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Reporting period: Apr '23Mar '24

Starbucks Overview

10-100 Places
Coffee Shop

Brand Satisfaction

59%
1pp

Country Rank

Austria
36 of 42

Category Rank

Coffee Shop
2 of 2

Rating Score

3.1

Sales Power

Sales Index

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Starbucks Brand Profile

Apr '23Mar '24

Austria

Starbucks has a much lower satisfaction score for its Pricing compared to its other aspects. However, Starbucks has succeeded in its Location aspect, with a 94% satisfaction score.

Location
94%
3pp
Food and Drinks
70%
4pp
Staff
55%
1pp
Service
54%
3pp
Place
49%
2pp
Pricing
26%
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Starbucks Satisfaction Trend

Last 6 months

Austria

Starbucks's brand satisfaction has decreased compared to previous month and now stands at 38%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Starbucks Food and Drinks

Starbucks is losing some of its appeal, with a concerning 4% decrease in satisfaction for Food and Drinks dropping from 74% last year to 70% this year.

Starbucks Food Quality

Apr '23Mar '24

Austria

Starbucks is struggling to meet customer expectations, with a 10% decrease in satisfaction in Food Quality aspect, falling from 41% last year to 31% this year.

Satisfaction Score

31%
10pp

Aspect Rank

1 of 2
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Starbucks Drinks

Apr '23Mar '24

Austria

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Drinks aspect, down from 77% last year to 76% this year.

Satisfaction Score

76%
1pp

Aspect Rank

2 of 2
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Starbucks Dishes

Apr '23Mar '24

Austria

Starbucks is facing challenges in evolving its Dishes aspect, with a 8% decrease in customer satisfaction, dropping from 79% last year to 71% this year.

Satisfaction Score

71%
8pp

Aspect Rank

2 of 2
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Starbucks Location

Starbucks is one of the most promising brand to delight customers. Use Realytics to know more

Starbucks Conveniently Situated

Apr '23Mar '24

Austria

Use Realytics to know more about Starbuckslink

Satisfaction Score

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

1 of 2
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Starbucks Place

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Place aspect satisfaction score, dropping from 51% to 49% this year.

Starbucks Atmosphere and Décor

Apr '23Mar '24

Austria

Starbucks is losing some of its appeal, with a concerning 3% decrease in satisfaction for Atmosphere and Décor dropping from 91% last year to 88% this year.

Satisfaction Score

88%
3pp

Aspect Rank

2 of 2
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Starbucks Dining Area

Apr '23Mar '24

Austria

Starbucks remains a consumer favourite, maintaining a consistent 61% satisfaction score in Dining Area aspect for both this year and last year.

Satisfaction Score

61%

Aspect Rank

1 of 2
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Starbucks Cleanliness and Hygiene

Apr '23Mar '24

Austria

Starbucks is struggling to meet customer expectations, with a 1% decrease in satisfaction in Cleanliness and Hygiene aspect, falling from 38% last year to 37% this year.

Satisfaction Score

37%
1pp

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

1 of 2
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Starbucks Venue Congestion

Apr '23Mar '24

Austria

Starbucks has shown an increase in Venue Congestion, with a jump from 10% last year to an impressive 22% this year.

Satisfaction Score

22%
12pp

Aspect Rank

1 of 2
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Starbucks Pricing

Starbucks is still the go-to place for customers, as their Pricing score remains high at 26%, consistent with last year's score.

Starbucks Price

Apr '23Mar '24

Austria

Starbucks remains a consumer favourite, maintaining a consistent 25% satisfaction score in Price aspect for both this year and last year.

Satisfaction Score

25%

Aspect Rank

2 of 2
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Starbucks Service

Starbucks continues to evolve, with a 3% increase in customer satisfaction of Service, climbing from 51% last year to 54% this year.

Starbucks Waiting Time

Apr '23Mar '24

Austria

Starbucks has successfully improved guest experience, as their "Waiting Time" satisfaction score jumped from 40% last year to an 51% this year.

Satisfaction Score

51%
11pp

Aspect Rank

1 of 2
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Starbucks Order Processing

Apr '23Mar '24

Austria

Starbucks is still the go-to place for customers, as their Order Processing score remains high at 30%, consistent with last year's score.

Satisfaction Score

30%

Aspect Rank

1 of 2
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Starbucks Staff

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 56% last year to 55% this year.

Starbucks Staff Friendliness

Apr '23Mar '24

Austria

Starbucks is facing challenges in evolving its Staff Friendliness aspect, with a 5% decrease in customer satisfaction, dropping from 57% last year to 52% this year.

Satisfaction Score

52%
5pp

Aspect Rank

2 of 2
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Starbucks Staff Members

Apr '23Mar '24

Austria

Starbucks remains a consumer favourite, maintaining a consistent 39% satisfaction score in Staff Members aspect for both this year and last year.

Satisfaction Score

39%

Aspect Rank

1 of 2
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