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Reporting period: Aug '23Jul '24

Hardee's Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

73%
7pp

Country Rank

Pakistan
10 of 15

Category Rank

Fast Food Restaurant
3 of 5

Rating Score

3.7

Sales Power

Sales Index

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Hardee's Brand Profile

Aug '23Jul '24

Pakistan

Hardee's has a much lower satisfaction score for its Pricing compared to its other aspects. However, Hardee's has succeeded in its Place aspect, with a 80% satisfaction score.

Place
80%
6pp
Service
77%
8pp
Food and Drinks
76%
4pp
Staff
68%
1pp
Pricing
25%
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Hardee's Satisfaction Trend

Feb '24Jul '24

Pakistan

Hardee's's brand satisfaction has increased compared to previous month and now stands at 72%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Hardee's Food and Drinks

Hardee's has shown an increase in Food and Drinks, with a jump from 72% last year to an impressive 76% this year.

Hardee's Portion Size

Aug '23Jul '24

Pakistan

Hardee's remains a consumer favourite, maintaining a consistent 67% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

67%

Aspect Rank

4 of 5
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Hardee's Food Quality

Aug '23Jul '24

Pakistan

Hardee's is losing some of its appeal, with a concerning 9% decrease in satisfaction for Food Quality dropping from 59% last year to 50% this year.

Satisfaction Score

50%
9pp

Aspect Rank

4 of 5
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Hardee's Menu Selection

Aug '23Jul '24

Pakistan

Hardee's is still the go-to place for customers, as their Menu Selection score remains high at 83%, consistent with last year's score.

Satisfaction Score

83%

Aspect Rank

2 of 5
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Hardee's Dishes

Aug '23Jul '24

Pakistan

Hardee's continues to evolve, with a 4% increase in customer satisfaction of Dishes, climbing from 72% last year to 76% this year.

Satisfaction Score

76%
4pp

Aspect Rank

2 of 5
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Hardee's Drinks

Aug '23Jul '24

Pakistan

Hardee's has successfully improved guest experience, as their "Drinks" satisfaction score jumped from 66% last year to an 86% this year.

Satisfaction Score

86%
20pp

Aspect Rank

2 of 5
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Hardee's Place

Hardee's continues to improve, with a notable increase in customer satisfaction for their Place aspect, rising from 74% to 80% this year.

Satisfaction Score

Aspect Rank

3 of 5
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Hardee's Cleanliness and Hygiene

Aug '23Jul '24

Pakistan

Hardee's is struggling to meet customer expectations, with a 8% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 71% last year to 63% this year.

Satisfaction Score

63%
8pp

Aspect Rank

5 of 5
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Hardee's Restrooms

Aug '23Jul '24

Pakistan

Hardee's remains a consumer favourite, maintaining a consistent 89% satisfaction score in Restrooms aspect for both this year and last year.

Satisfaction Score

89%

Aspect Rank

1 of 5
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Hardee's Options for different visitors

Aug '23Jul '24

Pakistan

Hardee's is still the go-to place for customers, as their Options for different visitors score remains high at 79%, consistent with last year's score.

Satisfaction Score

79%

Aspect Rank

4 of 5
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Hardee's Child-Friendly Conditions

Aug '23Jul '24

Pakistan

Hardee's remains a consumer favourite, maintaining a consistent 88% satisfaction score in Child-Friendly Conditions aspect for both this year and last year.

Satisfaction Score

88%

Aspect Rank

2 of 4
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Hardee's Comfort

Aug '23Jul '24

Pakistan

Hardee's is still the go-to place for customers, as their Comfort score remains high at 75%, consistent with last year's score.

Satisfaction Score

75%

Aspect Rank

3 of 5
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Hardee's Venue Congestion

Aug '23Jul '24

Pakistan

Hardee's remains a consumer favourite, maintaining a consistent 25% satisfaction score in Venue Congestion aspect for both this year and last year.

Satisfaction Score

25%

Aspect Rank

1 of 4
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Hardee's Dining Area

Aug '23Jul '24

Pakistan

Hardee's is still the go-to place for customers, as their Dining Area score remains high at 54%, consistent with last year's score.

Satisfaction Score

54%

Aspect Rank

3 of 5
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Hardee's Work and study friendly

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

1 of 5
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Hardee's Pricing

Hardee's remains a consumer favourite, maintaining a consistent 25% satisfaction score in Pricing aspect for both this year and last year.

Satisfaction Score

Aspect Rank

4 of 5
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Hardee's Promotions

Aug '23Jul '24

Pakistan

Hardee's is still the go-to place for customers, as their Promotions score remains high at 78%, consistent with last year's score.

Satisfaction Score

78%

Aspect Rank

1 of 5
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Hardee's Service

Hardee's has demonstrated resilience in the industry, with a 8% increase in customer satisfaction for Service rising from 69% to 77% this year.

Hardee's Billing and Payment

Aug '23Jul '24

Pakistan

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Satisfaction Score

Aspect Rank

3 of 5
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Satisfaction Score

Aspect Rank

2 of 5
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Hardee's Waiting Time

Aug '23Jul '24

Pakistan

Hardee's has shown an increase in Waiting Time, with a jump from 58% last year to an impressive 68% this year.

Satisfaction Score

68%
10pp

Aspect Rank

3 of 5
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Hardee's Order Processing

Aug '23Jul '24

Pakistan

Hardee's continues to evolve, with a 19% increase in customer satisfaction of Order Processing, climbing from 56% last year to 75% this year.

Satisfaction Score

75%
19pp

Aspect Rank

1 of 5
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Hardee's Staff

Hardee's has successfully improved guest experience, as their "Staff" satisfaction score jumped from 67% last year to an 68% this year.

Hardee's Staff Competence

Aug '23Jul '24

Pakistan

Hardee's remains a consumer favourite, maintaining a consistent 60% satisfaction score in Staff Competence aspect for both this year and last year.

Satisfaction Score

60%

Aspect Rank

2 of 5
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Hardee's Staff Friendliness

Aug '23Jul '24

Pakistan

Hardee's is still the go-to place for customers, as their Staff Friendliness score remains high at 80%, consistent with last year's score.

Satisfaction Score

80%

Aspect Rank

4 of 5
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Hardee's Staff Attentiveness

Aug '23Jul '24

Pakistan

Hardee's remains a consumer favourite, maintaining a consistent 44% satisfaction score in Staff Attentiveness aspect for both this year and last year.

Satisfaction Score

44%

Aspect Rank

3 of 4
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Hardee's Staff Members

Aug '23Jul '24

Pakistan

Hardee's is still the go-to place for customers, as their Staff Members score remains high at 58%, consistent with last year's score.

Satisfaction Score

58%

Aspect Rank

1 of 5
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