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Reporting period: Aug '23Jul '24

McDonald's Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

47%
4pp

Country Rank

Brazil
6 of 6

Category Rank

Fast Food Restaurant
3 of 3

Rating Score

2.8

Sales Power

Sales Index

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McDonald's Brand Profile

Aug '23Jul '24

Brazil

McDonald's has a much lower satisfaction score for its Pricing compared to its other aspects. However, McDonald's has succeeded in its Location aspect, with a 76% satisfaction score.

Location
76%
1pp
Place
52%
3pp
Food and Drinks
49%
3pp
Service
44%
7pp
Staff
39%
5pp
Pricing
38%
3pp
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McDonald's Satisfaction Trend

Feb '24Jul '24

Brazil

McDonald's's brand satisfaction has increased compared to previous month and now stands at 43%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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McDonald's Food and Drinks

McDonald's is losing some of its appeal, with a concerning 3% decrease in satisfaction for Food and Drinks dropping from 52% last year to 49% this year.

McDonald's Portion Size

Aug '23Jul '24

Brazil

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Portion Size aspect, falling from 42% last year to 38% this year.

Satisfaction Score

38%
4pp

Aspect Rank

1 of 3
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McDonald's Food Quality

Aug '23Jul '24

Brazil

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Food Quality aspect, down from 28% last year to 25% this year.

Satisfaction Score

25%
3pp

Aspect Rank

3 of 3
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McDonald's Menu Selection

Aug '23Jul '24

Brazil

McDonald's has shown an increase in Menu Selection, with a jump from 33% last year to an impressive 40% this year.

Satisfaction Score

40%
7pp

Aspect Rank

2 of 3
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McDonald's Dishes

Aug '23Jul '24

Brazil

McDonald's is facing challenges in evolving its Dishes aspect, with a 3% decrease in customer satisfaction, dropping from 53% last year to 50% this year.

Satisfaction Score

50%
3pp

Aspect Rank

3 of 3
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McDonald's Drinks

Aug '23Jul '24

Brazil

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Drinks aspect satisfaction score, dropping from 33% to 30% this year.

Satisfaction Score

30%
3pp

Aspect Rank

3 of 3
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McDonald's Cuisines

Aug '23Jul '24

Brazil

McDonald's remains a consumer favourite, maintaining a consistent 50% satisfaction score in Cuisines aspect for both this year and last year.

Satisfaction Score

50%

Aspect Rank

1 of 2
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McDonald's Location

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Location dropping from 77% last year to 76% this year.

McDonald's Parking

Aug '23Jul '24

Brazil

McDonald's is struggling to meet customer expectations, with a 1% decrease in satisfaction in Parking aspect, falling from 63% last year to 62% this year.

Satisfaction Score

62%
1pp

Aspect Rank

2 of 3
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Satisfaction Score

Aspect Rank

3 of 3
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McDonald's Views and Surroundings

Aug '23Jul '24

Brazil

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

3 of 3
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McDonald's Ease to Find

Aug '23Jul '24

Brazil

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

1 of 3
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McDonald's Transport Accessibility

Aug '23Jul '24

Brazil

McDonald's is still the go-to place for customers, as their Transport Accessibility score remains high at 64%, consistent with last year's score.

Satisfaction Score

64%

Aspect Rank

1 of 3
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McDonald's Place

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Place aspect, down from 55% last year to 52% this year.

McDonald's Atmosphere and Décor

Aug '23Jul '24

Brazil

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 3
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McDonald's Cleanliness and Hygiene

Aug '23Jul '24

Brazil

McDonald's is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 4% decrease in customer satisfaction, dropping from 45% last year to 41% this year.

Satisfaction Score

41%
4pp

Aspect Rank

3 of 3
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McDonald's Restrooms

Aug '23Jul '24

Brazil

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Restrooms aspect satisfaction score, dropping from 22% to 20% this year.

Satisfaction Score

20%
2pp

Aspect Rank

3 of 3
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McDonald's Options for different visitors

Aug '23Jul '24

Brazil

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Options for different visitors dropping from 81% last year to 80% this year.

Satisfaction Score

80%
1pp

Aspect Rank

2 of 3
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McDonald's Child-Friendly Conditions

Aug '23Jul '24

Brazil

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Child-Friendly Conditions, climbing from 82% last year to 83% this year.

