Realytics logo

Reporting period: Jun '23May '24

McDonald's Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

45%
1pp

Country Rank

Austria
1 of 1

Category Rank

Fast Food Restaurant
1 of 1

Rating Score

2.4

Sales Power

Sales Index

Realytics logo

McDonald's Brand Profile

Jun '23May '24

Austria

McDonald's has a much lower satisfaction score for its Pricing compared to its other aspects. However, McDonald's has succeeded in its Location aspect, with a 75% satisfaction score.

Location
75%
5pp
Place
53%
1pp
Food and Drinks
46%
Staff
41%
2pp
Service
38%
4pp
Pricing
33%
Realytics logo

McDonald's Satisfaction Trend

Dec '23May '24

Austria

McDonald's's brand satisfaction has increased compared to previous month and now stands at 48%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

Realytics logo

McDonald's Food and Drinks

McDonald's remains a consumer favourite, maintaining a consistent 46% satisfaction score in Food and Drinks aspect for both this year and last year.

McDonald's Portion Size

Jun '23May '24

Austria

McDonald's is losing some of its appeal, with a concerning 10% decrease in satisfaction for Portion Size dropping from 47% last year to 37% this year.

Satisfaction Score

37%
10pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Food Quality

Jun '23May '24

Austria

McDonald's is still the go-to place for customers, as their Food Quality score remains high at 23%, consistent with last year's score.

Satisfaction Score

23%

Aspect Rank

1 of 1
Realytics logo

McDonald's Menu Selection

Jun '23May '24

Austria

McDonald's has shown an increase in Menu Selection, with a jump from 53% last year to an impressive 61% this year.

Satisfaction Score

61%
8pp

Aspect Rank

1 of 1
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

McDonald's Dishes

Jun '23May '24

Austria

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Dishes, climbing from 43% last year to 44% this year.

Satisfaction Score

44%
1pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Drinks

Jun '23May '24

Austria

McDonald's has successfully improved guest experience, as their "Drinks" satisfaction score jumped from 55% last year to an 57% this year.

Satisfaction Score

57%
2pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Location

McDonald's is struggling to meet customer expectations, with a 5% decrease in satisfaction in Location aspect, falling from 80% last year to 75% this year.

McDonald's Parking

Jun '23May '24

Austria

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Parking aspect, down from 66% last year to 61% this year.

Satisfaction Score

61%
5pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Conveniently Situated

Jun '23May '24

Austria

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 1
Realytics logo

McDonald's Views and Surroundings

Jun '23May '24

Austria

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

1 of 1
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Satisfaction Score

Aspect Rank

1 of 1
Realytics logo

McDonald's Place

McDonald's continues to improve, with a notable increase in customer satisfaction for their Place aspect, rising from 52% to 53% this year.

Satisfaction Score

Aspect Rank

1 of 1
Realytics logo

McDonald's Cleanliness and Hygiene

Jun '23May '24

Austria

McDonald's is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 1% decrease in customer satisfaction, dropping from 57% last year to 56% this year.

Satisfaction Score

56%
1pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Restrooms

Jun '23May '24

Austria

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Restrooms aspect satisfaction score, dropping from 31% to 30% this year.

Satisfaction Score

30%
1pp

Aspect Rank

1 of 1
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

McDonald's Options for different visitors

Jun '23May '24

Austria

McDonald's has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Options for different visitors rising from 67% to 69% this year.

Satisfaction Score

69%
2pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Child-Friendly Conditions

Jun '23May '24

Austria

McDonald's has shown an increase in Child-Friendly Conditions, with a jump from 85% last year to an impressive 88% this year.

Satisfaction Score

88%
3pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Comfort

Jun '23May '24

Austria

McDonald's continues to evolve, with a 4% increase in customer satisfaction of Comfort, climbing from 44% last year to 48% this year.

Satisfaction Score

48%
4pp

Aspect Rank

1 of 1
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Satisfaction Score

Aspect Rank

1 of 1
Realytics logo

McDonald's Dining Area

Jun '23May '24

Austria

McDonald's has successfully improved guest experience, as their "Dining Area" satisfaction score jumped from 56% last year to an 65% this year.

Satisfaction Score

65%
9pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Pricing

McDonald's remains a consumer favourite, maintaining a consistent 33% satisfaction score in Pricing aspect for both this year and last year.

McDonald's Price

Jun '23May '24

Austria

McDonald's is still the go-to place for customers, as their Price score remains high at 32%, consistent with last year's score.

Satisfaction Score

32%

Aspect Rank

1 of 1
Realytics logo

McDonald's Promotions

Jun '23May '24

Austria

McDonald's remains a consumer favourite, maintaining a consistent 52% satisfaction score in Promotions aspect for both this year and last year.

Satisfaction Score

52%

Aspect Rank

1 of 1
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

McDonald's Service

McDonald's continues to improve, with a notable increase in customer satisfaction for their Service aspect, rising from 34% to 38% this year.

Satisfaction Score

Aspect Rank

1 of 1
Realytics logo

McDonald's Opening Hours

Jun '23May '24

Austria

McDonald's has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Opening Hours rising from 26% to 37% this year.

Satisfaction Score

37%
11pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Dining Options

Jun '23May '24

Austria

McDonald's is still the go-to place for customers, as their Dining Options score remains high at 55%, consistent with last year's score.

Satisfaction Score

55%

Aspect Rank

1 of 1
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

McDonald's Waiting Time

Jun '23May '24

Austria

McDonald's has shown an increase in Waiting Time, with a jump from 31% last year to an impressive 36% this year.

Satisfaction Score

36%
5pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Order Processing

Jun '23May '24

Austria

McDonald's continues to evolve, with a 2% increase in customer satisfaction of Order Processing, climbing from 23% last year to 25% this year.

Satisfaction Score

25%
2pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Staff

McDonald's is losing some of its appeal, with a concerning 2% decrease in satisfaction for Staff dropping from 43% last year to 41% this year.

McDonald's Staff Competence

Jun '23May '24

Austria

McDonald's remains a consumer favourite, maintaining a consistent 22% satisfaction score in Staff Competence aspect for both this year and last year.

Satisfaction Score

22%

Aspect Rank

1 of 1
Realytics logo

McDonald's Staff Friendliness

Jun '23May '24

Austria

McDonald's is struggling to meet customer expectations, with a 5% decrease in satisfaction in Staff Friendliness aspect, falling from 46% last year to 41% this year.

Satisfaction Score

41%
5pp

Aspect Rank

1 of 1
Realytics logo

McDonald's Staff Attentiveness

Jun '23May '24

Austria

McDonald's has successfully improved guest experience, as their "Staff Attentiveness" satisfaction score jumped from 25% last year to an 27% this year.

Satisfaction Score

27%
2pp

Aspect Rank

1 of 1
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

McDonald's Staff Avaliability

Jun '23May '24

Austria

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 1
Realytics logo

McDonald's Staff Members

Jun '23May '24

Austria

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Staff Members aspect, down from 47% last year to 45% this year.

Satisfaction Score

45%
2pp

Aspect Rank

1 of 1
Realytics logo