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Reporting period: Jun '23May '24

KFC Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

42%
8pp

Country Rank

Denmark
26 of 26

Category Rank

Fast Food Restaurant
6 of 6

Rating Score

2.4

Sales Power

Sales Index

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KFC Brand Profile

Jun '23May '24

Denmark

KFC has a much lower satisfaction score for its Pricing compared to its other aspects. However, KFC has succeeded in its Staff aspect, with a 47% satisfaction score.

Staff
47%
7pp
Food and Drinks
46%
11pp
Service
38%
8pp
Place
32%
2pp
Pricing
29%
2pp
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KFC Satisfaction Trend

Dec '23May '24

Denmark

KFC's brand satisfaction has increased compared to previous month and now stands at 43%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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KFC Food and Drinks

KFC is losing some of its appeal, with a concerning 11% decrease in satisfaction for Food and Drinks dropping from 57% last year to 46% this year.

Satisfaction Score

Aspect Rank

6 of 6
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KFC Dishes

Jun '23May '24

Denmark

KFC is struggling to meet customer expectations, with a 11% decrease in satisfaction in Dishes aspect, falling from 61% last year to 50% this year.

Satisfaction Score

50%
11pp

Aspect Rank

6 of 6
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KFC Place

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Place aspect, down from 34% last year to 32% this year.

KFC Cleanliness and Hygiene

Jun '23May '24

Denmark

KFC remains a consumer favourite, maintaining a consistent 36% satisfaction score in Cleanliness and Hygiene aspect for both this year and last year.

Satisfaction Score

36%

Aspect Rank

5 of 6
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Satisfaction Score

Aspect Rank

3 of 5
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KFC Pricing

KFC has shown an increase in Pricing, with a jump from 27% last year to an impressive 29% this year.

KFC Price

Jun '23May '24

Denmark

KFC continues to evolve, with a 1% increase in customer satisfaction of Price, climbing from 27% last year to 28% this year.

Satisfaction Score

28%
1pp

Aspect Rank

6 of 6
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KFC Service

KFC is facing challenges in evolving its Service aspect, with a 8% decrease in customer satisfaction, dropping from 46% last year to 38% this year.

KFC Waiting Time

Jun '23May '24

Denmark

KFC is facing challenges in maintaining its customer experience, with a noticeable 10% decrease in their Waiting Time aspect satisfaction score, dropping from 41% to 31% this year.

Satisfaction Score

31%
10pp

Aspect Rank

5 of 6
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KFC Staff

KFC is losing some of its appeal, with a concerning 7% decrease in satisfaction for Staff dropping from 54% last year to 47% this year.