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Reporting period: Aug '23Jul '24

Hard Rock Cafe Overview

<10 Places
Restaurant

Brand Satisfaction

69%
2pp

Country Rank

Brazil
1 048 of 1 146

Category Rank

Restaurant
626 of 666

Rating Score

3.7

Sales Power

Sales Index

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Hard Rock Cafe Brand Profile

Aug '23Jul '24

Brazil

Hard Rock Cafe has a much lower satisfaction score for its Pricing compared to its other aspects. However, Hard Rock Cafe has succeeded in its Place aspect, with a 90% satisfaction score.

Place
90%
1pp
Location
80%
2pp
Food and Drinks
69%
4pp
Staff
62%
6pp
Service
59%
8pp
Pricing
30%
1pp
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Hard Rock Cafe Satisfaction Trend

Feb '24Jul '24

Brazil

Hard Rock Cafe's brand satisfaction has decreased compared to previous month and now stands at 54%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Hard Rock Cafe Food and Drinks

Hard Rock Cafe is losing some of its appeal, with a concerning 4% decrease in satisfaction for Food and Drinks dropping from 73% last year to 69% this year.

Hard Rock Cafe Portion Size

Aug '23Jul '24

Brazil

Hard Rock Cafe remains a consumer favourite, maintaining a consistent 80% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

80%

Aspect Rank

295 of 570
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Hard Rock Cafe Food Quality

Aug '23Jul '24

Brazil

Hard Rock Cafe is struggling to meet customer expectations, with a 5% decrease in satisfaction in Food Quality aspect, falling from 40% last year to 35% this year.

Satisfaction Score

35%
5pp

Aspect Rank

592 of 666
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Hard Rock Cafe Menu Selection

Aug '23Jul '24

Brazil

Hard Rock Cafe has shown an increase in Menu Selection, with a jump from 64% last year to an impressive 68% this year.

Satisfaction Score

68%
4pp

Aspect Rank

577 of 661
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Hard Rock Cafe Dishes

Aug '23Jul '24

Brazil

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 59% last year to 57% this year.

Satisfaction Score

57%
2pp

Aspect Rank

597 of 665
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Hard Rock Cafe Drinks

Aug '23Jul '24

Brazil

Hard Rock Cafe is facing challenges in evolving its Drinks aspect, with a 8% decrease in customer satisfaction, dropping from 79% last year to 71% this year.

Satisfaction Score

71%
8pp

Aspect Rank

479 of 656
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Hard Rock Cafe Cuisines

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

168 of 324
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Hard Rock Cafe Location

Hard Rock Cafe is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Location aspect satisfaction score, dropping from 82% to 80% this year.

Hard Rock Cafe Parking

Aug '23Jul '24

Brazil

Hard Rock Cafe continues to evolve, with a 13% increase in customer satisfaction of Parking, climbing from 31% last year to 44% this year.

Satisfaction Score

44%
13pp

Aspect Rank

381 of 502
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Satisfaction Score

Aspect Rank

386 of 566
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Hard Rock Cafe Views and Surroundings

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

217 of 442
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Hard Rock Cafe Ease to Find

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

34 of 57
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Hard Rock Cafe Place

Hard Rock Cafe is struggling to meet customer expectations. Use Realytics to know why

Hard Rock Cafe Atmosphere and Décor

Aug '23Jul '24

Brazil

Hard Rock Cafe is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

552 of 666
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Hard Rock Cafe Cleanliness and Hygiene

Aug '23Jul '24

Brazil

Hard Rock Cafe is losing some of its appeal, with a concerning 1% decrease in satisfaction for Cleanliness and Hygiene dropping from 80% last year to 79% this year.

Satisfaction Score

79%
1pp

Aspect Rank

334 of 634
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Hard Rock Cafe Restrooms

Aug '23Jul '24

Brazil

Hard Rock Cafe is still the go-to place for customers, as their Restrooms score remains high at 75%, consistent with last year's score.

Satisfaction Score

75%

Aspect Rank

218 of 463
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Hard Rock Cafe Options for different visitors

Aug '23Jul '24

Brazil

Hard Rock Cafe is struggling to meet customer expectations, with a 4% decrease in satisfaction in Options for different visitors aspect, falling from 91% last year to 87% this year.

Satisfaction Score

87%
4pp

Aspect Rank

473 of 638
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Hard Rock Cafe Child-Friendly Conditions

Aug '23Jul '24

Brazil

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Child-Friendly Conditions aspect, down from 74% last year to 63% this year.

