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Reporting period: Jun '23May '24

Domino's Pizza Overview

10-100 Places
Restaurant

Brand Satisfaction

64%
2pp

Country Rank

Pakistan
14 of 14

Category Rank

Restaurant
5 of 5

Rating Score

3.2

Sales Power

Sales Index

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Domino's Pizza Brand Profile

Jun '23May '24

Pakistan

Domino's Pizza has a much lower satisfaction score for its Service compared to its other aspects. However, Domino's Pizza has succeeded in its Food and Drinks aspect, with a 70% satisfaction score.

Food and Drinks
70%
1pp
Place
67%
11pp
Staff
62%
9pp
Pricing
60%
29pp
Service
42%
5pp
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Domino's Pizza Satisfaction Trend

Dec '23May '24

Pakistan

Domino's Pizza's brand satisfaction has decreased compared to previous month and now stands at 58%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Domino's Pizza Food and Drinks

Domino's Pizza has shown an increase in Food and Drinks, with a jump from 69% last year to an impressive 70% this year.

Domino's Pizza Food Quality

Jun '23May '24

Pakistan

Domino's Pizza continues to evolve, with a 12% increase in customer satisfaction of Food Quality, climbing from 36% last year to 48% this year.

Satisfaction Score

48%
12pp

Aspect Rank

5 of 5
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Domino's Pizza Dishes

Jun '23May '24

Pakistan

Domino's Pizza remains a consumer favourite, maintaining a consistent 70% satisfaction score in Dishes aspect for both this year and last year.

Satisfaction Score

70%

Aspect Rank

5 of 5
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Domino's Pizza Place

Domino's Pizza has successfully improved guest experience, as their "Place" satisfaction score jumped from 56% last year to an 67% this year.

Satisfaction Score

Aspect Rank

3 of 5
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Domino's Pizza Pricing

Domino's Pizza continues to improve, with a notable increase in customer satisfaction for their Pricing aspect, rising from 31% to 60% this year.

Domino's Pizza Price

Jun '23May '24

Pakistan

Domino's Pizza has demonstrated resilience in the industry, with a 27% increase in customer satisfaction for Price rising from 30% to 57% this year.

Satisfaction Score

57%
27pp

Aspect Rank

4 of 5
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Domino's Pizza Service

Domino's Pizza is losing some of its appeal, with a concerning 5% decrease in satisfaction for Service dropping from 47% last year to 42% this year.

Domino's Pizza Dining Options

Jun '23May '24

Pakistan

Domino's Pizza is struggling to meet customer expectations, with a 8% decrease in satisfaction in Dining Options aspect, falling from 65% last year to 57% this year.

Satisfaction Score

57%
8pp

Aspect Rank

4 of 5
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Domino's Pizza Waiting Time

Jun '23May '24

Pakistan

Domino's Pizza has shown an increase in Waiting Time, with a jump from 35% last year to an impressive 37% this year.

Satisfaction Score

37%
2pp

Aspect Rank

4 of 5
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Domino's Pizza Staff

Domino's Pizza continues to evolve, with a 9% increase in customer satisfaction of Staff, climbing from 53% last year to 62% this year.