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Reporting period: Aug '23Jul '24

Higher Ground Overview

<10 Places
Cafe

Brand Satisfaction

72%
4pp

Country Rank

Australia
1 417 of 1 594

Category Rank

Cafe
159 of 183

Rating Score

3.7

Sales Power

Sales Index

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Higher Ground Brand Profile

Aug '23Jul '24

Australia

Higher Ground has a much lower satisfaction score for its Pricing compared to its other aspects. However, Higher Ground has succeeded in its Place aspect, with a 80% satisfaction score.

Place
80%
5pp
Food and Drinks
79%
3pp
Service
63%
2pp
Staff
59%
15pp
Pricing
27%
5pp
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Higher Ground Satisfaction Trend

Feb '24Jul '24

Australia

Higher Ground's brand satisfaction has decreased compared to previous month and now stands at 63%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Higher Ground Food and Drinks

Higher Ground is losing some of its appeal, with a concerning 3% decrease in satisfaction for Food and Drinks dropping from 82% last year to 79% this year.

Higher Ground Portion Size

Aug '23Jul '24

Australia

Higher Ground is struggling to meet customer expectations, with a 2% decrease in satisfaction in Portion Size aspect, falling from 72% last year to 70% this year.

Satisfaction Score

70%
2pp

Aspect Rank

125 of 175
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Higher Ground Food Quality

Aug '23Jul '24

Australia

Higher Ground is losing its edge, with a noticeable decrease in guest satisfaction in Food Quality aspect, down from 54% last year to 53% this year.

Satisfaction Score

53%
1pp

Aspect Rank

115 of 183
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Higher Ground Menu Selection

Aug '23Jul '24

Australia

Higher Ground has shown an increase in Menu Selection, with a jump from 75% last year to an impressive 78% this year.

Satisfaction Score

78%
3pp

Aspect Rank

148 of 182
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Higher Ground Dishes

Aug '23Jul '24

Australia

Higher Ground continues to evolve, with a 4% increase in customer satisfaction of Dishes, climbing from 70% last year to 74% this year.

Satisfaction Score

74%
4pp

Aspect Rank

136 of 183
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Higher Ground Drinks

Aug '23Jul '24

Australia

Higher Ground is facing challenges in evolving its Drinks aspect, with a 8% decrease in customer satisfaction, dropping from 92% last year to 84% this year.

Satisfaction Score

84%
8pp

Aspect Rank

133 of 182
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Higher Ground Place

Higher Ground is facing challenges in maintaining its customer experience, with a noticeable 5% decrease in their Place aspect satisfaction score, dropping from 85% to 80% this year.

Higher Ground Atmosphere and Décor

Aug '23Jul '24

Australia

Higher Ground is struggling to meet customer expectations. Use Realytics to know whylink

Satisfaction Score

Aspect Rank

118 of 183
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Higher Ground Cleanliness and Hygiene

Aug '23Jul '24

Australia

Higher Ground remains a consumer favourite, maintaining a consistent 50% satisfaction score in Cleanliness and Hygiene aspect for both this year and last year.

Satisfaction Score

50%

Aspect Rank

110 of 171
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Higher Ground Restrooms

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

80 of 111
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Higher Ground Options for different visitors

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

115 of 176
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Higher Ground Child-Friendly Conditions

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

13 of 149
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Higher Ground Comfort

Aug '23Jul '24

Australia

Higher Ground is still the go-to place for customers, as their Comfort score remains high at 36%, consistent with last year's score.

Satisfaction Score

36%

Aspect Rank

103 of 168
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Higher Ground Venue Congestion

Aug '23Jul '24

Australia

Higher Ground is losing some of its appeal, with a concerning 2% decrease in satisfaction for Venue Congestion dropping from 24% last year to 22% this year.

Satisfaction Score

22%
2pp

Aspect Rank

75 of 162
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Higher Ground Dining Area

Aug '23Jul '24

Australia

Higher Ground remains a consumer favourite, maintaining a consistent 77% satisfaction score in Dining Area aspect for both this year and last year.

Satisfaction Score

77%

Aspect Rank

77 of 180
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Higher Ground Work and study friendly

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

21 of 41
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Higher Ground Pricing

Higher Ground has successfully improved guest experience, as their "Pricing" satisfaction score jumped from 22% last year to an 27% this year.

Higher Ground Price

Aug '23Jul '24

Australia

Higher Ground continues to improve, with a notable increase in customer satisfaction for their Price aspect, rising from 19% to 25% this year.

Satisfaction Score

25%
6pp

Aspect Rank

161 of 183
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Higher Ground Promotions

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

48 of 94
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Higher Ground Service

Higher Ground is struggling to meet customer expectations, with a 2% decrease in satisfaction in Service aspect, falling from 65% last year to 63% this year.

Higher Ground Billing and Payment

Aug '23Jul '24

Australia

Higher Ground is still the go-to place for customers, as their Billing and Payment score remains high at 33%, consistent with last year's score.

Satisfaction Score

33%

Aspect Rank

30 of 124
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Higher Ground Opening Hours

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

79 of 115
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Higher Ground Dining Options

Aug '23Jul '24

Australia

Higher Ground is losing its edge, with a noticeable decrease in guest satisfaction in Dining Options aspect, down from 88% last year to 86% this year.

Satisfaction Score

86%
2pp

Aspect Rank

129 of 183
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Higher Ground Waiting Time

Aug '23Jul '24

Australia

Higher Ground has demonstrated resilience in the industry, with a 3% increase in customer satisfaction for Waiting Time rising from 31% to 34% this year.

Satisfaction Score

34%
3pp

Aspect Rank

149 of 182
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Higher Ground Order Processing

Aug '23Jul '24

Australia

Higher Ground has shown an increase in Order Processing, with a jump from 46% last year to an impressive 63% this year.

Satisfaction Score

63%
17pp

Aspect Rank

59 of 180
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Higher Ground Staff

Higher Ground is facing challenges in evolving its Staff aspect, with a 15% decrease in customer satisfaction, dropping from 74% last year to 59% this year.

Higher Ground Staff Competence

Aug '23Jul '24

Australia

Higher Ground remains a consumer favourite, maintaining a consistent 75% satisfaction score in Staff Competence aspect for both this year and last year.

Satisfaction Score

75%

Aspect Rank

74 of 126
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Higher Ground Staff Appearance

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

2 of 3
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Higher Ground Staff Friendliness

Aug '23Jul '24

Australia

Higher Ground is facing challenges in maintaining its customer experience, with a noticeable 19% decrease in their Staff Friendliness aspect satisfaction score, dropping from 87% to 68% this year.

Satisfaction Score

68%
19pp

Aspect Rank

164 of 183
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Higher Ground Staff Attentiveness

Aug '23Jul '24

Australia

Higher Ground is still the go-to place for customers, as their Staff Attentiveness score remains high at 56%, consistent with last year's score.

Satisfaction Score

56%

Aspect Rank

102 of 168
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Higher Ground Staff Avaliability

Aug '23Jul '24

Australia

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Satisfaction Score

Aspect Rank

39 of 64
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Higher Ground Staff Members

Aug '23Jul '24

Australia

Higher Ground remains a consumer favourite, maintaining a consistent 34% satisfaction score in Staff Members aspect for both this year and last year.

Satisfaction Score

34%

Aspect Rank

162 of 183
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