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Reporting period: Apr '23Mar '24

McDonald's Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

51%

Country Rank

Brazil
6 of 6

Category Rank

Fast Food Restaurant
3 of 3

Rating Score

3

Sales Power

Sales Index

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McDonald's Brand Profile

Apr '23Mar '24

Brazil

McDonald's has a much lower satisfaction score for its Pricing compared to its other aspects. However, McDonald's has succeeded in its Location aspect, with a 76% satisfaction score.

Location
76%
6pp
Place
55%
2pp
Food and Drinks
53%
1pp
Service
50%
2pp
Staff
43%
1pp
Pricing
37%
5pp
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McDonald's Satisfaction Trend

Last 6 months

Brazil

McDonald's's brand satisfaction has decreased compared to previous month and now stands at 44%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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McDonald's Food and Drinks

McDonald's has shown an increase in Food and Drinks, with a jump from 52% last year to an impressive 53% this year.

McDonald's Food Quality

Apr '23Mar '24

Brazil

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Food Quality dropping from 28% last year to 27% this year.

Satisfaction Score

27%
1pp

Aspect Rank

3 of 3
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McDonald's Menu Selection

Apr '23Mar '24

Brazil

McDonald's continues to evolve, with a 7% increase in customer satisfaction of Menu Selection, climbing from 31% last year to 38% this year.

Satisfaction Score

38%
7pp

Aspect Rank

2 of 3
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McDonald's Drinks

Apr '23Mar '24

Brazil

McDonald's has successfully improved guest experience, as their "Drinks" satisfaction score jumped from 32% last year to an 35% this year.

Satisfaction Score

35%
3pp

Aspect Rank

2 of 3
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McDonald's Dishes

Apr '23Mar '24

Brazil

McDonald's remains a consumer favourite, maintaining a consistent 54% satisfaction score in Dishes aspect for both this year and last year.

Satisfaction Score

54%

Aspect Rank

3 of 3
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McDonald's Location

McDonald's is struggling to meet customer expectations, with a 6% decrease in satisfaction in Location aspect, falling from 82% last year to 76% this year.

McDonald's Conveniently Situated

Apr '23Mar '24

Brazil

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Satisfaction Score

Aspect Rank

3 of 3
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Satisfaction Score

Aspect Rank

1 of 3
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McDonald's Parking

Apr '23Mar '24

Brazil

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Parking aspect, down from 69% last year to 60% this year.

Satisfaction Score

60%
9pp

Aspect Rank

2 of 3
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McDonald's Place

McDonald's continues to improve, with a notable increase in customer satisfaction for their Place aspect, rising from 53% to 55% this year.

McDonald's Comfort

Apr '23Mar '24

Brazil

McDonald's has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Comfort rising from 71% to 73% this year.

Satisfaction Score

73%
2pp

Aspect Rank

1 of 3
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McDonald's Atmosphere and Décor

Apr '23Mar '24

Brazil

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 3
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McDonald's Options for different visitors

Apr '23Mar '24

Brazil

McDonald's has shown an increase in Options for different visitors, with a jump from 79% last year to an impressive 82% this year.

Satisfaction Score

82%
3pp

Aspect Rank

1 of 3
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McDonald's Dining Area

Apr '23Mar '24

Brazil

McDonald's is facing challenges in evolving its Dining Area aspect, with a 6% decrease in customer satisfaction, dropping from 40% last year to 34% this year.

Satisfaction Score

34%
6pp

Aspect Rank

1 of 3
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McDonald's Cleanliness and Hygiene

Apr '23Mar '24

Brazil

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Cleanliness and Hygiene aspect satisfaction score, dropping from 46% to 44% this year.

Satisfaction Score

44%
2pp

Aspect Rank

3 of 3
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McDonald's Restrooms

Apr '23Mar '24

Brazil

McDonald's is still the go-to place for customers, as their Restrooms score remains high at 25%, consistent with last year's score.

