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Reporting period: Jul '23Jun '24

KFC Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

42%
5pp

Country Rank

Denmark
26 of 26

Category Rank

Fast Food Restaurant
6 of 6

Rating Score

2.4

Sales Power

Sales Index

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KFC Brand Profile

Jul '23Jun '24

Denmark

KFC has a much lower satisfaction score for its Place compared to its other aspects. However, KFC has succeeded in its Food and Drinks aspect, with a 47% satisfaction score.

Food and Drinks
47%
9pp
Staff
46%
7pp
Service
39%
4pp
Pricing
33%
10pp
Place
31%
1pp
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KFC Satisfaction Trend

Jan '24Jun '24

Denmark

KFC's brand satisfaction has decreased compared to previous month and now stands at 42%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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KFC Food and Drinks

KFC is losing some of its appeal, with a concerning 9% decrease in satisfaction for Food and Drinks dropping from 56% last year to 47% this year.

Satisfaction Score

Aspect Rank

6 of 6
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KFC Dishes

Jul '23Jun '24

Denmark

KFC is struggling to meet customer expectations, with a 7% decrease in satisfaction in Dishes aspect, falling from 58% last year to 51% this year.

Satisfaction Score

51%
7pp

Aspect Rank

6 of 6
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KFC Place

KFC is losing its edge, with a noticeable decrease in guest satisfaction in Place aspect, down from 32% last year to 31% this year.

KFC Cleanliness and Hygiene

Jul '23Jun '24

Denmark

KFC has shown an increase in Cleanliness and Hygiene, with a jump from 35% last year to an impressive 36% this year.

Satisfaction Score

36%
1pp

Aspect Rank

5 of 6
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Satisfaction Score

Aspect Rank

3 of 5
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KFC Pricing

KFC continues to evolve, with a 10% increase in customer satisfaction of Pricing, climbing from 23% last year to 33% this year.

KFC Price

Jul '23Jun '24

Denmark

KFC has successfully improved guest experience, as their "Price" satisfaction score jumped from 23% last year to an 32% this year.

Satisfaction Score

32%
9pp

Aspect Rank

6 of 6
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KFC Service

KFC is facing challenges in evolving its Service aspect, with a 4% decrease in customer satisfaction, dropping from 43% last year to 39% this year.

KFC Waiting Time

Jul '23Jun '24

Denmark

KFC is facing challenges in maintaining its customer experience, with a noticeable 6% decrease in their Waiting Time aspect satisfaction score, dropping from 38% to 32% this year.

Satisfaction Score

32%
6pp

Aspect Rank

4 of 6
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KFC Staff

KFC is losing some of its appeal, with a concerning 7% decrease in satisfaction for Staff dropping from 53% last year to 46% this year.