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Reporting period: Jul '23Jun '24

Army Overview

<10 Places
Cafeteria

Brand Satisfaction

71%
3pp

Country Rank

Argentina
1 237 of 1 434

Category Rank

Cafeteria
41 of 42

Rating Score

3.5

Sales Power

Sales Index

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Army Brand Profile

Jul '23Jun '24

Argentina

Army has a much lower satisfaction score for its Place compared to its other aspects. However, Army has succeeded in its Food and Drinks aspect, with a 77% satisfaction score.

Food and Drinks
77%
3pp
Pricing
73%
12pp
Service
71%
1pp
Staff
69%
4pp
Place
49%
9pp
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Army Satisfaction Trend

Jan '24Jun '24

Argentina

Army's brand satisfaction remains unchanged compared to the previous month and continues to stand at 77%. Use Realytics to closely monitor satisfaction score changes and assess how well the brand continues to meet customer expectations.

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Army Food and Drinks

Army has shown an increase in Food and Drinks, with a jump from 74% last year to an impressive 77% this year.

Army Food Quality

Jul '23Jun '24

Argentina

Army continues to evolve, with a 12% increase in customer satisfaction of Food Quality, climbing from 32% last year to 44% this year.

Satisfaction Score

44%
12pp

Aspect Rank

20 of 42
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Army Dishes

Jul '23Jun '24

Argentina

Army has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 64% last year to an 67% this year.

Satisfaction Score

67%
3pp

Aspect Rank

36 of 42
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Satisfaction Score

Aspect Rank

6 of 42
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Army Place

Army is losing some of its appeal, with a concerning 9% decrease in satisfaction for Place dropping from 58% last year to 49% this year.

Army Pricing

Army is struggling to meet customer expectations, with a 12% decrease in satisfaction in Pricing aspect, falling from 85% last year to 73% this year.

Army Price

Jul '23Jun '24

Argentina

Army is losing its edge, with a noticeable decrease in guest satisfaction in Price aspect, down from 84% last year to 72% this year.

Satisfaction Score

72%
12pp

Aspect Rank

26 of 42
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Army Service

Army continues to improve, with a notable increase in customer satisfaction for their Service aspect, rising from 70% to 71% this year.

Army Dining Options

Jul '23Jun '24

Argentina

Army has demonstrated resilience in the industry, with a 6% increase in customer satisfaction for Dining Options rising from 73% to 79% this year.

Satisfaction Score

79%
6pp

Aspect Rank

15 of 42
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Army Staff

Army is facing challenges in evolving its Staff aspect, with a 4% decrease in customer satisfaction, dropping from 73% last year to 69% this year.

Satisfaction Score

Aspect Rank

20 of 42
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