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Reporting period: Jul '23Jun '24

McDonald's Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

69%
1pp

Country Rank

Pakistan
11 of 14

Category Rank

Fast Food Restaurant
4 of 5

Rating Score

3.6

Sales Power

Sales Index

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McDonald's Brand Profile

Jul '23Jun '24

Pakistan

McDonald's has a much lower satisfaction score for its Pricing compared to its other aspects. However, McDonald's has succeeded in its Location aspect, with a 86% satisfaction score.

Location
86%
3pp
Place
78%
1pp
Staff
71%
1pp
Food and Drinks
68%
1pp
Service
67%
3pp
Pricing
21%
4pp
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McDonald's Satisfaction Trend

Jan '24Jun '24

Pakistan

McDonald's's brand satisfaction has increased compared to previous month and now stands at 71%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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McDonald's Food and Drinks

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Food and Drinks dropping from 69% last year to 68% this year.

McDonald's Food Quality

Jul '23Jun '24

Pakistan

McDonald's is struggling to meet customer expectations, with a 1% decrease in satisfaction in Food Quality aspect, falling from 43% last year to 42% this year.

Satisfaction Score

42%
1pp

Aspect Rank

5 of 5
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McDonald's Menu Selection

Jul '23Jun '24

Pakistan

McDonald's has shown an increase in Menu Selection, with a jump from 63% last year to an impressive 68% this year.

Satisfaction Score

68%
5pp

Aspect Rank

2 of 5
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McDonald's Dishes

Jul '23Jun '24

Pakistan

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 66% last year to 65% this year.

Satisfaction Score

65%
1pp

Aspect Rank

5 of 5
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McDonald's Drinks

Jul '23Jun '24

Pakistan

McDonald's is facing challenges in evolving its Drinks aspect, with a 7% decrease in customer satisfaction, dropping from 74% last year to 67% this year.

Satisfaction Score

67%
7pp

Aspect Rank

2 of 5
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McDonald's Location

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Location aspect satisfaction score, dropping from 89% to 86% this year.

McDonald's Parking

Jul '23Jun '24

Pakistan

McDonald's is losing some of its appeal, with a concerning 7% decrease in satisfaction for Parking dropping from 77% last year to 70% this year.

Satisfaction Score

70%
7pp

Aspect Rank

4 of 5
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McDonald's Conveniently Situated

Jul '23Jun '24

Pakistan

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 5
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Satisfaction Score

Aspect Rank

1 of 4
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McDonald's Place

McDonald's is struggling to meet customer expectations, with a 1% decrease in satisfaction in Place aspect, falling from 79% last year to 78% this year.

McDonald's Atmosphere and Décor

Jul '23Jun '24

Pakistan

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

1 of 5
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McDonald's Cleanliness and Hygiene

Jul '23Jun '24

Pakistan

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Cleanliness and Hygiene aspect, down from 84% last year to 76% this year.

Satisfaction Score

76%
8pp

Aspect Rank

2 of 5
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McDonald's Options for different visitors

Jul '23Jun '24

Pakistan

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 5
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McDonald's Child-Friendly Conditions

Jul '23Jun '24

Pakistan

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

1 of 4
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McDonald's Comfort

Jul '23Jun '24

Pakistan

McDonald's remains a consumer favourite, maintaining a consistent 54% satisfaction score in Comfort aspect for both this year and last year.

Satisfaction Score

54%

Aspect Rank

2 of 5
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McDonald's Venue Congestion

Jul '23Jun '24

Pakistan

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 4
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McDonald's Dining Area

Jul '23Jun '24

Pakistan

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Dining Area, climbing from 77% last year to 78% this year.

Satisfaction Score

78%
1pp

Aspect Rank

1 of 5
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McDonald's Pricing

McDonald's is facing challenges in evolving its Pricing aspect, with a 4% decrease in customer satisfaction, dropping from 25% last year to 21% this year.

McDonald's Price

Jul '23Jun '24

Pakistan

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Price aspect satisfaction score, dropping from 23% to 21% this year.

Satisfaction Score

21%
2pp

Aspect Rank

3 of 5
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McDonald's Service

McDonald's has successfully improved guest experience, as their "Service" satisfaction score jumped from 64% last year to an 67% this year.

McDonald's Dining Options

Jul '23Jun '24

Pakistan

McDonald's continues to improve, with a notable increase in customer satisfaction for their Dining Options aspect, rising from 74% to 83% this year.

Satisfaction Score

83%
9pp

Aspect Rank

4 of 5
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McDonald's Waiting Time

Jul '23Jun '24

Pakistan

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Waiting Time dropping from 54% last year to 53% this year.

Satisfaction Score

53%
1pp

Aspect Rank

3 of 5
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McDonald's Order Processing

Jul '23Jun '24

Pakistan

McDonald's is struggling to meet customer expectations, with a 2% decrease in satisfaction in Order Processing aspect, falling from 37% last year to 35% this year.

Satisfaction Score

35%
2pp

Aspect Rank

2 of 5
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McDonald's Staff

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 72% last year to 71% this year.

McDonald's Staff Friendliness

Jul '23Jun '24

Pakistan

McDonald's is facing challenges in evolving its Staff Friendliness aspect, with a 3% decrease in customer satisfaction, dropping from 84% last year to 81% this year.

Satisfaction Score

81%
3pp

Aspect Rank

2 of 5
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