Realytics logo

Reporting period: Jun '23May '24

KFC Overview

<10 Places
Restaurant

Brand Satisfaction

48%
2pp

Country Rank

Estonia
44 of 45

Category Rank

Restaurant
28 of 28

Rating Score

2.8

Sales Power

Sales Index

Realytics logo

KFC Brand Profile

Jun '23May '24

Estonia

KFC has a much lower satisfaction score for its Staff compared to its other aspects. However, KFC has succeeded in its Place aspect, with a 52% satisfaction score.

Place
52%
11pp
Food and Drinks
50%
4pp
Service
40%
6pp
Staff
38%
Realytics logo

KFC Satisfaction Trend

Dec '23May '24

Estonia

KFC's brand satisfaction has decreased compared to previous month and now stands at 33%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

Realytics logo

KFC Food and Drinks

KFC is losing some of its appeal, with a concerning 4% decrease in satisfaction for Food and Drinks dropping from 54% last year to 50% this year.

Satisfaction Score

Aspect Rank

22 of 27
Realytics logo

KFC Dishes

Jun '23May '24

Estonia

KFC is struggling to meet customer expectations, with a 5% decrease in satisfaction in Dishes aspect, falling from 54% last year to 49% this year.

Satisfaction Score

49%
5pp

Aspect Rank

26 of 27
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Place

KFC has shown an increase in Place, with a jump from 41% last year to an impressive 52% this year.

KFC Cleanliness and Hygiene

Jun '23May '24

Estonia

KFC continues to evolve, with a 9% increase in customer satisfaction of Cleanliness and Hygiene, climbing from 41% last year to 50% this year.

Satisfaction Score

50%
9pp

Aspect Rank

2 of 26
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Service

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Service aspect, down from 46% last year to 40% this year.

KFC Waiting Time

Jun '23May '24

Estonia

KFC is facing challenges in evolving its Waiting Time aspect, with a 3% decrease in customer satisfaction, dropping from 44% last year to 41% this year.

Satisfaction Score

41%
3pp

Aspect Rank

6 of 27
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

KFC Staff

KFC remains a consumer favourite, maintaining a consistent 38% satisfaction score in Staff aspect for both this year and last year.