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Reporting period: Jul '23Jun '24

Jollibee Overview

100+ Places
Fast Food Restaurant

Brand Satisfaction

62%
4pp

Country Rank

Philippines
3 of 8

Category Rank

Fast Food Restaurant
1 of 4

Rating Score

3.2

Sales Power

Sales Index

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Jollibee Brand Profile

Jul '23Jun '24

Philippines

Jollibee has a much lower satisfaction score for its Service compared to its other aspects. However, Jollibee has succeeded in its Food and Drinks aspect, with a 76% satisfaction score.

Food and Drinks
76%
1pp
Pricing
69%
6pp
Place
61%
7pp
Location
60%
4pp
Staff
59%
15pp
Service
46%
8pp
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Jollibee Satisfaction Trend

Jan '24Jun '24

Philippines

Jollibee's brand satisfaction has decreased compared to previous month and now stands at 53%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Jollibee Food and Drinks

Jollibee is losing some of its appeal, with a concerning 1% decrease in satisfaction for Food and Drinks dropping from 77% last year to 76% this year.

Jollibee Food Quality

Jul '23Jun '24

Philippines

Jollibee is struggling to meet customer expectations, with a 8% decrease in satisfaction in Food Quality aspect, falling from 53% last year to 45% this year.

Satisfaction Score

45%
8pp

Aspect Rank

1 of 4
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Jollibee Menu Selection

Jul '23Jun '24

Philippines

Jollibee is losing its edge, with a noticeable decrease in guest satisfaction in Menu Selection aspect, down from 53% last year to 49% this year.

Satisfaction Score

49%
4pp

Aspect Rank

2 of 4
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Jollibee Dishes

Jul '23Jun '24

Philippines

Jollibee has shown an increase in Dishes, with a jump from 72% last year to an impressive 73% this year.

Satisfaction Score

73%
1pp

Aspect Rank

1 of 4
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Jollibee Drinks

Jul '23Jun '24

Philippines

Jollibee continues to evolve, with a 13% increase in customer satisfaction of Drinks, climbing from 42% last year to 55% this year.

Satisfaction Score

55%
13pp

Aspect Rank

2 of 4
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Jollibee Location

Jollibee has successfully improved guest experience, as their "Location" satisfaction score jumped from 56% last year to an 60% this year.

Jollibee Parking

Jul '23Jun '24

Philippines

Jollibee continues to improve, with a notable increase in customer satisfaction for their Parking aspect, rising from 47% to 53% this year.

Satisfaction Score

53%
6pp

Aspect Rank

4 of 4
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Jollibee Place

Jollibee is facing challenges in evolving its Place aspect, with a 7% decrease in customer satisfaction, dropping from 68% last year to 61% this year.

Jollibee Atmosphere and Décor

Jul '23Jun '24

Philippines

Jollibee is facing challenges in maintaining its customer experience, with a noticeable 3% decrease in their Atmosphere and Décor aspect satisfaction score, dropping from 92% to 89% this year.

Satisfaction Score

89%
3pp

Aspect Rank

1 of 4
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Jollibee Cleanliness and Hygiene

Jul '23Jun '24

Philippines

Jollibee is losing some of its appeal, with a concerning 10% decrease in satisfaction for Cleanliness and Hygiene dropping from 84% last year to 74% this year.

Satisfaction Score

74%
10pp

Aspect Rank

1 of 4
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Jollibee Options for different visitors

Jul '23Jun '24

Philippines

Jollibee has demonstrated resilience in the industry, with a 5% increase in customer satisfaction for Options for different visitors rising from 84% to 89% this year.

Satisfaction Score

89%
5pp

Aspect Rank

1 of 4
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Jollibee Child-Friendly Conditions

Jul '23Jun '24

Philippines

Jollibee is one of the most promising brand to delight customers. Use Realytics to know morelink

Satisfaction Score

Aspect Rank

1 of 4
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Jollibee Comfort

Jul '23Jun '24

Philippines

Jollibee is struggling to meet customer expectations, with a 4% decrease in satisfaction in Comfort aspect, falling from 69% last year to 65% this year.

Satisfaction Score

65%
4pp

Aspect Rank

1 of 4
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Jollibee Venue Congestion

Jul '23Jun '24

Philippines

Jollibee is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 4
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Jollibee Dining Area

Jul '23Jun '24

Philippines

Jollibee is losing its edge, with a noticeable decrease in guest satisfaction in Dining Area aspect, down from 55% last year to 45% this year.

Satisfaction Score

45%
10pp

Aspect Rank

2 of 4
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Jollibee Pricing

Jollibee has shown an increase in Pricing, with a jump from 63% last year to an impressive 69% this year.

Jollibee Price

Jul '23Jun '24

Philippines

Jollibee continues to evolve, with a 5% increase in customer satisfaction of Price, climbing from 64% last year to 69% this year.

Satisfaction Score

69%
5pp

Aspect Rank

2 of 4
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Jollibee Service

Jollibee is facing challenges in evolving its Service aspect, with a 8% decrease in customer satisfaction, dropping from 54% last year to 46% this year.

Jollibee Dining Options

Jul '23Jun '24

Philippines

Jollibee is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Dining Options aspect satisfaction score, dropping from 64% to 59% this year.

Satisfaction Score

59%
5pp

Aspect Rank

3 of 4
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Jollibee Waiting Time

Jul '23Jun '24

Philippines

Jollibee is losing some of its appeal, with a concerning 8% decrease in satisfaction for Waiting Time dropping from 43% last year to 35% this year.

Satisfaction Score

35%
8pp

Aspect Rank

2 of 4
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Jollibee Order Processing

Jul '23Jun '24

Philippines

Jollibee has successfully improved guest experience, as their "Order Processing" satisfaction score jumped from 35% last year to an 36% this year.

Satisfaction Score

36%
1pp

Aspect Rank

1 of 4
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Jollibee Staff

Jollibee is struggling to meet customer expectations, with a 15% decrease in satisfaction in Staff aspect, falling from 74% last year to 59% this year.

Jollibee Staff Friendliness

Jul '23Jun '24

Philippines

Jollibee is losing its edge, with a noticeable decrease in guest satisfaction in Staff Friendliness aspect, down from 84% last year to 72% this year.

Satisfaction Score

72%
12pp

Aspect Rank

1 of 4
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Jollibee Staff Members

Jul '23Jun '24

Philippines

Jollibee is facing challenges in evolving its Staff Members aspect, with a 14% decrease in customer satisfaction, dropping from 51% last year to 37% this year.

Satisfaction Score

37%
14pp

Aspect Rank

3 of 4
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