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Reporting period: Jul '23Jun '24

KFC Overview

<10 Places
Restaurant

Brand Satisfaction

50%
1pp

Country Rank

Estonia
43 of 44

Category Rank

Restaurant
29 of 29

Rating Score

2.9

Sales Power

Sales Index

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KFC Brand Profile

Jul '23Jun '24

Estonia

KFC has a much lower satisfaction score for its Service compared to its other aspects. However, KFC has succeeded in its Place aspect, with a 58% satisfaction score.

Place
58%
15pp
Food and Drinks
51%
3pp
Service
43%
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KFC Satisfaction Trend

Jan '24Jun '24

Estonia

KFC's brand satisfaction has increased compared to previous month and now stands at 56%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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KFC Food and Drinks

KFC is losing some of its appeal, with a concerning 3% decrease in satisfaction for Food and Drinks dropping from 54% last year to 51% this year.

Satisfaction Score

Aspect Rank

24 of 29
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KFC Dishes

Jul '23Jun '24

Estonia

KFC is struggling to meet customer expectations, with a 6% decrease in satisfaction in Dishes aspect, falling from 55% last year to 49% this year.

Satisfaction Score

49%
6pp

Aspect Rank

26 of 29
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KFC Place

KFC has shown an increase in Place, with a jump from 43% last year to an impressive 58% this year.

KFC Cleanliness and Hygiene

Jul '23Jun '24

Estonia

KFC continues to evolve, with a 12% increase in customer satisfaction of Cleanliness and Hygiene, climbing from 43% last year to 55% this year.

Satisfaction Score

55%
12pp

Aspect Rank

2 of 28
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KFC Service

KFC remains a consumer favourite, maintaining a consistent 43% satisfaction score in Service aspect for both this year and last year.

KFC Waiting Time

Jul '23Jun '24

Estonia

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Waiting Time aspect, down from 40% last year to 39% this year.

Satisfaction Score

39%
1pp

Aspect Rank

6 of 29
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