Realytics logo

Reporting period: Jun '23May '24

McDonald's Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

49%
1pp

Country Rank

Estonia
6 of 7

Category Rank

Fast Food Restaurant
1 of 2

Rating Score

2.9

Sales Power

Sales Index

Realytics logo

McDonald's Brand Profile

Jun '23May '24

Estonia

McDonald's has a much lower satisfaction score for its Place compared to its other aspects. However, McDonald's has succeeded in its Food and Drinks aspect, with a 60% satisfaction score.

Food and Drinks
60%
1pp
Staff
57%
3pp
Service
40%
3pp
Place
32%
7pp
Realytics logo

McDonald's Satisfaction Trend

Dec '23May '24

Estonia

McDonald's's brand satisfaction has decreased compared to previous month and now stands at 49%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

Realytics logo

McDonald's Food and Drinks

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Food and Drinks dropping from 61% last year to 60% this year.

McDonald's Food Quality

Jun '23May '24

Estonia

McDonald's is struggling to meet customer expectations, with a 2% decrease in satisfaction in Food Quality aspect, falling from 25% last year to 23% this year.

Satisfaction Score

23%
2pp

Aspect Rank

1 of 2
Realytics logo

McDonald's Dishes

Jun '23May '24

Estonia

McDonald's has shown an increase in Dishes, with a jump from 60% last year to an impressive 63% this year.

Satisfaction Score

63%
3pp

Aspect Rank

1 of 2
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

McDonald's Place

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Place aspect, down from 39% last year to 32% this year.

McDonald's Cleanliness and Hygiene

Jun '23May '24

Estonia

McDonald's is facing challenges in evolving its Cleanliness and Hygiene aspect, with a 5% decrease in customer satisfaction, dropping from 46% last year to 41% this year.

Satisfaction Score

41%
5pp

Aspect Rank

1 of 2
Realytics logo

McDonald's Venue Congestion

Jun '23May '24

Estonia

Use Realytics to know more about McDonald'slink

Satisfaction Score

Aspect Rank

1 of 2
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

McDonald's Service

McDonald's continues to evolve, with a 3% increase in customer satisfaction of Service, climbing from 37% last year to 40% this year.

McDonald's Dining Options

Jun '23May '24

Estonia

McDonald's has successfully improved guest experience, as their "Dining Options" satisfaction score jumped from 51% last year to an 54% this year.

Satisfaction Score

54%
3pp

Aspect Rank

1 of 2
Realytics logo

McDonald's Waiting Time

Jun '23May '24

Estonia

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Waiting Time aspect satisfaction score, dropping from 35% to 33% this year.

Satisfaction Score

33%
2pp

Aspect Rank

1 of 2
Realytics logo

McDonald's Order Processing

Jun '23May '24

Estonia

McDonald's continues to improve, with a notable increase in customer satisfaction for their Order Processing aspect, rising from 28% to 29% this year.

Satisfaction Score

29%
1pp

Aspect Rank

2 of 2
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

McDonald's Staff

McDonald's has demonstrated resilience in the industry, with a 3% increase in customer satisfaction for Staff rising from 54% to 57% this year.

McDonald's Staff Friendliness

Jun '23May '24

Estonia

McDonald's has shown an increase in Staff Friendliness, with a jump from 72% last year to an impressive 76% this year.

Satisfaction Score

76%
4pp

Aspect Rank

1 of 2
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors