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Reporting period: Aug '23Jul '24

Jollibee Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

61%
6pp

Country Rank

Philippines
3 of 7

Category Rank

Fast Food Restaurant
1 of 4

Rating Score

3.2

Sales Power

Sales Index

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Jollibee Brand Profile

Aug '23Jul '24

Philippines

Jollibee has a much lower satisfaction score for its Service compared to its other aspects. However, Jollibee has succeeded in its Food and Drinks aspect, with a 74% satisfaction score.

Food and Drinks
74%
4pp
Pricing
68%
Place
61%
7pp
Staff
59%
15pp
Location
57%
Service
46%
8pp
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Jollibee Satisfaction Trend

Feb '24Jul '24

Philippines

Jollibee's brand satisfaction has increased compared to previous month and now stands at 64%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Jollibee Food and Drinks

Jollibee is losing some of its appeal, with a concerning 4% decrease in satisfaction for Food and Drinks dropping from 78% last year to 74% this year.

Jollibee Portion Size

Aug '23Jul '24

Philippines

Jollibee remains a consumer favourite, maintaining a consistent 38% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

38%

Aspect Rank

3 of 4
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Jollibee Food Quality

Aug '23Jul '24

Philippines

Jollibee is struggling to meet customer expectations, with a 8% decrease in satisfaction in Food Quality aspect, falling from 53% last year to 45% this year.

Satisfaction Score

45%
8pp

Aspect Rank

1 of 4
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Jollibee Menu Selection

Aug '23Jul '24

Philippines

Jollibee is losing its edge, with a noticeable decrease in guest satisfaction in Menu Selection aspect, down from 52% last year to 48% this year.

Satisfaction Score

48%
4pp

Aspect Rank

3 of 4
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Jollibee Dishes

Aug '23Jul '24

Philippines

Jollibee is facing challenges in evolving its Dishes aspect, with a 4% decrease in customer satisfaction, dropping from 74% last year to 70% this year.

Satisfaction Score

70%
4pp

Aspect Rank

1 of 4
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Jollibee Drinks

Aug '23Jul '24

Philippines

Jollibee has shown an increase in Drinks, with a jump from 40% last year to an impressive 59% this year.

Satisfaction Score

59%
19pp

Aspect Rank

2 of 4
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Jollibee Cuisines

Aug '23Jul '24

Philippines

Jollibee is still the go-to place for customers, as their Cuisines score remains high at 88%, consistent with last year's score.

Satisfaction Score

88%

Aspect Rank

1 of 4
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Jollibee Location

Jollibee remains a consumer favourite, maintaining a consistent 57% satisfaction score in Location aspect for both this year and last year.

Jollibee Parking

Aug '23Jul '24

Philippines

Jollibee continues to evolve, with a 3% increase in customer satisfaction of Parking, climbing from 48% last year to 51% this year.

Satisfaction Score

51%
3pp

Aspect Rank

4 of 4
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Jollibee Conveniently Situated

Aug '23Jul '24

Philippines

Jollibee is facing challenges in maintaining its customer experience, with a noticeable 13% decrease in their Conveniently Situated aspect satisfaction score, dropping from 100% to 87% this year.

Satisfaction Score

87%
13pp

Aspect Rank

4 of 4
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Jollibee Views and Surroundings

Aug '23Jul '24

Philippines

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Satisfaction Score

Aspect Rank

3 of 4
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Jollibee Ease to Find

Aug '23Jul '24

Philippines

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Satisfaction Score

Aspect Rank

2 of 3
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Jollibee Place

Jollibee is losing some of its appeal, with a concerning 7% decrease in satisfaction for Place dropping from 68% last year to 61% this year.

Jollibee Atmosphere and Décor

Aug '23Jul '24

Philippines

Jollibee is struggling to meet customer expectations, with a 6% decrease in satisfaction in Atmosphere and Décor aspect, falling from 94% last year to 88% this year.

Satisfaction Score

88%
6pp

Aspect Rank

2 of 4
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Jollibee Cleanliness and Hygiene

Aug '23Jul '24

Philippines

Jollibee is losing its edge, with a noticeable decrease in guest satisfaction in Cleanliness and Hygiene aspect, down from 82% last year to 71% this year.

Satisfaction Score

71%
11pp

Aspect Rank

1 of 4
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Jollibee Restrooms

Aug '23Jul '24

Philippines

Jollibee has successfully improved guest experience, as their "Restrooms" satisfaction score jumped from 71% last year to an 79% this year.

Satisfaction Score

79%
8pp

Aspect Rank

1 of 4
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Jollibee Options for different visitors

Aug '23Jul '24

Philippines

Jollibee is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

2 of 4
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Jollibee Child-Friendly Conditions

Aug '23Jul '24

Philippines

Jollibee is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

2 of 4
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Jollibee Comfort

Aug '23Jul '24

Philippines

Jollibee is facing challenges in evolving its Comfort aspect, with a 3% decrease in customer satisfaction, dropping from 68% last year to 65% this year.

