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Reporting period: Jul '23Jun '24

Starbucks Overview

10-100 Places
Coffee Shop

Brand Satisfaction

57%
2pp

Country Rank

Austria
36 of 39

Category Rank

Coffee Shop
2 of 2

Rating Score

3

Sales Power

Sales Index

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Starbucks Brand Profile

Jul '23Jun '24

Austria

Starbucks has a much lower satisfaction score for its Pricing compared to its other aspects. However, Starbucks has succeeded in its Food and Drinks aspect, with a 69% satisfaction score.

Food and Drinks
69%
4pp
Service
52%
2pp
Staff
51%
7pp
Place
48%
2pp
Pricing
31%
9pp
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Starbucks Satisfaction Trend

Jan '24Jun '24

Austria

Starbucks's brand satisfaction has decreased compared to previous month and now stands at 51%. Use Realytics to closely monitor satisfactions score changes and assess how well any brand meets customer expectations.

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Starbucks Food and Drinks

Starbucks is losing some of its appeal, with a concerning 4% decrease in satisfaction for Food and Drinks dropping from 73% last year to 69% this year.

Starbucks Food Quality

Jul '23Jun '24

Austria

Starbucks is struggling to meet customer expectations, with a 1% decrease in satisfaction in Food Quality aspect, falling from 29% last year to 28% this year.

Satisfaction Score

28%
1pp

Aspect Rank

1 of 2
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Starbucks Dishes

Jul '23Jun '24

Austria

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Dishes aspect, down from 79% last year to 71% this year.

Satisfaction Score

71%
8pp

Aspect Rank

1 of 2
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Starbucks Drinks

Jul '23Jun '24

Austria

Starbucks is facing challenges in evolving its Drinks aspect, with a 5% decrease in customer satisfaction, dropping from 78% last year to 73% this year.

Satisfaction Score

73%
5pp

Aspect Rank

2 of 2
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Starbucks Place

Starbucks is facing challenges in maintaining its customer experience, with a noticeable 2% decrease in their Place aspect satisfaction score, dropping from 50% to 48% this year.

Starbucks Atmosphere and Décor

Jul '23Jun '24

Austria

Starbucks has shown an increase in Atmosphere and Décor, with a jump from 87% last year to an impressive 89% this year.

Satisfaction Score

89%
2pp

Aspect Rank

1 of 2
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Starbucks Cleanliness and Hygiene

Jul '23Jun '24

Austria

Starbucks is losing some of its appeal, with a concerning 4% decrease in satisfaction for Cleanliness and Hygiene dropping from 41% last year to 37% this year.

Satisfaction Score

37%
4pp

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

1 of 2
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Satisfaction Score

Aspect Rank

1 of 2
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Starbucks Dining Area

Jul '23Jun '24

Austria

Starbucks remains a consumer favourite, maintaining a consistent 67% satisfaction score in Dining Area aspect for both this year and last year.

Satisfaction Score

67%

Aspect Rank

1 of 2
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Starbucks Pricing

Starbucks continues to evolve, with a 9% increase in customer satisfaction of Pricing, climbing from 22% last year to 31% this year.

Starbucks Price

Jul '23Jun '24

Austria

Starbucks has successfully improved guest experience, as their "Price" satisfaction score jumped from 21% last year to an 28% this year.

Satisfaction Score

28%
7pp

Aspect Rank

2 of 2
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Starbucks Service

Starbucks is struggling to meet customer expectations, with a 2% decrease in satisfaction in Service aspect, falling from 54% last year to 52% this year.

Starbucks Waiting Time

Jul '23Jun '24

Austria

Starbucks continues to improve, with a notable increase in customer satisfaction for their Waiting Time aspect, rising from 43% to 52% this year.

Satisfaction Score

52%
9pp

Aspect Rank

1 of 2
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Starbucks Order Processing

Jul '23Jun '24

Austria

Starbucks is still the go-to place for customers, as their Order Processing score remains high at 29%, consistent with last year's score.

Satisfaction Score

29%

Aspect Rank

1 of 2
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Starbucks Staff

Starbucks is losing its edge, with a noticeable decrease in guest satisfaction in Staff aspect, down from 58% last year to 51% this year.

Starbucks Staff Friendliness

Jul '23Jun '24

Austria

Starbucks is facing challenges in evolving its Staff Friendliness aspect, with a 8% decrease in customer satisfaction, dropping from 56% last year to 48% this year.

Satisfaction Score

48%
8pp

Aspect Rank

2 of 2
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Starbucks Staff Members

Jul '23Jun '24

Austria

Starbucks remains a consumer favourite, maintaining a consistent 46% satisfaction score in Staff Members aspect for both this year and last year.

Satisfaction Score

46%

Aspect Rank

1 of 2
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