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Reporting period: Jun '23May '24

McDonald's Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

69%
1pp

Country Rank

Pakistan
11 of 14

Category Rank

Fast Food Restaurant
5 of 6

Rating Score

3.6

Sales Power

Sales Index

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McDonald's Brand Profile

Jun '23May '24

Pakistan

McDonald's has a much lower satisfaction score for its Pricing compared to its other aspects. However, McDonald's has succeeded in its Location aspect, with a 87% satisfaction score.

Location
87%
Place
78%
Staff
69%
4pp
Food and Drinks
68%
Service
66%
2pp
Pricing
23%
3pp
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McDonald's Satisfaction Trend

Dec '23May '24

Pakistan

McDonald's's brand satisfaction has decreased compared to previous month and now stands at 68%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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McDonald's Food and Drinks

McDonald's remains a consumer favourite, maintaining a consistent 68% satisfaction score in Food and Drinks aspect for both this year and last year.

McDonald's Food Quality

Jun '23May '24

Pakistan

McDonald's has shown an increase in Food Quality, with a jump from 41% last year to an impressive 46% this year.

Satisfaction Score

46%
5pp

Aspect Rank

6 of 6
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McDonald's Menu Selection

Jun '23May '24

Pakistan

McDonald's continues to evolve, with a 5% increase in customer satisfaction of Menu Selection, climbing from 62% last year to 67% this year.

Satisfaction Score

67%
5pp

Aspect Rank

3 of 6
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McDonald's Dishes

Jun '23May '24

Pakistan

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Dishes dropping from 65% last year to 64% this year.

Satisfaction Score

64%
1pp

Aspect Rank

6 of 6
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McDonald's Drinks

Jun '23May '24

Pakistan

McDonald's is struggling to meet customer expectations, with a 12% decrease in satisfaction in Drinks aspect, falling from 75% last year to 63% this year.

Satisfaction Score

63%
12pp

Aspect Rank

4 of 6
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McDonald's Location

McDonald's is still the go-to place for customers, as their Location score remains high at 87%, consistent with last year's score.

McDonald's Parking

Jun '23May '24

Pakistan

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Parking aspect, down from 74% last year to 73% this year.

Satisfaction Score

73%
1pp

Aspect Rank

3 of 6
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McDonald's Conveniently Situated

Jun '23May '24

Pakistan

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 6
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Satisfaction Score

Aspect Rank

2 of 5
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McDonald's Place

McDonald's remains a consumer favourite, maintaining a consistent 78% satisfaction score in Place aspect for both this year and last year.

McDonald's Atmosphere and Décor

Jun '23May '24

Pakistan

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

2 of 6
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McDonald's Cleanliness and Hygiene

Jun '23May '24

Pakistan

McDonald's is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 6% decrease in customer satisfaction, dropping from 83% last year to 77% this year.

Satisfaction Score

77%
6pp

Aspect Rank

3 of 6
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McDonald's Restrooms

Jun '23May '24

Pakistan

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 16% decrease in their Restrooms aspect satisfaction score, dropping from 77% to 61% this year.

Satisfaction Score

61%
16pp

Aspect Rank

2 of 6
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McDonald's Options for different visitors

Jun '23May '24

Pakistan

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 6
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McDonald's Child-Friendly Conditions

Jun '23May '24

Pakistan

McDonald's is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

2 of 5
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McDonald's Comfort

Jun '23May '24

Pakistan

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Comfort dropping from 53% last year to 52% this year.

Satisfaction Score

52%
1pp

Aspect Rank

3 of 6
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McDonald's Venue Congestion

Jun '23May '24

Pakistan

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

3 of 5
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McDonald's Dining Area

Jun '23May '24

Pakistan

McDonald's is struggling to meet customer expectations, with a 1% decrease in satisfaction in Dining Area aspect, falling from 76% last year to 75% this year.

Satisfaction Score

75%
1pp

Aspect Rank

1 of 6
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McDonald's Pricing

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Pricing aspect, down from 26% last year to 23% this year.

McDonald's Price

Jun '23May '24

Pakistan

McDonald's is facing challenges in evolving its Price aspect, with a 1% decrease in customer satisfaction, dropping from 24% last year to 23% this year.

Satisfaction Score

23%
1pp

Aspect Rank

4 of 6
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McDonald's Service

McDonald's has successfully improved guest experience, as their "Service" satisfaction score jumped from 64% last year to an 66% this year.

McDonald's Dining Options

Jun '23May '24

Pakistan

McDonald's continues to improve, with a notable increase in customer satisfaction for their Dining Options aspect, rising from 74% to 81% this year.

Satisfaction Score

81%
7pp

Aspect Rank

5 of 6
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McDonald's Waiting Time

Jun '23May '24

Pakistan

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Waiting Time aspect satisfaction score, dropping from 54% to 52% this year.

Satisfaction Score

52%
2pp

Aspect Rank

4 of 6
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McDonald's Order Processing

Jun '23May '24

Pakistan

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Order Processing dropping from 36% last year to 35% this year.

Satisfaction Score

35%
1pp

Aspect Rank

3 of 6
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McDonald's Staff

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Staff aspect, falling from 73% last year to 69% this year.

McDonald's Staff Friendliness

Jun '23May '24

Pakistan

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Staff Friendliness aspect, down from 84% last year to 78% this year.

Satisfaction Score

78%
6pp

Aspect Rank

3 of 6
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