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Reporting period: Jul '23Jun '24

KFC Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

38%
3pp

Country Rank

Singapore
87 of 89

Category Rank

Fast Food Restaurant
8 of 9

Rating Score

2.1

Sales Power

Sales Index

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KFC Brand Profile

Jul '23Jun '24

Singapore

KFC has a much lower satisfaction score for its Staff compared to its other aspects. However, KFC has succeeded in its Pricing aspect, with a 58% satisfaction score.

Pricing
58%
Place
43%
2pp
Food and Drinks
42%
2pp
Service
35%
4pp
Staff
33%
6pp
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KFC Satisfaction Trend

Jan '24Jun '24

Singapore

KFC's brand satisfaction has increased compared to previous month and now stands at 36%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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KFC Food and Drinks

KFC is losing some of its appeal, with a concerning 2% decrease in satisfaction for Food and Drinks dropping from 44% last year to 42% this year.

KFC Food Quality

Jul '23Jun '24

Singapore

KFC is struggling to meet customer expectations, with a 2% decrease in satisfaction in Food Quality aspect, falling from 25% last year to 23% this year.

Satisfaction Score

23%
2pp

Aspect Rank

9 of 9
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KFC Menu Selection

Jul '23Jun '24

Singapore

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Menu Selection aspect, down from 28% last year to 27% this year.

Satisfaction Score

27%
1pp

Aspect Rank

3 of 9
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KFC Dishes

Jul '23Jun '24

Singapore

KFC has shown an increase in Dishes, with a jump from 46% last year to an impressive 47% this year.

Satisfaction Score

47%
1pp

Aspect Rank

8 of 9
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KFC Place

KFC is facing challenges in evolving its Place aspect, with a 2% decrease in customer satisfaction, dropping from 45% last year to 43% this year.

KFC Atmosphere and Décor

Jul '23Jun '24

Singapore

KFC remains a consumer favourite, maintaining a consistent 82% satisfaction score in Atmosphere and Décor aspect for both this year and last year.

Satisfaction Score

82%

Aspect Rank

3 of 9
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KFC Cleanliness and Hygiene

Jul '23Jun '24

Singapore

KFC is facing challenges in maintaining its customer experience, with a noticeable 9% decrease in their Cleanliness and Hygiene aspect satisfaction score, dropping from 46% to 37% this year.

Satisfaction Score

37%
9pp

Aspect Rank

7 of 9
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KFC Venue Congestion

Jul '23Jun '24

Singapore

KFC is losing some of its appeal, with a concerning 4% decrease in satisfaction for Venue Congestion dropping from 32% last year to 28% this year.

Satisfaction Score

28%
4pp

Aspect Rank

4 of 9
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KFC Dining Area

Jul '23Jun '24

Singapore

KFC is struggling to meet customer expectations, with a 10% decrease in satisfaction in Dining Area aspect, falling from 51% last year to 41% this year.

Satisfaction Score

41%
10pp

Aspect Rank

3 of 9
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KFC Pricing

KFC is still the go-to place for customers, as their Pricing score remains high at 58%, consistent with last year's score.

KFC Price

Jul '23Jun '24

Singapore

KFC continues to evolve, with a 3% increase in customer satisfaction of Price, climbing from 56% last year to 59% this year.

Satisfaction Score

59%
3pp

Aspect Rank

7 of 9
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KFC Service

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Service aspect, down from 39% last year to 35% this year.

KFC Dining Options

Jul '23Jun '24

Singapore

KFC has successfully improved guest experience, as their "Dining Options" satisfaction score jumped from 54% last year to an 55% this year.

Satisfaction Score

55%
1pp

Aspect Rank

3 of 9
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KFC Waiting Time

Jul '23Jun '24

Singapore

KFC is facing challenges in evolving its Waiting Time aspect, with a 2% decrease in customer satisfaction, dropping from 39% last year to 37% this year.

Satisfaction Score

37%
2pp

Aspect Rank

5 of 9
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KFC Order Processing

Jul '23Jun '24

Singapore

KFC is facing challenges in maintaining its customer experience, with a noticeable 8% decrease in their Order Processing aspect satisfaction score, dropping from 32% to 24% this year.

Satisfaction Score

24%
8pp

Aspect Rank

6 of 9
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KFC Staff

KFC is losing some of its appeal, with a concerning 6% decrease in satisfaction for Staff dropping from 39% last year to 33% this year.

KFC Staff Friendliness

Jul '23Jun '24

Singapore

KFC is struggling to meet customer expectations, with a 7% decrease in satisfaction in Staff Friendliness aspect, falling from 37% last year to 30% this year.

Satisfaction Score

30%
7pp

Aspect Rank

7 of 9
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KFC Staff Avaliability

Jul '23Jun '24

Singapore

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Satisfaction Score

Aspect Rank

1 of 9
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KFC Staff Members

Jul '23Jun '24

Singapore

KFC continues to improve, with a notable increase in customer satisfaction for their Staff Members aspect, rising from 40% to 45% this year.

Satisfaction Score

45%
5pp

Aspect Rank

3 of 9
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