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Reporting period: Jul '23Jun '24

Hardee's Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

73%
6pp

Country Rank

Pakistan
9 of 14

Category Rank

Fast Food Restaurant
3 of 5

Rating Score

3.6

Sales Power

Sales Index

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Hardee's Brand Profile

Jul '23Jun '24

Pakistan

Hardee's has a much lower satisfaction score for its Pricing compared to its other aspects. However, Hardee's has succeeded in its Place aspect, with a 81% satisfaction score.

Place
81%
8pp
Food and Drinks
75%
4pp
Service
75%
9pp
Location
69%
Staff
68%
Pricing
24%
2pp
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Hardee's Satisfaction Trend

Jan '24Jun '24

Pakistan

Hardee's's brand satisfaction has increased compared to previous month and now stands at 71%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Hardee's Food and Drinks

Hardee's has shown an increase in Food and Drinks, with a jump from 71% last year to an impressive 75% this year.

Hardee's Food Quality

Jul '23Jun '24

Pakistan

Hardee's continues to evolve, with a 1% increase in customer satisfaction of Food Quality, climbing from 51% last year to 52% this year.

Satisfaction Score

52%
1pp

Aspect Rank

4 of 5
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Hardee's Dishes

Jul '23Jun '24

Pakistan

Hardee's has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 72% last year to an 76% this year.

Satisfaction Score

76%
4pp

Aspect Rank

2 of 5
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Hardee's Drinks

Jul '23Jun '24

Pakistan

Hardee's continues to improve, with a notable increase in customer satisfaction for their Drinks aspect, rising from 63% to 84% this year.

Satisfaction Score

84%
21pp

Aspect Rank

1 of 5
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Hardee's Location

Hardee's remains a consumer favourite, maintaining a consistent 69% satisfaction score in Location aspect for both this year and last year.

Hardee's Parking

Jul '23Jun '24

Pakistan

Hardee's is losing some of its appeal, with a concerning 17% decrease in satisfaction for Parking dropping from 89% last year to 72% this year.

Satisfaction Score

72%
17pp

Aspect Rank

3 of 5
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Hardee's Place

Hardee's has demonstrated resilience in the industry, with a 8% increase in customer satisfaction for Place rising from 73% to 81% this year.

Satisfaction Score

Aspect Rank

3 of 5
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Hardee's Cleanliness and Hygiene

Jul '23Jun '24

Pakistan

Hardee's is struggling to meet customer expectations, with a 8% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 71% last year to 63% this year.

Satisfaction Score

63%
8pp

Aspect Rank

3 of 5
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Hardee's Child-Friendly Conditions

Jul '23Jun '24

Pakistan

Hardee's is still the go-to place for customers, as their Child-Friendly Conditions score remains high at 88%, consistent with last year's score.

Satisfaction Score

88%

Aspect Rank

2 of 4
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Hardee's Pricing

Hardee's is losing its edge, with a noticeable decrease in guest satisfaction in Pricing aspect, down from 26% last year to 24% this year.

Satisfaction Score

Aspect Rank

4 of 5
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Hardee's Service

Hardee's has shown an increase in Service, with a jump from 66% last year to an impressive 75% this year.

Satisfaction Score

Aspect Rank

2 of 5
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Hardee's Waiting Time

Jul '23Jun '24

Pakistan

Hardee's continues to evolve, with a 22% increase in customer satisfaction of Waiting Time, climbing from 50% last year to 72% this year.

Satisfaction Score

72%
22pp

Aspect Rank

1 of 5
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Hardee's Order Processing

Jul '23Jun '24

Pakistan

Hardee's has successfully improved guest experience, as their "Order Processing" satisfaction score jumped from 57% last year to an 73% this year.

Satisfaction Score

73%
16pp

Aspect Rank

1 of 5
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Hardee's Staff

Hardee's remains a consumer favourite, maintaining a consistent 68% satisfaction score in Staff aspect for both this year and last year.