Satisfaction Score

83%
1pp

Aspect Rank

2 of 3
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McDonald's Comfort

Aug '23Jul '24

Brazil

McDonald's is struggling to meet customer expectations, with a 2% decrease in satisfaction in Comfort aspect, falling from 73% last year to 71% this year.

Satisfaction Score

71%
2pp

Aspect Rank

1 of 3
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Satisfaction Score

Aspect Rank

2 of 3
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McDonald's Dining Area

Aug '23Jul '24

Brazil

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Dining Area aspect, down from 39% last year to 35% this year.

Satisfaction Score

35%
4pp

Aspect Rank

3 of 3
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McDonald's Work and study friendly

Aug '23Jul '24

Brazil

McDonald's remains a consumer favourite, maintaining a consistent 56% satisfaction score in Work and study friendly aspect for both this year and last year.

Satisfaction Score

56%

Aspect Rank

2 of 3
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McDonald's Pricing

McDonald's has successfully improved guest experience, as their "Pricing" satisfaction score jumped from 35% last year to an 38% this year.

McDonald's Price

Aug '23Jul '24

Brazil

McDonald's continues to improve, with a notable increase in customer satisfaction for their Price aspect, rising from 37% to 41% this year.

Satisfaction Score

41%
4pp

Aspect Rank

3 of 3
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McDonald's Promotions

Aug '23Jul '24

Brazil

McDonald's has demonstrated resilience in the industry, with a 3% increase in customer satisfaction for Promotions rising from 27% to 30% this year.

Satisfaction Score

30%
3pp

Aspect Rank

3 of 3
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McDonald's Service

McDonald's is facing challenges in evolving its Service aspect, with a 7% decrease in customer satisfaction, dropping from 51% last year to 44% this year.

McDonald's Billing and Payment

Aug '23Jul '24

Brazil

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Billing and Payment aspect satisfaction score, dropping from 27% to 23% this year.

Satisfaction Score

23%
4pp

Aspect Rank

2 of 3
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McDonald's Opening Hours

Aug '23Jul '24

Brazil

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Opening Hours dropping from 32% last year to 31% this year.

Satisfaction Score

31%
1pp

Aspect Rank

1 of 3
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McDonald's Dining Options

Aug '23Jul '24

Brazil

McDonald's is struggling to meet customer expectations, with a 10% decrease in satisfaction in Dining Options aspect, falling from 60% last year to 50% this year.

Satisfaction Score

50%
10pp

Aspect Rank

3 of 3
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McDonald's Online Facilities

Aug '23Jul '24

Brazil

McDonald's has shown an increase in Online Facilities, with a jump from 34% last year to an impressive 41% this year.

Satisfaction Score

41%
7pp

Aspect Rank

2 of 3
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McDonald's Waiting Time

Aug '23Jul '24

Brazil

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Waiting Time aspect, down from 51% last year to 41% this year.

Satisfaction Score

41%
10pp

Aspect Rank

2 of 3
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McDonald's Order Processing

Aug '23Jul '24

Brazil

McDonald's is still the go-to place for customers, as their Order Processing score remains high at 20%, consistent with last year's score.

Satisfaction Score

20%

Aspect Rank

2 of 3
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McDonald's Staff

McDonald's is facing challenges in evolving its Staff aspect, with a 5% decrease in customer satisfaction, dropping from 44% last year to 39% this year.

McDonald's Staff Competence

Aug '23Jul '24

Brazil

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 8% decrease in their Staff Competence aspect satisfaction score, dropping from 54% to 46% this year.

Satisfaction Score

46%
8pp

Aspect Rank

3 of 3
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McDonald's Staff Friendliness

Aug '23Jul '24

Brazil

McDonald's is losing some of its appeal, with a concerning 5% decrease in satisfaction for Staff Friendliness dropping from 56% last year to 51% this year.

Satisfaction Score

51%
5pp

Aspect Rank

3 of 3
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McDonald's Staff Attentiveness

Aug '23Jul '24

Brazil

McDonald's is struggling to meet customer expectations, with a 2% decrease in satisfaction in Staff Attentiveness aspect, falling from 56% last year to 54% this year.

Satisfaction Score

54%
2pp

Aspect Rank

3 of 3
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McDonald's Staff Avaliability

Aug '23Jul '24

Brazil

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 3
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McDonald's Staff Members

Aug '23Jul '24

Brazil

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Staff Members aspect, down from 34% last year to 30% this year.

Satisfaction Score

30%
4pp

Aspect Rank

3 of 3
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