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Reporting period: Feb '23Jan '24

KFC Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

37%
2pp

Country Rank

Singapore
75 of 76

Category Rank

Fast Food Restaurant
3 of 3

Rating Score

2.1

Sales Power

Sales Index

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KFC Brand Profile

Feb '23Jan '24

Singapore

KFC has a much lower satisfaction score for its Pricing compared to its other aspects. However, KFC has succeeded in its Place aspect, with a 46% satisfaction score.

Place
46%
3pp
Food and Drinks
42%
Staff
34%
4pp
Service
31%
2pp
Location
0%
Pricing
0%
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KFC Food and Drinks

KFC remains a consumer favourite, maintaining a consistent 42% satisfaction score in Food and Drinks aspect for both this year and last year.

KFC Portion Size

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Food Quality

Feb '23Jan '24

Singapore

KFC has shown an increase in Food Quality, with a jump from 31% last year to an impressive 32% this year.

Satisfaction Score

32%
1pp

Aspect Rank

3 of 3
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KFC Menu Selection

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 3
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KFC Dishes

Feb '23Jan '24

Singapore

KFC is losing some of its appeal, with a concerning 4% decrease in satisfaction for Dishes dropping from 46% last year to 42% this year.

Satisfaction Score

42%
4pp

Aspect Rank

3 of 3
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KFC Drinks

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Cuisines

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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KFC Location

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KFC Parking

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Conveniently Situated

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Views and Surroundings

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Ease to Find

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Transport Accessibility

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 1
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KFC Place

KFC continues to evolve, with a 3% increase in customer satisfaction of Place, climbing from 43% last year to 46% this year.

KFC Atmosphere and Décor

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Cleanliness and Hygiene

Feb '23Jan '24

Singapore

KFC is struggling to meet customer expectations, with a 6% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 52% last year to 46% this year.

Satisfaction Score

46%
6pp

Aspect Rank

2 of 3
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KFC Restrooms

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Options for different visitors

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Child-Friendly Conditions

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Comfort

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Venue Congestion

Feb '23Jan '24

Singapore

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Venue Congestion aspect, down from 34% last year to 30% this year.

Satisfaction Score

30%
4pp

Aspect Rank

1 of 3
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KFC Dining Area

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 3
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KFC Work and study friendly

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Pricing

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KFC Price

Feb '23Jan '24

Singapore

KFC is still the go-to place for customers, as their Price score remains high at 47%, consistent with last year's score.

Satisfaction Score

47%

Aspect Rank

3 of 3
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KFC Promotions

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Service

KFC is facing challenges in evolving its Service aspect, with a 2% decrease in customer satisfaction, dropping from 33% last year to 31% this year.

KFC Billing and Payment

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 3
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KFC Opening Hours

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Dining Options

Feb '23Jan '24

Singapore

KFC is facing challenges in maintaining its customer experience, with a noticeable 12% decrease in their Dining Options aspect satisfaction score, dropping from 54% to 42% this year.

Satisfaction Score

42%
12pp

Aspect Rank

2 of 3
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KFC Online Facilities

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

3 of 3
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KFC Waiting Time

Feb '23Jan '24

Singapore

KFC has successfully improved guest experience, as their "Waiting Time" satisfaction score jumped from 26% last year to an 27% this year.

Satisfaction Score

27%
1pp

Aspect Rank

3 of 3
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KFC Order Processing

Feb '23Jan '24

Singapore

KFC continues to improve, with a notable increase in customer satisfaction for their Order Processing aspect, rising from 29% to 32% this year.

Satisfaction Score

32%
3pp

Aspect Rank

2 of 3
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KFC Staff

KFC is losing some of its appeal, with a concerning 4% decrease in satisfaction for Staff dropping from 38% last year to 34% this year.

KFC Staff Competence

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 3
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KFC Staff Friendliness

Feb '23Jan '24

Singapore

KFC is struggling to meet customer expectations, with a 8% decrease in satisfaction in Staff Friendliness aspect, falling from 34% last year to 26% this year.

Satisfaction Score

26%
8pp

Aspect Rank

2 of 3
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KFC Staff Attentiveness

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 3
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KFC Staff Avaliability

Feb '23Jan '24

Singapore

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Satisfaction Score

Aspect Rank

2 of 3
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KFC Staff Members

Feb '23Jan '24

Singapore

KFC has demonstrated resilience in the industry, with a 4% increase in customer satisfaction for Staff Members rising from 44% to 48% this year.

Satisfaction Score

48%
4pp

Aspect Rank

2 of 3
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