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Reporting period: Aug '23Jul '24

McDonald's Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

70%
1pp

Country Rank

Pakistan
12 of 15

Category Rank

Fast Food Restaurant
4 of 5

Rating Score

3.6

Sales Power

Sales Index

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McDonald's Brand Profile

Aug '23Jul '24

Pakistan

McDonald's has a much lower satisfaction score for its Pricing compared to its other aspects. However, McDonald's has succeeded in its Location aspect, with a 84% satisfaction score.

Location
84%
7pp
Place
81%
2pp
Staff
72%
1pp
Food and Drinks
69%
1pp
Service
67%
3pp
Pricing
23%
4pp
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McDonald's Satisfaction Trend

Feb '24Jul '24

Pakistan

McDonald's's brand satisfaction has decreased compared to previous month and now stands at 62%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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McDonald's Food and Drinks

McDonald's has shown an increase in Food and Drinks, with a jump from 68% last year to an impressive 69% this year.

McDonald's Portion Size

Aug '23Jul '24

Pakistan

McDonald's remains a consumer favourite, maintaining a consistent 44% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

44%

Aspect Rank

5 of 5
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McDonald's Food Quality

Aug '23Jul '24

Pakistan

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Food Quality, climbing from 42% last year to 43% this year.

Satisfaction Score

43%
1pp

Aspect Rank

5 of 5
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McDonald's Menu Selection

Aug '23Jul '24

Pakistan

McDonald's is losing some of its appeal, with a concerning 7% decrease in satisfaction for Menu Selection dropping from 66% last year to 59% this year.

Satisfaction Score

59%
7pp

Aspect Rank

4 of 5
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McDonald's Dishes

Aug '23Jul '24

Pakistan

McDonald's has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 63% last year to an 67% this year.

Satisfaction Score

67%
4pp

Aspect Rank

5 of 5
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McDonald's Drinks

Aug '23Jul '24

Pakistan

McDonald's is still the go-to place for customers, as their Drinks score remains high at 70%, consistent with last year's score.

Satisfaction Score

70%

Aspect Rank

4 of 5
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McDonald's Cuisines

Aug '23Jul '24

Pakistan

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

3 of 4
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McDonald's Location

McDonald's is struggling to meet customer expectations, with a 7% decrease in satisfaction in Location aspect, falling from 91% last year to 84% this year.

McDonald's Parking

Aug '23Jul '24

Pakistan

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Parking aspect, down from 80% last year to 64% this year.

Satisfaction Score

64%
16pp

Aspect Rank

3 of 5
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McDonald's Conveniently Situated

Aug '23Jul '24

Pakistan

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

3 of 5
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McDonald's Views and Surroundings

Aug '23Jul '24

Pakistan

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

1 of 4
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McDonald's Place

McDonald's continues to improve, with a notable increase in customer satisfaction for their Place aspect, rising from 79% to 81% this year.

McDonald's Atmosphere and Décor

Aug '23Jul '24

Pakistan

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

1 of 5
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McDonald's Cleanliness and Hygiene

Aug '23Jul '24

Pakistan

McDonald's is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 2% decrease in customer satisfaction, dropping from 81% last year to 79% this year.

Satisfaction Score

79%
2pp

Aspect Rank

2 of 5
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McDonald's Restrooms

Aug '23Jul '24

Pakistan

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 26% decrease in their Restrooms aspect satisfaction score, dropping from 76% to 50% this year.

Satisfaction Score

50%
26pp

Aspect Rank

2 of 5
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McDonald's Options for different visitors

Aug '23Jul '24

Pakistan

McDonald's is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

1 of 5
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McDonald's Child-Friendly Conditions

Aug '23Jul '24

Pakistan

McDonald's is losing some of its appeal, with a concerning 4% decrease in satisfaction for Child-Friendly Conditions dropping from 90% last year to 86% this year.

Satisfaction Score

86%
4pp

Aspect Rank

3 of 4
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McDonald's Comfort

Aug '23Jul '24

Pakistan

McDonald's has demonstrated resilience in the industry, with a 18% increase in customer satisfaction for Comfort rising from 51% to 69% this year.

Satisfaction Score

69%
18pp

Aspect Rank

4 of 5
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McDonald's Venue Congestion

Aug '23Jul '24

Pakistan

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

3 of 4
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McDonald's Dining Area

Aug '23Jul '24

Pakistan

McDonald's has shown an increase in Dining Area, with a jump from 76% last year to an impressive 81% this year.

Satisfaction Score

81%
5pp

Aspect Rank

1 of 5
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McDonald's Work and study friendly

Aug '23Jul '24

Pakistan

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

2 of 5
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McDonald's Pricing

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Pricing aspect, falling from 27% last year to 23% this year.

McDonald's Price

Aug '23Jul '24

Pakistan

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Price aspect, down from 26% last year to 23% this year.

Satisfaction Score

23%
3pp

Aspect Rank

3 of 5
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McDonald's Promotions

Aug '23Jul '24

Pakistan

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

4 of 5
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McDonald's Service

McDonald's continues to evolve, with a 3% increase in customer satisfaction of Service, climbing from 64% last year to 67% this year.

McDonald's Billing and Payment

Aug '23Jul '24

Pakistan

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

4 of 5
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McDonald's Opening Hours

Aug '23Jul '24

Pakistan

McDonald's remains a consumer favourite, maintaining a consistent 33% satisfaction score in Opening Hours aspect for both this year and last year.

Satisfaction Score

33%

Aspect Rank

2 of 3
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McDonald's Dining Options

Aug '23Jul '24

Pakistan

McDonald's has successfully improved guest experience, as their "Dining Options" satisfaction score jumped from 74% last year to an 85% this year.

Satisfaction Score

85%
11pp

Aspect Rank

5 of 5
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McDonald's Waiting Time

Aug '23Jul '24

Pakistan

McDonald's is facing challenges in evolving its Waiting Time aspect, with a 1% decrease in customer satisfaction, dropping from 56% last year to 55% this year.

Satisfaction Score

55%
1pp

Aspect Rank

5 of 5
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McDonald's Order Processing

Aug '23Jul '24

Pakistan

McDonald's continues to improve, with a notable increase in customer satisfaction for their Order Processing aspect, rising from 36% to 37% this year.

Satisfaction Score

37%
1pp

Aspect Rank

3 of 5
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McDonald's Staff

McDonald's has demonstrated resilience in the industry, with a 1% increase in customer satisfaction for Staff rising from 71% to 72% this year.

McDonald's Staff Competence

Aug '23Jul '24

Pakistan

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 21% decrease in their Staff Competence aspect satisfaction score, dropping from 57% to 36% this year.

Satisfaction Score

36%
21pp

Aspect Rank

5 of 5
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McDonald's Staff Friendliness

Aug '23Jul '24

Pakistan

McDonald's has shown an increase in Staff Friendliness, with a jump from 81% last year to an impressive 84% this year.

Satisfaction Score

84%
3pp

Aspect Rank

2 of 5
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Satisfaction Score

Aspect Rank

1 of 4
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McDonald's Staff Avaliability

Aug '23Jul '24

Pakistan

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

3 of 4
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McDonald's Staff Members

Aug '23Jul '24

Pakistan

McDonald's is losing some of its appeal, with a concerning 18% decrease in satisfaction for Staff Members dropping from 49% last year to 31% this year.

Satisfaction Score

31%
18pp

Aspect Rank

4 of 5
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