McDonald's Brand Profile
Jul '23 — Jun '24
Estonia
McDonald's has a much lower satisfaction score for its Place compared to its other aspects. However, McDonald's has succeeded in its Food and Drinks aspect, with a 60% satisfaction score.
McDonald's Satisfaction Trend
Jan '24 — Jun '24
Estonia
McDonald's's brand satisfaction has decreased compared to previous month and now stands at 36%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.
McDonald's Food and Drinks
McDonald's is losing some of its appeal, with a concerning 2% decrease in satisfaction for Food and Drinks dropping from 62% last year to 60% this year.
McDonald's Food Quality
Jul '23 — Jun '24
Estonia
McDonald's is struggling to meet customer expectations, with a 1% decrease in satisfaction in Food Quality aspect, falling from 23% last year to 22% this year.
Satisfaction Score
Aspect Rank
McDonald's Dishes
Jul '23 — Jun '24
Estonia
McDonald's has shown an increase in Dishes, with a jump from 60% last year to an impressive 62% this year.
Satisfaction Score
Aspect Rank
McDonald's Place
McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Place aspect, down from 37% last year to 32% this year.
McDonald's Cleanliness and Hygiene
Jul '23 — Jun '24
Estonia
McDonald's continues to evolve, with a 2% increase in customer satisfaction of Cleanliness and Hygiene, climbing from 43% last year to 45% this year.
Satisfaction Score
Aspect Rank
McDonald's Venue Congestion
Jul '23 — Jun '24
Estonia
Satisfaction Score
Aspect Rank
McDonald's Service
McDonald's remains a consumer favourite, maintaining a consistent 38% satisfaction score in Service aspect for both this year and last year.
McDonald's Waiting Time
Jul '23 — Jun '24
Estonia
McDonald's is facing challenges in evolving its Waiting Time aspect, with a 4% decrease in customer satisfaction, dropping from 36% last year to 32% this year.
Satisfaction Score
Aspect Rank
McDonald's Order Processing
Jul '23 — Jun '24
Estonia
McDonald's has successfully improved guest experience, as their "Order Processing" satisfaction score jumped from 26% last year to an 31% this year.
Satisfaction Score
Aspect Rank
McDonald's Staff
McDonald's is facing challenges in maintaining its customer experience, with a noticeable 6% decrease in their Staff aspect satisfaction score, dropping from 59% to 53% this year.
McDonald's Staff Friendliness
Jul '23 — Jun '24
Estonia
McDonald's continues to improve, with a notable increase in customer satisfaction for their Staff Friendliness aspect, rising from 71% to 77% this year.
Satisfaction Score
Aspect Rank
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