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Reporting period: Jul '23Jun '24

McDonald's Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

45%
1pp

Country Rank

Austria
1 of 1

Category Rank

Fast Food Restaurant
1 of 1

Rating Score

2.4

Sales Power

Sales Index

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McDonald's Brand Profile

Jul '23Jun '24

Austria

McDonald's has a much lower satisfaction score for its Pricing compared to its other aspects. However, McDonald's has succeeded in its Location aspect, with a 77% satisfaction score.

Location
77%
Place
53%
1pp
Food and Drinks
46%
Staff
41%
2pp
Service
38%
4pp
Pricing
33%
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McDonald's Satisfaction Trend

Jan '24Jun '24

Austria

McDonald's's brand satisfaction has decreased compared to previous month and now stands at 46%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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McDonald's Food and Drinks

McDonald's remains a consumer favourite, maintaining a consistent 46% satisfaction score in Food and Drinks aspect for both this year and last year.

McDonald's Portion Size

Jul '23Jun '24

Austria

McDonald's is losing some of its appeal, with a concerning 6% decrease in satisfaction for Portion Size dropping from 44% last year to 38% this year.

Satisfaction Score

38%
6pp

Aspect Rank

1 of 1
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McDonald's Food Quality

Jul '23Jun '24

Austria

McDonald's has shown an increase in Food Quality, with a jump from 23% last year to an impressive 24% this year.

Satisfaction Score

24%
1pp

Aspect Rank

1 of 1
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McDonald's Menu Selection

Jul '23Jun '24

Austria

McDonald's continues to evolve, with a 8% increase in customer satisfaction of Menu Selection, climbing from 53% last year to 61% this year.

Satisfaction Score

61%
8pp

Aspect Rank

1 of 1
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McDonald's Dishes

Jul '23Jun '24

Austria

McDonald's is still the go-to place for customers, as their Dishes score remains high at 43%, consistent with last year's score.

Satisfaction Score

43%

Aspect Rank

1 of 1
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McDonald's Drinks

Jul '23Jun '24

Austria

McDonald's remains a consumer favourite, maintaining a consistent 56% satisfaction score in Drinks aspect for both this year and last year.

Satisfaction Score

56%

Aspect Rank

1 of 1
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McDonald's Location

McDonald's is still the go-to place for customers, as their Location score remains high at 77%, consistent with last year's score.

McDonald's Parking

Jul '23Jun '24

Austria

McDonald's has successfully improved guest experience, as their "Parking" satisfaction score jumped from 63% last year to an 64% this year.

Satisfaction Score

64%
1pp

Aspect Rank

1 of 1
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McDonald's Conveniently Situated

Jul '23Jun '24

Austria

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

1 of 1
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McDonald's Views and Surroundings

Jul '23Jun '24

Austria

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

1 of 1
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Satisfaction Score

Aspect Rank

1 of 1
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McDonald's Place

McDonald's continues to improve, with a notable increase in customer satisfaction for their Place aspect, rising from 52% to 53% this year.

Satisfaction Score

Aspect Rank

1 of 1
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McDonald's Cleanliness and Hygiene

Jul '23Jun '24

Austria

McDonald's is struggling to meet customer expectations, with a 1% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 56% last year to 55% this year.

Satisfaction Score

55%
1pp

Aspect Rank

1 of 1
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McDonald's Restrooms

Jul '23Jun '24

Austria

McDonald's remains a consumer favourite, maintaining a consistent 30% satisfaction score in Restrooms aspect for both this year and last year.

Satisfaction Score

30%

Aspect Rank

1 of 1
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McDonald's Options for different visitors

Jul '23Jun '24

Austria

McDonald's has demonstrated resilience in the industry, with a 1% increase in customer satisfaction for Options for different visitors rising from 68% to 69% this year.

