dropping from 70% last year to 66% this year.

Subway Food Quality

Apr '23Mar '24

Brazil

Subway has shown an increase in Food Quality, with a jump from 41% last year to an impressive 42% this year.

Satisfaction Score

42%
1pp

Aspect Rank

1 of 3
Realytics logo

Subway Menu Selection

Apr '23Mar '24

Brazil

Subway is struggling to meet customer expectations, with a 11% decrease in satisfaction in Menu Selection aspect, falling from 64% last year to 53% this year.

Satisfaction Score

53%
11pp

Aspect Rank

1 of 3
Realytics logo

Subway Dishes

Apr '23Mar '24

Brazil

Subway is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 71% last year to 64% this year.

Satisfaction Score

64%
7pp

Aspect Rank

1 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Location

Subway is one of the most promising brand to delight customers. Use Realytics to know more

Subway Conveniently Situated

Apr '23Mar '24

Brazil

Use Realytics to know more about Subwaylink

Satisfaction Score

Aspect Rank

2 of 3
Realytics logo

Subway Parking

Apr '23Mar '24

Brazil

Subway is facing challenges in evolving its Parking aspect, with a 7% decrease in customer satisfaction, dropping from 67% last year to 60% this year.

Satisfaction Score

60%
7pp

Aspect Rank

1 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Place

Subway continues to evolve, with a 1% increase in customer satisfaction of Place, climbing from 75% last year to 76% this year.

Subway Comfort

Apr '23Mar '24

Brazil

Subway is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Comfort aspect satisfaction score, dropping from 75% to 71% this year.

Satisfaction Score

71%
4pp

Aspect Rank

2 of 3
Realytics logo

Subway Atmosphere and Décor

Apr '23Mar '24

Brazil

Use Realytics to know more about Subwaylink

Satisfaction Score

Aspect Rank

1 of 3
Realytics logo

Subway Cleanliness and Hygiene

Apr '23Mar '24

Brazil

Subway is losing some of its appeal, with a concerning 2% decrease in satisfaction for Cleanliness and Hygiene dropping from 68% last year to 66% this year.

Satisfaction Score

66%
2pp

Aspect Rank

1 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Pricing

Subway is struggling to meet customer expectations, with a 4% decrease in satisfaction in Pricing aspect, falling from 55% last year to 51% this year.

Subway Promotions

Apr '23Mar '24

Brazil

Subway has successfully improved guest experience, as their "Promotions" satisfaction score jumped from 55% last year to an 68% this year.

Satisfaction Score

68%
13pp

Aspect Rank

1 of 3
Realytics logo

Subway Price

Apr '23Mar '24

Brazil

Subway is losing its edge, with a noticeable decrease in guest satisfaction in Price aspect, down from 55% last year to 48% this year.

Satisfaction Score

48%
7pp

Aspect Rank

1 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Service

Subway continues to improve, with a notable increase in customer satisfaction for their Service aspect, rising from 65% to 66% this year.

Satisfaction Score

Aspect Rank

2 of 3
Realytics logo

Subway Dining Options

Apr '23Mar '24

Brazil

Subway is facing challenges in evolving its Dining Options aspect, with a 1% decrease in customer satisfaction, dropping from 87% last year to 86% this year.

Satisfaction Score

86%
1pp

Aspect Rank

1 of 3
Realytics logo

Subway Waiting Time

Apr '23Mar '24

Brazil

Subway has demonstrated resilience in the industry, with a 8% increase in customer satisfaction for Waiting Time rising from 45% to 53% this year.

Satisfaction Score

53%
8pp

Aspect Rank

1 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Satisfaction Score

Aspect Rank

3 of 3
Realytics logo

Subway Staff

Subway has shown an increase in Staff, with a jump from 52% last year to an impressive 58% this year.

Subway Staff Competence

Apr '23Mar '24

Brazil

Subway remains a consumer favourite, maintaining a consistent 70% satisfaction score in Staff Competence aspect for both this year and last year.

Satisfaction Score

70%

Aspect Rank

1 of 3
Realytics logo

Subway Staff Friendliness

Apr '23Mar '24

Brazil

Subway continues to evolve, with a 9% increase in customer satisfaction of Staff Friendliness, climbing from 55% last year to 64% this year.

Satisfaction Score

64%
9pp

Aspect Rank

2 of 3
Realytics logo

Subway Staff Attentiveness

Apr '23Mar '24

Brazil

Subway is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Staff Attentiveness aspect satisfaction score, dropping from 84% to 83% this year.

Satisfaction Score

83%
1pp

Aspect Rank

1 of 3
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Subway Staff Members

Apr '23Mar '24

Brazil

Subway has successfully improved guest experience, as their "Staff Members" satisfaction score jumped from 40% last year to an 41% this year.

Satisfaction Score

41%
1pp

Aspect Rank

2 of 3
Realytics logo