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Reporting period: Jul '23Jun '24

McDonald's Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

48%
4pp

Country Rank

Brazil
6 of 6

Category Rank

Fast Food Restaurant
3 of 3

Rating Score

2.8

Sales Power

Sales Index

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McDonald's Brand Profile

Jul '23Jun '24

Brazil

McDonald's has a much lower satisfaction score for its Pricing compared to its other aspects. However, McDonald's has succeeded in its Location aspect, with a 76% satisfaction score.

Location
76%
3pp
Place
53%
2pp
Food and Drinks
50%
2pp
Service
45%
6pp
Staff
40%
4pp
Pricing
36%
2pp
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McDonald's Satisfaction Trend

Jan '24Jun '24

Brazil

McDonald's's brand satisfaction has decreased compared to previous month and now stands at 41%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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McDonald's Food and Drinks

McDonald's is losing some of its appeal, with a concerning 2% decrease in satisfaction for Food and Drinks dropping from 52% last year to 50% this year.

McDonald's Food Quality

Jul '23Jun '24

Brazil

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Food Quality aspect, falling from 29% last year to 25% this year.

Satisfaction Score

25%
4pp

Aspect Rank

3 of 3
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McDonald's Menu Selection

Jul '23Jun '24

Brazil

McDonald's has shown an increase in Menu Selection, with a jump from 33% last year to an impressive 40% this year.

Satisfaction Score

40%
7pp

Aspect Rank

2 of 3
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McDonald's Dishes

Jul '23Jun '24

Brazil

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 54% last year to 51% this year.

Satisfaction Score

51%
3pp

Aspect Rank

3 of 3
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McDonald's Drinks

Jul '23Jun '24

Brazil

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Drinks, climbing from 32% last year to 33% this year.

Satisfaction Score

33%
1pp

Aspect Rank

2 of 3
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McDonald's Location

McDonald's is facing challenges in evolving its Location aspect, with a 3% decrease in customer satisfaction, dropping from 79% last year to 76% this year.

McDonald's Parking

Jul '23Jun '24

Brazil

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Parking aspect satisfaction score, dropping from 64% to 61% this year.

Satisfaction Score

61%
3pp

Aspect Rank

1 of 3
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Satisfaction Score

Aspect Rank

3 of 3
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McDonald's Views and Surroundings

Jul '23Jun '24

Brazil

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 3
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McDonald's Place

McDonald's is losing some of its appeal, with a concerning 2% decrease in satisfaction for Place dropping from 55% last year to 53% this year.

McDonald's Atmosphere and Décor

Jul '23Jun '24

Brazil

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 3
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McDonald's Cleanliness and Hygiene

Jul '23Jun '24

Brazil

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 45% last year to 41% this year.

Satisfaction Score

41%
4pp

Aspect Rank

3 of 3
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McDonald's Restrooms

Jul '23Jun '24

Brazil

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Restrooms aspect, down from 24% last year to 20% this year.

Satisfaction Score

20%
4pp

Aspect Rank

1 of 3
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McDonald's Options for different visitors

Jul '23Jun '24

Brazil

McDonald's has successfully improved guest experience, as their "Options for different visitors" satisfaction score jumped from 79% last year to an 81% this year.

Satisfaction Score

81%
2pp

Aspect Rank

1 of 3
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McDonald's Child-Friendly Conditions

Jul '23Jun '24

Brazil

McDonald's is facing challenges in evolving its Child-Friendly Conditions aspect, with a 2% decrease in customer satisfaction, dropping from 84% last year to 82% this year.

Satisfaction Score

82%
2pp

Aspect Rank

1 of 3
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McDonald's Comfort

Jul '23Jun '24

Brazil

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Comfort aspect satisfaction score, dropping from 73% to 71% this year.

