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Reporting period: Feb '23Jan '24

Starbucks Overview

100+ Places
Cafe

Brand Satisfaction

60%

Country Rank

Singapore
1 of 3

Category Rank

Cafe
1 of 1

Rating Score

3.2

Sales Power

Sales Index

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Starbucks Brand Profile

Feb '23Jan '24

Singapore

Starbucks has a much lower satisfaction score for its Pricing compared to its other aspects. However, Starbucks has succeeded in its Location aspect, with a 85% satisfaction score.

Location
85%
1pp
Food and Drinks
69%
2pp
Place
59%
6pp
Service
58%
3pp
Staff
52%
1pp
Pricing
51%
11pp
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Starbucks Food and Drinks

Starbucks has shown an increase in Food and Drinks, with a jump from 67% last year to an impressive 69% this year.

Starbucks Portion Size

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Food Quality

Feb '23Jan '24

Singapore

Starbucks continues to evolve, with a 6% increase in customer satisfaction of Food Quality, climbing from 36% last year to 42% this year.

Satisfaction Score

42%
6pp

Aspect Rank

1 of 1
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Starbucks Menu Selection

Feb '23Jan '24

Singapore

Starbucks is losing some of its appeal, with a concerning 5% decrease in satisfaction for Menu Selection dropping from 70% last year to 65% this year.

Satisfaction Score

65%
5pp

Aspect Rank

1 of 1
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Starbucks Dishes

Feb '23Jan '24

Singapore

Starbucks is struggling to meet customer expectations, with a 1% decrease in satisfaction in Dishes aspect, falling from 72% last year to 71% this year.

Satisfaction Score

71%
1pp

Aspect Rank

1 of 1
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Starbucks Drinks

Feb '23Jan '24

Singapore

Starbucks has successfully improved guest experience, as their "Drinks" satisfaction score jumped from 70% last year to an 73% this year.

Satisfaction Score

73%
3pp

Aspect Rank

1 of 1
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Starbucks Cuisines

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Location

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Location aspect, down from 86% last year to 85% this year.

Starbucks Parking

Feb '23Jan '24

Singapore

Starbucks remains a consumer favourite, maintaining a consistent 70% satisfaction score in Parking aspect for both this year and last year.

Satisfaction Score

70%

Aspect Rank

1 of 1
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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Views and Surroundings

Feb '23Jan '24

Singapore

Starbucks is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Ease to Find

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Transport Accessibility

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Place

Starbucks is facing challenges in evolving its Place aspect, with a 6% decrease in customer satisfaction, dropping from 65% last year to 59% this year.

Starbucks Atmosphere and Décor

Feb '23Jan '24

Singapore

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Atmosphere and Décor aspect satisfaction score, dropping from 95% to 90% this year.

Satisfaction Score

90%
5pp

Aspect Rank

1 of 1
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Starbucks Cleanliness and Hygiene

Feb '23Jan '24

Singapore

Starbucks is losing some of its appeal, with a concerning 4% decrease in satisfaction for Cleanliness and Hygiene dropping from 55% last year to 51% this year.

Satisfaction Score

51%
4pp

Aspect Rank

1 of 1
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Starbucks Restrooms

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Options for different visitors

Feb '23Jan '24

Singapore

Starbucks continues to improve, with a notable increase in customer satisfaction for their Options for different visitors aspect, rising from 84% to 86% this year.

Satisfaction Score

86%
2pp

Aspect Rank

1 of 1
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Starbucks Child-Friendly Conditions

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Comfort

Feb '23Jan '24

Singapore

Starbucks is struggling to meet customer expectations, with a 7% decrease in satisfaction in Comfort aspect, falling from 73% last year to 66% this year.

Satisfaction Score

66%
7pp

Aspect Rank

1 of 1
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Starbucks Venue Congestion

Feb '23Jan '24

Singapore

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Venue Congestion aspect, down from 32% last year to 23% this year.

Satisfaction Score

23%
9pp

Aspect Rank

1 of 1
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Starbucks Dining Area

Feb '23Jan '24

Singapore

Starbucks is facing challenges in evolving its Dining Area aspect, with a 5% decrease in customer satisfaction, dropping from 60% last year to 55% this year.

Satisfaction Score

55%
5pp

Aspect Rank

1 of 1
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Starbucks Work and study friendly

Feb '23Jan '24

Singapore

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Work and study friendly aspect satisfaction score, dropping from 75% to 70% this year.

Satisfaction Score

70%
5pp

Aspect Rank

1 of 1
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Starbucks Pricing

Starbucks has demonstrated resilience in the industry, with a 11% increase in customer satisfaction for Pricing rising from 40% to 51% this year.

Starbucks Price

Feb '23Jan '24

Singapore

Starbucks has shown an increase in Price, with a jump from 31% last year to an impressive 39% this year.

Satisfaction Score

39%
8pp

Aspect Rank

1 of 1
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Starbucks Promotions

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Service

Starbucks continues to evolve, with a 3% increase in customer satisfaction of Service, climbing from 55% last year to 58% this year.

Starbucks Billing and Payment

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Opening Hours

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Dining Options

Feb '23Jan '24

Singapore

Starbucks has successfully improved guest experience, as their "Dining Options" satisfaction score jumped from 71% last year to an 81% this year.

Satisfaction Score

81%
10pp

Aspect Rank

1 of 1
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Starbucks Online Facilities

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Waiting Time

Feb '23Jan '24

Singapore

Starbucks continues to improve, with a notable increase in customer satisfaction for their Waiting Time aspect, rising from 42% to 47% this year.

Satisfaction Score

47%
5pp

Aspect Rank

1 of 1
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Starbucks Order Processing

Feb '23Jan '24

Singapore

Starbucks has demonstrated resilience in the industry, with a 9% increase in customer satisfaction for Order Processing rising from 32% to 41% this year.

Satisfaction Score

41%
9pp

Aspect Rank

1 of 1
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Starbucks Staff

Starbucks is losing some of its appeal, with a concerning 1% decrease in satisfaction for Staff dropping from 53% last year to 52% this year.

Starbucks Staff Competence

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Staff Friendliness

Feb '23Jan '24

Singapore

Starbucks is struggling to meet customer expectations, with a 3% decrease in satisfaction in Staff Friendliness aspect, falling from 55% last year to 52% this year.

Satisfaction Score

52%
3pp

Aspect Rank

1 of 1
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Starbucks Staff Attentiveness

Feb '23Jan '24

Singapore

Starbucks is still the go-to place for customers, as their Staff Attentiveness score remains high at 36%, consistent with last year's score.

Satisfaction Score

36%

Aspect Rank

1 of 1
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Starbucks Staff Avaliability

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Staff Members

Feb '23Jan '24

Singapore

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Staff Members aspect, down from 49% last year to 46% this year.

Satisfaction Score

46%
3pp

Aspect Rank

1 of 1
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