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Reporting period: Apr '23Mar '24

McDonald's Overview

100+ Places
Restaurant

Brand Satisfaction

57%
2pp

Country Rank

Czechia
1 of 2

Category Rank

Restaurant
1 of 2

Rating Score

3

Sales Power

Sales Index

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McDonald's Brand Profile

Apr '23Mar '24

Czechia

McDonald's has a much lower satisfaction score for its Pricing compared to its other aspects. However, McDonald's has succeeded in its Location aspect, with a 73% satisfaction score.

Location
73%
2pp
Food and Drinks
60%
1pp
Staff
58%
6pp
Place
57%
1pp
Service
54%
3pp
Pricing
44%
4pp
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McDonald's Food and Drinks

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Food and Drinks dropping from 61% last year to 60% this year.

McDonald's Portion Size

Apr '23Mar '24

Czechia

McDonald's is struggling to meet customer expectations, with a 3% decrease in satisfaction in Portion Size aspect, falling from 35% last year to 32% this year.

Satisfaction Score

32%
3pp

Aspect Rank

2 of 2
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McDonald's Food Quality

Apr '23Mar '24

Czechia

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Food Quality aspect, down from 32% last year to 31% this year.

Satisfaction Score

31%
1pp

Aspect Rank

1 of 2
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McDonald's Menu Selection

Apr '23Mar '24

Czechia

McDonald's has shown an increase in Menu Selection, with a jump from 74% last year to an impressive 78% this year.

Satisfaction Score

78%
4pp

Aspect Rank

1 of 2
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McDonald's Dishes

Apr '23Mar '24

Czechia

McDonald's remains a consumer favourite, maintaining a consistent 59% satisfaction score in Dishes aspect for both this year and last year.

Satisfaction Score

59%

Aspect Rank

1 of 2
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McDonald's Drinks

Apr '23Mar '24

Czechia

McDonald's is facing challenges in evolving its Drinks aspect, with a 4% decrease in customer satisfaction, dropping from 65% last year to 61% this year.

Satisfaction Score

61%
4pp

Aspect Rank

1 of 2
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McDonald's Cuisines

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

2 of 2
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McDonald's Location

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Location aspect satisfaction score, dropping from 75% to 73% this year.

McDonald's Parking

Apr '23Mar '24

Czechia

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Parking, climbing from 60% last year to 61% this year.

Satisfaction Score

61%
1pp

Aspect Rank

2 of 2
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McDonald's Conveniently Situated

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

1 of 2
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McDonald's Ease to Find

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

1 of 2
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McDonald's Transport Accessibility

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

1 of 2
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McDonald's Place

McDonald's is losing some of its appeal, with a concerning 1% decrease in satisfaction for Place dropping from 58% last year to 57% this year.

McDonald's Atmosphere and Décor

Apr '23Mar '24

Czechia

McDonald's is struggling to meet customer expectations, with a 4% decrease in satisfaction in Atmosphere and Décor aspect, falling from 90% last year to 86% this year.

Satisfaction Score

86%
4pp

Aspect Rank

2 of 2
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McDonald's Cleanliness and Hygiene

Apr '23Mar '24

Czechia

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Cleanliness and Hygiene aspect, down from 72% last year to 71% this year.

Satisfaction Score

71%
1pp

Aspect Rank

1 of 2
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McDonald's Restrooms

Apr '23Mar '24

Czechia

McDonald's is facing challenges in evolving its Restrooms aspect, with a 8% decrease in customer satisfaction, dropping from 40% last year to 32% this year.

Satisfaction Score

32%
8pp

Aspect Rank

2 of 2
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McDonald's Options for different visitors

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

1 of 2
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McDonald's Comfort

Apr '23Mar '24

Czechia

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 1% decrease in their Comfort aspect satisfaction score, dropping from 52% to 51% this year.

Satisfaction Score

51%
1pp

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

2 of 2
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McDonald's Dining Area

Apr '23Mar '24

Czechia

McDonald's has successfully improved guest experience, as their "Dining Area" satisfaction score jumped from 48% last year to an 52% this year.

Satisfaction Score

52%
4pp

Aspect Rank

1 of 2
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McDonald's Work and study friendly

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

1 of 2
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McDonald's Pricing

McDonald's continues to improve, with a notable increase in customer satisfaction for their Pricing aspect, rising from 40% to 44% this year.

McDonald's Price

Apr '23Mar '24

Czechia

McDonald's has demonstrated resilience in the industry, with a 5% increase in customer satisfaction for Price rising from 39% to 44% this year.

Satisfaction Score

44%
5pp

Aspect Rank

2 of 2
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McDonald's Promotions

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

2 of 2
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McDonald's Service

McDonald's is losing some of its appeal, with a concerning 3% decrease in satisfaction for Service dropping from 57% last year to 54% this year.

McDonald's Billing and Payment

Apr '23Mar '24

Czechia

McDonald's is struggling to meet customer expectations, with a 7% decrease in satisfaction in Billing and Payment aspect, falling from 33% last year to 26% this year.

Satisfaction Score

26%
7pp

Aspect Rank

2 of 2
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McDonald's Opening Hours

Apr '23Mar '24

Czechia

McDonald's has shown an increase in Opening Hours, with a jump from 29% last year to an impressive 34% this year.

Satisfaction Score

34%
5pp

Aspect Rank

1 of 2
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McDonald's Dining Options

Apr '23Mar '24

Czechia

McDonald's continues to evolve, with a 1% increase in customer satisfaction of Dining Options, climbing from 67% last year to 68% this year.

Satisfaction Score

68%
1pp

Aspect Rank

1 of 2
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McDonald's Online Facilities

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

1 of 2
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McDonald's Waiting Time

Apr '23Mar '24

Czechia

McDonald's is losing its edge, with a noticeable decrease in guest satisfaction in Waiting Time aspect, down from 54% last year to 52% this year.

Satisfaction Score

52%
2pp

Aspect Rank

1 of 2
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McDonald's Order Processing

Apr '23Mar '24

Czechia

McDonald's is still the go-to place for customers, as their Order Processing score remains high at 28%, consistent with last year's score.

Satisfaction Score

28%

Aspect Rank

1 of 2
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McDonald's Staff

McDonald's is facing challenges in evolving its Staff aspect, with a 6% decrease in customer satisfaction, dropping from 64% last year to 58% this year.

McDonald's Staff Competence

Apr '23Mar '24

Czechia

McDonald's is facing challenges in maintaining its customer experience, with a noticeable 8% decrease in their Staff Competence aspect satisfaction score, dropping from 51% to 43% this year.

Satisfaction Score

43%
8pp

Aspect Rank

2 of 2
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McDonald's Staff Appearance

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

1 of 1
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McDonald's Staff Friendliness

Apr '23Mar '24

Czechia

McDonald's is losing some of its appeal, with a concerning 10% decrease in satisfaction for Staff Friendliness dropping from 74% last year to 64% this year.

Satisfaction Score

64%
10pp

Aspect Rank

2 of 2
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McDonald's Staff Attentiveness

Apr '23Mar '24

Czechia

McDonald's is struggling to meet customer expectations, with a 5% decrease in satisfaction in Staff Attentiveness aspect, falling from 47% last year to 42% this year.

Satisfaction Score

42%
5pp

Aspect Rank

1 of 2
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McDonald's Staff Avaliability

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

2 of 2
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McDonald's Staff Members

Apr '23Mar '24

Czechia

McDonald's has successfully improved guest experience, as their "Staff Members" satisfaction score jumped from 48% last year to an 54% this year.

Satisfaction Score

54%
6pp

Aspect Rank

2 of 2
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