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Reporting period: Feb '23Jan '24

Morganfield's Overview

<10 Places
Restaurant

Brand Satisfaction

74%
4pp

Country Rank

Singapore
580 of 711

Category Rank

Restaurant
406 of 501

Rating Score

4

Sales Power

Sales Index

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Morganfield's Brand Profile

Feb '23Jan '24

Singapore

Morganfield's has a much lower satisfaction score for its Pricing compared to its other aspects. However, Morganfield's has succeeded in its Place aspect, with a 81% satisfaction score.

Place
81%
2pp
Service
80%
6pp
Staff
75%
2pp
Food and Drinks
73%
6pp
Pricing
58%
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Morganfield's Food and Drinks

Morganfield's is losing some of its appeal, with a concerning 6% decrease in satisfaction for Food and Drinks dropping from 79% last year to 73% this year.

Morganfield's Portion Size

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

287 of 495
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Morganfield's Food Quality

Feb '23Jan '24

Singapore

Morganfield's is struggling to meet customer expectations, with a 8% decrease in satisfaction in Food Quality aspect, falling from 54% last year to 46% this year.

Satisfaction Score

46%
8pp

Aspect Rank

445 of 502
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Morganfield's Menu Selection

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

417 of 502
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Morganfield's Dishes

Feb '23Jan '24

Singapore

Morganfield's is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 81% last year to 72% this year.

Satisfaction Score

72%
9pp

Aspect Rank

440 of 502
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Morganfield's Drinks

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

325 of 494
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Morganfield's Cuisines

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

411 of 415
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Morganfield's Place

Morganfield's has shown an increase in Place, with a jump from 79% last year to an impressive 81% this year.

Morganfield's Atmosphere and Décor

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

431 of 499
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Morganfield's Cleanliness and Hygiene

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

363 of 489
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Morganfield's Options for different visitors

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

445 of 492
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Morganfield's Child-Friendly Conditions

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

256 of 394
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Morganfield's Comfort

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

89 of 484
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Morganfield's Venue Congestion

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

223 of 492
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Morganfield's Dining Area

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

384 of 471
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Morganfield's Pricing

Morganfield's remains a consumer favourite, maintaining a consistent 58% satisfaction score in Pricing aspect for both this year and last year.

Morganfield's Price

Feb '23Jan '24

Singapore

Morganfield's is facing challenges in evolving its Price aspect, with a 19% decrease in customer satisfaction, dropping from 69% last year to 50% this year.

Satisfaction Score

50%
19pp

Aspect Rank

349 of 502
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Morganfield's Promotions

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

221 of 424
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Morganfield's Service

Morganfield's continues to evolve, with a 6% increase in customer satisfaction of Service, climbing from 74% last year to 80% this year.

Morganfield's Opening Hours

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

272 of 293
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Morganfield's Dining Options

Feb '23Jan '24

Singapore

Morganfield's is facing challenges in maintaining its customer experience, with a noticeable 10% decrease in their Dining Options aspect satisfaction score, dropping from 86% to 76% this year.

Satisfaction Score

76%
10pp

Aspect Rank

312 of 501
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Morganfield's Online Facilities

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

194 of 290
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Morganfield's Waiting Time

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

399 of 502
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Morganfield's Order Processing

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

358 of 501
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Morganfield's Staff

Morganfield's is losing some of its appeal, with a concerning 2% decrease in satisfaction for Staff dropping from 77% last year to 75% this year.

Morganfield's Staff Competence

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

270 of 376
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Morganfield's Staff Friendliness

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

422 of 502
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Morganfield's Staff Attentiveness

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

371 of 485
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Morganfield's Staff Avaliability

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

241 of 253
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Morganfield's Staff Members

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

339 of 500
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