Satisfaction Score

63%
11pp

Aspect Rank

352 of 520
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Hard Rock Cafe Comfort

Aug '23Jul '24

Brazil

Hard Rock Cafe is facing challenges in evolving its Comfort aspect, with a 12% decrease in customer satisfaction, dropping from 59% last year to 47% this year.

Satisfaction Score

47%
12pp

Aspect Rank

550 of 647
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Hard Rock Cafe Venue Congestion

Aug '23Jul '24

Brazil

Hard Rock Cafe has successfully improved guest experience, as their "Venue Congestion" satisfaction score jumped from 18% last year to an 25% this year.

Satisfaction Score

25%
7pp

Aspect Rank

175 of 541
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Hard Rock Cafe Dining Area

Aug '23Jul '24

Brazil

Hard Rock Cafe continues to improve, with a notable increase in customer satisfaction for their Dining Area aspect, rising from 62% to 63% this year.

Satisfaction Score

63%
1pp

Aspect Rank

289 of 551
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Hard Rock Cafe Work and study friendly

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

55 of 83
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Hard Rock Cafe Pricing

Hard Rock Cafe has demonstrated resilience in the industry, with a 1% increase in customer satisfaction for Pricing rising from 29% to 30% this year.

Hard Rock Cafe Price

Aug '23Jul '24

Brazil

Hard Rock Cafe remains a consumer favourite, maintaining a consistent 27% satisfaction score in Price aspect for both this year and last year.

Satisfaction Score

27%

Aspect Rank

632 of 664
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Hard Rock Cafe Promotions

Aug '23Jul '24

Brazil

Hard Rock Cafe is still the go-to place for customers, as their Promotions score remains high at 83%, consistent with last year's score.

Satisfaction Score

83%

Aspect Rank

247 of 428
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Hard Rock Cafe Service

Hard Rock Cafe is facing challenges in maintaining its customer experience, with a noticeable 8% decrease in their Service aspect satisfaction score, dropping from 67% to 59% this year.

Hard Rock Cafe Billing and Payment

Aug '23Jul '24

Brazil

Hard Rock Cafe remains a consumer favourite, maintaining a consistent 43% satisfaction score in Billing and Payment aspect for both this year and last year.

Satisfaction Score

43%

Aspect Rank

116 of 395
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Hard Rock Cafe Opening Hours

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

73 of 287
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Hard Rock Cafe Dining Options

Aug '23Jul '24

Brazil

Hard Rock Cafe is losing some of its appeal, with a concerning 16% decrease in satisfaction for Dining Options dropping from 81% last year to 65% this year.

Satisfaction Score

65%
16pp

Aspect Rank

577 of 662
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Hard Rock Cafe Waiting Time

Aug '23Jul '24

Brazil

Hard Rock Cafe is struggling to meet customer expectations, with a 13% decrease in satisfaction in Waiting Time aspect, falling from 44% last year to 31% this year.

Satisfaction Score

31%
13pp

Aspect Rank

512 of 657
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Hard Rock Cafe Order Processing

Aug '23Jul '24

Brazil

Hard Rock Cafe has shown an increase in Order Processing, with a jump from 36% last year to an impressive 40% this year.

Satisfaction Score

40%
4pp

Aspect Rank

380 of 653
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Hard Rock Cafe Staff

Hard Rock Cafe is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 68% last year to 62% this year.

Hard Rock Cafe Staff Competence

Aug '23Jul '24

Brazil

Hard Rock Cafe is still the go-to place for customers, as their Staff Competence score remains high at 65%, consistent with last year's score.

Satisfaction Score

65%

Aspect Rank

436 of 516
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Hard Rock Cafe Staff Friendliness

Aug '23Jul '24

Brazil

Hard Rock Cafe is facing challenges in evolving its Staff Friendliness aspect, with a 7% decrease in customer satisfaction, dropping from 71% last year to 64% this year.

Satisfaction Score

64%
7pp

Aspect Rank

585 of 662
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Hard Rock Cafe Staff Attentiveness

Aug '23Jul '24

Brazil

Hard Rock Cafe is facing challenges in maintaining its customer experience, with a noticeable 9% decrease in their Staff Attentiveness aspect satisfaction score, dropping from 79% to 70% this year.

Satisfaction Score

70%
9pp

Aspect Rank

578 of 661
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Hard Rock Cafe Staff Avaliability

Aug '23Jul '24

Brazil

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Satisfaction Score

Aspect Rank

69 of 127
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Hard Rock Cafe Staff Members

Aug '23Jul '24

Brazil

Hard Rock Cafe remains a consumer favourite, maintaining a consistent 54% satisfaction score in Staff Members aspect for both this year and last year.

Satisfaction Score

54%

Aspect Rank

466 of 659
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