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Reporting period: Feb '23Jan '24

Jollibee Overview

100+ Places
Restaurant

Brand Satisfaction

64%
2pp

Country Rank

Philippines
3 of 8

Category Rank

Restaurant
2 of 7

Rating Score

3.5

Sales Power

Sales Index

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Jollibee Brand Profile

Feb '23Jan '24

Philippines

Jollibee has a much lower satisfaction score for its Service compared to its other aspects. However, Jollibee has succeeded in its Food and Drinks aspect, with a 77% satisfaction score.

Food and Drinks
77%
2pp
Pricing
73%
16pp
Place
65%
4pp
Location
63%
5pp
Staff
63%
12pp
Service
49%
7pp
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Jollibee Food and Drinks

Jollibee has shown an increase in Food and Drinks, with a jump from 75% last year to an impressive 77% this year.

Jollibee Portion Size

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

3 of 7
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Jollibee Food Quality

Feb '23Jan '24

Philippines

Jollibee continues to evolve, with a 1% increase in customer satisfaction of Food Quality, climbing from 52% last year to 53% this year.

Satisfaction Score

53%
1pp

Aspect Rank

1 of 7
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Jollibee Menu Selection

Feb '23Jan '24

Philippines

Jollibee is losing some of its appeal, with a concerning 2% decrease in satisfaction for Menu Selection dropping from 38% last year to 36% this year.

Satisfaction Score

36%
2pp

Aspect Rank

2 of 7
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Jollibee Dishes

Feb '23Jan '24

Philippines

Jollibee has successfully improved guest experience, as their "Dishes" satisfaction score jumped from 66% last year to an 70% this year.

Satisfaction Score

70%
4pp

Aspect Rank

3 of 7
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Jollibee Drinks

Feb '23Jan '24

Philippines

Jollibee continues to improve, with a notable increase in customer satisfaction for their Drinks aspect, rising from 61% to 62% this year.

Satisfaction Score

62%
1pp

Aspect Rank

2 of 7
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Jollibee Cuisines

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

1 of 6
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Jollibee Location

Jollibee is struggling to meet customer expectations, with a 5% decrease in satisfaction in Location aspect, falling from 68% last year to 63% this year.

Jollibee Parking

Feb '23Jan '24

Philippines

Jollibee is losing its edge, with a noticeable decrease in guest satisfaction in Parking aspect, down from 61% last year to 55% this year.

Satisfaction Score

55%
6pp

Aspect Rank

6 of 7
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Jollibee Conveniently Situated

Feb '23Jan '24

Philippines

Jollibee is facing challenges in evolving its Conveniently Situated aspect, with a 12% decrease in customer satisfaction, dropping from 100% last year to 88% this year.

Satisfaction Score

88%
12pp

Aspect Rank

2 of 7
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Jollibee Views and Surroundings

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

5 of 7
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Jollibee Ease to Find

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

1 of 5
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Jollibee Place

Jollibee is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Place aspect satisfaction score, dropping from 69% to 65% this year.

Jollibee Atmosphere and Décor

Feb '23Jan '24

Philippines

Jollibee is losing some of its appeal, with a concerning 2% decrease in satisfaction for Atmosphere and Décor dropping from 90% last year to 88% this year.

Satisfaction Score

88%
2pp

Aspect Rank

5 of 7
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Jollibee Cleanliness and Hygiene

Feb '23Jan '24

Philippines

Jollibee is struggling to meet customer expectations, with a 10% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 86% last year to 76% this year.

Satisfaction Score

76%
10pp

Aspect Rank

2 of 7
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Jollibee Restrooms

Feb '23Jan '24

Philippines

Jollibee has demonstrated resilience in the industry, with a 15% increase in customer satisfaction for Restrooms rising from 56% to 71% this year.

Satisfaction Score

71%
15pp

Aspect Rank

1 of 7
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Jollibee Options for different visitors

Feb '23Jan '24

Philippines

Jollibee is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

2 of 7
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Jollibee Child-Friendly Conditions

Feb '23Jan '24

Philippines

Jollibee is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

1 of 7
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Jollibee Comfort

Feb '23Jan '24

Philippines

Jollibee is losing its edge, with a noticeable decrease in guest satisfaction in Comfort aspect, down from 66% last year to 62% this year.

Satisfaction Score

62%
4pp

Aspect Rank

1 of 7
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Jollibee Venue Congestion

Feb '23Jan '24

Philippines

Jollibee is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

5 of 7
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Jollibee Dining Area

Feb '23Jan '24

Philippines

Jollibee is facing challenges in evolving its Dining Area aspect, with a 10% decrease in customer satisfaction, dropping from 58% last year to 48% this year.

Satisfaction Score

48%
10pp

Aspect Rank

3 of 7
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Jollibee Work and study friendly

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

4 of 4
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Jollibee Pricing

Jollibee has shown an increase in Pricing, with a jump from 57% last year to an impressive 73% this year.

Jollibee Price

Feb '23Jan '24

Philippines

Jollibee continues to evolve, with a 14% increase in customer satisfaction of Price, climbing from 58% last year to 72% this year.

Satisfaction Score

72%
14pp

Aspect Rank

3 of 7
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Jollibee Promotions

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

3 of 7
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Jollibee Service

Jollibee is facing challenges in maintaining its customer experience, with a noticeable 7% decrease in their Service aspect satisfaction score, dropping from 56% to 49% this year.

Jollibee Billing and Payment

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

3 of 7
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Jollibee Opening Hours

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

5 of 7
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Jollibee Dining Options

Feb '23Jan '24

Philippines

Jollibee is losing some of its appeal, with a concerning 1% decrease in satisfaction for Dining Options dropping from 65% last year to 64% this year.

Satisfaction Score

64%
1pp

Aspect Rank

3 of 7
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Jollibee Online Facilities

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

5 of 7
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Jollibee Waiting Time

Feb '23Jan '24

Philippines

Jollibee is struggling to meet customer expectations, with a 12% decrease in satisfaction in Waiting Time aspect, falling from 45% last year to 33% this year.

Satisfaction Score

33%
12pp

Aspect Rank

3 of 7
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Jollibee Order Processing

Feb '23Jan '24

Philippines

Jollibee has successfully improved guest experience, as their "Order Processing" satisfaction score jumped from 33% last year to an 36% this year.

Satisfaction Score

36%
3pp

Aspect Rank

2 of 7
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Jollibee Staff

Jollibee is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 75% last year to 63% this year.

Jollibee Staff Competence

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

2 of 7
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Jollibee Staff Friendliness

Feb '23Jan '24

Philippines

Jollibee is facing challenges in evolving its Staff Friendliness aspect, with a 15% decrease in customer satisfaction, dropping from 90% last year to 75% this year.

Satisfaction Score

75%
15pp

Aspect Rank

3 of 7
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Jollibee Staff Attentiveness

Feb '23Jan '24

Philippines

Jollibee continues to improve, with a notable increase in customer satisfaction for their Staff Attentiveness aspect, rising from 60% to 62% this year.

Satisfaction Score

62%
2pp

Aspect Rank

2 of 7
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Jollibee Staff Avaliability

Feb '23Jan '24

Philippines

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Satisfaction Score

Aspect Rank

3 of 6
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Jollibee Staff Members

Feb '23Jan '24

Philippines

Jollibee is facing challenges in maintaining its customer experience, with a noticeable 20% decrease in their Staff Members aspect satisfaction score, dropping from 60% to 40% this year.

Satisfaction Score

40%
20pp

Aspect Rank

4 of 7
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