Realytics logo

Reporting period: Aug '23Jul '24

KFC Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

38%
4pp

Country Rank

Singapore
85 of 87

Category Rank

Fast Food Restaurant
8 of 9

Rating Score

2

Sales Power

Sales Index

Realytics logo

KFC Brand Profile

Aug '23Jul '24

Singapore

KFC has a much lower satisfaction score for its Staff compared to its other aspects. However, KFC has succeeded in its Pricing aspect, with a 56% satisfaction score.

Pricing
56%
Place
43%
5pp
Food and Drinks
43%
1pp
Service
33%
6pp
Staff
31%
10pp
Realytics logo

KFC Satisfaction Trend

Feb '24Jul '24

Singapore

KFC's brand satisfaction has increased compared to previous month and now stands at 43%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

Realytics logo

KFC Food and Drinks

KFC is losing some of its appeal, with a concerning 1% decrease in satisfaction for Food and Drinks dropping from 44% last year to 43% this year.

KFC Portion Size

Aug '23Jul '24

Singapore

KFC remains a consumer favourite, maintaining a consistent 21% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

21%

Aspect Rank

9 of 9
Realytics logo

KFC Food Quality

Aug '23Jul '24

Singapore

KFC is still the go-to place for customers, as their Food Quality score remains high at 25%, consistent with last year's score.

Satisfaction Score

25%

Aspect Rank

8 of 9
Realytics logo

Satisfaction Score

Aspect Rank

8 of 9
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Dishes

Aug '23Jul '24

Singapore

KFC has shown an increase in Dishes, with a jump from 46% last year to an impressive 47% this year.

Satisfaction Score

47%
1pp

Aspect Rank

8 of 9
Realytics logo

KFC Drinks

Aug '23Jul '24

Singapore

KFC remains a consumer favourite, maintaining a consistent 45% satisfaction score in Drinks aspect for both this year and last year.

Satisfaction Score

45%

Aspect Rank

6 of 9
Realytics logo

KFC Cuisines

Aug '23Jul '24

Singapore

Use Realytics to know more about KFClink

Satisfaction Score

Aspect Rank

2 of 8
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Place

KFC is struggling to meet customer expectations, with a 5% decrease in satisfaction in Place aspect, falling from 48% last year to 43% this year.

KFC Atmosphere and Décor

Aug '23Jul '24

Singapore

KFC is still the go-to place for customers, as their Atmosphere and Décor score remains high at 77%, consistent with last year's score.

Satisfaction Score

77%

Aspect Rank

7 of 9
Realytics logo

KFC Cleanliness and Hygiene

Aug '23Jul '24

Singapore

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Cleanliness and Hygiene aspect, down from 47% last year to 39% this year.

Satisfaction Score

39%
8pp

Aspect Rank

9 of 9
Realytics logo

KFC Restrooms

Aug '23Jul '24

Singapore

KFC remains a consumer favourite, maintaining a consistent 33% satisfaction score in Restrooms aspect for both this year and last year.

Satisfaction Score

33%

Aspect Rank

3 of 5
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Options for different visitors

Aug '23Jul '24

Singapore

KFC is still the go-to place for customers, as their Options for different visitors score remains high at 50%, consistent with last year's score.

Satisfaction Score

50%

Aspect Rank

8 of 9
Realytics logo

KFC Child-Friendly Conditions

Aug '23Jul '24

Singapore

Use Realytics to know more about KFClink

Satisfaction Score

Aspect Rank

3 of 8
Realytics logo

KFC Comfort

Aug '23Jul '24

Singapore

KFC remains a consumer favourite, maintaining a consistent 70% satisfaction score in Comfort aspect for both this year and last year.

Satisfaction Score

70%

Aspect Rank

5 of 8
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Venue Congestion

Aug '23Jul '24

Singapore

KFC is facing challenges in evolving its Venue Congestion aspect, with a 4% decrease in customer satisfaction, dropping from 34% last year to 30% this year.