Satisfaction Score

71%
2pp

Aspect Rank

1 of 3
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Satisfaction Score

Aspect Rank

1 of 3
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McDonald's Dining Area

Jul '23Jun '24

Brazil

McDonald's is losing some of its appeal, with a concerning 3% decrease in satisfaction for Dining Area dropping from 39% last year to 36% this year.

Satisfaction Score

36%
3pp

Aspect Rank

1 of 3
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McDonald's Pricing

McDonald's continues to improve, with a notable increase in customer satisfaction for their Pricing aspect, rising from 34% to 36% this year.

McDonald's Price

Jul '23Jun '24

Brazil

McDonald's has demonstrated resilience in the industry, with a 3% increase in customer satisfaction for Price rising from 37% to 40% this year.

Satisfaction Score

40%
3pp

Aspect Rank

3 of 3
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McDonald's Promotions

Jul '23Jun '24

Brazil

McDonald's is struggling to meet customer expectations, with a 1% decrease in satisfaction in Promotions aspect, falling from 27% last year to 26% this year.

Satisfaction Score

26%
1pp

Aspect Rank

2 of 3
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McDonald's Service

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Service aspect, down from 51% last year to 45% this year.

McDonald's Billing and Payment

Jul '23Jun '24

Brazil

McDonald's is facing challenges in evolving its Billing and Payment aspect, with a 5% decrease in customer satisfaction, dropping from 28% last year to 23% this year.

Satisfaction Score

23%
5pp

Aspect Rank

1 of 3
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McDonald's Opening Hours

Jul '23Jun '24

Brazil

McDonald's remains a consumer favourite, maintaining a consistent 31% satisfaction score in Opening Hours aspect for both this year and last year.

Satisfaction Score

31%

Aspect Rank

1 of 3
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McDonald's Dining Options

Jul '23Jun '24

Brazil

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 7% decrease in their Dining Options aspect satisfaction score, dropping from 61% to 54% this year.

Satisfaction Score

54%
7pp

Aspect Rank

3 of 3
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McDonald's Online Facilities

Jul '23Jun '24

Brazil

McDonald's has shown an increase in Online Facilities, with a jump from 29% last year to an impressive 41% this year.

Satisfaction Score

41%
12pp

Aspect Rank

1 of 3
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McDonald's Waiting Time

Jul '23Jun '24

Brazil

McDonald's is losing some of its appeal, with a concerning 9% decrease in satisfaction for Waiting Time dropping from 52% last year to 43% this year.

Satisfaction Score

43%
9pp

Aspect Rank

2 of 3
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McDonald's Order Processing

Jul '23Jun '24

Brazil

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Order Processing, climbing from 20% last year to 21% this year.

Satisfaction Score

21%
1pp

Aspect Rank

2 of 3
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McDonald's Staff

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Staff aspect, falling from 44% last year to 40% this year.

McDonald's Staff Competence

Jul '23Jun '24

Brazil

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Staff Competence aspect, down from 54% last year to 48% this year.

Satisfaction Score

48%
6pp

Aspect Rank

2 of 3
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McDonald's Staff Friendliness

Jul '23Jun '24

Brazil

McDonald's is facing challenges in evolving its Staff Friendliness aspect, with a 5% decrease in customer satisfaction, dropping from 56% last year to 51% this year.

Satisfaction Score

51%
5pp

Aspect Rank

3 of 3
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McDonald's Staff Attentiveness

Jul '23Jun '24

Brazil

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Staff Attentiveness aspect satisfaction score, dropping from 57% to 54% this year.

Satisfaction Score

54%
3pp

Aspect Rank

2 of 3
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McDonald's Staff Avaliability

Jul '23Jun '24

Brazil

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 3
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McDonald's Staff Members

Jul '23Jun '24

Brazil

McDonald's is losing some of its appeal, with a concerning 3% decrease in satisfaction for Staff Members dropping from 34% last year to 31% this year.

Satisfaction Score

31%
3pp

Aspect Rank

3 of 3
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