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Reporting period: Jul '23Jun '24

Starbucks Overview

100+ Places
Cafe

Brand Satisfaction

58%
3pp

Country Rank

Singapore
2 of 3

Category Rank

Cafe
1 of 1

Rating Score

3.1

Sales Power

Sales Index

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Starbucks Brand Profile

Jul '23Jun '24

Singapore

Starbucks has a much lower satisfaction score for its Pricing compared to its other aspects. However, Starbucks has succeeded in its Location aspect, with a 89% satisfaction score.

Location
89%
5pp
Food and Drinks
63%
3pp
Place
60%
3pp
Service
57%
1pp
Staff
51%
5pp
Pricing
49%
4pp
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Starbucks Satisfaction Trend

Jan '24Jun '24

Singapore

Starbucks's brand satisfaction has decreased compared to previous month and now stands at 57%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Starbucks Food and Drinks

Starbucks is losing some of its appeal, with a concerning 3% decrease in satisfaction for Food and Drinks dropping from 66% last year to 63% this year.

Starbucks Food Quality

Jul '23Jun '24

Singapore

Starbucks has shown an increase in Food Quality, with a jump from 26% last year to an impressive 37% this year.

Satisfaction Score

37%
11pp

Aspect Rank

1 of 1
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Starbucks Menu Selection

Jul '23Jun '24

Singapore

Starbucks is struggling to meet customer expectations, with a 5% decrease in satisfaction in Menu Selection aspect, falling from 75% last year to 70% this year.

Satisfaction Score

70%
5pp

Aspect Rank

1 of 1
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Starbucks Dishes

Jul '23Jun '24

Singapore

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 71% last year to 64% this year.

Satisfaction Score

64%
7pp

Aspect Rank

1 of 1
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Starbucks Drinks

Jul '23Jun '24

Singapore

Starbucks is facing challenges in evolving its Drinks aspect, with a 3% decrease in customer satisfaction, dropping from 70% last year to 67% this year.

Satisfaction Score

67%
3pp

Aspect Rank

1 of 1
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Starbucks Location

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Location aspect satisfaction score, dropping from 94% to 89% this year.

Starbucks Conveniently Situated

Jul '23Jun '24

Singapore

Starbucks is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Views and Surroundings

Jul '23Jun '24

Singapore

Starbucks is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Place

Starbucks is losing some of its appeal, with a concerning 3% decrease in satisfaction for Place dropping from 63% last year to 60% this year.

Starbucks Atmosphere and Décor

Jul '23Jun '24

Singapore

Starbucks is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 1
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Starbucks Cleanliness and Hygiene

Jul '23Jun '24

Singapore

Starbucks is struggling to meet customer expectations, with a 13% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 61% last year to 48% this year.

Satisfaction Score

48%
13pp

Aspect Rank

1 of 1
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Starbucks Comfort

Jul '23Jun '24

Singapore

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Comfort aspect, down from 71% last year to 62% this year.

Satisfaction Score

62%
9pp

Aspect Rank

1 of 1
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Starbucks Venue Congestion

Jul '23Jun '24

Singapore

Starbucks is facing challenges in evolving its Venue Congestion aspect, with a 1% decrease in customer satisfaction, dropping from 26% last year to 25% this year.

Satisfaction Score

25%
1pp

Aspect Rank

1 of 1
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Starbucks Dining Area

Jul '23Jun '24

Singapore

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Dining Area aspect satisfaction score, dropping from 62% to 61% this year.

Satisfaction Score

61%
1pp

Aspect Rank

1 of 1
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Starbucks Work and study friendly

Jul '23Jun '24

Singapore

Starbucks is losing some of its appeal, with a concerning 4% decrease in satisfaction for Work and study friendly dropping from 71% last year to 67% this year.

Satisfaction Score

67%
4pp

Aspect Rank

1 of 1
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Starbucks Pricing

Starbucks continues to evolve, with a 4% increase in customer satisfaction of Pricing, climbing from 45% last year to 49% this year.

Starbucks Price

Jul '23Jun '24

Singapore

Starbucks is struggling to meet customer expectations, with a 9% decrease in satisfaction in Price aspect, falling from 35% last year to 26% this year.

Satisfaction Score

26%
9pp

Aspect Rank

1 of 1
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Starbucks Promotions

Jul '23Jun '24

Singapore

Starbucks remains a consumer favourite, maintaining a consistent 86% satisfaction score in Promotions aspect for both this year and last year.

Satisfaction Score

86%

Aspect Rank

1 of 1
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Starbucks Service

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Service aspect, down from 58% last year to 57% this year.

Starbucks Dining Options

Jul '23Jun '24

Singapore

Starbucks is facing challenges in evolving its Dining Options aspect, with a 1% decrease in customer satisfaction, dropping from 78% last year to 77% this year.

Satisfaction Score

77%
1pp

Aspect Rank

1 of 1
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Starbucks Waiting Time

Jul '23Jun '24

Singapore

Starbucks has successfully improved guest experience, as their "Waiting Time" satisfaction score jumped from 47% last year to an 54% this year.

Satisfaction Score

54%
7pp

Aspect Rank

1 of 1
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Starbucks Order Processing

Jul '23Jun '24

Singapore

Starbucks continues to improve, with a notable increase in customer satisfaction for their Order Processing aspect, rising from 36% to 37% this year.

Satisfaction Score

37%
1pp

Aspect Rank

1 of 1
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Starbucks Staff

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Staff aspect satisfaction score, dropping from 56% to 51% this year.

Starbucks Staff Friendliness

Jul '23Jun '24

Singapore

Starbucks is losing some of its appeal, with a concerning 8% decrease in satisfaction for Staff Friendliness dropping from 59% last year to 51% this year.

Satisfaction Score

51%
8pp

Aspect Rank

1 of 1
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Starbucks Staff Members

Jul '23Jun '24

Singapore

Starbucks has demonstrated resilience in the industry, with a 5% increase in customer satisfaction for Staff Members rising from 48% to 53% this year.

Satisfaction Score

53%
5pp

Aspect Rank

1 of 1
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