Reporting period: Jul '23 — Jun '24

OPTP Overview

10-100 Places

Fast Food Restaurant

Brand Satisfaction

86%

▲

23pp

Country Rank

Pakistan

▲

3 of 14

Category Rank

Fast Food Restaurant

▲

1 of 5

Rating Score

4.2

Sales Power

Unlock

Sales Index

Unlock

OPTP Brand Profile

Jul '23 — Jun '24

Pakistan

OPTP has a much lower satisfaction score for its Pricing compared to its other aspects. However, OPTP has succeeded in its Service aspect, with a 92% satisfaction score.

Service

92%

▲

41pp

Staff

90%

▲

33pp

Food and Drinks

87%

▲

16pp

Place

84%

▲

18pp

Location

83%

Pricing

14%

▼

15pp

OPTP Satisfaction Trend

Jan '24 — Jun '24

Pakistan

OPTP's brand satisfaction has decreased compared to previous month and now stands at 59%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

OPTP Food and Drinks

OPTP has shown an increase in Food and Drinks, with a jump from 71% last year to an impressive 87% this year.

OPTP Food Quality

Jul '23 — Jun '24

Pakistan

OPTP continues to evolve, with a 37% increase in customer satisfaction of Food Quality, climbing from 35% last year to 72% this year.

Satisfaction Score

72%

▲

37pp

Aspect Rank

▲

1 of 5

OPTP Dishes

Jul '23 — Jun '24

Pakistan

OPTP remains a consumer favourite, maintaining a consistent 71% satisfaction score in Dishes aspect for both this year and last year.

Satisfaction Score

71%

Aspect Rank

▲

3 of 5

Check Competitive Advantage

Analyze Competitors

Analyze 148 Food and Drinks Aspects

OPTP Location

OPTP is still the go-to place for customers, as their Location score remains high at 83%, consistent with last year's score.

OPTP Parking

Jul '23 — Jun '24

Pakistan

OPTP remains a consumer favourite, maintaining a consistent 77% satisfaction score in Parking aspect for both this year and last year.

Satisfaction Score

77%

Aspect Rank

▲

2 of 5

Check Competitive Advantage

Analyze Competitors

Analyze 9 Location Aspects

OPTP Place

OPTP has successfully improved guest experience, as their "Place" satisfaction score jumped from 66% last year to an 84% this year.

OPTP Atmosphere and Décor

Jul '23 — Jun '24

Pakistan

OPTP is one of the most promising brand to delight customers. Use Realytics to know more

Satisfaction Score

Unlock

Aspect Rank

▲

2 of 5

OPTP Cleanliness and Hygiene

Jul '23 — Jun '24

Pakistan

OPTP continues to improve, with a notable increase in customer satisfaction for their Cleanliness and Hygiene aspect, rising from 78% to 79% this year.

Satisfaction Score

79%

▲

1pp

Aspect Rank

▲

1 of 5