Satisfaction Score

65%
3pp

Aspect Rank

1 of 4
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Jollibee Venue Congestion

Aug '23Jul '24

Philippines

Jollibee is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

4 of 4
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Jollibee Dining Area

Aug '23Jul '24

Philippines

Jollibee is facing challenges in maintaining its customer experience, with a noticeable 10% decrease in their Dining Area aspect satisfaction score, dropping from 54% to 44% this year.

Satisfaction Score

44%
10pp

Aspect Rank

4 of 4
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Jollibee Work and study friendly

Aug '23Jul '24

Philippines

Jollibee is still the go-to place for customers, as their Work and study friendly score remains high at 25%, consistent with last year's score.

Satisfaction Score

25%

Aspect Rank

2 of 2
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Jollibee Pricing

Jollibee remains a consumer favourite, maintaining a consistent 68% satisfaction score in Pricing aspect for both this year and last year.

Jollibee Price

Aug '23Jul '24

Philippines

Jollibee is losing some of its appeal, with a concerning 1% decrease in satisfaction for Price dropping from 69% last year to 68% this year.

Satisfaction Score

68%
1pp

Aspect Rank

3 of 4
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Jollibee Promotions

Aug '23Jul '24

Philippines

Jollibee is still the go-to place for customers, as their Promotions score remains high at 57%, consistent with last year's score.

Satisfaction Score

57%

Aspect Rank

2 of 4
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Jollibee Service

Jollibee is struggling to meet customer expectations, with a 8% decrease in satisfaction in Service aspect, falling from 54% last year to 46% this year.

Jollibee Billing and Payment

Aug '23Jul '24

Philippines

Jollibee remains a consumer favourite, maintaining a consistent 38% satisfaction score in Billing and Payment aspect for both this year and last year.

Satisfaction Score

38%

Aspect Rank

1 of 4
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Jollibee Opening Hours

Aug '23Jul '24

Philippines

Jollibee is still the go-to place for customers, as their Opening Hours score remains high at 57%, consistent with last year's score.

Satisfaction Score

57%

Aspect Rank

3 of 4
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Jollibee Dining Options

Aug '23Jul '24

Philippines

Jollibee is losing its edge, with a noticeable decrease in guest satisfaction in Dining Options aspect, down from 61% last year to 60% this year.

Satisfaction Score

60%
1pp

Aspect Rank

3 of 4
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Jollibee Online Facilities

Aug '23Jul '24

Philippines

Jollibee remains a consumer favourite, maintaining a consistent 67% satisfaction score in Online Facilities aspect for both this year and last year.

Satisfaction Score

67%

Aspect Rank

1 of 4
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Jollibee Waiting Time

Aug '23Jul '24

Philippines

Jollibee is facing challenges in evolving its Waiting Time aspect, with a 7% decrease in customer satisfaction, dropping from 43% last year to 36% this year.

Satisfaction Score

36%
7pp

Aspect Rank

2 of 4
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Jollibee Order Processing

Aug '23Jul '24

Philippines

Jollibee is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Order Processing aspect satisfaction score, dropping from 37% to 33% this year.

Satisfaction Score

33%
4pp

Aspect Rank

1 of 4
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Jollibee Staff

Jollibee is losing some of its appeal, with a concerning 15% decrease in satisfaction for Staff dropping from 74% last year to 59% this year.

Jollibee Staff Competence

Aug '23Jul '24

Philippines

Jollibee is still the go-to place for customers, as their Staff Competence score remains high at 28%, consistent with last year's score.

Satisfaction Score

28%

Aspect Rank

2 of 4
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Jollibee Staff Friendliness

Aug '23Jul '24

Philippines

Jollibee is struggling to meet customer expectations, with a 10% decrease in satisfaction in Staff Friendliness aspect, falling from 85% last year to 75% this year.

Satisfaction Score

75%
10pp

Aspect Rank

1 of 4
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Jollibee Staff Attentiveness

Aug '23Jul '24

Philippines

Jollibee remains a consumer favourite, maintaining a consistent 63% satisfaction score in Staff Attentiveness aspect for both this year and last year.

Satisfaction Score

63%

Aspect Rank

1 of 4
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Jollibee Staff Avaliability

Aug '23Jul '24

Philippines

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Satisfaction Score

Aspect Rank

2 of 4
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Jollibee Staff Members

Aug '23Jul '24

Philippines

Jollibee is losing its edge, with a noticeable decrease in guest satisfaction in Staff Members aspect, down from 50% last year to 38% this year.

Satisfaction Score

38%
12pp

Aspect Rank

3 of 4
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