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Reporting period: Jul '23Jun '24

McDonald's Overview

100+ Places
Restaurant

Brand Satisfaction

56%
2pp

Country Rank

Czechia
2 of 2

Category Rank

Restaurant
2 of 2

Rating Score

2.9

Sales Power

Sales Index

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McDonald's Brand Profile

Jul '23Jun '24

Czechia

McDonald's has a much lower satisfaction score for its Pricing compared to its other aspects. However, McDonald's has succeeded in its Location aspect, with a 73% satisfaction score.

Location
73%
3pp
Food and Drinks
58%
3pp
Place
57%
1pp
Staff
55%
9pp
Service
52%
4pp
Pricing
47%
9pp
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McDonald's Satisfaction Trend

Jan '24Jun '24

Czechia

McDonald's's brand satisfaction has decreased compared to previous month and now stands at 53%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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McDonald's Food and Drinks

McDonald's is losing some of its appeal, with a concerning 3% decrease in satisfaction for Food and Drinks dropping from 61% last year to 58% this year.

McDonald's Portion Size

Jul '23Jun '24

Czechia

McDonald's has shown an increase in Portion Size, with a jump from 29% last year to an impressive 32% this year.

Satisfaction Score

32%
3pp

Aspect Rank

2 of 2
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McDonald's Food Quality

Jul '23Jun '24

Czechia

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Food Quality, climbing from 29% last year to 30% this year.

Satisfaction Score

30%
1pp

Aspect Rank

1 of 2
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McDonald's Menu Selection

Jul '23Jun '24

Czechia

McDonald's has successfully improved guest experience, as their "Menu Selection" satisfaction score jumped from 74% last year to an 76% this year.

Satisfaction Score

76%
2pp

Aspect Rank

1 of 2
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McDonald's Dishes

Jul '23Jun '24

Czechia

McDonald's is struggling to meet customer expectations, with a 3% decrease in satisfaction in Dishes aspect, falling from 60% last year to 57% this year.

Satisfaction Score

57%
3pp

Aspect Rank

1 of 2
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McDonald's Drinks

Jul '23Jun '24

Czechia

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Drinks aspect, down from 65% last year to 57% this year.

Satisfaction Score

57%
8pp

Aspect Rank

1 of 2
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McDonald's Location

McDonald's is facing challenges in evolving its Location aspect, with a 3% decrease in customer satisfaction, dropping from 76% last year to 73% this year.

McDonald's Parking

Jul '23Jun '24

Czechia

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Parking aspect satisfaction score, dropping from 63% to 61% this year.

Satisfaction Score

61%
2pp

Aspect Rank

2 of 2
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Satisfaction Score

Aspect Rank

2 of 2
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McDonald's Views and Surroundings

Jul '23Jun '24

Czechia

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 2
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McDonald's Place

McDonald's continues to improve, with a notable increase in customer satisfaction for their Place aspect, rising from 56% to 57% this year.

McDonald's Atmosphere and Décor

Jul '23Jun '24

Czechia

McDonald's is losing some of its appeal, with a concerning 3% decrease in satisfaction for Atmosphere and Décor dropping from 89% last year to 86% this year.

Satisfaction Score

86%
3pp

Aspect Rank

2 of 2
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McDonald's Cleanliness and Hygiene

Jul '23Jun '24

Czechia

McDonald's has demonstrated resilience in the industry, with a 1% increase in customer satisfaction for Cleanliness and Hygiene rising from 71% to 72% this year.

Satisfaction Score

72%
1pp

Aspect Rank

1 of 2
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McDonald's Restrooms

Jul '23Jun '24

Czechia

McDonald's is struggling to meet customer expectations, with a 3% decrease in satisfaction in Restrooms aspect, falling from 36% last year to 33% this year.

Satisfaction Score

33%
3pp

Aspect Rank

2 of 2
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Satisfaction Score

Aspect Rank

1 of 2
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McDonald's Comfort

Jul '23Jun '24

Czechia

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Comfort aspect, down from 52% last year to 50% this year.

Satisfaction Score

50%
2pp

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

2 of 2
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McDonald's Dining Area

Jul '23Jun '24

Czechia

McDonald's is facing challenges in evolving its Dining Area aspect, with a 1% decrease in customer satisfaction, dropping from 51% last year to 50% this year.

Satisfaction Score

50%
1pp

Aspect Rank

1 of 2
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McDonald's Pricing

McDonald's has shown an increase in Pricing, with a jump from 38% last year to an impressive 47% this year.

McDonald's Price

Jul '23Jun '24

Czechia

McDonald's continues to evolve, with a 11% increase in customer satisfaction of Price, climbing from 36% last year to 47% this year.

Satisfaction Score

47%
11pp

Aspect Rank

2 of 2
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McDonald's Service

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 4% decrease in their Service aspect satisfaction score, dropping from 56% to 52% this year.

McDonald's Billing and Payment

Jul '23Jun '24

Czechia

McDonald's is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 2
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McDonald's Opening Hours

Jul '23Jun '24

Czechia

McDonald's is losing some of its appeal, with a concerning 7% decrease in satisfaction for Opening Hours dropping from 37% last year to 30% this year.

Satisfaction Score

30%
7pp

Aspect Rank

1 of 2
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McDonald's Dining Options

Jul '23Jun '24

Czechia

McDonald's is struggling to meet customer expectations, with a 1% decrease in satisfaction in Dining Options aspect, falling from 69% last year to 68% this year.

Satisfaction Score

68%
1pp

Aspect Rank

1 of 2
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McDonald's Waiting Time

Jul '23Jun '24

Czechia

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Waiting Time aspect, down from 54% last year to 51% this year.

Satisfaction Score

51%
3pp

Aspect Rank

1 of 2
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McDonald's Order Processing

Jul '23Jun '24

Czechia

McDonald's is facing challenges in evolving its Order Processing aspect, with a 2% decrease in customer satisfaction, dropping from 29% last year to 27% this year.

Satisfaction Score

27%
2pp

Aspect Rank

1 of 2
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McDonald's Staff

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 9% decrease in their Staff aspect satisfaction score, dropping from 64% to 55% this year.

McDonald's Staff Competence

Jul '23Jun '24

Czechia

McDonald's is losing some of its appeal, with a concerning 11% decrease in satisfaction for Staff Competence dropping from 49% last year to 38% this year.

Satisfaction Score

38%
11pp

Aspect Rank

2 of 2
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McDonald's Staff Friendliness

Jul '23Jun '24

Czechia

McDonald's is struggling to meet customer expectations, with a 15% decrease in satisfaction in Staff Friendliness aspect, falling from 73% last year to 58% this year.

Satisfaction Score

58%
15pp

Aspect Rank

2 of 2
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McDonald's Staff Attentiveness

Jul '23Jun '24

Czechia

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Staff Attentiveness aspect, down from 49% last year to 39% this year.

Satisfaction Score

39%
10pp

Aspect Rank

1 of 2
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McDonald's Staff Members

Jul '23Jun '24

Czechia

McDonald's is facing challenges in evolving its Staff Members aspect, with a 1% decrease in customer satisfaction, dropping from 54% last year to 53% this year.

Satisfaction Score

53%
1pp

Aspect Rank

2 of 2
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