Realytics logo

Reporting period: Jul '23Jun '24

Giraffas Overview

10-100 Places
Fast Food Restaurant

Brand Satisfaction

62%

Country Rank

Brazil
40 of 51

Category Rank

Fast Food Restaurant
3 of 4

Rating Score

3.2

Sales Power

Sales Index

Realytics logo

Giraffas Brand Profile

Jul '23Jun '24

Brazil

Giraffas has a much lower satisfaction score for its Staff compared to its other aspects. However, Giraffas has succeeded in its Place aspect, with a 75% satisfaction score.

Place
75%
1pp
Food and Drinks
63%
Pricing
57%
3pp
Service
54%
4pp
Staff
53%
3pp
Realytics logo

Giraffas Satisfaction Trend

Jan '24Jun '24

Brazil

Giraffas's brand satisfaction has increased compared to previous month and now stands at 58%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

Realytics logo

Giraffas Food and Drinks

Giraffas remains a consumer favourite, maintaining a consistent 63% satisfaction score in Food and Drinks aspect for both this year and last year.

Giraffas Food Quality

Jul '23Jun '24

Brazil

Giraffas has shown an increase in Food Quality, with a jump from 23% last year to an impressive 26% this year.

Satisfaction Score

26%
3pp

Aspect Rank

3 of 4
Realytics logo

Giraffas Dishes

Jul '23Jun '24

Brazil

Giraffas is losing some of its appeal, with a concerning 3% decrease in satisfaction for Dishes dropping from 58% last year to 55% this year.

Satisfaction Score

55%
3pp

Aspect Rank

2 of 4
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Giraffas Place

Giraffas is struggling to meet customer expectations, with a 1% decrease in satisfaction in Place aspect, falling from 76% last year to 75% this year.

Giraffas Atmosphere and Décor

Jul '23Jun '24

Brazil

Giraffas is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

4 of 4
Realytics logo

Giraffas Cleanliness and Hygiene

Jul '23Jun '24

Brazil

Giraffas continues to evolve, with a 5% increase in customer satisfaction of Cleanliness and Hygiene, climbing from 55% last year to 60% this year.

Satisfaction Score

60%
5pp

Aspect Rank

2 of 4
Realytics logo

Giraffas Child-Friendly Conditions

Jul '23Jun '24

Brazil

Giraffas is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

2 of 4
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Giraffas Comfort

Jul '23Jun '24

Brazil

Giraffas is losing its edge, with a noticeable decrease in guest satisfaction in Comfort aspect, down from 61% last year to 59% this year.

Satisfaction Score

59%
2pp

Aspect Rank

3 of 4
Realytics logo

Giraffas Pricing

Giraffas has successfully improved guest experience, as their "Pricing" satisfaction score jumped from 54% last year to an 57% this year.

Giraffas Price

Jul '23Jun '24

Brazil

Giraffas is still the go-to place for customers, as their Price score remains high at 55%, consistent with last year's score.

Satisfaction Score

55%

Aspect Rank

2 of 4
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Giraffas Service

Giraffas is facing challenges in evolving its Service aspect, with a 4% decrease in customer satisfaction, dropping from 58% last year to 54% this year.

Giraffas Dining Options

Jul '23Jun '24

Brazil

Giraffas is facing challenges in maintaining its customer experience, with a noticeable 12% decrease in their Dining Options aspect satisfaction score, dropping from 73% to 61% this year.

Satisfaction Score

61%
12pp

Aspect Rank

2 of 4
Realytics logo

Giraffas Waiting Time

Jul '23Jun '24

Brazil

Giraffas is losing some of its appeal, with a concerning 9% decrease in satisfaction for Waiting Time dropping from 46% last year to 37% this year.

Satisfaction Score

37%
9pp

Aspect Rank

2 of 4
Realytics logo

Giraffas Order Processing

Jul '23Jun '24

Brazil

Giraffas continues to improve, with a notable increase in customer satisfaction for their Order Processing aspect, rising from 17% to 24% this year.

Satisfaction Score

24%
7pp

Aspect Rank

3 of 4
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors

Giraffas Staff

Giraffas has demonstrated resilience in the industry, with a 3% increase in customer satisfaction for Staff rising from 50% to 53% this year.

Giraffas Staff Friendliness

Jul '23Jun '24

Brazil

Giraffas is struggling to meet customer expectations, with a 11% decrease in satisfaction in Staff Friendliness aspect, falling from 69% last year to 58% this year.

Satisfaction Score

58%
11pp

Aspect Rank

3 of 4
Realytics logo

Giraffas Staff Members

Jul '23Jun '24

Brazil

Giraffas remains a consumer favourite, maintaining a consistent 51% satisfaction score in Staff Members aspect for both this year and last year.

Satisfaction Score

51%

Aspect Rank

3 of 4
Realytics logo

Check Competitive Advantage

Check listAnalyze Competitors