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Invisible Threat
How Restaurants Lose Market Share Without Seeing It
How CX Leaders turn better experiences into more traffic and faster expansion, while Laggards gradually cede market share without seeing it happen.
Neighbors Matter
Your toughest competition isn’t in your category — it’s across the street
A pizza chain obsesses over pizza rivals while the salad bar next door quietly takes their lunch crowd. Data reveals which neighbors...
Location³
Data-driven framework for QSR expansion
"Location, location, location" is the oldest advice in retail — repeated endlessly, acted on badly. How evidence replaces intuition in the hardest...