Satisfaction Score

69%
1pp

Aspect Rank

1 of 1
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McDonald's Child-Friendly Conditions

Jul '23Jun '24

Austria

McDonald's is still the go-to place for customers, as their Child-Friendly Conditions score remains high at 87%, consistent with last year's score.

Satisfaction Score

87%

Aspect Rank

1 of 1
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McDonald's Comfort

Jul '23Jun '24

Austria

McDonald's has shown an increase in Comfort, with a jump from 43% last year to an impressive 49% this year.

Satisfaction Score

49%
6pp

Aspect Rank

1 of 1
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Satisfaction Score

Aspect Rank

1 of 1
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McDonald's Dining Area

Jul '23Jun '24

Austria

McDonald's continues to evolve, with a 8% increase in customer satisfaction of Dining Area, climbing from 56% last year to 64% this year.

Satisfaction Score

64%
8pp

Aspect Rank

1 of 1
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McDonald's Pricing

McDonald's remains a consumer favourite, maintaining a consistent 33% satisfaction score in Pricing aspect for both this year and last year.

McDonald's Price

Jul '23Jun '24

Austria

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Price aspect, down from 33% last year to 32% this year.

Satisfaction Score

32%
1pp

Aspect Rank

1 of 1
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McDonald's Promotions

Jul '23Jun '24

Austria

McDonald's is still the go-to place for customers, as their Promotions score remains high at 53%, consistent with last year's score.

Satisfaction Score

53%

Aspect Rank

1 of 1
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McDonald's Service

McDonald's has successfully improved guest experience, as their "Service" satisfaction score jumped from 34% last year to an 38% this year.

Satisfaction Score

Aspect Rank

1 of 1
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McDonald's Opening Hours

Jul '23Jun '24

Austria

McDonald's continues to improve, with a notable increase in customer satisfaction for their Opening Hours aspect, rising from 26% to 38% this year.

Satisfaction Score

38%
12pp

Aspect Rank

1 of 1
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McDonald's Dining Options

Jul '23Jun '24

Austria

McDonald's has demonstrated resilience in the industry, with a 1% increase in customer satisfaction for Dining Options rising from 54% to 55% this year.

Satisfaction Score

55%
1pp

Aspect Rank

1 of 1
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McDonald's Waiting Time

Jul '23Jun '24

Austria

McDonald's has shown an increase in Waiting Time, with a jump from 31% last year to an impressive 36% this year.

Satisfaction Score

36%
5pp

Aspect Rank

1 of 1
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McDonald's Order Processing

Jul '23Jun '24

Austria

McDonald's continues to evolve, with a 2% increase in customer satisfaction of Order Processing, climbing from 22% last year to 24% this year.

Satisfaction Score

24%
2pp

Aspect Rank

1 of 1
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McDonald's Staff

McDonald's is facing challenges in evolving its Staff aspect, with a 2% decrease in customer satisfaction, dropping from 43% last year to 41% this year.

McDonald's Staff Competence

Jul '23Jun '24

Austria

McDonald's remains a consumer favourite, maintaining a consistent 22% satisfaction score in Staff Competence aspect for both this year and last year.

Satisfaction Score

22%

Aspect Rank

1 of 1
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McDonald's Staff Friendliness

Jul '23Jun '24

Austria

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Staff Friendliness aspect satisfaction score, dropping from 46% to 41% this year.

Satisfaction Score

41%
5pp

Aspect Rank

1 of 1
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McDonald's Staff Attentiveness

Jul '23Jun '24

Austria

McDonald's has successfully improved guest experience, as their "Staff Attentiveness" satisfaction score jumped from 24% last year to an 30% this year.

Satisfaction Score

30%
6pp

Aspect Rank

1 of 1
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Aspect Rank

1 of 1
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McDonald's Staff Members

Jul '23Jun '24

Austria

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Staff Members dropping from 47% last year to 46% this year.

Satisfaction Score

46%
1pp

Aspect Rank

1 of 1
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