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Reporting period: Apr '23Mar '24

KFC Overview

100+ Places
Restaurant

Brand Satisfaction

57%
9pp

Country Rank

Czechia
2 of 2

Category Rank

Restaurant
2 of 2

Rating Score

2.9

Sales Power

Sales Index

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KFC Brand Profile

Apr '23Mar '24

Czechia

KFC has a much lower satisfaction score for its Pricing compared to its other aspects. However, KFC has succeeded in its Location aspect, with a 75% satisfaction score.

Location
75%
Staff
61%
10pp
Place
60%
6pp
Service
58%
14pp
Food and Drinks
55%
5pp
Pricing
45%
4pp
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KFC Food and Drinks

KFC has shown an increase in Food and Drinks, with a jump from 50% last year to an impressive 55% this year.

KFC Portion Size

Apr '23Mar '24

Czechia

KFC continues to evolve, with a 7% increase in customer satisfaction of Portion Size, climbing from 31% last year to 38% this year.

Satisfaction Score

38%
7pp

Aspect Rank

1 of 2
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KFC Food Quality

Apr '23Mar '24

Czechia

KFC has successfully improved guest experience, as their "Food Quality" satisfaction score jumped from 20% last year to an 26% this year.

Satisfaction Score

26%
6pp

Aspect Rank

2 of 2
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KFC Menu Selection

Apr '23Mar '24

Czechia

KFC continues to improve, with a notable increase in customer satisfaction for their Menu Selection aspect, rising from 55% to 71% this year.

Satisfaction Score

71%
16pp

Aspect Rank

2 of 2
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KFC Dishes

Apr '23Mar '24

Czechia

KFC has demonstrated resilience in the industry, with a 2% increase in customer satisfaction for Dishes rising from 48% to 50% this year.

Satisfaction Score

50%
2pp

Aspect Rank

2 of 2
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KFC Drinks

Apr '23Mar '24

Czechia

KFC has shown an increase in Drinks, with a jump from 44% last year to an impressive 55% this year.

Satisfaction Score

55%
11pp

Aspect Rank

2 of 2
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KFC Cuisines

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

1 of 2
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KFC Location

KFC remains a consumer favourite, maintaining a consistent 75% satisfaction score in Location aspect for both this year and last year.

KFC Parking

Apr '23Mar '24

Czechia

KFC is losing some of its appeal, with a concerning 5% decrease in satisfaction for Parking dropping from 72% last year to 67% this year.

Satisfaction Score

67%
5pp

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

2 of 2
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KFC Views and Surroundings

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Ease to Find

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Transport Accessibility

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Place

KFC continues to evolve, with a 6% increase in customer satisfaction of Place, climbing from 54% last year to 60% this year.

Satisfaction Score

Aspect Rank

1 of 2
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KFC Cleanliness and Hygiene

Apr '23Mar '24

Czechia

KFC has successfully improved guest experience, as their "Cleanliness and Hygiene" satisfaction score jumped from 60% last year to an 63% this year.

Satisfaction Score

63%
3pp

Aspect Rank

2 of 2
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KFC Restrooms

Apr '23Mar '24

Czechia

KFC continues to improve, with a notable increase in customer satisfaction for their Restrooms aspect, rising from 36% to 43% this year.

Satisfaction Score

43%
7pp

Aspect Rank

1 of 2
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KFC Options for different visitors

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Child-Friendly Conditions

Apr '23Mar '24

Czechia

KFC is still the go-to place for customers, as their Child-Friendly Conditions score remains high at 68%, consistent with last year's score.

Satisfaction Score

68%

Aspect Rank

2 of 2
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KFC Comfort

Apr '23Mar '24

Czechia

KFC has demonstrated resilience in the industry, with a 8% increase in customer satisfaction for Comfort rising from 42% to 50% this year.

Satisfaction Score

50%
8pp

Aspect Rank

2 of 2
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Satisfaction Score

Aspect Rank

1 of 2
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KFC Dining Area

Apr '23Mar '24

Czechia

KFC is struggling to meet customer expectations, with a 10% decrease in satisfaction in Dining Area aspect, falling from 52% last year to 42% this year.

Satisfaction Score

42%
10pp

Aspect Rank

2 of 2
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KFC Work and study friendly

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Pricing

KFC has shown an increase in Pricing, with a jump from 41% last year to an impressive 45% this year.

KFC Price

Apr '23Mar '24

Czechia

KFC continues to evolve, with a 5% increase in customer satisfaction of Price, climbing from 40% last year to 45% this year.

Satisfaction Score

45%
5pp

Aspect Rank

1 of 2
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KFC Promotions

Apr '23Mar '24

Czechia

KFC remains a consumer favourite, maintaining a consistent 53% satisfaction score in Promotions aspect for both this year and last year.

Satisfaction Score

53%

Aspect Rank

1 of 2
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KFC Service

KFC has successfully improved guest experience, as their "Service" satisfaction score jumped from 44% last year to an 58% this year.

KFC Billing and Payment

Apr '23Mar '24

Czechia

KFC continues to improve, with a notable increase in customer satisfaction for their Billing and Payment aspect, rising from 30% to 35% this year.

Satisfaction Score

35%
5pp

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

2 of 2
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KFC Dining Options

Apr '23Mar '24

Czechia

KFC has demonstrated resilience in the industry, with a 9% increase in customer satisfaction for Dining Options rising from 51% to 60% this year.

Satisfaction Score

60%
9pp

Aspect Rank

2 of 2
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KFC Online Facilities

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

2 of 2
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KFC Waiting Time

Apr '23Mar '24

Czechia

KFC has shown an increase in Waiting Time, with a jump from 35% last year to an impressive 44% this year.

Satisfaction Score

44%
9pp

Aspect Rank

2 of 2
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KFC Order Processing

Apr '23Mar '24

Czechia

KFC continues to evolve, with a 8% increase in customer satisfaction of Order Processing, climbing from 16% last year to 24% this year.

Satisfaction Score

24%
8pp

Aspect Rank

2 of 2
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KFC Staff

KFC has successfully improved guest experience, as their "Staff" satisfaction score jumped from 51% last year to an 61% this year.

KFC Staff Competence

Apr '23Mar '24

Czechia

KFC continues to improve, with a notable increase in customer satisfaction for their Staff Competence aspect, rising from 34% to 46% this year.

Satisfaction Score

46%
12pp

Aspect Rank

1 of 2
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KFC Staff Friendliness

Apr '23Mar '24

Czechia

KFC has demonstrated resilience in the industry, with a 8% increase in customer satisfaction for Staff Friendliness rising from 65% to 73% this year.

Satisfaction Score

73%
8pp

Aspect Rank

1 of 2
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KFC Staff Attentiveness

Apr '23Mar '24

Czechia

KFC has shown an increase in Staff Attentiveness, with a jump from 34% last year to an impressive 37% this year.

Satisfaction Score

37%
3pp

Aspect Rank

2 of 2
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KFC Staff Avaliability

Apr '23Mar '24

Czechia

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Satisfaction Score

Aspect Rank

1 of 2
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KFC Staff Members

Apr '23Mar '24

Czechia

KFC continues to evolve, with a 18% increase in customer satisfaction of Staff Members, climbing from 39% last year to 57% this year.

Satisfaction Score

57%
18pp

Aspect Rank

1 of 2
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