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Reporting period: Jun '23May '24

Hardee's Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

73%
6pp

Country Rank

Pakistan
9 of 14

Category Rank

Fast Food Restaurant
4 of 6

Rating Score

3.6

Sales Power

Sales Index

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Hardee's Brand Profile

Jun '23May '24

Pakistan

Hardee's has a much lower satisfaction score for its Pricing compared to its other aspects. However, Hardee's has succeeded in its Place aspect, with a 82% satisfaction score.

Place
82%
9pp
Food and Drinks
75%
4pp
Service
74%
9pp
Location
71%
Staff
68%
1pp
Pricing
28%
4pp
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Hardee's Satisfaction Trend

Dec '23May '24

Pakistan

Hardee's's brand satisfaction has decreased compared to previous month and now stands at 67%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Hardee's Food and Drinks

Hardee's has shown an increase in Food and Drinks, with a jump from 71% last year to an impressive 75% this year.

Hardee's Food Quality

Jun '23May '24

Pakistan

Hardee's is losing some of its appeal, with a concerning 5% decrease in satisfaction for Food Quality dropping from 52% last year to 47% this year.

Satisfaction Score

47%
5pp

Aspect Rank

5 of 6
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Hardee's Dishes

Jun '23May '24

Pakistan

Hardee's continues to evolve, with a 4% increase in customer satisfaction of Dishes, climbing from 72% last year to 76% this year.

Satisfaction Score

76%
4pp

Aspect Rank

3 of 6
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Hardee's Drinks

Jun '23May '24

Pakistan

Hardee's has successfully improved guest experience, as their "Drinks" satisfaction score jumped from 59% last year to an 83% this year.

Satisfaction Score

83%
24pp

Aspect Rank

1 of 6
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Hardee's Location

Hardee's remains a consumer favourite, maintaining a consistent 71% satisfaction score in Location aspect for both this year and last year.

Hardee's Parking

Jun '23May '24

Pakistan

Hardee's is struggling to meet customer expectations, with a 10% decrease in satisfaction in Parking aspect, falling from 83% last year to 73% this year.

Satisfaction Score

73%
10pp

Aspect Rank

2 of 6
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Hardee's Place

Hardee's continues to improve, with a notable increase in customer satisfaction for their Place aspect, rising from 73% to 82% this year.

Satisfaction Score

Aspect Rank

4 of 6
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Hardee's Cleanliness and Hygiene

Jun '23May '24

Pakistan

Hardee's has demonstrated resilience in the industry, with a 8% increase in customer satisfaction for Cleanliness and Hygiene rising from 66% to 74% this year.

Satisfaction Score

74%
8pp

Aspect Rank

4 of 6
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Hardee's Pricing

Hardee's has shown an increase in Pricing, with a jump from 24% last year to an impressive 28% this year.

Hardee's Price

Jun '23May '24

Pakistan

Hardee's is still the go-to place for customers, as their Price score remains high at 21%, consistent with last year's score.

Satisfaction Score

21%

Aspect Rank

5 of 6
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Hardee's Service

Hardee's continues to evolve, with a 9% increase in customer satisfaction of Service, climbing from 65% last year to 74% this year.

Hardee's Dining Options

Jun '23May '24

Pakistan

Hardee's has successfully improved guest experience, as their "Dining Options" satisfaction score jumped from 81% last year to an 90% this year.

Satisfaction Score

90%
9pp

Aspect Rank

3 of 6
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Hardee's Waiting Time

Jun '23May '24

Pakistan

Hardee's continues to improve, with a notable increase in customer satisfaction for their Waiting Time aspect, rising from 49% to 67% this year.

Satisfaction Score

67%
18pp

Aspect Rank

3 of 6
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Hardee's Order Processing

Jun '23May '24

Pakistan

Hardee's has demonstrated resilience in the industry, with a 16% increase in customer satisfaction for Order Processing rising from 56% to 72% this year.

Satisfaction Score

72%
16pp

Aspect Rank

2 of 6
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Hardee's Staff

Hardee's is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 69% last year to 68% this year.