Satisfaction Score

30%
4pp

Aspect Rank

7 of 9
Realytics logo

KFC Dining Area

Aug '23Jul '24

Singapore

KFC is facing challenges in maintaining its customer experience, with a noticeable 16% decrease in their Dining Area aspect satisfaction score, dropping from 54% to 38% this year.

Satisfaction Score

38%
16pp

Aspect Rank

6 of 9
Realytics logo

KFC Work and study friendly

Aug '23Jul '24

Singapore

Use Realytics to know more about KFClink

Satisfaction Score

Aspect Rank

6 of 6
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Pricing

KFC is still the go-to place for customers, as their Pricing score remains high at 56%, consistent with last year's score.

KFC Price

Aug '23Jul '24

Singapore

KFC is losing some of its appeal, with a concerning 1% decrease in satisfaction for Price dropping from 57% last year to 56% this year.

Satisfaction Score

56%
1pp

Aspect Rank

7 of 9
Realytics logo

KFC Promotions

Aug '23Jul '24

Singapore

KFC remains a consumer favourite, maintaining a consistent 56% satisfaction score in Promotions aspect for both this year and last year.

Satisfaction Score

56%

Aspect Rank

6 of 9
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Service

KFC is struggling to meet customer expectations, with a 6% decrease in satisfaction in Service aspect, falling from 39% last year to 33% this year.

KFC Billing and Payment

Aug '23Jul '24

Singapore

Use Realytics to know more about KFClink

Satisfaction Score

Aspect Rank

7 of 8
Realytics logo

KFC Opening Hours

Aug '23Jul '24

Singapore

KFC is still the go-to place for customers, as their Opening Hours score remains high at 50%, consistent with last year's score.

Satisfaction Score

50%

Aspect Rank

2 of 9
Realytics logo

KFC Dining Options

Aug '23Jul '24

Singapore

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Dining Options aspect, down from 55% last year to 51% this year.

Satisfaction Score

51%
4pp

Aspect Rank

6 of 9
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Online Facilities

Aug '23Jul '24

Singapore

KFC remains a consumer favourite, maintaining a consistent 28% satisfaction score in Online Facilities aspect for both this year and last year.

Satisfaction Score

28%

Aspect Rank

3 of 7
Realytics logo

KFC Waiting Time

Aug '23Jul '24

Singapore

KFC is facing challenges in evolving its Waiting Time aspect, with a 3% decrease in customer satisfaction, dropping from 38% last year to 35% this year.

Satisfaction Score

35%
3pp

Aspect Rank

7 of 9
Realytics logo

KFC Order Processing

Aug '23Jul '24

Singapore

KFC is facing challenges in maintaining its customer experience, with a noticeable 8% decrease in their Order Processing aspect satisfaction score, dropping from 30% to 22% this year.

Satisfaction Score

22%
8pp

Aspect Rank

9 of 9
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Staff

KFC is losing some of its appeal, with a concerning 10% decrease in satisfaction for Staff dropping from 41% last year to 31% this year.

KFC Staff Competence

Aug '23Jul '24

Singapore

KFC is still the go-to place for customers, as their Staff Competence score remains high at 47%, consistent with last year's score.

Satisfaction Score

47%

Aspect Rank

7 of 9
Realytics logo

KFC Staff Friendliness

Aug '23Jul '24

Singapore

KFC is struggling to meet customer expectations, with a 18% decrease in satisfaction in Staff Friendliness aspect, falling from 41% last year to 23% this year.

Satisfaction Score

23%
18pp

Aspect Rank

9 of 9
Realytics logo

KFC Staff Attentiveness

Aug '23Jul '24

Singapore

Use Realytics to know more about KFClink

Satisfaction Score

Aspect Rank

7 of 9
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Staff Avaliability

Aug '23Jul '24

Singapore

Use Realytics to know more about KFClink

Satisfaction Score

Aspect Rank

2 of 9
Realytics logo

KFC Staff Members

Aug '23Jul '24

Singapore

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Staff Members aspect, down from 46% last year to 45% this year.

Satisfaction Score

45%
1pp

Aspect Rank

4 of 9
Realytics logo