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Reporting period: Aug '23Jul '24

Little Sparrow Overview

10-100 Places
Cafe

Brand Satisfaction

72%
2pp

Country Rank

Australia
73 of 123

Category Rank

Cafe
18 of 27

Rating Score

3.3

Sales Power

Sales Index

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Little Sparrow Brand Profile

Aug '23Jul '24

Australia

Little Sparrow has a much lower satisfaction score for its Pricing compared to its other aspects. However, Little Sparrow has succeeded in its Food and Drinks aspect, with a 77% satisfaction score.

Food and Drinks
77%
4pp
Place
74%
8pp
Staff
68%
1pp
Service
67%
4pp
Pricing
39%
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Little Sparrow Satisfaction Trend

Feb '24Jul '24

Australia

Little Sparrow's brand satisfaction has decreased compared to previous month and now stands at 80%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Little Sparrow Food and Drinks

Little Sparrow is losing some of its appeal, with a concerning 4% decrease in satisfaction for Food and Drinks dropping from 81% last year to 77% this year.

Little Sparrow Portion Size

Aug '23Jul '24

Australia

Little Sparrow remains a consumer favourite, maintaining a consistent 88% satisfaction score in Portion Size aspect for both this year and last year.

Satisfaction Score

88%

Aspect Rank

3 of 26
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Little Sparrow Food Quality

Aug '23Jul '24

Australia

Little Sparrow is struggling to meet customer expectations, with a 13% decrease in satisfaction in Food Quality aspect, falling from 50% last year to 37% this year.

Satisfaction Score

37%
13pp

Aspect Rank

20 of 27
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Little Sparrow Menu Selection

Aug '23Jul '24

Australia

Little Sparrow is still the go-to place for customers, as their Menu Selection score remains high at 81%, consistent with last year's score.

Satisfaction Score

81%

Aspect Rank

18 of 27
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Little Sparrow Dishes

Aug '23Jul '24

Australia

Little Sparrow is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 78% last year to 72% this year.

Satisfaction Score

72%
6pp

Aspect Rank

9 of 27
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Little Sparrow Drinks

Aug '23Jul '24

Australia

Little Sparrow is facing challenges in evolving its Drinks aspect, with a 2% decrease in customer satisfaction, dropping from 86% last year to 84% this year.

Satisfaction Score

84%
2pp

Aspect Rank

15 of 27
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Little Sparrow Cuisines

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

3 of 8
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Little Sparrow Place

Little Sparrow has shown an increase in Place, with a jump from 66% last year to an impressive 74% this year.

Little Sparrow Atmosphere and Décor

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

21 of 27
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Little Sparrow Cleanliness and Hygiene

Aug '23Jul '24

Australia

Little Sparrow continues to evolve, with a 14% increase in customer satisfaction of Cleanliness and Hygiene, climbing from 42% last year to 56% this year.

Satisfaction Score

56%
14pp

Aspect Rank

15 of 27
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Little Sparrow Options for different visitors

Aug '23Jul '24

Australia

Little Sparrow remains a consumer favourite, maintaining a consistent 75% satisfaction score in Options for different visitors aspect for both this year and last year.

Satisfaction Score

75%

Aspect Rank

24 of 25
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Little Sparrow Child-Friendly Conditions

Aug '23Jul '24

Australia

Little Sparrow is still the go-to place for customers, as their Child-Friendly Conditions score remains high at 50%, consistent with last year's score.

Satisfaction Score

50%

Aspect Rank

18 of 24
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Little Sparrow Comfort

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

5 of 26
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Little Sparrow Venue Congestion

Aug '23Jul '24

Australia

Little Sparrow remains a consumer favourite, maintaining a consistent 50% satisfaction score in Venue Congestion aspect for both this year and last year.

Satisfaction Score

50%

Aspect Rank

8 of 27
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Little Sparrow Dining Area

Aug '23Jul '24

Australia

Little Sparrow is still the go-to place for customers, as their Dining Area score remains high at 75%, consistent with last year's score.

Satisfaction Score

75%

Aspect Rank

16 of 26
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Little Sparrow Pricing

Little Sparrow remains a consumer favourite, maintaining a consistent 39% satisfaction score in Pricing aspect for both this year and last year.

Little Sparrow Price

Aug '23Jul '24

Australia

Little Sparrow is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Price aspect satisfaction score, dropping from 37% to 35% this year.

Satisfaction Score

35%
2pp

Aspect Rank

19 of 27
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Little Sparrow Promotions

Aug '23Jul '24

Australia

Little Sparrow is still the go-to place for customers, as their Promotions score remains high at 67%, consistent with last year's score.

Satisfaction Score

67%

Aspect Rank

9 of 23
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Little Sparrow Service

Little Sparrow has successfully improved guest experience, as their "Service" satisfaction score jumped from 63% last year to an 67% this year.

Little Sparrow Billing and Payment

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

23 of 25
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Little Sparrow Opening Hours

Aug '23Jul '24

Australia

Little Sparrow remains a consumer favourite, maintaining a consistent 25% satisfaction score in Opening Hours aspect for both this year and last year.

Satisfaction Score

25%

Aspect Rank

15 of 25
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Little Sparrow Dining Options

Aug '23Jul '24

Australia

Little Sparrow is still the go-to place for customers, as their Dining Options score remains high at 83%, consistent with last year's score.

Satisfaction Score

83%

Aspect Rank

16 of 27
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Little Sparrow Waiting Time

Aug '23Jul '24

Australia

Little Sparrow is losing some of its appeal, with a concerning 3% decrease in satisfaction for Waiting Time dropping from 39% last year to 36% this year.

Satisfaction Score

36%
3pp

Aspect Rank

17 of 27
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Little Sparrow Order Processing

Aug '23Jul '24

Australia

Little Sparrow remains a consumer favourite, maintaining a consistent 33% satisfaction score in Order Processing aspect for both this year and last year.

Satisfaction Score

33%

Aspect Rank

19 of 27
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Little Sparrow Staff

Little Sparrow continues to improve, with a notable increase in customer satisfaction for their Staff aspect, rising from 67% to 68% this year.

Little Sparrow Staff Competence

Aug '23Jul '24

Australia

Little Sparrow is still the go-to place for customers, as their Staff Competence score remains high at 40%, consistent with last year's score.

Satisfaction Score

40%

Aspect Rank

18 of 25
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Little Sparrow Staff Friendliness

Aug '23Jul '24

Australia

Little Sparrow has demonstrated resilience in the industry, with a 4% increase in customer satisfaction for Staff Friendliness rising from 70% to 74% this year.

Satisfaction Score

74%
4pp

Aspect Rank

19 of 27
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Little Sparrow Staff Attentiveness

Aug '23Jul '24

Australia

Little Sparrow remains a consumer favourite, maintaining a consistent 25% satisfaction score in Staff Attentiveness aspect for both this year and last year.

Satisfaction Score

25%

Aspect Rank

15 of 26
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Little Sparrow Staff Avaliability

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

18 of 19
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Little Sparrow Staff Members

Aug '23Jul '24

Australia

Little Sparrow is struggling to meet customer expectations, with a 4% decrease in satisfaction in Staff Members aspect, falling from 61% last year to 57% this year.

Satisfaction Score

57%
4pp

Aspect Rank

17 of 27
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