Satisfaction Score

25%

Aspect Rank

1 of 3
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Satisfaction Score

Aspect Rank

1 of 3
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McDonald's Child-Friendly Conditions

Apr '23Mar '24

Brazil

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Child-Friendly Conditions, climbing from 83% last year to 84% this year.

Satisfaction Score

84%
1pp

Aspect Rank

1 of 3
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McDonald's Pricing

McDonald's has successfully improved guest experience, as their "Pricing" satisfaction score jumped from 32% last year to an 37% this year.

McDonald's Promotions

Apr '23Mar '24

Brazil

McDonald's continues to improve, with a notable increase in customer satisfaction for their Promotions aspect, rising from 25% to 26% this year.

Satisfaction Score

26%
1pp

Aspect Rank

2 of 3
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McDonald's Price

Apr '23Mar '24

Brazil

McDonald's has demonstrated resilience in the industry, with a 6% increase in customer satisfaction for Price rising from 35% to 41% this year.

Satisfaction Score

41%
6pp

Aspect Rank

3 of 3
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McDonald's Service

McDonald's is losing some of its appeal, with a concerning 2% decrease in satisfaction for Service dropping from 52% last year to 50% this year.

McDonald's Opening Hours

Apr '23Mar '24

Brazil

McDonald's has shown an increase in Opening Hours, with a jump from 30% last year to an impressive 37% this year.

Satisfaction Score

37%
7pp

Aspect Rank

1 of 3
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McDonald's Billing and Payment

Apr '23Mar '24

Brazil

McDonald's is struggling to meet customer expectations, with a 2% decrease in satisfaction in Billing and Payment aspect, falling from 26% last year to 24% this year.

Satisfaction Score

24%
2pp

Aspect Rank

1 of 3
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McDonald's Dining Options

Apr '23Mar '24

Brazil

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Dining Options aspect, down from 61% last year to 59% this year.

Satisfaction Score

59%
2pp

Aspect Rank

3 of 3
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McDonald's Waiting Time

Apr '23Mar '24

Brazil

McDonald's is facing challenges in evolving its Waiting Time aspect, with a 2% decrease in customer satisfaction, dropping from 49% last year to 47% this year.

Satisfaction Score

47%
2pp

Aspect Rank

2 of 3
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McDonald's Order Processing

Apr '23Mar '24

Brazil

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Order Processing, climbing from 21% last year to 22% this year.

Satisfaction Score

22%
1pp

Aspect Rank

2 of 3
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McDonald's Online Facilities

Apr '23Mar '24

Brazil

McDonald's has successfully improved guest experience, as their "Online Facilities" satisfaction score jumped from 27% last year to an 45% this year.

Satisfaction Score

45%
18pp

Aspect Rank

1 of 3
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McDonald's Staff

McDonald's continues to improve, with a notable increase in customer satisfaction for their Staff aspect, rising from 42% to 43% this year.

McDonald's Staff Competence

Apr '23Mar '24

Brazil

McDonald's remains a consumer favourite, maintaining a consistent 52% satisfaction score in Staff Competence aspect for both this year and last year.

Satisfaction Score

52%

Aspect Rank

2 of 3
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McDonald's Staff Friendliness

Apr '23Mar '24

Brazil

McDonald's has demonstrated resilience in the industry, with a 1% increase in customer satisfaction for Staff Friendliness rising from 55% to 56% this year.

Satisfaction Score

56%
1pp

Aspect Rank

3 of 3
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McDonald's Staff Attentiveness

Apr '23Mar '24

Brazil

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Staff Attentiveness aspect satisfaction score, dropping from 57% to 55% this year.

Satisfaction Score

55%
2pp

Aspect Rank

3 of 3
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McDonald's Staff Avaliability

Apr '23Mar '24

Brazil

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Satisfaction Score

Aspect Rank

1 of 3
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McDonald's Staff Members

Apr '23Mar '24

Brazil

McDonald's is still the go-to place for customers, as their Staff Members score remains high at 33%, consistent with last year's score.

Satisfaction Score

33%

Aspect Rank

3 of 3
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