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Reporting period: Jun '23May '24

Starbucks Overview

10-100 Places
Coffee Shop

Brand Satisfaction

59%
4pp

Country Rank

Denmark
24 of 26

Category Rank

Coffee Shop
4 of 4

Rating Score

3

Sales Power

Sales Index

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Starbucks Brand Profile

Jun '23May '24

Denmark

Starbucks has a much lower satisfaction score for its Pricing compared to its other aspects. However, Starbucks has succeeded in its Food and Drinks aspect, with a 66% satisfaction score.

Food and Drinks
66%
1pp
Service
62%
6pp
Staff
56%
15pp
Place
55%
6pp
Pricing
27%
8pp
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Starbucks Satisfaction Trend

Dec '23May '24

Denmark

Starbucks's brand satisfaction has decreased compared to previous month and now stands at 50%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Starbucks Food and Drinks

Starbucks has shown an increase in Food and Drinks, with a jump from 65% last year to an impressive 66% this year.

Starbucks Drinks

Jun '23May '24

Denmark

Starbucks is losing some of its appeal, with a concerning 3% decrease in satisfaction for Drinks dropping from 74% last year to 71% this year.

Satisfaction Score

71%
3pp

Aspect Rank

4 of 4
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Starbucks Place

Starbucks is struggling to meet customer expectations, with a 6% decrease in satisfaction in Place aspect, falling from 61% last year to 55% this year.

Starbucks Cleanliness and Hygiene

Jun '23May '24

Denmark

Starbucks remains a consumer favourite, maintaining a consistent 45% satisfaction score in Cleanliness and Hygiene aspect for both this year and last year.

Satisfaction Score

45%

Aspect Rank

1 of 4
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Starbucks Pricing

Starbucks continues to evolve, with a 8% increase in customer satisfaction of Pricing, climbing from 19% last year to 27% this year.

Starbucks Price

Jun '23May '24

Denmark

Starbucks has successfully improved guest experience, as their "Price" satisfaction score jumped from 19% last year to an 25% this year.

Satisfaction Score

25%
6pp

Aspect Rank

3 of 4
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Starbucks Service

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Service aspect, down from 68% last year to 62% this year.

Starbucks Staff

Starbucks is facing challenges in evolving its Staff aspect, with a 15% decrease in customer satisfaction, dropping from 71% last year to 56% this year.

Starbucks Staff Friendliness

Jun '23May '24

Denmark

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 20% decrease in their Staff Friendliness aspect satisfaction score, dropping from 75% to 55% this year.

Satisfaction Score

55%
20pp

Aspect Rank

4 of 4
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