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Reporting period: Jul '23Jun '24

Hard Rock Cafe Overview

<10 Places
Restaurant

Brand Satisfaction

70%
2pp

Country Rank

Brazil
1 069 of 1 174

Category Rank

Restaurant
638 of 685

Rating Score

3.8

Sales Power

Sales Index

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Hard Rock Cafe Brand Profile

Jul '23Jun '24

Brazil

Hard Rock Cafe has a much lower satisfaction score for its Pricing compared to its other aspects. However, Hard Rock Cafe has succeeded in its Place aspect, with a 90% satisfaction score.

Place
90%
1pp
Location
76%
10pp
Food and Drinks
68%
5pp
Staff
65%
3pp
Service
63%
5pp
Pricing
29%
1pp
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Hard Rock Cafe Satisfaction Trend

Jan '24Jun '24

Brazil

Hard Rock Cafe's brand satisfaction has decreased compared to previous month and now stands at 67%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Hard Rock Cafe Food and Drinks

Hard Rock Cafe is losing some of its appeal, with a concerning 5% decrease in satisfaction for Food and Drinks dropping from 73% last year to 68% this year.

Hard Rock Cafe Food Quality

Jul '23Jun '24

Brazil

Hard Rock Cafe is struggling to meet customer expectations, with a 6% decrease in satisfaction in Food Quality aspect, falling from 40% last year to 34% this year.

Satisfaction Score

34%
6pp

Aspect Rank

498 of 685
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Hard Rock Cafe Menu Selection

Jul '23Jun '24

Brazil

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Menu Selection aspect, down from 67% last year to 61% this year.

Satisfaction Score

61%
6pp

Aspect Rank

187 of 679
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Hard Rock Cafe Dishes

Jul '23Jun '24

Brazil

Hard Rock Cafe is facing challenges in evolving its Dishes aspect, with a 5% decrease in customer satisfaction, dropping from 62% last year to 57% this year.

Satisfaction Score

57%
5pp

Aspect Rank

605 of 684
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Hard Rock Cafe Drinks

Jul '23Jun '24

Brazil

Hard Rock Cafe is facing challenges in maintaining its customer experience, with a noticeable 7% decrease in their Drinks aspect satisfaction score, dropping from 80% to 73% this year.

Satisfaction Score

73%
7pp

Aspect Rank

162 of 676
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Hard Rock Cafe Location

Hard Rock Cafe is losing some of its appeal, with a concerning 10% decrease in satisfaction for Location dropping from 86% last year to 76% this year.

Hard Rock Cafe Parking

Jul '23Jun '24

Brazil

Hard Rock Cafe is struggling to meet customer expectations, with a 8% decrease in satisfaction in Parking aspect, falling from 41% last year to 33% this year.

Satisfaction Score

33%
8pp

Aspect Rank

270 of 525
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Satisfaction Score

Aspect Rank

238 of 583
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Hard Rock Cafe Place

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Place aspect, down from 91% last year to 90% this year.

Hard Rock Cafe Atmosphere and Décor

Jul '23Jun '24

Brazil

Hard Rock Cafe is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

548 of 685
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Hard Rock Cafe Cleanliness and Hygiene

Jul '23Jun '24

Brazil

Hard Rock Cafe is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 1% decrease in customer satisfaction, dropping from 78% last year to 77% this year.

Satisfaction Score

77%
1pp

Aspect Rank

167 of 654
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Hard Rock Cafe Options for different visitors

Jul '23Jun '24

Brazil

Hard Rock Cafe is facing challenges in maintaining its customer experience, with a noticeable 6% decrease in their Options for different visitors aspect satisfaction score, dropping from 94% to 88% this year.

Satisfaction Score

88%
6pp

Aspect Rank

144 of 658
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Hard Rock Cafe Child-Friendly Conditions

Jul '23Jun '24

Brazil

Hard Rock Cafe is losing some of its appeal, with a concerning 40% decrease in satisfaction for Child-Friendly Conditions dropping from 93% last year to 53% this year.

Satisfaction Score

53%
40pp

Aspect Rank

76 of 528
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Hard Rock Cafe Comfort

Jul '23Jun '24

Brazil

Hard Rock Cafe is struggling to meet customer expectations, with a 17% decrease in satisfaction in Comfort aspect, falling from 64% last year to 47% this year.

Satisfaction Score

47%
17pp

Aspect Rank

178 of 661
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Hard Rock Cafe Venue Congestion

Jul '23Jun '24

Brazil

Hard Rock Cafe has shown an increase in Venue Congestion, with a jump from 16% last year to an impressive 23% this year.

Satisfaction Score

23%
7pp

Aspect Rank

11 of 558
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Hard Rock Cafe Dining Area

Jul '23Jun '24

Brazil

Hard Rock Cafe continues to evolve, with a 6% increase in customer satisfaction of Dining Area, climbing from 64% last year to 70% this year.

Satisfaction Score

70%
6pp

Aspect Rank

43 of 570
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Hard Rock Cafe Pricing

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Pricing aspect, down from 30% last year to 29% this year.

Hard Rock Cafe Price

Jul '23Jun '24

Brazil

Hard Rock Cafe is facing challenges in evolving its Price aspect, with a 2% decrease in customer satisfaction, dropping from 28% last year to 26% this year.

Satisfaction Score

26%
2pp

Aspect Rank

652 of 683
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Hard Rock Cafe Service

Hard Rock Cafe is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Service aspect satisfaction score, dropping from 68% to 63% this year.

Hard Rock Cafe Dining Options

Jul '23Jun '24

Brazil

Hard Rock Cafe is losing some of its appeal, with a concerning 10% decrease in satisfaction for Dining Options dropping from 83% last year to 73% this year.

Satisfaction Score

73%
10pp

Aspect Rank

223 of 682
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Hard Rock Cafe Waiting Time

Jul '23Jun '24

Brazil

Hard Rock Cafe is struggling to meet customer expectations, with a 12% decrease in satisfaction in Waiting Time aspect, falling from 46% last year to 34% this year.

Satisfaction Score

34%
12pp

Aspect Rank

251 of 675
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Hard Rock Cafe Order Processing

Jul '23Jun '24

Brazil

Hard Rock Cafe has successfully improved guest experience, as their "Order Processing" satisfaction score jumped from 31% last year to an 45% this year.

Satisfaction Score

45%
14pp

Aspect Rank

49 of 666
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Hard Rock Cafe Staff

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 68% last year to 65% this year.

Hard Rock Cafe Staff Friendliness

Jul '23Jun '24

Brazil

Hard Rock Cafe is facing challenges in evolving its Staff Friendliness aspect, with a 1% decrease in customer satisfaction, dropping from 71% last year to 70% this year.

Satisfaction Score

70%
1pp

Aspect Rank

233 of 681
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Hard Rock Cafe Staff Attentiveness

Jul '23Jun '24

Brazil

Hard Rock Cafe is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Staff Attentiveness aspect satisfaction score, dropping from 77% to 72% this year.

Satisfaction Score

72%
5pp

Aspect Rank

260 of 681
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Hard Rock Cafe Staff Members

Jul '23Jun '24

Brazil

Hard Rock Cafe is losing some of its appeal, with a concerning 4% decrease in satisfaction for Staff Members dropping from 55% last year to 51% this year.

Satisfaction Score

51%
4pp

Aspect Rank

255 of 676
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